Hello folks,
  Howard Nicholls and Steve Smith of Alchemy went on a market 
scoping exercise in the UK in June/July.  Steve reports:    

We visited Bath, Manchester and London and had pre-arranged 
meetings with companies that had either complementary or 
overlapping skill sets.  Meetings had been set up by a UK-based 
consultant (an ex-colleague of Howard's) that we had brought to 
Christchurch some months earlier and via contacts we had 
established on a previous trip in October 2000.  

Trade NZ provided some support for both trips because of 
Alchemy's export focus; we have set up an export network of four 
companies with complementary skill sets (software engineering, 
advertising, marketing and portal development and management).  

The UK is a significantly different place now than what it was in late 
2000.  As financial advisors we spoke to in London put it "the dot 
com bubble is still bursting and there are some big players yet to 
go under".  Other observers are more optimistic, stating that the 
trough has been reached and it has levelled off.  

The biggest casualties have been new media companies - those 
developing basic websites, glitzed up with Flash and Shockwave, 
etc.  As in New Zealand, every new graduate sets up a company 
and gets in on the action with Cold Fusion, Shockwave and 
FrontPage, etc.  These businesses appear to have been the 
biggest casualties along with those whose ideas were more flash 
than substance.  

Some observations ...  

Everyone wants to find an excuse to come to New Zealand!!  

Outsourcing to India and the Philippines is quite widespread (Nokia 
sends a lot of work to the Philippines) where chargeout rates for 
bespoke software development is still lower than NZ.  

There is no longer a shortage of IT personnel in the UK - the dot 
com crash and some serious shakeouts by corporates in the 
contracting sector mean more people are walking the streets. 
While were were in the UK Shell fired 400 contractors. We're told 
the big corporates tend to do this periodically - new broom stuff!  

There is still strong demand at the "high end" of the software 
engineering sector for delivery of back-end corporate systems 
funded on traditional business model benefits - this is particularly 
true for technologies such as Java, J2EE and XML  

We were told that it is difficult to get funds for IT investment at 
present and that companies are in a cash preservation 
environment.  

There is strong pressure in London especially to bring down costs - 
hourly rates of �120/hr are falling to nearer �70/hr.  

European and US investors look for companies with clearly 
discernable markets with a greater than 10% share.  Depth rather 
than breadth leads to best value.  

Office space in London runs at about �45/sq foot  

We remain optimistic about opportunities in the UK and are 
continuing to pursue them via the establishment of JVs and other 
arrangements with companies we met in all three locations - we 
are still deciding when our people will set up there.  

Steve
--
Dr Steven M Smith
Alchemy Group Limited
Level 6 Royal Sun Alliance Bldg
PO Box 2386
Christchurch
New Zealand
Phone +64-3-962-0396
Fax +64-3-962-0388
Mobile +64-21-336 387
[EMAIL PROTECTED]

Internet/Intranet Business Solutions

cheers,
peter

============================================
Peter Hyde, SPIS Ltd & WebCentre Ltd , Christchurch, New Zealand
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