I think the failure of Amex Blue is due to poor timing and the requirement for hardware on the end-user's PC. At the time of it's introduction ecommerce and online banking were just getting started and consumers were more worried about whether the store was real or not than having their card stolen. It wasn't until identity theft and the rush of disclosures due to SB1386 et al here in the US that people cared about security and privacy (in some way).
What I can't understand is why Visa and Amex haven't started to push their one-time credit card software solutions again - this time as protection for your privacy. I would think people would be much more receptive to it now. Little has changed, except the market's perception of the risk of using credit cards online. Amex actually pulled their program in 2004, IIRC. [EMAIL PROTECTED] wrote: > Nick Owen writes: > | I think that the cost of two-factor authentication will plummet in the > | face of the volumes offered by e-banking. > > Would you or anyone here care to analyze > what I am presuming is the market failure > of Amex Blue in the sense of its chipcard > and reader combo? > > --dan > > > --------------------------------------------------------------------- > The Cryptography Mailing List > Unsubscribe by sending "unsubscribe cryptography" to [EMAIL PROTECTED] > -- Nick Owen WiKID Systems, Inc. 404.962.8983 (desk) 404.542.9453 (cell) http://www.wikidsystems.com At last, two-factor authentication, without the hassle factor --------------------------------------------------------------------- The Cryptography Mailing List Unsubscribe by sending "unsubscribe cryptography" to [EMAIL PROTECTED]
