By Michiyo Nakamoto in Tokyo
Published: January 26 2001 17:22GMT | Last Updated: January 26 2001 17:32GMT



Consumer prices in Japan last year posted the largest fall in 30 years, raising
concerns about the extent of deflationary pressures in the Japanese economy.

The consumer price index fell 0.7 per cent in 2000, the steepest decline since the
government began compiling the index and the first time it has fallen for two
consecutive years. The CPI fell 0.3 per cent in 1999.

The weakness of consumption in Japan was further highlighted by a fall in December
retail sales, which declined 0.9 per cent year-on-year for a record 45-month
decline. Retail sales for the year were down 1.7 per cent, in a fourth consecutive
annual decline.

The figures have raised concerns about the outlook for the Japanese economy, at a
time when the US, Japan's largest export market, is also weakening. They are likely
to raise calls for the Bank of Japan to relax monetary policy, a step it has
resolutely refused to take.

Taro Aso, state minister in charge of economic and fiscal policy, warned that the
fall in prices did not reflect productivity improvements as the Bank of Japan
contends. "It's weakening consumer demand that we should be concerned about," he
said. "Japan is the only major country that faces price falls," he said.

Analysts said the fall in prices reflected both sluggish demand and the more
positive impact of a "supply shock" in which deregulation and more flexible
procurement have led to sharply lower prices in goods as well as services.

A McDonald's half-price hamburger campaign and the storming success of Fast
Retailing, a discount casual clothes retailer, were cited as evidence of such
positive supply-side changes.

Japan is seeing the emergence of completely different business models, said Takehiro
Sato, economist at Morgan Stanley Dean Witter. "It is questionable whether this can
be called deflationary," he said.

"A lot (of the price fall) is due to deregulation, so it's become more efficient,"
said Michael Naldrett, chief economist at Dresdner Kleinwort Wasserstein in Tokyo.

Although there were some signs the fall in consumer prices was beginning to ease in
the past few months, there is also concern that consumer spending could weaken
further as the stock market remains depressed and the outlook for the world economy
darkens.

Furthermore, there is the risk of deflationary pressures being imported as the US
and other economies weaken.

This danger calls for an easing of monetary policy, some analysts believe.


 from FT.com



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