-Caveat Lector-

from:
http://www.gov.yu/mediawar/mediawar.html
<A HREF="http://www.gov.yu/mediawar/mediawar.html">what is media war</A>
-----
Yugoslavic propaganda or a differing view?
Om
K
-----

>From 1991-1998, the Federal Republic of Yugoslavia was subjected to
media-driven political pressures unprecedented in modern communications
history. But why have so few journalists reported or commented on this
subject in the international media?

Powerful interest groups and international media lobbies don't wish that
theme to come to the attention of international public opinion.
Revelations about the techniques and methods of media warfare are not in
the interest of large multinational lobbies, because the world
democratic public would realize that the "simple truths" about "good
guys and bad guys" around the world actually represent deception and the
conscious manufacture of confusion.

Is the media war a mystery?

On the contrary:

A "media war" consists of a repertory of techniques of psychological
pressure applied by international political lobbies, organizations, and
individuals in pursuit of their own political goals, using the mass
media against selected target groups in their own country and in other
countries over an extended time period.

The intensity of pressures by particular Western media on the Federal
Republic of Yugoslavia in March 1998, during the events in Kosovo and
Metohija, an autonomous region within the Republic of Serbia, show that
media warfare represents the "right hand" of international political
lobbies and pressure groups. Thereby, media war is not a temporary
amusement or tactical move, but the strategic imposition of the
interests of individuals, states, and multi- national corporations.
These interests are often encompassed in the term "globalization".



Techniques of psychological pressure

Since psychological pressure subliminally affects human consciousness,
people's political sympathies may be influenced by techniques of
psychological pressure so that they begin to accept media theses as
normal, natural, and as "their own" ideas.

The mass media employ hundreds of psychological pressure techniques.
These techniques do not consist primarily in direct lying, although that
comes into play. The trick consists in:

a) the organization of information (language, style, technique)

b) symbolism (overt and hidden meanings)

c) the massive circulation of unconfirmed facts supplied by public
relations agencies and political lobbies.



The art of organizing information

 In applying pressure to the Federal Republic of Yugoslavia and the
Serbian and Montenegrin peoples, international (and some Yugoslav) media
applied nearly all the known techniques of media war, including:

1. Demonization of political representatives and whole nations

Particularly during 1991-1993, world media continually portrayed Serbs
and Montenegrins as the personification of evil, using such terms as:
barbarians, destroyers of civilization, Nazis, communists, "red danger,"
drunken bandits, and murderers.

Political cartoons stereotyped Serbs by using such images as pigs
rolling in mud, dinosaurs, hyenas, and monsters.

Political leaders were labeled as "crazy," "sly foxes," "bloodthirsty
hegemonists," "leaders of aggression," "war criminals," "Balkan
butchers," and so forth.


2. Violation of the rules of journalism


A well-known basic rule of journalism is to "hear all sides and let the
reader decide" who is right. A favorite technique of the media war was
to claim that "It isn't our opinion, but what Serbs themselves are
saying!"

But they constantly quoted the same Serbs, so-called dissidents who
haven't lived in the Federal Republic of Yugoslavia for years, both
prominent and unknown Serbian and Montenegrin opposition leaders,
carefully selected "intellectuals" or analysts. They all had only one
thing in common: consistent agreement with the positions of specific
Western political circles.

However, "roundtable" and panel discussions have included Muslims and
Croats who were official government representatives, expressing the
official positions of their governments.



3.The imposition of terminology, stereotypes, and myths

The Federal Republic of Yugoslavia is rarely called by its official
name. Instead, it is referred to with as "the rump Yugoslavia," "the
remainder of Yugoslavia," "Yugoslavia (Serbia and Montenegro)," and so
forth. Stereotypes are a product of political lobbies, and a
consequences of the

ignorance and prejudice of journalists. Classic stereotypes include:

- Serbs and Montenegrins are aggressors and "bad guys"

- Serbs provoked the Yugoslav crisis

- Yugoslavia was an "artificial state" produced by Serbian hegemony

- Yugoslavia is opposed to multi-ethnic, multi-cultural, and multi-party
societies

- Kosovo is not autonomous, and so forth.



4. Media involvement of "intellectuals"

In "defense" of all Yugoslavia's opponents, the media promoted numerous
"intellectuals", "philanthropists," and former politicians. There is a
long list: George Soros, Daniel Cohn-Bendit, Pascal Bruckner,
Bernard-Henri Levy, Susan Sontag, Andre Glucksmann, Alain Finkielkraut,
and others. They were joined by: Margaret Thatcher, Aloiz Mock, Vaclav
Havel, Benazir Bhutto, Warren Zimmermann, Morton Abramowitz, and others.

Their goal was to create a legitimate media "defense" for a secessionist
Croatia, a Muslim- dominated Bosnia, and "independent Kosovo" - meaning
"Greater Albania." A simple technique was used to win over public
opinion:

the presumption that "ordinary people" tend to believe that whatever
prominent people say must be true.






5. Application of double standards

Serbs, Montenegrins, and all others who favored Yugoslavia were declared
"aggressors" in advance. Much of the world media reserved their
understanding and sympathy for all opponents of any kind of Yugoslavia.
The application of double standards in world media culminated during the
Croatian offensive against Knin, in August 1995, and during the
demonstrations of ethnic Albanians for "independent Kosovo," in March
1998.

In attacking Knin and the rest of the Krajina region, "Croatia resorted
to armed force to re-occupy one-quarter of its total territory. Although
that territory was inhabited primarily (88%) by Serbs, it was located
within the

boundaries of Croatia recognized by the international community" (as
reported in Figaro, in August 1995 regarding the Croatian aggression
against Knin).

Similar standards are not applied in the media approach to resolving the
question of Kosovo and Metohija, instead demands are promoted to
"restructure the Yugoslav federation," and on behalf of the "Republic of
Kosovo".



6. Reorganization of information

How do editors revise relatively accurate information in conformity with
political needs? Sanctions against the Federal Republic Yugoslavia were
imposed by the United Nations Security Council in May 1992. The major
precipitating factor for the sanctions was the massacre on Vase Miskina
Street in Sarajevo. The European Times reported on that event as
follows:

"At least 20 people queuing for bread were killed yesterday as three
mortar bombs exploded among crowds in the Bosnian capital of Sarajevo.
Up to 160 people who had come out on to the streets during the latest
ceasefire were injured in the assault which Bosnian defence officials
blamed on Serbs. The attack took place as United Nati- ons and European
Community officials met separately to discuss sanctions against Serbia"


The subhead was: "Sanctions follow Sarajevo atrocity," and the headline:
"TWENTY DIE IN SERB ATTACK ON STARVING CROWD."

Nowhere did the reporter state who, in fact, perpetrated the massacre.
Thereby the reporter followed journalistic rules, since the information
was not known. Also correctly, the reporter stated that Bosnian (Muslim)
Defense Ministry officials blamed Serbs for the massacre. After all, who
else would they blame? The reporter, again correctly, stated that the
massacre (coincidently?) coincided with meetings at which
representatives of the international community were considering
"imposing sanctions against Serbia" (actually, against the Federal
Republic of Yugoslavia whose legitimacy was being deliberately negated).
However, the headlines say something entirely different. Why?

Of course, the headline served as a justification for imposing sanctions
against the Serbian and Montenegrin people. The categorical assertion
that "Serbs provoked the massacre" does not leave any "normal" person
room for doubt about who committed the crime. Obviously, any "normal"
person would be horrified and disgusted by such a crime and would have
nothing against the "justified" punishment of the Federal Republic of
Yugoslavia.

One comment: any "normal" person doesn't necessarily mean a
"well-informed" person.



7. Manipulation by TV images

An example of unscrupulous manipulation by TV images is the
unforgettable journalistic "race for fame at any price" represented by
British ITN television's famous reportage in August 1992 about the
alleged concentration camp in Trnopolje.


The media dust about the "Serbian death camp" in Bosnia had been raised
somewhat earlier by journalist Roy Gutman in an article in New York
Newsday. In the spirit of past Anglo-American unity, ITN rushed to
corroborate the "American side of the story." Since the actual situation
in Trnopolje didn't agree with Gutman's story, however, ITN resorted to
rigged photography. By shortening the camera angle to create the
impression that the thinnest Muslim men in a refugee center were
surrounded by the barbed wire, ITN instantaneously sent around the world
its story about the "inhumanity of the Serbian aggressors who are
threatening internationally-recognized Bosnia."






The readiness of the world to swallow this kind of media story "in the
blink of an eye" demonstrates the following:

a) what suits the political interests of particular countries will
always have priority in major world media;

b) the media believe whom they want to believe.

=====

from:
http://www.gov.yu/mediawar/Ruder&finn.html
<A HREF="http://www.gov.yu/mediawar/Ruder&finn.html">what is media war</A>
-----

The Cold War "gave birth to" the media war. The Cold War was based on
hundreds of official and unofficial institutions, media, foundations,
and non-government organizations, whose single goal was propaganda. On
both sides of the iron curtain, it was necessary to persuade people that
"only our system is right," and that the victory of one or the other
bloc would be the "end of history."

The Cold War is over. The media war goes on. Public relations agencies
have taken over the work of public persuasion.

The firm that became famous during the Yugoslav crisis is called Ruder &
Finn. It based its work on political lobbying, first for Croatia, then
for Bosnia, and finally on behalf of the Albanian separatists in Kosovo.
Thereby, Ruder & Finn established its an anti-Yugoslav and anti-Serbian
bias.


In an interview with the respected French journalist Jacques Merl- ino,
Ruder & Finn director James Harff gave the following explanation of
their role:
"We are professionals. We had a job to do and we did it. We are not paid
to moralize.... Our craft consists of disseminating information to
circulate as fast as possible so that the theses favoring our cause are
the first to be expressed. Only the first information really counts. All
denials are totally ineffective. Our work does not consist of verifying
information. We didn't claim that there were death camps in Bosnia. We
only publicized that Newsday had made the claim."


The story about the concentration camps turned around American public
opinion. A survey in Newsweek showed a dramatic reversal: earlier, 35%
of the citizens had supported air attacks (against the Serbs, of
course), but after these reports were published, that portion increased
to 53%. A combined survey by USA Today, CNN, and Gallup, taken on March
1, 1993, showed that two-thirds of the American people then supported
American intervention in Bosnia.

As Ruder & Finn's James Harff explained further:
"I am proudest of how we moved Jewish public opinion to our side. The
game was very delicate and, on that side, the question involved a great
danger. President Tudjman was too imprudent in his book "Wastelands of
Historical

Truth." Because of his book, he could be found guilty of anti-Semitism.
It was no better on the Bosnian side since President Izetbegovic in his
Islamic Declaration, published in 1970, showed too much support for a
Muslim fundamentalist state. Moreover, the pasts of Croatia and Bosnia
were marked by very real and cruel anti-Semitism. Our challenge was to
reverse this situation and we succeeded in doing so between August 2-5,
1992, when New York Newsday published its lead story about the (Serbian,
of course) camps. We jumped on that and convened three major Jewish
organizations: the B'nai Brith Anti-Defamation League, the American
Jewish Committee, and the American Jewish Congress. We suggested that
they publish an advertisement in the New York Times and organize a
protest in front of the UN building.

That really worked: the involvement of Jewish organizations on the side
of Bosnians (actually Muslims from Bosnia) was a super poker play.
Immediately afterward, we succeeded in associating the Serbs with the
Nazis in public opinion.... In a single shot, we succeed in offering a
simple story, about the good guys and the bad guys. Emotional terms
appeared in the press, such as ethnic cleansing and concentration camps,
evoking Nazi Germany and the gas chambers in Auschwitz."


That is how a "real professional" talks.
It is interesting that, in April 1994, the US Jewish magazine Midstream
published an article that mentioned the Ruder & Finn agency's
involvement in the Yugoslav crisis. Even more interesting, in its next
issue, Midstream published a reply from Ruder & Finn's owner, David Finn
in which the "boss" justified his political propaganda work for the
first time. And most interesting is the letter published in the same
issue of Mid- stream, in which American Jewish Congress director Phil
Baum denied the quotations attributed to James Harff:

"For the record: we have never heard of James Harff, Ruder & Finn Global
Public Affairs. It is obviously a crude attempt by a self-admitted paid
lobbyist to claim credit for matters with which he had zero connection."


 For its "epochal" contribution to global marketing, the Ruder & Finn
public relations agency received high recognition from the American
Association of Public Relations Professionals - its silver medal for
1993. In competing for that high recognition, Ruder & Finn justified its
work as follows:

"As media relations counsel to the Government of Bosnia, Ruder-Finn has
complied eleven 3 1/2 inch binders representing 12,000 print media and
wire service stories. It would be impossible, based on the sheer volume
of media coverage, to condense or summarize the stories for this
section. The following compilation represents some of the major events
of the crisis and some of the more important articles placed or arranged
by Ruder-Finn."


Of course, no media mentioned in Ruder & Finn's self-congratulations
denied these claims, considering that it is difficult to deny what is
true. It is also telling that not a single one of the esteemed
institutions for the "protection of journalism around the world" and of
human rights in general (such as: UNESCO, the Council of Europe, Human
Rights Watch, the International Federation of Journalists in Brussels,
the International Federation of Newspaper Publishers in Paris, France's
Reporters Without Borders, the American Committee for the Protection of
Journalists, the Ameri- can Associa- tion of Pro- fessional Journalists,
the Internati- onal Press Insti- tute in Vienna, the Article 19
organization in Great Britain and Holland, and the world-famous Soros
Foundation) considered it necessary to send a protest to the media
which, apparently very gladly, launched the unconfirmed claims of Ruder
& Finn around the world.

The basic reason for their silence was surely that they shared the same
political interests with regard to the media. The only thing that isn't
known is with how many zeroes the word "interest" should be written.

=====
from:
http://www.gov.yu/mediawar/therevision.html
<A HREF="http://www.gov.yu/mediawar/therevision.html">what is media war</A>
-----

In addition to provoking a crisis, a media war also continues after the
crisis ends, for the purpose of "explaining" the crisis. After shaping
world public opinion for years, many world media and their journalist
"stars" write their summations on the crisis. Thereby, they recognize
only the history that is written by selected media.

Do you remember the TV series "The Death of Yugoslavia"?

The series was prepared by the British BBC during 1994-1995, under
agreement between the strongest European and American partners. The
British-American team of two journalists simultaneously wrote a book
with the same title. Both projects had the joint purpose of telling the
public in the West, and the whole world, the "definitive truth" about
what happened in the Balkans during 1990-1995.


Both projects originated in the presumption that "Serbian nationalism
destroyed Yugoslavia," that the "beginning of the end of Tito's
Yugoslavia was set in Serbia," and that "Serbia is responsible for the
wartime

suffering in the Balkans." The overall scope of the documentary material
was shaped according to that basic purpose. Everything that didn't fit
both the presumption and scenario was edited out of the film.

It is interesting that the two primary "professional consultants" for
the "Death of Yugoslavia" series are authors known for their intolerance
toward Belgrade: Tihomir Loza, prominent journalist for the anti-Serbian
London

magazine, War Report; and Laura Silber, an American and a correspondent
for the British Financial Times and co-author of the book The Death of
Yugoslavia.

=====

from:
http://www.gov.yu/mediawar/deja-vu.html
<A HREF="http://www.gov.yu/mediawar/deja-vu.html">what is media war</A>
-----

All the techniques of media war that were applied during the Yugoslav
crisis were employed again during March 1998. The focus of world media -
especially those specializing in the production of crises and wars -
turned to the Republic of Serbia's Autonomous Region of Kosovo and
Metohija.

The current goal of the media war against the Federal Republic of
Yugoslavia is support for Albanian separatism that would result in the
creation of Greater Albania (the "reconstruction" of Yugoslavia, Greece,
and Macedonia, with parts of their territory merging with the
"motherland" of Albania).


Again, the whole "foreign legion" has gathered, united in support for
the "justifiable demands of Albanians": from the "red" Bernard-Henri
Levy, through the "blue-blood" Otto Habs- burg and his ally Aloiz Mock
to Ruder & Finn's director James Harff, who even tried to bring an
alleged " American Congressional delegation" (actually a group of paid
pro-Albanian lobbyists) to Pristina in March 1998. Harff is simply
continuing to do his job. Wherever he smells money and blood, Ruder &
Finn arrives to "help" accelerate the crisis, resulting in war, if
possible. A war that could draw in the whole Balkan peninsula and all of
Europe.


Is that what Europe wants?

What individual world media certainly wish is to provide legitimacy for
the aspirations of the Albanian separatists. That is unfolding by:

- "reminding" world public opinion that "Albanians make up the majority
of the population in Kosovo and there are two million of them" so their
aspirations for "independence" are justified;


- referring to Albanian terrorists as "freedom fighters," "honorable
warriors," "heroes," and so forth, while labeling every action by the
Serbian police as "brutal;"

- emphasizing that "Kosovo lacks autonomy";

- stressing that "Albanians, under Serbian pressure, don't have bread"
and that they are impoverished and persecuted, and so forth.

But what is really happening?


- Nobody knows exactly how many "Albanians" there are in Kosovo and
Metohija, because they have boycotted the population census since 1991.
The most recent census in which they participated was in 1981. According
to the estimates of foreign experts engaged by Yugoslavia, there are no
more than 900,000 ethnic Albanians in Kosovo and Metohija;


- With regard to the alleged "lack of rights", "Terrorism is the
unlawful use of force or violence against persons or property to
intimidate or coerce a government, the civilian population, or any
segment thereof, in furtherance of political or social objectives".*

*(This is the FBI definition of terrorism and it is provided as a
resource by the AMERICAN TERRORISM RESEARCH CENTER, which is an
independent institute dedicated to the research of terrorism,
information warfare and other issues related to law - intensity po
litical violence and gray-area phenomena.)


- The activities of Albanian terrorist organizations function to create
ethnically pure territory in Kosovo and Metohija and to promote the
secession of this region;

- The international community does not yet have a clearly defined
position toward terrorism in Kosovo and Metohija. Terrorism everywhere
in the world deserves the same condemnation;

- Only through the cooperation and coordination of the entire
international community, consistent with international agreements and
declarations on terrorism, is it possible to eliminate terrorist actions
in Kosovo and Metohija;

- International media have reported that Albanian terrorists are being
trained in particular European countries. Every state ought to
investigate such activities;

- The terrorist organization that unjustifiably calls itself the Kosovo
Liberation Army should be enrolled by the international community in its
register of international terrorist organizations.




A TURKISH JOURNALIST:

WE WENT TO KOSOVO WITH  A PREJUDGMENT

A correspondent of a big Turkish newspaper who is following the events
on the spot, said that they went to Kosovo with a prejudgment. "There
are in Kosovo, about a dozen of journalists from Turkey. When starting
our journey, we were convinced that the events from Bosnia would be
repeated there. Afterwards, there was no place for the objective news
which we prepared. All journalists in that region are just looking for
sensations." A joke may very well describe the situation in which the
journalists who followed the events in Kosovo were. A five-star hotel
"Grand Pristina" in which they were accommodated, was called, by the
journalists, among themselves, "Hotel "Casablanca". Anyway the
surroundings reminded us very much of the scenario of the famous film
"Casablanca". Agents everywhere. The Turkish journalist said: "Before
you send your news to the newspaper or to the agency in which you work,
you first inform the American Information Center (USIS)", In fact the
demonstrations really started in front of the American Information
Center (USIS). The demonstrations organized against the Serbian
leadership, were not deprived of the American flag and posters with the
inscriptions, "Where are you, America?" The Turks living in that region,
have in principle a neutral attitude towards the events. When, at one
moment, a Turkish flag was carried in the demonstrations, the Democratic
Alliance of the Turks immediately reacted: the Alliance reported during
the whole day at the radio program, and called the Turks in the region
not to allow to become instruments for provocations. One Turkish
diplomat said, in a private conversation, the following: "What is done
by the Albanians is, in fact, terror. However, the Serbs lack experience
in the struggle against terrorism.

-----
Aloha, He'Ping,
Om, Shalom, Salaam.
Em Hotep, Peace Be,
Omnia Bona Bonis,
All My Relations.
Adieu, Adios, Aloha.
Amen.
Roads End
Kris

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