-Caveat Lector- So Johnson & Johnson is working for the Devil himself, eh? Now THERE'S a clever theme for an ad campaign! Target market: gullible Christians, a sizable group. I wonder which rival company is promoting this. What is the campaign costing them and how much do they expect to profit? Using the internet as a dissemination vector sure must keep cost down. A gossip campaign has always been the cheap way to go, anyway. Johnson & Johnson has been confronted with some very aggressive competition in the past, at one time including the cold blooded murder of several of its customers. They took Tylenol (a Johnson & Johnson product) that had been laced with poison. It is still unclear who was responsible. The case dragged on for years. Was it a case of extortion, attempted or otherwise? Was it an elaborate insurance scam? Or was it merely a ploy for market share by one (or more) of Tylenol's competitors? How did the slew of copycat murders fit in? Were they copycats at all or were they part of a planned pattern? And what about the ensuing stock price fluctuations? A lot of money changed hands no matter what else happened. Drugs are a cut throat business. Ask anybody. So, it would seem, is advertising. ************************************* San Francisco Examiner 10/11/82 JOHNSON & JOHNSON TYLENOL LOSE MAY REACH $75 MILLION New York -- Sale of the No. 1 over-the-counter pain remedy will slow to a trickle in the aftermath of the poisoning of Extra-Strength Tylenol capsules, and that could cut Johnson & Johnson's profit by as much a $75 million this year, analysts say. (snip) ************************************** Wall Street Journal, 12/9/82: TYLENOL RIVAL'S ADS HAVE A SHARPER TONE IN WAKE OF TRAGEDY BAYER ASPIRIN CAMPAIGN TOUTS 25-YEAR USE OF PACKAGING THAT RESISTS TAMPERING NEW YORK -- Competition for Tylenol customers is getting bitter in the aftermath of the cyanide poisonings 10 weeks ago. A new television ad -- the most pointed one so far in its implicit criticism of Tylenol -- began airing this week. Promoting Sterling Drug Inc.'s Bayer Aspirin, the ad focuses on tamper-resistant packaging and the fact that Bayer has used it for 25 years. By contrast, Johnson & Johnson, Tylenol's parent, announced the product's first tamper-resistant package only last month. "At Bayer, we take care . . . and we take care in the way we package our aspirin . . . we've been using sealed, tamper resistant package that meet even the new government standards -- and we've been doing that for over 25 years," a distinguished-looking male actor says solemnly as he stares into the camera. (snip) ********************************* Wall Street Journal ALSO on 12/9/82 (same day): 'POSSIBLE' POISONING OF ANACIN CAPSULES IS STUDIED IN CALIFORNIA San Joe, Calif. -- San Jose police said they have opened a "top-priority" investigation into "possible cyanide poisoning" after tests showed that a woman hospitalized with a possible stroke may have been the victim of cyanide poisoning traced to a capsule of Anacin III Maximum Strength. (snip) California's health services department said it is asking that anyone who bought Anacin at that drugstore since Nov. 24, the date the allegedly poisoned capsules were bought, return them to the store for analysis. (snip) ********************************** Wall Street Journal 4/29/83: STERLING DRUG PLANS TO CHALLENGE TYLENOL AFTER YEARS OF OVERCAUTION, MISJUDGEMENT New York -- It's been a tough eight years for Sterling Drug Inc and its flagship brand, Bayer aspirin. In 1975, Johnson & Johnson, opened the advertising campaign that eventually converted millions of aspirin user to Tylenol. The campaign touted Tylenol's sole ingredient, acetaminophen, as the safe and gentle alternative to aspirin, which can upset the stomach. But Sterling marketers repeatedly decided against introducing their top-selling overseas brand of acetominophen to counter the Tylenol incursions. They struggled -- unsuccessfully -- to to protect Bayer by bolstering aspirin's image. This week the strategy shifts. "The Panadol Discovery," Sterling's U.S. introduction of the acetiminophen it has sold overseas for 25 years, is part of an unusual $100 million campaign that seeks to reverse year of overcautious marketing and outright misjudgement. Tylenol has won back most of the 35% share it held in the analgesic market before the October 1982 deaths of seven persons who took cyanide-laced capsules of the brand. But aggressive advertising by Anacin-3 and Datril, two once-dormant acetaminophen rivals, has opened up the market by telling consumers that all "aspirin-free" pain relievers are basically the same. AIMING AT TYLENOL MARKET Now come Panadol, the first entirely new U.S. brand in years, yet one that can boat "world-proven" success (it is sold in 70 countries). The Panadol pitch aims at the heart of the Tylenol market: women aged 18 to 40; frequent user who seek both strength and gentleness; doctors who recommend Tylenol; and Hispanics, a group that Tylenol was first to pursue. "My Julie's wedding day -- was I nervous. What a headache!" a middle aged mother says in a television commercial for Panadol. Her son shows in military uniform -- "on leave from Europe" -- and brings out a royal-blue packet of Panadol. Mom continues: "Bobby discovered it in Europe. It' a thousand milligrams strong and it won't upset my stomach. I'd never heard of Panadol, but by the time my guests arrived, my headache was gone. Now Panadol is made here in America." The flashy introduction of Panadol pose the strongest challenge yet to Tylenol. (snip) More than 100,000 physicians -- whose referrals helped build Tylenol into a $400,000-million-a-year brand -- began receiving mailed Panadol sample this month. Sterling plan to send letters of endorsement -- written and signed by computer -- from the company's 12,000 U.S. employes to their family doctors. Normally sober medical journals now feature wry Panadol ads that picture Burger King and McDonald's, Coke and Pepsi, Avis and Hertz -- and Panadol and Tylenol. The trade ad concludes: "A little competition i good for everybody. Introducing Panadol, from the makers of Bayer aspirin." (snip) ************************************ Wall Street Journal 1/12/83 JOHNSON & JOHNSON UNIT SUE 9 INSURERS FOR $117 MILLION ON TYLENOL-RECALL COST McNeilab Inc., a unit of Johnson & Johnson, sued its insurers for about $117 million to cover the cost of the company's nation-wide recall last fall of it Tylenol products. (snip) It would be foolish to argue that Johnson & Johnson "should have done nothing (and) let people die" in order to make sure that it costs would be covered by the company's product liability insurers, said Mr. Diskant [a lawyer for Johnson & Johnson] (snip) The recall, considered one of the largest in marketing history, resulted from the deaths in late September of seven Chicago-area residents who were poisoned by taking cyanide-laced Extra-Strength Tylenol capsules. (snip) ************************************** San Francisco Examiner 2/11/86: JOHNSON & JOHNSON STOCK FALLS IN REACTION TO NEW TYLENOL SCARE New York -- Stock price edged lower early today a the market took a respite from the pace which has kept it at record highs for the past three sessions. (snip) Johnson & Johnson led the early most-active list, falling 2 1/2 to 49 1/4 as 1.39 million shares changed hands in the first 30 minutes of trading. Sales of the company's Extra Strength were halted in Westchester County, N.Y. after a woman in Yonkers died of cyanide poisoning after taking the pain reliever. Great Atlantic & Pacific Tea Co. took the product off the shelves of it more than 1,000 stores. (snip) *************************************** San Francisco Examiner 2/15/86 NEW YORK STATIONS CRITICIZED TYLENOL 'HYSTERIA' BLAMED ON TV New Brunswick, N.J. -- The chairman of Johnson & Johnson blasted New York television stations yesterday for creating "hysteria" and "sensationalizing" the discovery of two bottles of Tylenol laced with cyanide. (snip) Burke said he had no complaints over coverage of the story by newspapers or the major networks but said New York television stations were misinforming the public by using phrases like "national nightmare" and "horror." (snip) The new York television stations also are failing to inform viewers of other forms of Tylenol that consumers can use, Burke said. Tylenol capsules have been ordered off store shelves, and consumer are being urged not to use the product, but Johnson & Johnson says Tylenol caplets and tablets are safe and virtually tamper-proof. Rather than mentioning alternatives like Tylenol's tablet or caplet forms, Burke said the New York stations were encouraging consumers to switch to other brands. (snip) ************************************* Lets take a little look behind some of Johnson & Johnson's competition, specifically Sterling. Let's look at Sterling's roots and see in what soil Sterling grew. ************************************* <Treason' Peace: German Dyes & American Dupes> by Howard Watson Armbruster, The Beechhurst Press, New York, 1947, pages 37-40: "As the German I.G. got under way in their new activities in the United States a mass of rumor, conjecture and, in some instance, fact, wa broadcast as each step was taken. It so happened, however, that the first of the new I.G. tie-ups, which was in the drug industry, attracted no attention at all. The principal on this side was Sterling Products, Inc., (now Sterling Drug, Inc.), a comparative newcomer and relatively unimportant at the time. The Sterling executives had a good reason for keeping this tie-up secret, as it wa made in direct violation of a pledge they had made to the Alien Property Custodian. One of the war-time seizures of German property which had caused great public interest had been that of the American Bayer Co. and its subsidiary, Synthetic Patents Corp., and the partial disclosure of the subversive activities of Dr. Schweitzer and some of his colleagues in Bayer. (snip) The original contact between the Sterling management and the German cartels is a matter still shrouded in mystery. (snip) Sterling, originally known as the Neuragyline Company, wa started in Wheeling, West Virginia, in 1901 by two retail druggists, William E. Weiss and Albert H. Diebold. In 1917 these two nostrum vendors purchased the original Sterling Remedies, which was marketing a fake, lost-manhood cure called No-Tobac, and the candy cathartic, Cascarets, which had as its slogan, "They work while you sleep." (snip) Soon after the purchase of Bayer, Sterling organized the Winthrop Chemical Company, Inc., to handle Bayer's ethical preparations; a name being needed to which none of the odium of Sterling's patent-medicine advertising was attached. Winthrop was made the vehicle of the second of the important formal agreement with the cartel in 1923. On the basis of a fifty-fifty division of all profit, the cartel agreed to assign to Winthrop all of its new medicinal patents in the United States. The agreement was perpetual, and Sterling also bound itself to keep hands off the trademarks and patent of its subsidiaries so as not to interfere with the cartel's profit-sharing with Winthrop. (snip) When the 1923 Winthrop agreement was signed a clause was included by the German Bayer company declaring that it wa not "a partnership or a joint venture" between the companies. The Weiss theory of partnership implied an equality which, apparently, the Germans did not relish. If Weiss and Diebold were to be partners they must be made to understand that they were the inferiors in the association. In 1925 and 1926 the I.G. Farbenindustrie succeeded I.G. Dyes, adding to the original "Big Six" and their earlier associates another group of five of the larger chemical companies of Germany. It was then that Farben, with its world-wide affiliates, became became the largest corporate structure in the world's chemical and allied industries. An agreement was then consummated between Farben and Sterling by which the German's share of Winthrop profit was exchanged for assignment of fifty per cent of Winthrop' stock. In the course of thee corporate changes the Metz pharmaceutical interests were transferred (as revealed in Chapter II) to the jointly-owned Sterling-Farben-Winthrop Company. Following the Metz deal, Farben also contributed another million dollars as half of its share of the purchase by Winthrop of the Cook Laboratories, and the Antidolor Company. So a total of something less than $2,000,000 wa all the cash that Farben ever paid to recover a firm hold on its pharmaceutical interests in the United States, -- interests which we had been told were wrested from Germany for all time during World War I. ******************************************************* And what happened to I.G. Farben after WWII? Remember, this was a company that financed Hitler, owned Auschwitz, and controlled 40% of America's pharmaceutical business and 100% of Latin America's pharmaceutical business. This was a company that despite its deceptive name was primarily a pharmaceutical company and had made the overwhelming bulk of the core money on which it was built by selling two drugs, heroin and aspirin, Bayer aspirin. You'd think guys like that would have hung at Nuremburg. But no. I.G. Farben was merely reorganized, "broken up" on paper into three large and one small piece each of which was owned by the others. This new, improved, I.G. Farben, is still owned by the same families and is bigger, richer and more powerful than it ever was before the war. It's till in the pharmaceutical business and it still competes with Johnson & Johnson. Coincidence? Perhaps. ************************************************************** MINDCONTROL-L Mind Control and Psyops Mailing List To unsubscribe or subscribe: send a message to [EMAIL PROTECTED] with the following text: "unsubscribe MINDCONTROL-L" or "subscribe MINDCONTROL-L". Post to: [EMAIL PROTECTED] Wes Thomas <[EMAIL PROTECTED]>, list moderator DECLARATION & DISCLAIMER ========== CTRL is a discussion and informational exchange list. Proselyzting propagandic screeds are not allowed. Substance�not soapboxing! These are sordid matters and 'conspiracy theory', with its many half-truths, misdirections and outright frauds is used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. 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