-Caveat Lector-

>From Int'l Herald Tribune

<<Where the conspiracy starts:>>

"The weight increases are apparent, to varying degrees, in every region of
the country. And with baby boomers settling in to the weight-gaining prime
of middle age and many teenagers tearing into endless ''super-size''
fast-food meals, scales across the nation are expected to tip even more in
the years ahead."


Paris, Friday, April 16, 1999
At Bottom, the Problem Is Spreading
As Americans' Obesity Rises, the Seat Pinches

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By Rene Sanchez Washington Post Service
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SEATTLE - The polite way to describe the change being made to seats on Puget
Sound ferries is to call it a refitting, or just a small but vital
adjustment to suit the times. But that hides the plain truth: So many riders
are so fat they need more room.
There was a day when the ferries carried 250 people with ease. Ferry
officials had figured out how much space the average person needed to sit by
using a precise formula - known as the 18-inch (45-centimeter) rule. It has
been a kind of national standard in seating for generations, but it may not
last much longer.

And in its demise is a story of the bulging of America.

>From planes to stadiums, in church pews and cinemas, even here on Seattle's
ferries, the growing girth of the populace is slowly but surely redefining
what comfort means across the country and prompting many industries to look
anew at the shape of Americans. What they have found is a problem of sizable
proportions.

In response to how wide many riders are getting, ferry officials recently
reduced capacity on some boats and are installing more benches and bigger
seats - with a 21-inch spread - on others. For the same reason, a movie
theater opening soon in Seattle will have some seats for obese patrons. And
at a ballpark being built downtown, many seats will be four inches wider
than seats at the old Kingdome.

''The old seats don't seem to be working anywhere,'' said a ferry rider,
Craig Gagner, on a trip across the sound to Vashon Island one recent
afternoon. ''My butt still fits the 18-inch rule they say they use, but so
many others are so huge they're crunching us. We're definitely not as lean
as we used to be.''

Nationally, some airlines are lifting tray tables higher on new planes to
accommodate burgeoning bellies. Restaurants are buying wider booths and
apparel makers are promoting more clothing with elastic waistbands.

The Society of Automotive Engineers is even working with U.S. Air Force
researchers on a $6 million study on the changing shape of Americans. As
part of it, more than 5,000 volunteers nationwide are being measured in more
than 100 ways with laser technology. The study, the most elaborate of its
kind in decades, is being sponsored by about two dozen top companies in
virtually every industry where knowing the width of Americans is vital:
General Motors, Ford, Boeing, Levi Strauss, even Caterpillar tractors.

''Nothing like this has been done in a long time,'' said Gary Pollak, a
coordinator of the three-year study. ''Everyone senses the shape of
Americans is changing, but we really need to know exactly how.''

That they are getting heavier is hardly a secret. A number of recent
government and university studies have warned of the trend. Some have
reported that the average daily calorie intake of men and women is rising
sharply, that more than half the country's adults are overweight and as many
as one-third obese - figures much higher than decades ago.

The weight increases are apparent, to varying degrees, in every region of
the country. And with baby boomers settling in to the weight-gaining prime
of middle age and many teenagers tearing into endless ''super-size''
fast-food meals, scales across the nation are expected to tip even more in
the years ahead.

For seatmakers and companies who are their clients, the implications are
profound.

''We don't want someone sitting in one of our cars or trucks being reminded
every day that they're getting bigger,'' said Marilyn Vala, an analyst for
Lear Corp., which designs seats for some of the nation's leading automotive
manufacturers. ''Across the industry, we're realizing that with demographics
and sizes changing, we're going to have to be more accommodating.''

Kevin McGuire, who runs a national consulting firm that advises performing
arts centers on seating, said that industry has begun to learn the same
lesson.

At his urging, the restoration of Seattle's old Cinerama theater includes a
few dozen seats 24 inches wide and tailored for the obese. Many other seats
in the theater also will have armrests that lift and more space between
rows, all to make bigger people comfortable. Mr. McGuire is even training
staff members in how to make subtle overtures to obese patrons who might not
be aware of the special seating available to them at the theater.

''More of my clients definitely are starting to understand that more people
are having a difficult time getting into seats,'' Mr. McGuire said.

But some seating critics say the signs of change evident here in Seattle are
still the exception. In many industries, providing bigger seats often means
having fewer customers and thus earning less profit.

Space in some new sports arenas is even getting tighter. To pack in more
fans -- and to make more money to keep up with escalating player salaries -
some arenas are stacking seating rows closer together and offering seats
that are wider than 18 inches only to their ''premium'' ticket subscribers.

''Our society is changing, but our seats aren't really changing with it
yet,'' said Vicki Wood, the vice president of the Washington state chapter
of the National Association to Advance Fat Acceptance. ''Most fat people
don't want to draw attention to themselves by making a big issue of this,
but it should be obvious that more people are uncomfortable.''

Even analysts in industries that depend on fitting people into seats say the
measurements they use are a bit vague, or becoming obsolete. Mr. Pollak said
that the main reason so many prominent companies were paying so much for a
new study on Americans' size was that they were losing confidence that their
seats fit customers' needs.

''They all want new averages so they can feel more secure with new
products,'' he said.

Doug Oswald, who manages product research and design at American Seating, a
leading manufacturer of bus and stadium seats, said that standards the
company has used for years were being revamped. For example, the company
introduced a new office chair last year that is two inches wider than
previous models.

''The population has grown faster than the products being designed,'' he
said. ''Everyone is trying to catch up.''




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