Hello, Canterbury Software Inc. (CSI) is continuing to work in association with the Canterbury Development Corporation to offer specifically tailored Enterprise Training Workshops exclusively to CSI members. Enterprise Training aims to improve the capability and competitiveness of Canterbury Business, essentially targeting owners and operators of small and medium sized business enterprises, (business with less than 20 staff).
This week's workshop is on the subject of Market Research - an area often neglected by small companies. You can still register! WORKSHOP INFORMATION: TOPIC: Software Businesses: Do your own market research DATE: Thursday 26h February 2004 TIME: 2.00pm - 5.00pm Afternoon tea provided COST: Free LOCATION: Canterbury Innovation Incubator, 200 Armagh Street, Christchurch OVERVIEW Market research can often be difficult to undertake, and expensive if you employ the services of marketing consultants (one Focus group can cost up to $2,000 if done properly). This workshop will explore how software companies can investigate and conduct their own research, including the investigation of off shore customers. The presenter has experience in selling and researching software products to large New Zealand companies, and international markets. If you have collected research before then bring along the questions and results for discussion. Topics include: - Developing what you want to find out - The best methods of collecting information - Designing questions - Internet research - Creating an action plan PRESENTER: GLEN SENIOR Recognised as one of New Zealand's leading experts on small business matters, Glen Senior has developed and delivered many small business programmes since 1989 as well as publishing extensively on small business topics. In 1991 he co-founded Small Business New Zealand magazine, recent publications include Marketing Your Small Business in New Zealand and Small Business Survival Tactics. He has spoken at international conferences and has presented small business seminars and workshops throughout New Zealand. Glen has served both on the board and as small business advisor at the Canterbury Employers' Chamber of Commerce. He has started nine small businesses and is currently a director of two. In 1998 he founded The Small Business Company Ltd, an organisation dedicated to the promotion of small business success. The Small Business Company Ltd has won contracts for development work and the supply of materials from a number of major companies, organisations and corporations, including Industry New Zealand, Kodak, Financial Institutions, XTRA, MYOB, Company Rebuilders and the Canterbury Development Corporation. HOW TO REGISTER To register your interest, simply contact Nicky Leadley on 0800 249 232 or e-mail [EMAIL PROTECTED] Nicky will send you a registration form which you are required to complete and fax back to us before the workshop fax (03) 379 5554. If you require further information regarding Enterprise Training, please contact Nicky Leadley 0800 249 232. WHY STOP THERE? Glen will be available after the workshop for one-on-one follow-up coaching (fully funded by New Zealand Trade and Enterprise) This will consolidate what you have learnt in the workshop, and eliminate barriers to growth which you are currently facing in your business. Take advantage of this opportunity by making an appointment with Glen at the workshop. Regards, Andrei Link On behalf of the Canterbury Software Inc. Committee --> via Canterbury Software email forum: Success through Connections Replies will go to the CSForum. Leave or rejoin the list: http://canterburysoftware.org.nz/forum.htm Searchable list archive: http://www.mail-archive.com/[EMAIL PROTECTED]
