-Caveat Lector-
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From: Arminus <[EMAIL PROTECTED]>
Subject: SNET: Dumping of Donahue
Date sent: Fri, 28 Feb 2003 09:44:40 -0800
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From: Christopher Ruby
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Sent: Thursday, February 27, 2003 8:41 PM
Subject: {attack} RUBY ALERT - The Surrender Of MSNBC to Big Brother
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Rich Martin
ModeratorThe Surrender Of MSNBC - Dumping of Donahue
"Donahue presented a "difficult public face for NBC in a time of war......He seems to
delight in presenting guests who are anti-war, anti-Bush and skeptical of the
administration's motives." The report went on to outline a possible nightmare scenario
where the show becomes "a home for the liberal antiwar agenda at the same time that our
competitors are waving the flag at every opportunity."
NOTE: Fact is, Phil is politically incorrect. Worse yet, he has guests on who
brilliantly nail the "BIG LIE" of BUSHwhacker tyranny-for-freedom, endless war for
future
peace, etc. Last week Phil had on Jerry Spence, the attorney who won against the
government in defending Randy Weaver in that landmark Ruby Ridge example of government
excess with the same sniper that murdered his wife going on to blowing away people
trying
to escape out the back of the burning Davidian Church at Waco... but that's another
story. Point is that Spence told Phil the truth about the Constitution requiring a
declaration of war from Congress or Bush is simply a dictator. Spence is an expert on
both Constitutional law and on government corruption of that law. So much for Donahue
doing a great job giving the POLITICALLY INCORRECT CONSTITUTIONAL PERSPECTIVE! So much
for truth in media. Score one more for Big Brother tyranny over the minds of men.
THAT
is where the real battle is. Keep the boob tube off. Get both sides on the Net. Pray
for discernment. And invoke the Ruby Fire of God's intense love as will neutralize the
anti-love of the antichrist spirt that has possessed many in this once great country.
--
CR
Written by Rick Ellis, Wednesday, February 25th, 2003
While the official announcement wasn't a surprise to anyone working at the network,
MSNBC
officially canceled the primetime show "Donahue" on Tuesday, citing disappointing
ratings.
And in fact, if you look at the raw ratings numbers, the struggling news channel may
have
a point. Originally conceived as a liberal alternative to the popular O'Reilly Factor,
the show started slow and never recovered. During this month, a "sweeps" period in
which
ratings are watched closely to set advertising rates, "Donahue" averaged 446,000
viewers.
O'Reilly drew 2.7 million viewers, up 28 percent from February 2002, according to
Nielsen
Media Research.
But as it turns out, the picture isn't as clear as it initially seems.
While "Donahue" does badly trail both O'Reilly and CNN's Connie Chung in the ratings,
those numbers have improved in recent weeks. So much so that the program is the
top-rated
show on MSNBC, beating even the highly promoted "Hardball With Chris Matthews."
Although Donahue didn't know it at the time, his fate was sealed a number of weeks ago
after NBC News executives received the results of a study commissioned to provide
guidance on the future of the news channel.
That report--shared with me by an NBC news insider--gives an excruciatingly painful
assessment of the channel and its programming. Some of recommendations, such as
dropping
the "America's News Channel," have already been implemented. But the harshest criticism
was leveled at Donahue, whom the authors of the study described as "a tired, left-wing
liberal out of touch with the current marketplace."
The study went on to claim that Donahue presented a "difficult public face for NBC in a
time of war......He seems to delight in presenting guests who are anti-war, anti-Bush
and
skeptical of the administration's motives." The report went on to outline a possible
nightmare scenario where the show becomes "a home for the liberal antiwar agenda at the
same time that our competitors are waving the flag at every opportunity."
A source close to Donahue claims that while he wasn't aware of the specific study, the
tone and outcome aren't surprising.
"It's not a coincidence that this decision comes the same week that MSNBC announces its
hired Dick Armey as a commentator and has both Jesse Ventura and Michael Savage joining
the network as hosts. They're scared, and they decided to take the coward's road and
slant towards the conservative crowd that watch Fox News."
While that assessment may be a bit harsh, it seems clear that MSNBC has surrendered
quicker than most recent Mike Tyson opponents. Rather than building a unique voice, the
news channel has opted to become a lesser alternative to the Fox News Channel. And that
decision was one that even the NBC News study recommended against making.
"The temptation is to chase the audience that is already out there and play to what
seems
to be working at Fox. But there is another road, and if we build our unique voices from
within, we have a chance to develop a loyal and valuable audience."
Well, I guess now we'll never know.
###
For political commentary columns, send email to [EMAIL PROTECTED]
Rich Martin (817) 297-7735
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