-Caveat Lector-

from:
http://cjr.org/owners/
<A HREF="http://cjr.org/owners/">CJR - Who Owns What, by Aaron Moore</A>
-----

media search:
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Who Owns What
Media companies continue to grow, and a shrinking number of them shape
what we view and read. What does that mean for journalists -- and for
the nation?

Here are some tools for thinking about that. First, an essay on media
concentration by Tom Goldstein, dean of Columbia's Graduate School of
Journalism. Then WHO OWNS WHAT, CJR's Web guide to what the major media
companies own.


------------------------------------------------------------------------

New entries (as of 5/17/99)
�CNHI
�E.W. Scripps
�A.H. Belo
�McClatchy Company
�Washington Post Company
�Advance
�Bertelsmann
�Cablevision
�CBS
�Comcast
�Cox Communications
�Disney
�Dow-Jones & Company
�Gannett
�General Electric
�Hearst Corporation
�Hollinger
�Knight Ridder
�MediaOne
�News Corporation
�New York Times Company
�Reed Elsevier
�Seagram
�Sony
�Times Mirror, Inc.
�Time-Warner
�Tribune Company
�Viacom
Last updated 5/10/99

We will continue to add more companies to the guide, and to keep it
updated as the corporations change their operations.

The resource guide is maintained by Aaron Moore, a Temple University
graduate student who is also a correspondent for The Philadelphia
Inquirer. Please send comments or corrections to him at
[EMAIL PROTECTED], and/or to the editors at [EMAIL PROTECTED]

======
from:
http://cjr.org/year/98/5/goldstein.asp
<A HREF="http://cjr.org/year/98/5/goldstein.asp">CJR, Sept/Oct 98 - Does Big
Mean Bad?, by Tom G
</A>
-----

September/October 1998 | Contents


Conglomerates
Does Big Mean Bad?
As the Century Winds Down, Media Power Continues to Concentrate. Here
Are Some Tools for Thinking About That.


by Tom Goldstein
Goldstein is the dean of the Columbia University Graduate School of
Journalism. This essay is a companion piece to CJR's guide to media
ownership.


The journalist's fear of the concentrated power of the big media
companies is almost instinctual. Yet what do we fear exactly? Is it the
potential for misuse of journalistic properties to benefit other arms of
a corporation? Is it the undercurrent of corporate values that we think
we sense flowing through and shaping some news? Or do we fear mere
phantoms, the anti-monopoly sentiments of a century that is passing into
history?

By way of addressing such questions, CJR has done two things. First we
have put on our Web site -- www.cjr.org -- a new resource guide, titled
"Who Owns What." It is a detailed road map for journalists, researchers,
and others to find which corporations are financially connected with
which products and media outlets. We begin with fifteen of the largest
and most influential companies, from Advance Publications, Bertelsmann,
Cablevision, and Disney to Sony, Time Warner, and Viacom. This fall we
will add seven others. "Who Owns What" will be expanded and updated
regularly by its creator, Aaron Moore ([EMAIL PROTECTED]). It
includes a search engine. CJR also asked Tom Goldstein, dean of
Columbia's Graduate School of Journalism, to explain why this kind of
information is important and to examine the evolving debates about the
continuing concentration of media ownership. Here is his essay:

In my last incarnation, as dean of the Graduate School of Journalism at
the University of California at Berkeley, I once lobbied a top recruiter
for a major newspaper chain to hire students from the school. The
recruiter then explained why her company had not interviewed anyone from
Berkeley for many years. The reason was simple: "Bagdikian."

I protested. Ben Bagdikian, the media critic and my predecessor there as
dean, is a self-effacing giant in the field. I was missing the point,
the recruiter told me. She was convinced that we drilled our students
with Ben's anti-chain views, that like some kind of witch doctor he was
initiating students into the dark arts of skepticism toward media power.
(In fact, in no course did we assign Ben's influential book, The Media
Monopoly. Shame on us.) Ultimately, the recruiter shed her remarkably
thin skin and began hiring Berkeley students.

In the honorable ideological tradition of Will Irwin, Upton Sinclair,
George Seldes, and I. F. Stone, Bagdikian contends that no commercial
power should dominate the news -- just as no state power should. The
media giants make up, in the haunting phrase he coined, a "private
ministry of information."

In the first edition of Media Monopoly, in 1984, Bagdikian bemoaned that
just fifty corporations controlled more than half of the media outlets
in this country. He was writing when CNN was in its infancy, when most
journalists still used typewriters, and long before the Internet. By
1997, in the book's fifth edition, Bagdikian pegged the "number of media
corporations with dominant power in society" at closer to ten. The "new
communications cartel," he wrote, has the power to "surround almost
every man, woman, and child in the country with controlled images and
words." With that power comes the "ability to exert influence that in
many ways is greater than that of schools, religion, parents and even
government itself."

Bagdikian's role as a media gadfly is gradually being taken over by a
new generation, including Mark Crispin Miller, a forceful and original
thinker now teaching at New York University. At a duPont-Columbia
University Forum called "Is This News?" earlier this year, Miller
pointed to "increasing evidence of direct and conscious manipulation of
the news process by higher corporate powers and by advertisers
generally." Worse, said Miller, is "a system in which the mere fact of
ratings anxiety and declining news budgets and the scramble for
promotions, simple careerism inside the news business -- all these
things combine to help produce a kind of seamless trivial spectacle that
really doesn't tell us anything."

Miller's words are potent, but they are not the last on the subject of
the effects of media concentration. Nor are Bagdikian's.

The financial markets have certainly spoken. They have richly rewarded
some media-company mergers and made stockholders -- including
journalists -- happy folks. Walk into the lobby of a big newspaper these
days and you might be confronted with the latest stock price of the
paper's parent company.

While few have written compellingly in favor of media giants gobbling up
other media giants, some thoughtful observers have made arguments that
question the validity of the traditional way of looking at media
concentration. In a recent issue of Newsweek, columnist Robert Samuelson
mulled a survey by the Pew Research Center for the People & the Press
documenting the shrinking audience for the television networks' nightly
news programs. That survey, combined with the success that his brother,
an innkeeper, reaped from advertising on his own Web site, led Samuelson
to rethink some basic assumptions.

"The notion of a media elite, if ever valid, requires that people get
news and entertainment from a few sources dominated by a handful of
executives, editors, anchors, reporters, and columnists." Samuelson
wrote. "As media multiply, the elite becomes less exclusive. Smaller
audiences give them less prominence and market power (i.e. salaries)."

Writing two years ago in the extraordinary issue of The Nation that
contained a spider-like chart illustrating the holdings of the four
dominant members of "the national entertainment state," Michael Arlen,
an uncommonly astute commentator, argued that the specter of a vast,
monolithic, all-pervading media has been wildly overdrawn. George
Orwell's vision of Big Brother in 1984 was a resoundingly false
prophecy. "How disappointing it would have been to Orwell to observe the
actual play-out of this romantic drama," Arlen wrote. As proof, he
pointed to "the emergence over the past several decades of a startling
cacophony of market-crazed citizens all over the world, with their
insistence on two-way communication and their appetite for fragmentation
of broadcast authority."

These competing views of media power (and there are many, many more) do
not cancel each other out. They just underscore that we have no unitary
explanation of the extent and impact of media concentration. If
journalism is just another business, then the primary scorecard of
success is justifiably the verdict of the financial markets.

Because of the First Amendment protection it enjoys, journalism is more
than another business. Still, we need to know more about what
differentiates media concentration from consolidation in other
commercial enterprises. We see consolidation among the airlines,
military suppliers, banks, brokerage firms, and telephone companies.
Look at accounting firms. For years there was the Big Eight. Then, the
Big Six. And now, the Big Four.

Why do efficiencies of scale work for some businesses and not, say, for
journalistic enterprises? With big media ownership in fewer hands, what
barriers to entry actually have been erected? (It has been quite a while
since anyone tried to start a major metropolitan newspaper. Many have
tried recently to start new television networks, but these latter-day
broadcasting pioneers are among the very behemoths that so trouble
Bagdikian and Miller.) Why is the much-touted buzzword of the early
1990s -- synergy -- now viewed with such distrust by journalists? Having
moved from an age of media scarcity to one of media babble, what new
ways do we need to analyze media concentration?

For all the Matt Drudges churning away in small rooms, there are signs
that the Internet may come to be dominated by big media. In June, Disney
agreed to buy a large portion of the search engine company Infoseek. NBC
purchased a share of CNET and its online search engine, Snap! These new
investments, wrote Matt Welch in the Online Journalism Review (www.ojr.
org), "further confused the already byzantine web of ownership, business
alliances, and competition among the parent companies of the biz/tech
sites."

In the Internet Age, media concentration bears even closer watching.
Ownership needs to be demystified. Customers are entitled to know what
corporate entity is responsible for bringing them their news. And this
is now getting harder to know, with the emergence of a crop of big media
companies not normally associated with journalism. In the next century,
will Softbank dominate? Or Vulcan? Or Zapata? Or Intel?

Too often, commentary on media concentration has been fragmentary or
anecdotal. We need to recast the debate, which shows signs of
stagnating. We need to add new perspectives. That is why we should
welcome fresh efforts at understanding media concentration. Two recent
efforts are noteworthy. One is Mark Crispin Miller's Project on Media
Ownership, now affiliated with New York University, which will detail
interlocking ownership. And "Who Owns What" (described above) will
appear on the cjr Web site, at www.cjr.org. With hard data and hard
analysis will come answers to the vital questions that need to be asked
about media concentration.

Kimberly Brown, class of 1998, helped with research on this article. To
join in the discussion of media conglomerates, visit the CJR Forum.
-----
Aloha, He'Ping,
Om, Shalom, Salaam.
Em Hotep, Peace Be,
Omnia Bona Bonis,
All My Relations.
Adieu, Adios, Aloha.
Amen.
Roads End
Kris

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