Strategic Online CommunitiesÂÂ
Friday, January 9 2004
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ROSPERO HELPS YOU leverage and strengthen your most valuable asset â your best customers -- to create new revenue streams and enhance market awareness. Prosperoâs web forums serve as a live âswitchboardâ of advice, content, opinions, commentary, and connections.
Recognized leader in online communities
Most people use the internet to communicate, to learn, and to meet other people with similar interests. This was apparent in 1983 when Prosperoâs precursor, Delphi Internet, was home to hundreds of special interest groups, and itâs just as true today. But online communities have also illuminated a greater strategic value through knowledge sharing and customer support functions, while continuing to serve as the online bridge to your customers.
By working with Prospero, you will tap over 20 years experience building successful online communities. Prospero will work with you to design, promote, cultivate, and monetize your online communities using the best platform, tools, and techniques. Youâll also gain valuable insight regarding the interests, needs, and behavior of your most enthusiastic customers.
What makes Prospero different?
Prosperoâs approach is distinguished by integrating elements of community with content management, premium plans, and member-only services. While basic features such as message boards, chat rooms, polls, instant messaging, events, and personalization are important, itâs the combination of interactive elements with your editorial content, subscription-based services, and market research efforts that drive business value. We understand the dynamics of online interaction and the level of integration required to make you successful. Prospero's behind-the-scenes technology, moderation tools, and professional services, including consulting and community management, allow you to make the most of the opportunities online community offers.
Who works with Prospero?
Our valued clients include Washingtonpost.com, BusinessWeek, Weightwatchers International, AARP, Major League Baseball, Amazon.com, Fox Broadcasting, Warner Music, The Wall Street Journal, Consumer Reports, Ziff-Davis, Christian Science Monitor/Spirituality.com, and The Wharton School.
How will Prospero help your business?
Prospero's community platform and proven strategies build traffic and encourage customer interaction. By building forums and encouraging involvement, you establish a foundation which transforms casual visitors into participants, and then into loyal members and advocates who maintain an active connection with your organization. Community participants provide fresh and relevant content for your website while registration, tracking and reporting features capture information to help you keep your business decisions on-target, enhancing your ability to stimulate revenue both online and off.
Users of community features represent about one-third of all visitors to the leading e-tailing sites studied but generate two-thirds of their sales.
Users who contribute product reviews or post messages visit sites more than nine times as often as nonusers do, remain twice as loyalâand buy almost twice as often.
From âThe Case for Online Communitiesâ
McKinsey & Co. 2002
See for yourself:
â How Prosperoâs Active Content integrates editorial content with community.Â
â How Select Groups helps you build tiered services for premium, for-pay, or membership based programs.Â
â How Seamless Authentication helps you provide a consistent brand experience and collect valuable data about your target market.
Use the contact form to find out more.
â NASCAR Hosts Live Webcast Chat
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â Fox Home Entertainment Opens X-Files and Firefly Forums to Promote DVD Sales
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â iVillage Launches "Message Boards Plus" Using Prospero's Select Groups Technology
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â Agora Media and Prospero Create Subscription Services for Popular South Beach Diet
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â Freeserve Chooses Prospero to Host Message Boards for UK's Largest ISP
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â Element K Chooses Prospero's Event Chat Services for Barnes and Noble University
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â Prospero's President Presents at Open Source ConferenceÂ
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â Prospero Announces Support of Jabber Open Protocol for Group and Instant MessagingÂ
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â iVillage.com: The Women's Network, Completes Large-Scale Migration of Forums to Prospero's Platform
Full story 4/03
â Prospero Expands Market Share with Major New Customers, Including Kaplan, Inc.; NASCAR.com; Knight Ridder Digital; and Abebooks Â
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â Prospero Provides Message Board Services for Agilent Technologies' Extranet Application
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â BusinessWeek, MLB.com, Spirituality.com, Dr.Weil.com and Forbes.com Increase Web Site Participation and Draw Record Audiences with Prospero's Live Event Platform Â
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â WeightWatchers.com Selects Prospero as Community Platform for Localized Web Communities in Nine Countries Â
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â Prospero Acquires Talk City and Delphi Forums; Forms New Venture to Focus on Member-Managed Online Communities Â
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â Spirituality.com and Prospero Awarded Best Online Community at the 2002 MIMC Awards Â
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â BusinessWeek Hosts "Online Countdown" Using Prospero's Event Chat Service to Reveal 2002 MBA RankingsÂ
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â Prospero Technologies Announces Select Groups ServiceÂ
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â Steve Forbes chats with CEOs about rebuilding trust. The Forbes.Com chat uses Prospero's Event and Select Groups features.Â
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â Prospero Launches Community Management Services InitiativesÂ
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â Prospero Becomes Service Provider for Amazon.com Discussion Boards Â
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â Prospero introduces the Active Content Suite
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