Unfortunately (for us at least, as I prefer plain text email as well) there's data that suggests that click-thru rates are much higher with HTML email...in the case of selling toys, we get to put images in the email, with nice beveled (*hehe*) "see it in action" demo buttons, and the various product images really do get people to click through to the website.
I wish it weren't so, but even I have to put aside my idealism on this topic. I'm not the target audience for my company; the target audience likes their HTML email. If I were to push for something that would lead to fewer sales and less productive email campaigns, I would not hang on to my job (or at least my credibility) for long. Standards/CSS is supposed to be about making my client's life better - increased sales, happier customers. I'll stick to doing what I know will lead to that, rather than putting energy into something that is likely to cause them to lose money. All this could change if people in general (not just people who code websites) get sick of HTML email. But for now, they eat it up. ______________________________________________________________________ css-discuss [EMAIL PROTECTED] http://www.css-discuss.org/mailman/listinfo/css-d List wiki/FAQ -- http://css-discuss.incutio.com/ Supported by evolt.org -- http://www.evolt.org/help_support_evolt/
