From:
[EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Deborah Littrell
Sent: Thursday, June 22, 2006 8:31
AM
To:
[EMAIL PROTECTED]
Subject: [syscon-tx] FW: Be the
BEST library advocate
-----Original Message-----
From: Public Library Association
[mailto:[EMAIL PROTECTED]
Sent: Thursday, June 22, 2006 7:31
AM
To:
[EMAIL PROTECTED]
Subject: Be the BEST library
advocate
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Welcome to the third issue of PLA's monthly advocacy
newsletter. PLA members will receive this newsletter automatically. Each
issue will include updates on our latest advocacy efforts and ongoing
stories from the Smartest Card @ Your Library campaign.
Advocacy Toolkit
Coming Soon
To
help you take
steps toward demonstrating your library's value locally,
PLA is developing more tools you can use as the next phase of the Smartest
Card @ Your Library Campaign! The toolkit currently in development
will guide you thru the advocacy process with worksheets, facts and
background material that help you link your library to shared community
values and build a case for support of your library using research and
stories.
Testing
of toolkit components began in Boston and an
overview of the toolkit will be presented at ALA 2006 National Conference
and for sale at 2007 Midwinter Meeting in Seattle, WA.
Mark the date!
Passion,
Purpose, People, Persuasion-Public Library Advocacy Toolkit Preview
ALA 2006 National Conference
Sunday, June 2 at 1:30 p.m.
Morial Convention Center, Room 243
Join us for the unveiling of PLA's new advocacy toolkit.
New Orleans, LA
ALA 2007 Midwinter Meeting
Seattle, WA
January 19-24, 2007
Location TBD
PLA's new advocacy toolkit for sale.
September is Library Card Sign-Up Month!
Once again, ALA
has chosen "The Smartest Card. Get it. Use it. @ your
library" as the theme for Library Card Sign-Up Month. More
information about how you can use the theme to increase the number of folks
in your communities who carry "The Smartest Card" can be found here.
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Smartest Card
Success Story
The "Smartest Card" Works for
Chattanooga-Hamilton (TN) County
Bicentennial Library!
Thanks
to a $10,000 grant provided by the Community Foundation of Greater
Chattanooga, the Chattanooga-Hamilton County Bicentennial Library was able
to adapt PLA's national marketing campaign slogan, "The Smartest Card.
Get It. Use It," for its local market. The Smartest Card logo
was seen on local CARTA buses, billboards, and downtown street banners. The
library purchased PLA's public service announcements featuring George
Lopez. Comcast, a local cable company, tagged selected PSAs with the
library's local information. These ads were seen on all three major
networks and a variety of cable stations.
In
recognition of the library's 100 years of service, special edition library
cards are being issued celebrating the library's anniversary year. Each
traditional library card comes with a key tag card for added
convenience. The new library cards feature a beautiful image of the
downtown library's fountain and the Smartest Card logo. The fountain,
commissioned by Ruth S. and A. William Holmberg, was created by Jim
Collins, a nationally renowned sculptor whose art can be found in numerous
public spaces throughout Chattanooga.
Additionally,
Hamilton County kindergartners were invited
to come to their library branch and receive their first library card.
Invitations featured a book worm holding one of the new anniversary library
cards with the Smartest Card logo. Invitations were issued through Hamilton County schools. Along with
their library cards, a multi-colored gel bracelet with "read"
written in eight languages will be given to children who bring in their
special invitations.
Children
who already had a library card were not left out. Young library patrons
brought in their invitations and library cards to get their bracelets.
For
more information about this "Smartest Card Success,"
contact:
Andria Davis, Community Relations Coordinator
Chattanooga-Hamilton
County Bicentennial
Library
Phone: (423) 757-5030
Email: [EMAIL PROTECTED]
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Share Your Story
The Smartest Card Campaign is designed to complement
and enhance local libraries' marketing efforts. We encourage you to share
your successes and suggestions for new strategies and tools. Send e-mail to
[EMAIL PROTECTED],
using the subject line "Smartest Card Story."
Smartest Card Campaign Goal:
The
library card will be the most valued and used card in every wallet.
Smartest Card Campaign Message:
A library card is the smartest card. Get one and use
it.
Current Campaign Tools Available
Phase two of the Smartest Card @ Your Library Campaign has begun, but
remember, we designed phase one of the campaign with no end in sight! We
encourage you to use the posters, bookmarks and other promotional items
during Library Card Sign-up Month and throughout the year. In fact, we now
have promotional materials such as bookmarks and a poster available with
the Smartest Card logo from ALA Graphics. These materials can be purchased
from the ALA
Graphics Catalog or the ALA
Online Store.
Help advocate for
libraries. Get involved in the Smartest Card Campaign!
Campaign Supporters
3M Library Systems
H.W. Wilson Foundation
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