Article by Dr. Aidan Rankin to appear in 'New European', part of the
European Business Review.


The Simultaneous Policy: An Insider's Guide to Saving Man and the Planet,
by John Bunzl

This monograph provides a refreshing, lively look at the problems of
globalisation and their possible solutions.  For John Bunzl is not a
politician or an activist, neither a bien pensant academic nor a
professional conference-goer.  Instead, he is the director of a medium-sized
business in South London, who has thought about politics, society and the
nature of man.  Bunzl keenly admits that 'at the time of writing, my
lifestyle is very much at odds with what I have written regarding the need
to liberate oneself from the masters of greed and envy and recognise that
"man cannot live by bread alone".'  Yet that, in a sense, is the whole point
of 'Simultaneous Policy'.  Individuals can only transform themselves with
limited success unless they act en masse.  Similarly, it is impossible for
nations, acting alone, to stem the globalist tide.  Alone, they are
powerless against transnational corporations and the 'free' movement of
capital.  As Bunzl knows well, this process does not really offer 'free
trade' at all, but protectionism on behalf of the multinationals.

Bunzl's interest in economic and political reform began when he read E.F.
Schumacher's Small is Beautiful, which he (rightly) regards as being as
valid today as it was in 1974, when it was written.  Schumacher called for a
return to a human scale in the organisation of politics and economics.  He
articulated a growing nervousness about the growing centralisation of power,
and in economic growth as an end in itself.  For Bunzl, Schumacher's
predictions of environmental degradation and the collapse of shared values
have been more than realised.  Far from bringing peoples and nations
together, the end of the Cold War has intensified economic competition.  It
has removed from international capitalists the moral obligation to behave
humanely and the pragmatic desire to do so.  More than that, the fall of
communism has been accompanied by the triumph of neo-liberalism.  As
mechanistic as 'vulgar' Marxism, this ideology places the market and
economic growth above considerations of equity and or the need to preserve
settled communities.  Neo-liberalism's dialectic of change is global in
scope and scorns local traditions, peculiarities or needs.  The World Trade
Organisation, the International Monetary Fund and other neo-liberal bastions
impose their will increasingly on governments, North and South.  In this
sense, the old anarchist slogan is coming true: 'Whichever way you vote, the
government always gets in'.  Only now these governments are minimalist in
social policy and tied to a free-market agenda.

The idea of a 'simultaneous policy' came to Bunzl when he looked at Europe's
Green parties, admired their opposition to unprincipled, unplanned 'growth'
but realised that they were impotent.  Impotent because of, rather than
despite, their growing electoral strength, since politics today mean
compromise with corporate power, not the ability to change things.
Resistance to globalisation has been fragmented, fissiparous and
unstructured.  Often, it is manipulated by violent extremists, as we have
seen most recently with the 'May Day protests' in London.  Many opponents of
globalisation call themselves anarchists, reviving the [conveniently]
untested philosophies of Bakunin, Proudhon and Kropotkin.  Yet the system
they oppose represents the unacceptable face of anarchy - the 'anarchy of
production', as Marx called it, plus the breakdown of a coherent moral
order.  Bunzl realises that globalisation requires global solutions.  A
change of course requires nations to act together, much as they did when the
United Nations was formed half a century ago, but at a much more profound
level.  If national governments cannot 're-regulate' business, a coalition
of nation states, North and South, can do so.  In Simultaneous Policy, Bunzl
draws up a three-stage plan for social and political reform.  Measures range
from, in the first instance, the dismantling and banning of nuclear weapons,
the banning of political funding by big business, working towards a series
of 'change measures to transform major corporations and institutions into
ones that are more compatible with a healthy society and environment'.
Bunzl is not an 'anti-capitalist', like those who demonstrate on Western
streets.  Like the real (as opposed to simplified) Adam Smith, he wants
individual enterprise to serve human need.  Like Herman Daly, pioneer of
the 'steady state' (or balanced) economy, he wants economics to be returned
to its origins as a branch of moral philosophy.  Economic systems, including
markets, are man-made, and so it is nonsense to argue that we cannot control
them.

The virtue of Bunzl's monograph is that it combines healthy idealism with a
good dose of practical wisdom.  His conditions for cancelling Third World
debt are quite stringent, allowing plutocratic elites no room for manoeuvre.
His work should be therefore be required reading for Robin Cook, Clare Short
and Madeleine Albright (or whoever succeeds her).  Bunzl is, I feel, the
first writer on the 'sustainable society' to advance beyond rhetoric and
grapple with the problem of how such a society might be achieved.  He is
aware that, as in so much else in life, the starting point must be the
individual human being.  This means that his intense political engagement is
tempered by a sense that the underlying problem is moral and spiritual, not
political.  I feel that the 'simultaneous policy' idea is only beginning to
take shape, and so there is far more to come from Bunzl.  As such, I commend
his work to our readers.

AIDAN RANKIN

For further information about the Simultaneous Policy, please contact John
Bunzl, ISPO, P.O. Box 26547, London SE3 7YT, UK. Fax. 020 8460 2035 email
[EMAIL PROTECTED]; web site: http://www.simpol.org


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