Hi Everyone,

A quick reminder about Patrick Rottiers' workshop tomorrow:

Topic: Making the most of a trade fair: A case study on upgrading your 'Business 
Communication Toolkit'
Date:  Wednesday, 6 October 2004
Time:  2.00pm - 5.00pm
Venue: The Canterbury Development Corporation, Level 2, 193 Cashel Street, The Britten 
Room
Cost:  Free (Fully funded by New Zealand Trade and Enterprise)
Presenter:   Patrick E.J Rottiers

Workshop Description:
Almost any business faces the challenge of making most of a trade fair opportunity.  
This seminar will assist you in getting the best possible 'return on investment' from 
such business gatherings, through analysing both preparation, execution and follow-up 
phases in a very hands-on approach. Questions to be explored are: 
* Deciding what fair to attend?  Trade fairs as part of the marketing plan
* A trade fair as a marketing investment, not a promotional cost
* Logistics preparation, execution and following-up a trade fair
On a larger scale, any business faces the challenge of being perceived as credible 
partner in the (international) market place. The seminar focuses on both the larger 
framework and the most practical aspects of your business communication processes. Not 
only will this seminar upskill your insight in business communication essentials, it 
will prove a crucial workout towards your 'Business Communication Toolkit'.  This 
toolkit is a low-cost, multimedia approach that can transform, in as little as 2 
weeks, the way the global market perceives your business and is instrumental in your 
dealings with investors, banks, distributors, business partners, funding organisations 
and of course your clients and prospects. 

NOTE: The seminar's content can be used directly in your daily communications and in 
preparing for the Connectivity fair Nov 2-3 in Canterbury. For further information 
regarding this trade fare, please contact James Saruchera:  ph (03) 353 6879  e-mail 
[EMAIL PROTECTED]

Our Presenter:  Patrick Rottiers
Few people in New Zealand have the extensive international marketing and sales 
experience of this seminar's presenter, Patrick Rottiers. Finalist in the Canterbury 
Champion Awards 2004, Patrick's 20+ years international experience combined with 
working with � 70 New Zealand SME's per year provides the basis for a seminar that is 
uniquely rich in content and expertise, while maximally relevant and fine-tuned for 
the members of CSI.



To register your interest to attend a workshop, please contact:
The Enterprise Training, Nicky Leadley
ph (03) 378 0097 or e-mail [EMAIL PROTECTED]
or register online:  http://www.cdc.org.nz/main/industry_specific/  (Electronics or 
Software)


Regards, 

Andrei Link 
On behalf of the Canterbury Software Inc. Committee 


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