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-Caveat Lector-

Pentagon doles out up to $300 million for 'psyops'


THE WASHINGTON POST

WASHINGTON -- The Pentagon awarded three contracts last week, potentially worth 
up to $300 million over five years, to companies it hopes will inject more 
creativity into its psychological operations efforts to improve foreign public 
opinion about the United States, particularly the military.
OAS_AD('x25');

"We would like to be able to use cutting-edge types of media," said Col. James 
Treadwell, director of the Joint Psychological Operations Support Element, a 
part of Tampa-based U.S. Special Operations Command. "If you want to influence 
someone, you have to touch their emotions."
He said SYColeman Inc. of Arlington, Va., Lincoln Group of Washington, D.C., 
and Science Applications International Corp. will help develop ideas and 
prototypes for radio and television spots, documentaries, or even text 
messages, pop-up ads on the Internet, podcasting, billboards or novelty items.
Treadwell's group was established last year and includes a graphic artist and 
videographer, he said. It assists "psyops" personnel stationed at military 
headquarters overseas.
Col. Sam Taylor, a spokesman for the Special Operations Command, which runs the 
Army's Special Forces, Navy SEALs and other elite combat units, said the 
contractors might help the military develop commercials in Iraq, for example, 
illustrating how roadside bombs meant for soldiers also harm children and other 
innocent civilians.
The companies declined to comment.
The contracts come as the Bush administration has been criticized for its 
uncoordinated efforts to repair the United States' post-Iraq image problems 
abroad, particularly in the Muslim world. The State Department, for instance, 
has been slow to mount a new public diplomacy program headed by former White 
House aide Karen Hughes. Vice President Dick Cheney said in March that public 
diplomacy "has been a very weak part of our arsenal."
A Government Accountability Office report in April noted that the Pentagon had 
been pressing initiatives on "strategic communications" to fill "the planning 
void left by the lack of strategic direction from the White House." A September 
2004 Defense Science Board report concluded that the "U.S. strategic 
communication must be transformed."
"The department is always looking for ways to improve our communication 
efforts, and we are working closely with the State Department to support their 
public diplomacy initiatives where appropriate," Pentagon spokesman Bryan 
Whitman said in response to questions about how the new psyops program fits 
into an administration plan.
Some previous Defense Department efforts in the field have been controversial. 
In 2002, the Pentagon abandoned its Office of Strategic Influence after reports 
surfaced, which the Pentagon denied, that it would disseminate inaccurate 
information to foreign media.
After other agencies were criticized for hiring journalists to promote their 
policies, the Pentagon asked its inspector general to review its use of 
Fairfax, Va.-based Anteon International Corp. to run Web sites aimed at 
audiences in the Balkans and North Africa. The Web sites, known as the 
Southeast European Times and Magharebia, include articles from journalists paid 
by the Pentagon through the company, as well as articles translated from U.S. 
newspapers. That review is ongoing.
Treadwell said there is no connection between the Office of Strategic Influence 
and the Joint Psychological Operations Support Element, adding: "I have never 
approved a product that was a lie, (or) that was intended to deceive."
SYColeman, a unit of L-3 Communications, is a government-services company with 
about 1,100 employees, most in the Washington region. According to its Web 
site, Lincoln Group provides communications services and strategic planning. 
San Diego-based SAIC, which has 16,000 employees in the Washington region, is 
among the Pentagon's largest contractors. Its work includes playing a major 
role in the Army's $100 billion modernization effort and a failed program to 
create a computerized case-management system for the FBI.
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www.ctrl.org
DECLARATION & DISCLAIMER
==========
CTRL is a discussion & informational exchange list. Proselytizing propagandic
screeds are unwelcomed. Substanceâ??not soap-boxingâ??please!   These are
sordid matters and 'conspiracy theory'â??with its many half-truths, mis-
directions and outright fraudsâ??is used politically by different groups with
major and minor effects spread throughout the spectrum of time and thought.
That being said, CTRLgives no endorsement to the validity of posts, and
always suggests to readers; be wary of what you read. CTRL gives no
credence to Holocaust denial and nazi's need not apply.

Let us please be civil and as always, Caveat Lector.
========================================================================
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