January 15, 2001, 9:45 AM PST 

Evictions Loom for Nasdaq Stocks 

As their share prices fizzle, hundreds of new-economy companies suddenly find
themselves at risk of being booted off the exchange. 
By Cory Johnson 

Of all the documents Jana Wilson fed into the paper shredder earlier this
month, one was destroyed with particular satisfaction. It was a one-page fax
from the Nasdaq stock exchange, dated Nov. 9, informing the Garden.com (GDEN)
chief financial officer that her company would be delisted   that is, removed
from the Nasdaq. 

"When you're told you're being kicked off, it kind of bums you out," said
Wilson, as she packed her office things into boxes, preparing for Garden.com's
liquidation. "I was glad to get rid of that letter   I really don't want it
haunting me any further." 

But for an alarming array of new-economy companies, the nightmare is just
beginning. An investigation by The Standard has revealed that hundreds of
companies no longer meet the Nasdaq's basic requirements for listing on the
exchange, falling into jeopardy of being delisted. At imminent risk: the
survival of more than 5 percent of the stocks on the Nasdaq national market. 
Nasdaq officials decline to acknowledge which, or even how many, member
companies have received such warnings. But The Standard asked FactSet Data
Systems to compile a list of companies that no longer meet the Nasdaq's
standards. The result is startling. According to FactSet, 257 companies have
fallen below the Nasdaq's listing standards in the last six weeks alone. 
But this may be just the tip of the iceberg. Another study by San Francisco
investment bank Epoch Partners reveals that 38 more companies are just days
away from such a fate. 

The Nasdaq's listing standards can be arcane, and the secretive nature of the
delisting process makes it even more confounding. Struggling companies are not
automatically kicked off the exchange. But when Nasdaq-listed companies fail
to meet two complicated sets of criteria, they can be delisted. 

This was far from the minds of new-economy companies as they rushed to file
IPOs; in recent years, the Nasdaq welcomed these young firms with open arms.
But as the stock market has melted down over the last few months, many of
these companies have seen their share prices tumble. And as they burned
through IPO cash, they had little left by way of tangible assets. The upshot:
As the market fell, the stocks dipped below the Nasdaq's minimums. 
Of all the complicated requirements, the most damning is the $1 rule. "If a
company's share price is below $1 for 30 consecutive business days," says
Nasdaq spokesman Wayne Lee, "we will properly notify the company that it is
not in compliance." 

That's the dreaded fax. Essentially, it's like getting kicked out of an
apartment; first comes the eviction notice, then the actual eviction follows
90 trading days later, though that can be delayed by appeals and hearings. 

To stave off getting the boot, a company must hoist its stock price back above
$1 and keep it there for 10 days. And it has only 90 days to meet this hurdle.
This struggle happens behind closed doors: The Nasdaq doesn't let the public
know when these notices go out, and the firms aren't terribly forthcoming
either. The Standard called hundreds of companies; several acknowledged
receiving a warning letter from Nasdaq. But the response of Tickets.com (TIXX)
was more typical: "Discussions we may or may not have had with Nasdaq are
between the two entities," said investor relations representative Randall
Oliver. "There is no obligation to disclose the content of any discussions
that may have taken place." 

Since these warnings can preclude an actual delisting, the Nasdaq insists the
warnings are a private matter. "The Nasdaq is entrusted with the authority to
maintain the quality and the public confidence in the market," says Lee. "Do
you have any idea what would happen to public confidence if we were to print a
list like this? Put yourself in the shoes of an investor in these stocks. This
could do serious damage to these share prices."

THE BIG BOARD PICTURE

Although 5 percent is a substantial chunk of the Nasdaq, it's not
unprecedented. Over the last decade, the Nasdaq has lost, on average, 12.7
percent of its listings each year. (The Nasdaq's official tally is not limited
to delistings; it also includes companies that merge or are bought out.) In
recent years, however, the Nasdaq has been able to replenish itself with a new
crop of IPOs. But given the overwhelming weakness in the current market,
observers say it's unlikely that the IPO market will come back in any
significant way. 

"This was an overinvestment story," says John Skeen, director of portfolio
strategy at Banc of America Securities. "There was too much money chasing the
opportunity. There were too many IPOs. There were too many companies that
shouldn't have been public, and now the market is taking care of that." 
But one place where the rout isn't on is the venerable New York Stock
Exchange. Critics have long charged the NYSE with being stodgy, and its
listing standards as too lofty. But the current market environment has the
NYSE looking like a calm port in the storm. 

"The problem is that when these companies drop below the listing standard,
sometimes they're just too far gone to pull up," says Thomas Rathjen, the New
York Stock Exchange's western division VP and a former executive at the
Nasdaq. "So yes, getting into the NYSE is a pretty significant hill to climb,
but once you're up there, well, you're going to have fewer companies fail on
the NYSE than you would on Nasdaq." 

Rathjen, whose job is to sell the NYSE to large technology companies, says
that the rampant Nasdaq delisting is making his job a lot easier. "I think we
are perceived by many as a safe haven during times of trouble," he adds. "So I
think there is a higher level of receptivity to our story these days." 

NO WAY OUT

So how can companies fight delisting? The reverse stock split is the most
dramatic, immediate method to fight delisting. PlanetRx.com (PLRX) tried it.
On Dec. 1, the company said it would convert every eight shares into one
share. The effect should have increased the share price eightfold. But by the
time shareholders approved the deal, the stock was trading at 13 cents. When
the reverse split took effect, the stock instantly dropped from $1 to 53
cents. 

PlanetRx scheduled a hearing with the Nasdaq to appeal the delisting, but
announced in mid-January that it wouldn't even show up for the hearing   the
company had run out of defenses and opted not to press its case. 
Companies that are kicked off the Nasdaq national market have a number of
options, few of them good. According to analysts, the bylaws of most mutual
funds and hedge funds do not permit ownership of stocks not listed on the
major exchanges. So there are few buyers for delisted stocks. 

Those companies can join the OTC Bulletin Board, a lesser exchange set up by
the National Association of Securities Dealers, where penny stocks abound.
Failing that, they can even fall to the Pink Sheets, a thinly traded exchange
where share prices are quoted on printed, pink sheets distributed among
certain Wall Street firms. 

Many new-economy companies might try to make it on their own as privately held
concerns. And over time, these damaged goods can reapply for a Nasdaq listing.
But it's rare that such companies regain the trust of the Street. Another
strategy to fight delisting is for a company to buy back its shares in the
market, hoping to shore up the price. But that assumes companies have a pile
of cash lying around. If that cash is spent buying back shares, it's not
available to pay employees, develop new products, pay salespeople or keep the
business running. 

Of course, many of these businesses are barely running as it is. The fact that
the stocks are even worth pennies is a wonder to many on Wall Street. "The
music has stopped, but people are still dancing," says J. Carlo Cannell, of
the San Francisco-based Cannell Capital hedge fund. Cannell is an expert in
small stocks, and expects few of these stocks to survive. "The fact that these
things have any market cap at all is what's crazy   they're in their grave,
the earth has been thrown on top of them, and yet someone still thinks the
stock is worth a few pennies. They won't for long." 

Elinor Abreu, Meredith Alexander, Lessley Anderson, Blair Clarkson, Jen Davis,
Miguel Helft and Lisa Shuchman contributed to this story. 

__________________________________________________________________
BEHIND THE DATA 
In compiling this list,
FactSet researchers
applied the Nasdaq
National Market's
continued listing
criteria. That standard
(www.nasdaq.com/about/nnm1 
.stm) flags companies that
fail to meet one of two
sets of criteria. The
first: net tangible assets
of $4 million; public
float of 750,000; a $5
million market value of
public float; a $1 bid
price, 400 shareholders
and two market makers. 
Failing that, a company
must meet the second
criteria; market
capitalization greater
than $50 million or total
assets and revenue of $50
million each; public float
over 1.1 million, market
value of public float over
$15 million, a $5 bid
price, 400 shareholders
and four market makers. 
If this logic seems
tricky, you're right. For
example, a stock price
below $1, failing Standard
One, can't possibly pass
Standard Two, which
requires a $5 stock price.
"It might seem
complicated,'' says
FactSet's Michael
Altmeier. "But once you
plug in the Nasdaq's
criteria, there's really
not much to it."   C.J. 

_______________________________________________
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