-Caveat Lector-

http://www.reason.com/re/current.shtml#3

The USA! USA! Network

Rural America may soon get its news straight from the Pentagon, at least
with regard to events in Afghanistan and Iraq. The military's express
purpose will be to deliver unfiltered, happy news to outlets hungry for
no-strings-attached video and camera-ready copy. The effort is being dubbed
a "military public affairs project," which is a bit of propaganda for the
propaganda.

The Pentagon has decided that the average American gets a "slanted" picture
of what is going on in the current battle-zones, evidently feeling that
soldiers not killed are as newsworthy as those who are killed. There is also
an apparent belief that focusing on the public works projects completed in
both countries will translate into a better understanding of the conflicts.

But by beginning with the premise that they must deliver "positive" news,
the Pentagon undermines the credibility of its effort. For example, would a
feel-good story about the graduation day of a new crop of Iraqi or Afghan
army recruits be followed up by a report of any casualties the unit
eventually sustains? If not, why not? Either the unit is newsworthy or it
isn't.

The same with U.S. National Guard units. There could conceivably be real
value in the Pentagon filing stories on Guard units for the benefit of
communities back home. But it cannot be all barbecues and school-supply
round-ups. That would just deceive the folks back home with a different
"slant." Or could that be the whole idea?
--

http://www.wtnh.com/Global/story.asp?S=1675781

Iraq-Pentagon's News
Pentagon to offer direct news service from Iraq and Afghanistan

(Kuwait City, Kuwait -AP, Feb. 28, 2004 11:30 AM) _  The U.S. military will
launch its own news service in Iraq and Afghanistan to send military video,
text and photos directly to the Internet or news outlets.

 The $6.3 million project, expected to begin operating in April, is one of
the largest military public affairs projects in recent memory, and is intend
ed to allow small media outlets in the United States and elsewhere to bypass
what the Pentagon views as an increasingly combative press corps.

 U.S. officials have complained that Iraq-based media focuses on
catastrophic events like car bombs and soldiers' deaths, while giving short
shrift to U.S. rebuilding efforts.

 The American public "currently gets a pretty slanted picture," said Army
Capt. Randall Baucom, a spokesman for the Kuwait-based U.S.-led Coalition
Land Forces Command. "We want them to get an opportunity to see the facts as
they exist, instead of getting information from people who aren't on the
scene."

 The project, called Digital Video and Imagery Distribution System or DVIDS,
will also give the Pentagon more control of the coverage when calamities do
happen.

 Army camera teams will be able to use their access to battle zones or
military bases to film the aftermath of rebel attacks on U.S. troops _ or
U.S. raids on insurgent targets _ then offer free pictures to news outlets
within two hours.

 At times civilian media are kept away from such events.

 "We have an unfair advantage," Baucom said. "We're going to be able to get
closer to the incident and provide better spokespeople to give the right
information. The important thing is that we provide the public with accurate
information."

 But media analysts argued that the military has a vested interest in making
sure its viewpoint is heard.

 "The Army wants to get their view across and they are using a technique as
old as any public relations maneuver ever devised," said Aly Colon, an
ethics group leader at the Poynter Institute, the journalism research and
education center in St. Petersburg, Fla.

 "I would view the Army's decision, in the same way that I would view OPEC
creating a communications system to help the American public understand what
it means when prices go up," he said.

 "This is the kind of news that people get in countries where the government
controls the media. Why would anybody here want to buy into it?" Mac
McKerral, president of the Society of Professional Journalists, told The
Associated Press.

 The Army is in the midst of contracting to outfit five Mobile Public
Affairs Detachments with a suitcase-sized reporting kit containing digital
video and still cameras, a laptop computer and a Norsat NewsLink 3200
satellite broadcast terminal. Four teams will be based in Iraq and one in
Afghanistan.

 Much of the effort is aimed at packaging and shipping locally focused
stories to small and medium-sized newspapers and TV stations in the United
States, said Army Col. Rick Thomas, who heads the effort.

 Most small U.S. media outlets can't afford to send a reporter to Iraq to
cover a local military unit, Thomas said. Since the ongoing troop rotation
involves several Army National Guard and Reserve units from communities
across the United States, there are small media outlets who might never get
news of their neighbors' work in Iraq.

 "The vast majority are dependent on other news organizations to get their
products," Thomas said. "We think we can give them some more focused copy.
We can shoot video of someone from, say, Tupelo, Miss., and they've got what
looks like a very good hometown piece."

 The military brass was surprised and impressed with the speed and immediacy
of the coverage of journalists embedded with U.S. combat units during the
war, and wanted to develop the same capabilities, Thomas said.

 Television crews demonstrated their equipment for Army public affairs
teams, and Thomas said his staff compiled a list of equipment needed to
cover breaking news.

 The Army already has dozens of its own reporters in Iraq and Afghanistan
writing for internal newsletters and magazines. Thomas said he hopes
civilian media can reuse the same stories, or at least the Army's photos and
video.

 The military's reporters will transmit their stories and video to servers
at Third Army headquarters in Atlanta, and allow access to them over a
password-protected Internet site, Baucom said. Accredited news organizations
will be allowed to register for free access, he said.

 Thomas said the military also plans to use the equipment for internal
video, such as beaming pictures from an aircraft's gun camera to a Pentagon
briefing.

 The DVIDS units will also make it easier to get positive stories published,
Thomas said.

 "There are numerous good news stories that aren't told that do provide a
better balance on the overall successes we achieved in Iraq," he said.
"We'll be able to provide the option for those types of stories. They're not
going to lead in a major daily newspaper, but they'll play well in smaller
daily papers and especially weekly papers."

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