-Caveat Lector-

William Shannon <[EMAIL PROTECTED]> wrote:

>>JON RAUCH, NATIONAL JOURNAL: Between 1976 and 1992, the proportion of
12th-graders who reported smoking one or more cigarettes in the past month
declined gradually but steadily, from almost 40 percent to under 30 percent.
In 1992, something happened. After years of progress, the trend reversed.
Since 1992, even as adult rates held stable or fell, smoking by 12th-graders
has risen by almost 10 percentage points (and smoking by younger adolescents
has also increased, though not as much). No one knows the reason.
Antismoking activists sometimes blame Joe Camel, but he came along in 1988.
I have what I think is at least an equally plausible theory: As antismoking
education graded into something more like antismoking hysteria, adolescents
stopped listening .... Presumably, adolescents who are attracted to risk and
rebellion -- the ones who are most likely to smoke -- are also the least
likely to listen to adults who bluster about making America a land of
"tobacco-free kids." Or, worse still, they may listen, and then decide that
not being tobacco-free is a good way to show that they aren't kids.<<

Will they stop smoking if the Establishment starts telling them "Smoking is
good for you..."? But that's what Big Tobacco has been telling us all along.
Maybe what we need to do is turn the anti-smoking campaign over to teenagers,
the way Florida did. We adults may not like the resulting ads, but after all
they're not aimed at us...and they stand a better chance of working than ones
created by adults.

Bob

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Robert F. Tatman
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