> Topic: Making the most of a trade fair: A case study on upgrading > your 'Business Communication Toolkit' Date: Wednesday, 6 October > 2004 Time: 2.00pm - 5.00pm Venue: The Canterbury Development > Corporation, Level 2, 193 Cashel Street, The Britten Room Cost: > Free (Fully funded by New Zealand Trade and Enterprise) Presenter: > Patrick E.J Rottiers
I've been to one of Patrick's workshops before, and he was excellent, so I suspect this would be well worth attending if you're thinking of doing a show. (And probably even if you're not :-) Trade fairs have got to be one of the most expensive, and less cost- effective, means of getting attention, but there are a lot of things you can do to significantly improve your bang for the buck. Here's one thing we've found useful: we always check out where the media lounge is and try to get a stand next to it or on the route nearby possible -- if you're at a large enough show where they give the media folk different coloured tags, it means you've got a good chance of identifying them as they go past and grabbing them. That can be worth more than having a big a central stand, and a lot cheaper to rent! Cheer, Vicki Hyde ===================================================== * Best sticky note software: http://TurboNote.com * Great Affiliate Program: http://TurboNote.com/TBNAffiliateReseller --> via Canterbury Software email forum: Success through Connections Replies will go to the CSForum. Leave or rejoin the list: http://canterburysoftware.org.nz/forum.htm Searchable list archive: http://www.mail-archive.com/[EMAIL PROTECTED]
