Valve reps post updates and optional updates on the mailing lists, and anyone 
seeing your website
through the mailing list already has a way of recieving update information, 
correct?

And you're asking people not to consider this an advertisement, but is that not 
exactly what this is? I mean,
the majority of advertisement/spam email I get describes their websites in a 
general "About Us" paragraph, which you have,
some persuasion, which you have, (By this way, your servers will always be 
updated and serve a smooth gaming experience for your community.)
you're also including a signature linking to your twitter. It's pretty much the 
exact definition of advertising.

I'm truly not trying to bash the idea, I think you're sincerely trying to help 
server owners, I just think you may
have wasted your time, perhaps like Misiu is saying it would be better to 
release the source of getting the update
information.
  ----- Original Message ----- 
  From: Seyhan AKDENIZ 
  To: [email protected] 
  Sent: Sunday, September 30, 2012 6:29 AM
  Subject: [Csgo_servers] Steamping.com "Free game update notification service 
for Steam games" launched.


  Hi all,


  I would like to inform you game server owners about Steamping.com.


  What is SteamPing?


  Steamping is a free service that let you know instantly about updates of the 
games which are published on Steam. You can keep track of game updates by your 
e-mail or you can follow them on Tweeter if you wish. By logging in to your 
simple and easy-to-use user control panel, you can choose the games you want to 
be informed and receive updates about them. So you can see related informations 
in your inbox, regularly. If you are a game server admin, you will be aware of 
current updates right away and keep your servers up to date in no delay. By 
this way, your servers will always be updated and serve a smooth gaming 
experience for your community. 


  You can contact us about any advice or request regarding steamping.com via 
forums or e-mail.


  Please dont take this as a spam or advertisement. This mail's only intention 
is to inform server owners about this service.


  Thanks.


  SteamPing
  www.steamping.com
  twitter.com/steamping


------------------------------------------------------------------------------


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