Hi Everyone, Registrations for the 'walking the talk' workshop will be closing today. Take the opportunity to strengthen your marketing skills to optimise your communications, branding your firm for success An overview is shown below: 1. Establishing the basics: - defining your market - who is your customer - what are they buying and why should they buy it from you 2. Communications planning: - what is your strategy - what objectives fall out of that strategy - how many audience groups do you have and what are the key messages for each group 3. Creating Buzz - which mediums to use: - different media - NZ and global - pro's and con's of each - D.I.Y. or Do it for me - measuring effectiveness 4. Building your brand - what is a brand - what are the benefits of having one - brand equity - what have you got The main focus will be on areas mentioned in item 3 "Creating the buzz" and 4 "Building your brand". The issue of marketing budgeting will also be addressed. Each segment will have a practical workshop attached to it where participants will engage in the practical aspects of what we will be discussing. When & Where: Date: 01 October 2003 Time: 9.00am - 12.00pm Location: The Canterbury Development Corporation, 193 Cashel Street, level 2, The Britten Room Presenter: Warwick McCormack, The Ad Clinic Cost: Free Workshop Code: 3503S/1 Presenter Information: Warwick McCormack has spent the last 17 years immersed in the advertising industry. He has extensive working experience in the UK, Australia and New Zealand. In the last ten years in New Zealand he has headed major international agencies in the fields of database marketing, direct marketing and brand advertising. He is also an accomplished conference speaker. His client list has included many of New Zealand's most important companies and covers many industries. To register: To register your interest, contact Nicky Leadley on 0800 249 232 or e-mail [EMAIL PROTECTED] Nicky will send you a registration form which you are required to complete and fax back before the workshop (fax (03) 379 5554). If you require further information regarding Enterprise Training, please contact Nicky Leadley 0800 249 232.
Warwick will be available for one-to one follow-up coaching (fully funded by New Zealand Trade and Enterprise) on the 02 October 2003. Take advantage of this opportunity by making an appointment with Warwick at the workshop. Hope to see you there cheers James __________________________________________ James W. Saruchera Canterbury Development Corporation Facilitator Canterbury Software Inc. Electronics South DDI +64 3 3536879 Mobile: +64 21 217 1653 ********************************************************************** This electronic email and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. The views expressed in this message are those of the individual sender and may not necessarily reflect the views of the Canterbury Development Corporation Ltd. If you are not the correct recipient of this email please advise the sender and delete. Canterbury Development Corporation Ltd http://www.cdc.org.nz ********************************************************************** --> via Canterbury Software email forum: Success through Connections Email your messages to [EMAIL PROTECTED] Searchable list archive: http://www.mail-archive.com/[EMAIL PROTECTED] Leave or rejoin the list: http://canterburysoftware.org.nz/forum.htm
