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<A HREF="http://www.zolatimes.com/V3.17/pageone.html">Laissez Faire City
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The Laissez Faire Times
April 26, 1999 - Volume 3, Issue 17
Editor & Chief: Emile Zola
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Attitude Channeling and Brainwashing

by Robert L. Kocher

In this article we will examine a fascinating and very frightening area
of psychology called attitude change. In applied forms it might be
defined as what is commonly called brainwashing. In the 50's there was a
series of classical psychological studies on attitude formation and
effects of the social atmosphere upon perceptions and thinking. Many of
these are known as part of the Yale studies on communication and
attitude change. The work has been replicated beyond any doubt. It
explains much of the last 35 years, and may explain the future of this
country. Certainly, these studies explain some of the discomfort many
people feel with present American Society. This is one of those pleasant
articles that will leave the reader either angry as hell, or frightened.

In reviewing psychological studies on mental attitude change, one of the
impressive things is that experimental attempts to produce changes in
people's attitudes under scientifically monitored conditions were
successful. The people serving as experimental psychological guinea pigs
or subjects actually changed their attitudes in accordance with the
direction urged by the experimental propaganda or communication. In most
of the experiments the attempts to program into people a different set
of attitudes, opinions, or values, if you want to call it that, were
rather limited in duration--mainly because it's hard to get volunteers
to cooperate for long periods in scientific studies. Yet the
experimenters were successful and changes in personal attitude were
evident. They weren't always large changes, but they were there, and
they were measurable. Certainly, there were people serving as
experimental subjects who did not show any attitude changes under the
experimental conditions, and under certain conditions a few people
rebelled against the communications, changing their attitudes contrary
to the direction urged. On the average, most of the attempts to produce
changes in personal values or attitudes, crude and limited as they
were--were successful.

The Prohibitionist Experiments

The effect of propaganda on people deeply committed to issues was
studied in an experiment by Hovland, Harvy, and Sherif in l957. This
group of scientists traveled to Oklahoma and Texas where prohibition was
an issue. In their experimental study, 183 prohibitionist or "dry"
subjects were selected from the W.C.T.U., the Salvation Army, and
religiously oriented schools, to be given, 1.) moderately "wet," or 2.)
extremely "wet" communications urging repeal of prohibition. A random
group of run-of-the-mill college students were also given a "wet"
communication. Attitudes toward prohibition were measured at one
experimental meeting. One to three weeks later the groups received
presentations urging adoption of "wet" attitudes more permissive of
prohibition repeal. Subsequently, 27.2 percent of the prohibitionists
rebelled, becoming even more prohibitionist after receiving the
presentation urging extremely wet positions. Of those "drys", or
prohibitionists receiving moderately wet presentations, 31.6 percent
shifted attitudes toward the wet view, 49.1 percent didn't change, 19.3
percent rebelled, taking a more prohibitionist stand. As one might
expect, a greater percentage (almost double) of the random group were
influenced toward the direction urged by the propaganda, since they were
not strongly committed in the first place.

In the same experiment, anti-prohibitionist people were also given
pro-prohibitionist propaganda and shifted their attitudes toward the
"dry" position about the same way as the prohibitionists did toward the
"wet" position.

This experiment dealt with what was a hot issue. Repeal was under
consideration at the time in Oklahoma. The people used as subjects were
heavily committed. The data here show some boomerang effect�instances in
which propaganda clearly produced, in a proportion of subjects, an
effect which was the reverse of that being urged. In dealing with highly
committed people, it can be seen extreme communications are no more
effective, indeed may be less effective in swinging a proportion of
people's opinions. The way to sell a highly committed person is to start
him off easy. However, the amazing thing was that the communications did
produce shifts in attitudes along the lines urged. Although these people
were highly committed (W.C.T.U. members are not renowned for being the
easiest people, in the world to approach on the subject of drinking),
they changed their views to some degree even though the exposure to the
propaganda was brief. The exact magnitude of these changes was difficult
to ascertain because the experiment was designed only to Indicate
relative changes.



Experiments with More Neutral Issues

Hovland and Pritzker (1957) studied the relationship between the
extremism of change advocated in propaganda and the amount on attitude
shift in recipients. In this case the propaganda did not deal with hot
issues, and the people were not highly committed. Some of the propaganda
dealt with topics which might occur relative to social or political
issues: e.g., amount of power given the president of the United States;
Washington or Lincoln the greater president; compulsive voting by those
over twenty-one. Both positive and negative communications were given in
the experiment. Three kinds of propaganda were used, advocating slight,
moderate, or extreme change in attitude. The researchers concluded, "The
results of the present experiment give clear-cut evidence that a greater
change in opinion is produced by large than by small amounts of
advocated change." Moreover, while the researchers, prior to the
experiment, thought that there might be a tendency for more people to
rebel or boomerang in response to the more extreme propaganda, this did
not occur. The number of boomerang responses remained about 7 percent
whether the propaganda was extreme, moderate, or slight.

The more extreme the change urged by propaganda, the greater the shift
in view evoked in recipients of the propaganda. It would appear, then,
that the stereotyped wild-eyed radical extremist might be more effective
than commonly thought when dealing with people not already heavily
committed. His problem is that he will be ineffective because of lacking
in credibility. The people he tries to influence will take one look at
him and the group he represents, evaluate him as an idiot, and be
unaffected by anything he says.

Hovland and Weiss (1951) studied this relationship between the
trustworthiness of a propagandist and the effectiveness of his
communication in changing attitudes. College students read propaganda
attributed to trustworthy and untrustworthy sources in an experiment
designed so that attention, comprehension, and the type of material were
counterbalanced so as not to mask or falsify the effect of
trustworthiness. As expected, they found large differences in the
immediate effectiveness of credible versus less credible propaganda.
Twenty-three percent of the students changed their views in the
direction urged when the propaganda source was credible; a little less
than 7 percent changed when the source was less credible.

The Source Isn�t Everything

God, if it were only that simple we would be saved. But it isn't. When
the students were tested four weeks later without having received
anymore communications, it was found that credible and less credible
sources had had the same long term effect. The effect of the more
credible communications had decreased over the four week waiting
interval, while the effect of the less credible communications had
grown. The curves for the two types of propaganda converged at about 13
percent long term effectiveness--that is, 13 percent of the people who
had received communications showed shifts in attitude toward agreeing
with those communications, regardless of the credibility of those
communications. This experiment shows the operation of a "sleeper
effect." While propaganda from a less credible source is immediately
less effective, its effects increase over time without further
administration.

There is a theory which explains this phenomena. The untrustworthiness
of the source is at first closely associated with the message and
suppresses its effectiveness. After a while, the source and the message
become less closely associated, and the effectiveness of the message is
no longer suppressed. Therefore, communications from untrustworthy
sources, while not immediately effective, are effective over a longer
term--unfortunately for the world, but to the delight of wild-eyed
radicals. As Bill Clinton understands, lying, and having a reputation
for being an absolute liar, doesn't change your job performance ratings
or credibility after a three week latency.

Commitment

Hoviand, Campbell, and Brock (1957) did a study on the effect of having
committed ones' self publicly in making one's attitudes resistant to
change. They worked with high school and junior high students during
this study in which the propaganda issue was whether or not to reduce
the voting age to eighteen. The procedure was roughly as follows: All
students initially received presentations strongly urging reduction in
the voting age. Just after this point, the students wrote paragraphs
explicitly giving their position on the issues. These were used as
measures of attitude. One portion of the students, the public commitment
group, was told to sign their essays, which supposedly would be
published in the school paper. The remaining students were told not to
sign their papers which would not be published. Subsequently, both
student groups were given further propaganda designed to directly
contradict the first propaganda by urging continuation of the voting age
limit at 21.

A second subsequent measurement of attitudes found the group which had
publicly committed themselves were far more resistant to shifts in
attitude after commitment. Of the group members who had committed
themselves publicly, only 14 percent changed opinions in accordance with
the new propaganda. Of the students who had not committed themselves
publicly, 41 percent went along with the new propaganda. All this simply
says is that once a person publicly commits himself, it's subsequently
harder to get him to change his position-- something which has been
intuitively known for years and which has been applied quite
successfully by radical political organizers in manipulation of
demonstrations or confrontations.

Suffering Increases Commitment

Aronson and Mills (1959) verified another facet of human nature which
has been intuitively known for years--that the difficulty or misery one
goes through in trying to achieve a goal increases commitment and one's
subsequent tendency to evaluate that goal, as being worthwhile. These
researchers obtained a number of female college students who volunteered
for what they thought were supposed to be group discussions on the
psychology of sex, but which was actually a hoax perpetrated by the
experimenters for purposes of the experiment. (The moral of the story is
never volunteer for anything even remotely connected with the college

psychology department.) The women were divided into three experimental
groups, two groups of which were to go through discomforting initiation
procedures under the guise of screening them to see whether they could
fulfill roles in a discussion. Thus, one of the groups was a control
group not required to go through any initiation. A second group went
through a mild initiation consisting of reading sex-related but
non-obscene material to a male experimenter. The third or severe
initiation group was required to read sexually vivid and obscene
material to a male experimenter. Subsequently, members of all three
groups were asked to evaluate a purposely boring and bland tape
recording which had been concocted by the experimenters, and which
supposedly represented discussion activity of the organization they
would be joining. While the non-initiated control group. and the mild
initiation group tended to give the recording low ratings, the severe
initiation group who had gone through all the trouble rated the
supposedly representative discussions as more attractive and worthwhile.

The notion of the personal misery and effort incurred during pursuit of
a goal generating commitment to that goal is an old one and is one of
the reasons for basic training in the armed services. The individual who
goes through the severe initiation period and misery involved at the
training center subsequently values "the army way."

Such commitment can also be a source of stagnation. Using education as
an example, the individual spending years of drudgery pursuing a
curriculum is, among other thing, by virtue of that drudgery
concurrently shaping and committing himself to a system of attitudes
supportive of what he's doing. Regardless of any presence or lack of
inherent validity in what he's doing he will tend to perceive his
activity as valid because of the attitudes, the personal commitment, he
has incidentally been building during that time. He, therefore, will
tend to endorse the system of thought or curriculum and will be
resistant to change. His reasons always turn out to be objective, of
course. This is one reason curriculums fail to modernize or become
realistic. The process of becoming educated is sometimes one-third
acquisition of what is called knowledge and two-thirds acquisition of
personal commitment to that knowledge. Any doctoral level educational
program that fails to produce graduates with a neurotic rigid elitist
commitment should be viewed as incompetent and a threat to the system of
higher learning.

"We All Agree Here"

A gentleman by the name of Asch (1951) did a number of cute experiments
investigating the tendency for individuals to conform to group consensus
which became classics in the scientific literature. He arranged a number
of simple tasks in perceptual discrimination or observation. As an
example, one of the tasks was to judge which one of a set of easily
visible lines printed on a comparison card was equal in length to a
single line used as a standard. The comparisons were easy, and nobody
acting individually without outside influence made any mistakes. This
was stuff like judging whether a 6 1/4 line was equal to an eight inch
long line from a few feet away. People serving as subjects or guinea
pigs in the experiment were seated at a table and would make their com
parison judgments in turn as the experimenter held up the cards.

The cute part was that only one of the "subjects" was actually a
subject, while the other six people were really stooges working with the
experimenter, and their only purpose was simply to unanimously agree
upon obviously false answers on certain items. This left the real
subject in open disagreement with the rest of the people if he were to
make the correct comparison. The question was, would the lone subject
conform to the false consensus, or would he maintain a judgment based
upon a realistic appraisal. As it happened, there was a marked tendency
for individuals to yield reality to consensus pressures, which is
actually what happened in an almost incredible 37 percent of answers to
rigged items. There were individual variances from this 37 percent, some
people completely conforming to the consensus, and some people almost
completely rejecting the consensus pressures. People who disagreed with
the consensus reported doing so at the expense of going through great
personal discomfort and anxiety, suppressing a strong desire to agree
with the others even though they were absolutely and obviously correct
in their disagreement. Consensus pressure is one of the stronger
psychological forces in human experience.

Crutchfield (1954) expanded Asch's work, making a cute experiment even
cuter. He had five people sit in separate booths in which there were
electronic panels displaying what were supposed to be the answers the
other members of the group gave to a question or problem. The trick was
that the experimenters actually controlled the display panels and could
simultaneously delude each of the five people into falsely believing
that the other four had already come to whatever consensus it was the
experimenter wanted to program for purposes of the experiment. Thus,
Crutchfield could run five people at a time more efficiently, which is
exactly what he proceeded to do, eventually collecting data from studies

on more than 600 people responding to conformity and consensus pressures
on items relating to simple perceptions, social issues, and personal
attitudes.

He found, as did Asch, marked tendencies for individuals in the booths
to accept the consensus, depending upon the type of item. In items which
were more simple and clear cut so that the correct answer was extremely
obvious and the discrepancy between the false consensus and the correct
answers was equally obvious, there was more resistance to consensus
pressure. On more difficult and ambiguous items where individuals were
less certain, judgments were more highly affected by consensus pressures
. Furthermore, the effects of consensus pressures were somewhat
persistent as shown by subsequent retest of subjects individually
without the pressure of consensus. There were, of course, individual
deviations from the average on all variables investigated in these
studies.

These studies are examples of investigations which have been done in the
field of attitude change. What do these experiments and the hundreds
like them which fill journals and textbooks really mean?

What Do These Studies Mean?

>From these and other studies, it becomes clear that our attitudes,
perceptions, indeed our whole pattern of thought, are more effected by
and dependent upon communications, conformity and consensus pressures,
and propaganda than we like to admit. Furthermore, rationality and truth
are no guarantee of protection against these irrational forces any more
than the people in Asch's experiment felt any less pressure because
their temporary inability to make a satisfactory personal adjustment to
their situation was based in rationality. More often, the function of
intellectual process seems to be the fabrication of some excuse enabling
the individual to bring his thought and behavior in line with outside
pressures. To mean anything, rationality must be disciplined and a
prevalent element of the environment.

As basic knowledge increases, it has become increasingly defensible to
conceive of the mind-system of man as a clearing house or a computer
averaging device for information, communication, social and physical
pressures. A man's intellectual positions�his attitudes, opinions,
perceptions�can be viewed as some sort of average of the sum total of
incoming information or, if you will, an optimum adaptation level, a
position which evokes minimal conflict or dissonance within the
variation, contrast, and contradictions of incoming or previously stored
information affecting the system.

There are two parts of the system. Man, the conscious being, is attached
to a processing system that can betray him, or be made to betray him.
The false programming input and computations by the computer-like part
of the brain can be at serious disagreement with his soul and
consciousness. The brain machine can be manipulated into what
consciousness knows is wrong. We can be misprogrammed into going where a
dissonant consciousness can not survive.

It is also conceivable and defensible that there be an adaptation to
variability or deviations in the extremes of incoming information. If
the mentality is exposed to increasing variation and a wider spectrum of
extremity, subsequent toleration for variation or extremism increases.
That is, previous extremes increase the subsequent amount of actual
extremism necessary in a communication, act, or attitude before it is
perceived as extreme or unreasonable.

While an individual may average information to find his central
position, he may also average out the deviation in incoming information,
and take that average as being an acceptable extreme. If the average
amount of extremism or unreasonableness increases, this should result in
adaptation. Subjection to large amounts of extremism might result in
de-sensitization, gross loss of perspective, and a general decrement in
ability to judge extremity or reasonableness. In a sense, this points to
a loosening up, a decrement in critical reasoning ability upon repeated
battering. To some extent, this is probably what has happened in the
recent Clinton insanity and attempts to manipulate the public.

Democratic Manipulation

This has grave implications for that cherished American belief in the
concept of a collective free intelligence--a glorious sum total of the
democratic process which transcends any limitations of its constituent
members and is immune to manipulation. The idea that someone could
someday collect our collective free intelligence and manipulate it to
suit himself through application of communication and propaganda is not
the most pleasant thing imaginable, but becomes an increasingly
realistic consideration as knowledge of attitude and attitude change is
expanded. This is a threat which is not ameliorated by the public's
channeled reception and dependence upon mass media, especially TV, which
in many ways represents an artificially created and maintained, but
potent, consensus.

All this is a source of temptation which utopian social and political
theorists, and others with ambitions of power, have become progressively
intrigued. A professor of mine more than 35 years ago who was a
specialist in mathematical models of behavior envisioned the ideal
society as a leftist society in which people were absolutely controlled,
but were controlled in such a way that the controllers made them do
things because the people being controlled had been manipulated into
thinking, or believing, they wanted to do them. It goes almost without
saying that he possessed a typical feeling of narcissistic superiority
entitling him to be one of the controllers, rather than being one of the
controlled in this elitist caste system.

Perhaps we are prematurely reaching, or over-reaching in arguments or
speculation at this point. The cited experiments were brief and the
attitude shifts sometimes small. Before going further, we would wish to
see experimental effects based on long-term and intense attitude
manipulation. A crude and harsher mental and physical form attitude
manipulation was extended in the Korean war under that special form of
attitude manipulation called prisoner brainwashing, producing large
amounts of collaboration with the enemy which much of the public still
can't accept in terms of attitude change mechanics. Those who were
subjected to it were seeing psychiatrists for feelings of mental
instability 20 years later. The techniques required absolute physical
control, and parallel, but do not precisely conform with the primary
direction of this discussion.

In 1943 there was a landmark social psychological study published as a
book, entitled Personality and Social Change: Attitude Formation in a
Student Community (Dryden, New York, 1943), by T. M. Newcomb. It is
discussed in another classic text, Individual in Society: A Textbook of
Social Psychology by Krech, Crutchfield, and Bellachey (McGraw Hill
1962). It was a study of progressive change in student attitudes at a
premier liberal college.

"The Bennington College community at the time of the study (1935-1939)
was new (the study was done during the first year there was a senior
class) and geographically isolated. The students were drawn largely from
urban, upper-income families whose social attitudes were conservative.
The members of the teaching staff were predominantly liberal, deeply
concerned about social issues, and felt a responsibility for encouraging
the students to take an active interest in social and political
problems.

"In this college community, most of the students shifted in their social
attitudes from conservatism as freshmen to liberalism as seniors..."

How they changed is indicated by changing political candidate
preferences regarding the 1936 election. Parental choices are also shown
for comparison.



Changing Political Preferences of College Students and Parents
(percentages)
Candidate�s PartyFreshmen(parents)Sophomores(parents)Upper Classmen
(parents)Republican626643691560Democrat292642225435Socialist or
Communist 97158304

This is an interesting and eloquent set of figures. I think they should
be regarded very seriously. This is also an interesting definition of
liberalism. Those who have no particular objection to the implication of
the study are very quick and eager to point out that this change in
student attitudes represents a breaking of parental ties and a
successful quest for independence, which sounds very noble. Students who
are being encouraged to make these shifts in attitude are fed this
euphemistic interpretation of what is going on and therefore these
interpretation tend to occur in student self-evaluations accounting for
their attitude shifts. This interpretation is more descriptive than
causative. While it was, and is, true that the student attitudes broke
from those of their parents, it is also equally true that the student
attitudes came to conform to those attitudes the college staff were
determined to imprint through their keen "responsibility for encouraging
the students to take an active interest in social and political
problems." How much real independence was being achieved is doubtful.
The quoted phrase (two sentences prior to this one) is one of the great
est euphemisms ever to be employed in the history of mankind.

Notice that the figures for the upper classmen are combined in such a
way as to obscure the composition of the final graduating product. This
was a process. If we take what is called a regression line, we might
reasonably suspect a graduating product of somewhere around 35 percent
or more communist/socialist supporters. It is suspected that the number
of Republicans remained almost constant from their junior year to
graduation, because if the poor beaten-down souls survived as such to
the end of their junior year without being programmed, most of what
remained of them probably managed to limp through the graduation
ceremony with some of what they started with.

What we are concerned with primarily at this point is the effectiveness
and thoroughness of the process, not the political consequences. (That
will be discussed at another time when we discuss the history of the
Political Left in this country and the losing of the Vietnam war, should
this series continue.)

Having said that, I will make the following quick comments in passing
exception. For years, puzzled parents have been sending their kids off
to liberal colleges to find the kids returning home as disturbed
scrambled eggs. In such schools the students become scrambled to the
point where the schools have sharply elevated suicide rates two or three
times that of the average, or that of other schools--which is
romanticized as being dramatic testimony to the depth and importance of
what is going on and to the intense involvement in the learning process.
In more recent years, previously scrambled educated parents have had the
satisfaction of sending their kids off to schools so as to have them
return just as confused and scrambled as their proud parents. With
extreme luck, 20 years are required to overcome the debilitation of a
liberal education. Many, if not most, who take what they are programmed
with seriously, remain in one way or another mentally deformed for the
remainder of their lives.

People in public or other responsible positions who have been awarded
high academic honors should be a source of worry and suspicion unless
there is very serious close examination of what they have graduated
from. In too many cases those awards are received on the basis of having
uncritically accepted what the Bennington figures indicate. In too many
cases, graduation with honors means that the student is certified as
having accepted the pathology prevailing at the school instead of having
had the intellect, courage, and integrity to fight it. The process
documented by Newcomb, in later form, is much of what produced the
Hillary Clintons, et. al. Phi Beta Kappa and Non Compos Mentis are too
close to becoming equivalent certifications.

As will be explained at a future time, the Vietnam war was lost 25 years
before it began because of what was signified in the Newcomb figures.

Finally, in all the years I have studied, and in all the references I
have seen, the Bennington figures have been consistently quoted (with
the muscle-flexing spirit of celebration seen in a high school
basketball team that had just won the state championship) not because of
the science involved, but because of the success in producing
near-absolute political indoctrination. Having said that, we'll move
back into the mainstream of this paper.

Beneath the euphemisms, the Bennington study is the most thoroughly
documented one showing the effectiveness of intentional, systematic,
extended, large-scale attitude manipulation�a brainwashing in which one
can sense no small amount of pride in both manipulators and observers,
and paradoxically even in those who were manipulated and who
subsequently committed to what they had been manipulated into. The
latter is evident, because those who are processed (manipulated)
subsequently believe in, and defend, their resultant condition,
meanwhile ridiculing what they are told to believe was their former lack
of sophistication.

Does the Manipulation Work?

Does application of attitude change manipulation and mechanics work?
There shouldn't be any reasonable doubt that it does. Furthermore,
judicious employment of programming that twists interpretation of, or
desensitizes subjects to, eventual arguments expected from the outside,
can make attempts to de-program people extremely difficult. It's a
little like the cults who program people to believe they will be picked
up by flying saucers, and when you say you doubt it the believers look
at you with a condescending, pitying smile. The wider the spectrum of
attitude change and the longer the person is in a changed condition, the
more rigid the commitment to that change. What develops is a multiplex
system of values and interpretation around the changed position. Other
acquired knowledge is filtered or distorted consonant with the mentality
produced. If one part of a programmed person's mentality is distorted,
the remainder of other distorted portions (that a person acquired
through the influence of the primary distortion) tend to pull the
distorted thinking into distorted alignment. Eventually a person's
private life, professional life, and social life, all become intertwined
and committed to the changed attitude. Rechanging their changed attitude
precipitates an identity crisis.

At times subcultures can be isolating, and can produce strong conformity
and consensus pressures for irrational thought processes. For this
reason, a proportion of the young during the overwhelming of the country
by the drug craze of the late 60's and early 70's were injecting
themselves with lemonade, mayonnaise, peanut butter, or swallowing drugs
about which they knew absolutely nothing, and with a frame of reference
almost exclusively rooted in social pressure or social conformity, if
not social hysteria, instead of reference to reality for validation of
what they were doing. They evolved a protective system of concepts, a
system of interpretation, and a system in which group members
desensitized each other against the impact of realistic thought.

I studied them extensively. In many high schools it became a socially
reinforced value to be a needle freak. A needle freak was someone who
had injected himself with so much dope so many times that the mere act
of sticking himself with a needle produced a drug high by Pavlovian
conditioning. People from the drug subculture would have to be hauled
off to hospitals in truckloads, but it didn't affect their sense of the
reality of what they were doing. In one instance of my knowledge a kid
almost lost his arm while trying to mainline himself with injections of
mayonnaise. He was looked upon as a local folk hero because of his
"commitment to the drug experience." He and those around him had
programmed and desensitized themselves into such an inverted mentality
that the idea that he could kill himself was met with ridicule and had
no affect. Many graduates of the drug subculture have the same schizoid
mentality 30 years later.

Conversations with such people were, to say the least, stressful. Some
of them would spend days or weeks in hospitals. A few would die. Their
bodies would be scarred up. Their lives would be going down the drain.
They were remarkably unconcerned about any of it, and in many cases
quite content. The only person in the room experiencing any anxiety over
the insanity of it all would be the one sane person in the room, such as
myself.

In much the same way, the political left in this country has been
programmed, and continues to program itself, such that reality is
dismissed and looked upon as an amusement equivalent to an old Mickey
Mouse cartoon.

Manipulation in Everyday Life

While attitude change and manipulation may be demonstrated as an
effective process through quantified studies in the higher educational
system, the concern here is with less restricted, and more common,
aspects of American life.

The crude cubicles and primitive display panels in which Crutchfield and
his co-workers directed attitude change in the 50s have been socially
expanded. Our living rooms have become the new cubicles, and the old
display panels have been replaced with big color TV screens in which the
people pictured are subjectively almost as real as the experimental
confederates sitting around the table in Asch's experiments. Indeed, for
hours each night we live in a virtual reality in which content can be
determined, manipulated, and censored by the equivalent of experimenters
centralized in studios and editorial rooms thousands of miles away. It
is the most powerful communications force in the history of mankind.
Indeed, it has displaced other forms of communication to the point of
being in the probable order of 80 percent or more of the critical
communication input in this country. We grow up with it starting at an
age when it becomes our substitute babysitter. We spend five or more
hours with it each night as adults.

It is now possible to create a vivid, absolutely synthetic consensus
that will produce the same type of powerful conformity and consensus
pressures documented in the classical psychological experiments and to
beam it into tens of millions of homes every night. Furthermore, the
strength of this synthesis is multiplied by the factor of pluralistic
ignorance. A person in a group receiving a communication may privately
disagree with the content of that communication, but is unaware of the
presence, or absence, of private disagreement in other group members. He
therefore tends to view himself as the lone dissenter while all other
group members are in agreement with that communication. This intensifies
the pressure to conform to the communication.

People sitting in their living rooms in isolation are very much like
people sitting in personal psychological isolation in audiences
listening to speakers. Added to this is the factor that the
communication coming over TV is one-way. The person on the TV can
confront the individual watching and listening, but the person watching
or listening is not able to confront the news commentator or whoever
back. On many a night I'd like to have gotten in Peter Jennings', or
Hillary Clinton's, or Alan Dershowitz's, or whoever's face and told them
they were damned liars in front of 10,000,000 people, but it doesn't
work that way. It's a one-way arrangement.

There is no way to protest. The networks are interchangeable in content.
Complaint produces amusement and ridicule. Sometime in 1967 I found
throwing furniture at the TV has no effect.

If such a synthetic consensus equivalent to the Bennington figure is
theoretically possible, does it actually exist?

According to every poll I've read in the last 30 years, an incredible 87
to 89 percent of the Washington press corps voted for George McGovern in
1972 and the same percentage voted for the Clintons in 1996. That
provides an authoritatively declarative statement as to who, or what, is
running the programming cubicles our living rooms become every night,
and who, or what, is determining the educational nightly news classes
programmed through our TV every night. Like the Bennington faculty 60
years ago, our faculty are predominantly liberal, deeply concerned about
social issues, and feel a responsibility for encouraging their students
to take an active interest in social and political problems. They want
to make a difference and be involved in important political/social
change.

Liberalism�s Disconnect from Reality

Liberalism begins with certain premises about what liberals believe to
be reality, and liberals are also blithely unaware of other premises.
That's what makes them liberals. For example, liberals often proceed
from the assumed premise that something is what they term a social
problem and no other consideration ever occurs to them. Indeed, in the
educational system from which they graduated, knowledge of any other
system of interpretation has never been presented to them except in the
form of a distorted bizarre caricature to be ridiculed.

In a psychodynamic sense, liberalism is much like the drug subculture of
the 60s and 70s. It associates with itself and imposes strong conformity
pressures within the group. It has also drifted into progressive
irrationality. From within the security of its self-referencing
isolation, it spins off its irrationality into microphones and cameras.
Liberalism is an isolated, out-of-touch subculture that is free from the
psychologically corrective effects of any outside real-world
environment. The liberal world is one where the principle value is to
see, and be seen, among the elite; occasionally be outrageous or
theatrical to attract attention; and to have good TV ratings. As a
general rule, news anchors, editorialists, and academics do not spend
much time doing farm work, trying to run small or medium sized
businesses such as machine shops, or being army drill instructors.

Liberalism is an increasingly expanding subculture that doesn't know or
recognize that any other world other than itself exists. Under
unrelenting inexorable effects of liberal intellectual environmental
control or censorship, and with the death of previous generations,
conservatism has become a dwindling subculture that has accepted only
half of liberalism and has slowly lost half the premises needed to
defend itself. It is simply being deleted from existence.

In the last nearly 40 years I have seen a consistent revision of reality
and history under the liberal media, from which I have learned many
things that consistently disagree with personal observation, knowledge,
or even sanity. During the entire period of the Vietnam war, I did not
hear one single serious report on national TV of there ever being one
single Viet Cong atrocity. In left wing virtual reality the Viet Cong
won the war by winning the hearts and minds of the people. (In fact,
they killed nearly 25 percent of the population of the country before it
was over.) In liberal virtual reality Jack Kennedy was a brilliant
intellectual. (In fact, he could not spell simple words and barely made
it through school taking easy courses. His books were written by o
thers.) I learned Jack Kennedy backed the Russians down during the Cuban
crisis. (In fact, Khrushchev got everything he wanted.) There has been
an absolute blackout of the fact that when Kennedy had the popular Diem
of Vietnam assassinated, Ho Chi Minh and Chairman Mao thought Kennedy
was crazy and knew that as a result of that act the Communists had won
the Vietnam war. I learned that the Vietnam conflict was described as a
civil war, which it wasn't.

I learned that Barry Goldwater was a madman and warmonger for saying air
power had to be used in Vietnam, whereupon Lyndon Johnson poured in
460,000 military and bombed everything except what was militarily
critical soon after being elected.

I learned that analysis of so-called social problems always begins from
the frame of reference of breaking the cycle of poverty without ever
remotely considering any serious need to break the cycle of
irresponsibility.

I am presently learning that Ronald Reagan either never was president by
result deleting any reference to him, or was a ludicrously senile
incompetent. Reagan simply fails to exist in leftist virtual
reality�unless it's to bring up the supposed Iran-Contra scandal or
assert his senility.

I learned Bill Clinton's running around masturbating and getting oral
and anal sexual stimulation in the Oval Office, even while ordering the
military into Bosnia, ought not be considered legitimate serious
indication that he lacks the maturity, mental stability, or other
prerequisites for being president.

I learned erroneous views in more subtle areas, such as interpretation
of Russian economic difficulties during the present attempted conversion
from Soviet socialism to free enterprise.

I learned that the term "Ms." was suddenly to be adopted in reference to
all women on the basis of national decree from a few malcontents who
were given power to do so. It was a liberal dance fad of imposed usage
overnight.

In liberal virtual reality one learns children do not need stable
two-parent families, and no aspects of the so-called sexual revolution
are to be examined in depth or questioned. Any detriment to the
condition of children is due entirely to lack of social programs, not
due to the fact they are born out of wedlock or abandoned.

In liberal virtual reality children are strongly affected by watching
violence on TV, but mysteriously not affected by watching pathological
sex.

The Role of Televsion

In liberal virtual reality the country suffers from an oppressive
radical right-wing society in control of everything�in spite of the fact
we have a leftist president, a leftist press, and a leftist educational
system. In liberal virtual reality there is to be only one pathological
version of anything. As is typical of those for whom penetrating their
pathological defenses ends their world, anyone else managing to get a
serious word in presents such a perceived fearful crushing threat as to
be viewed as a catastrophic widespread form of oppression. This leads to
the subjective ludicrous condition of a political group who occupy
nearly 90 percent of the positions and content of the national media,
and 90 percent of the higher educational system, to believe they are
somehow under-represented and under constant oppression and threat. The
threat is not political, it's from reality. The radical left believes
reality is a right-wing plot and feels under constant seige from a
widespread conspiracy.

I have found that liberal candidates and liberal people of importance
are created by being developed and given repeated critical exposure on
TV while conservatives are not. The same is true of organizations. NOW,
the supposed national woman's organization, has been TV-created and
maintained in artificial importance. The leadership is consulted as if
it represents someone or is a separate government, when in fact it has
been elected by no one. Their leadership is established as being
important in virtual reality, then is imposed on real reality. Patricia
Ireland, Susan Estrich, Jesse Jackson, et. al., must constantly be
consulted on everything by major networks on 21-inch screens as if they
were important and their opinion was decisive. Meanwhile, Alan Keyes,
Tom Sowell, or Joe Sobran do not exist. This system can support or
create someone or a political movement over night, while misrepresenting
or ignoring others, and is in fact the real government of this country
because it creates and forms the issues, and creates images and
visibility for system-preferred candidates.

The United States operates within one of the most rigidly imposed
systems of censorship in the world. It exists on TV and in educational
institutions. What is piped into our programming cubicles is a filtered
revision of present and past reality approaching constant madness. It is
not a government-imposed censorship. It is a voluntary censorship
imposed by an evolved, critically positioned extremist subculture, many
members of whom are graduates of the Benningtons of the country, within
a society being programmed with a militant pathology that feeds back and
reinforces itself as it develops. To turn on the major TV networks is to
tune in to a war against sanity and an assault against your integrity
unless you can find an old Randolph Scott western some place.

Rather than continue to live in turmoil and disrupting powerless rage
over continuous confrontation with this irrational, oppositional-defiant
juggernaut, many people have psychologically surrendered. According to
the experimental data, that is what would be expected. Probably
ninety-five percent of the people I know, or have met, many of whom were
adamantly against such values thirty-five years ago, have compromised or
slowly changed their values to some extent as a result of the relentless
hammering and confrontation with the illusion that pathology is
mainstream and must consequently be accepted. The general population is
losing healthy reality-testing capacity. The degree of societal
compromise has been such that if I say the exact same things today that
the last generation of great Americans (who won two world wars and
developed this country from the near stone age) was saying 45 years ago,
I am shunned as an extremist.

As increasing proportions of the population have succumbed to the social
pressure to participate in virtual reality, the illusion of nearly
universal participation has graduated from being an illusion to being
fact.

Is there a boomerang effect? Do the people who don't accept the
propaganda and who resist the conformity pressures undergo the same
anxiety reported by the people who resisted group pressure in Asch's
experiments years ago? The indications are, both from mail I receive,
and from observation, that the anxiety within that increasingly smaller
proportion of people resisting the programming is sometimes enormous.

They are being ground down and stressed to the point of desperation.
Within this desperation, some live on the verge of taking up arms in
active revolution to regain control of the environment and
restore/regain sanity. Timothy McVeigh and the militia movement were
fundamentally an expression of that desperation. If the present
condition of this county were suddenly imposed without transition 50
years ago, there would probably have been 1,000 Timothy McVeighs and
dynamitings instead of one. The cultural war that Judge Robert Bork
talks about could easily erupt into a total release of rebellion against
programming and as bloody battle in the streets. Both sides of the gun
control issue know that the real reason for the attempt to impose gun
control is to immobilize such an explosion and prevent potential
rebellion or opposition.

Desperately-Held Alternatives

Others desperately attempting to resist the programming seize on what
alternatives that are available or that they know about, often
injudiciously and rigidly. They are desperately frightened to let go of,
or hear any critique of, those organizations or philosophies lest they
lose everything and be left completely vulnerable. Any small variation
from desperately held orthodoxy produces massive anxiety. In some cases
they are frightened to think. Surprisingly, or maybe not so
surprisingly, some of the worst arguments and mistrust I have to deal
with are from the frightened Political Right who mistakenly believe I'm
handing them over to a leftist society. Occasionally, people are driven
almost to nearly psychotic levels of anxiety and desperation by the
pressures of liberal irrationality to the point of becoming polarized
into their own form of irrationality that is then capitalized upon by
the liberal establishment to present anything but liberalism as
irrational.

Scientific research shows attitude mechanics functions independently of
truth or rationality. When James Carville goes up before TV cameras and
acts insane, it's very effective, even though we know he's crazy. Being
a lunatic is damned good political strategy if you have control over the
communications process and the people you are imposing it on have no
other alternatives but to listen.

Basically, we are being chewed to pieces by an environmental
irrationality working through an almost mathematical brain summation
system in which the intellectual and rational correctness of our
positions becomes irrelevant. In fact, this is a peculiar situation
where if we were nuts instead of correct, we would feel and function
better, at least temporarily, until life's bills for the consequences of
being nuts came due.

What is the answer, short of armed revolution? The only answer is to
operate through the most powerful system available, TV. There absolutely
must be a national TV network that is controlled and operated by the
Political Right. According to every poll, there is an initial audience
of about 30 percent of the population waiting to watch it. Someone of
the caliber of a DeBorchgrave should be brought in to establish news
editorial policy. In terms of public affairs and special reports, the
best and most penetrating minds in the country should consistently be
brought into discussion panels�Tom Sowell, Charles Krauthammer, Robert
Bork, Joe Sobran, Susan Garment, Suzanne Fields, and so forth on a
national level. They should be predominant instead of outnumbered by koo
ks. Investigative reporting and discussions should seriously evaluate
the mental condition of Bill Clinton, examine the conduct of the Vietnam
and more recent wars, examine the educational system in this country,
and so forth from an alternative view. When there is discussion of
racial issues, Alan Keyes and Walter Williams should be featured instead
of Al Sharpton, Maxine Waters, and Jesse Jackson. The country must be
culled over to find new intellectual leadership that can be developed
and given exposure. Until that happens, attempts to restore rationality
will be like a dog barking at somebody else's door hoping for table
scraps.

Failure to do that is one reason why this country has been lost. Doing
that is the first necessity. From that, one way or another, all else
will follow.

References

Hoviand, C. I., Harvey, O.J., and Sherif, M., Assiuiilation and contrast
effects in reactions to Communication and attitude change. J. Abnormal
Social Psychology, 1957, 55, 244-252.

Hovland, C. I., and Pritzker, H. A., Extent of opinion change as a
function of amount of change advocated, J. Abnormal Social Psychology,
1957, 54, 257-261.

Hoviand, C. I., and Weiss, W., The influence of source credibility on
communication effectiveness. Pub. Opin. Quart. 1951, 15, 635-650.

Hoviand, C. I., Campbell, E. H., and Brook, T., The effects of
Commitment on opinion change following communication. Hoviand, et. al.
The order of presentation in persuasion, New Haven, Conn.: Yale
University Press, 1957.

Aronson, E. and Mills, J., The effect of severity of initiation on
liking for a group. J. Abnormal Social Psychology, 1959, 59, 177-181.

Asch, S. E., Effects of group pressure upon the modification and
distortion of judgement. J. Guertzkow, Group Leadership and Men.
Pittsburgh: Carnegie Press, 1951.

Asch, S. E. Studies of independence and conformity. A minority of one
against a unanimous majority. Psy. Monogr. 1956.

Crutchfield, R. S., A new technique for measuring individual differences
in conformity to group judgement. Proc. Invitational Conf. on Testing
Problems, Princeton, N. J.: Educational Testing Service, 1954, 69-74

Newcomb, T. M., Personality and Social Change: Attitude formation in a
Student Community. New York: Dryden 1943

Individual In Society: A Textbook of Social Psycho1ogy, Krech,
Crutchfie1d and Ba11achey: McGraw-Hill 1962

Braaten, L. J., and Dar1ing, D., Suicidal Tendencies Among College
Students, Psychiat. Quart., 36:665-692, 1962.

Bruyn, H, and Seiden, R, Student Suicide: Fact or Fancy? J. Amer. Coll.
Health Ass., 14:69-77, 1965.

Ross, M., Suicide Among College Students, Amer. J. Psychiatry, 126:2,
Aug. 1969.



------------------------------------------------------------------------


Robert L. Kocher is the author of "The American Mind in Denial," as well
as many other articles. He is an engineer working in the area of
solid-state physics, and has done graduate study in clinical psychology.
His email address is [EMAIL PROTECTED]

------------------------------------------------------------------------
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from The Laissez Faire City Times, Vol 3, No 17, April 26, 1999
------------------------------------------------------------------------
Published by
Laissez Faire City Netcasting Group, Inc.
Copyright 1998 - Trademark Registered with LFC Public Registrar
All Rights Reserved
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Em Hotep, Peace Be,
Omnia Bona Bonis,
All My Relations.
Adieu, Adios, Aloha.
Amen.
Roads End
Kris

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