-Caveat Lector- If you are interested in commercial hemp, read this. Dave Hartley http://www.Asheville-Computer.com http://www.ioa.com/~davehart ======================================== ARTICLE: Alterna Blankets Chicago With Hemp AUTHOR: Kimberlee Mitchell, Los Angeles DATE: Monday, 8 November 1999, at 11:32 a.m. The ads will reach over 2.4 million drivers challenging Chicagoans to learn more about hemp. Pubdate: October 28, 1999 - In a continued effort to educate the nation about industrial drug-free hemp, Alterna Applied Research Laboratories, maker of professional hemp hair care products, brings its national, thought-provoking advertising and scholarship campaign to Chicago, Illinois. During the months of November and December dialog-generating ads will be posted on seventy billboards in the greater Chicago area. The ads will reach over 2.4 million drivers challenging Chicagoans to learn more about hemp. Since incorporating industrial hemp seed oil into its products in January of 1998, Alterna has undertaken an aggressive, national hemp education campaign, called LEARN MORE, which is designed to dispel myths and misinformation about the marked differences between hemp and marijuana. Launching the campaign first in Los Angeles, the crusade is moving across the nation and has touched down in Moline, Illinois, San Diego, New York, Boston, San Francisco and now Chicago. A consummate education advocate, Alterna conducts hemp essay contests in high schools awarding a college scholarship for the best entry. Education is the key to enlightenment and the fact that legislation to revive hemp recently passed in Hawaii, North Dakota and Minnesota proves one thing; hemp education is working. Kentucky, Montana, Virginia, Arkansas, Vermont, Oregon, Colorado and Illinois have introduced pro-hemp legislation to their state legislatures. The deluge of hemp media coverage in the past year has also helped educate the nation. Alterna supports pro-hemp legislation and hopes to drive the public to the website to spur education and to get enterprising students to apply for the essay contest. Illinois State Senator and devout industrial hemp advocate Todd Sieben sees the benefits of this drug-free miracle plant and has taken steps toward legalizing the farming of it in Illinois. "It's time to seriously consider industrial hemp production here in Illinois,� declares Senator Sieben who firmly believes in the environmental, agricultural and economic benefits of industrial hemp. With the support of several legislatures in Illinois, Senate Resolution 49 and House Resolution 168 passed into law in March of 1999 resulting in the creation of Illinois' first Industrial Hemp Investigative and Advisory Task Force. The members of this group represent expertise in the fields of plant science, food processing science, law enforcement, herbology, manufacturing and the Illinois Specialty Growers Association. The task force will investigate all aspects of hemp cultivation in Illinois and report to the General Assembly on the advisability of it in January of 2000. Alterna's seventy billboard images engage the public eye by displaying a green hemp leaf with the words "THC (Drug) free" clearly written below it with a bottle of the hemp shampoo and the word "HEMP" emblazoned across the ad. The company's phone number and website address is also prominently displayed so the public can learn more about hemp's vast benefits by calling or logging on to the website. Information regarding the hemp essay contest for a college scholarship is also posted on the website. By associating a hemp leaf with the word "HEMP" and the phrase "THC (Drug) free" in the ads, Alterna sends a clear message to the public that the company is opposed to the drug culture. Furthermore, Alterna is steadfast about not aligning itself with any group that advocates the use or legalization of marijuana. Unconventional in its approach, Alterna consistently sets new standards in the beauty industry in the fields of advanced formulation and product performance. The first professional hair care company to harness the power of nutrient-rich hemp seed oil, Alterna continually redefines itself as an industry innovator. Alterna products are available through authorized Alterna salons in the United States and Canada. For more information on Alterna hair care products or to find the nearest salon, call toll-free 1-888-4Alterna or log onto the website at HYPERLINK http://www.4Alterna.com **** LEARN MORE Alterna Essay Competition The LEARN MORE contest is an essay competition sponsored by Alterna on the dual theme of How Hemp Can Change the World as We Know it and Why Hemp is Not a Drug. All current high school students in the Chicago area enrolled in the 1999-2000 school year are eligible to enter. A $2,500 scholarship will be invested in trust for the winner and awarded upon attendance of a college or university. All essays must be mailed or faxed attention Kimberlee Mitchell to Alterna by February 15, 2000. The winner will be announced in March of 2000 (exact date TBA). Essay Criterion: Essay must include a detailed bibliography. The essay must be a minimum of 1,000 words, not to exceed 6,000. Pro marijuana or drug essays of any kind will not be accepted. Must be typed. Hand written essays will not be accepted. Essay must be about industrial hemp as defined in the attached NAIHC Myth & Realities Report. Student must be open to speaking with media regarding contest. Rules and Regulations: Alterna, Inc. is presently accepting essay contest entries from all current high school students in the Chicago area in the 1999-2000 school year. All entries must be received by no later than February 15, 2000 to be considered. Alterna, Inc. and its officers, directors, representatives, agents and employees are not responsible for late, lost or misdirected mail. Once the entry is mailed and/or faxed, it is the property of Alterna, Inc., and will not be returned. Alterna, Inc. will select one (1) essay winner based on their subjective determination of the most creative, well-written and insightful essay. By participating in this contest, entrants agree to abide by and be bound by these Rules and the decisions of Alterna, Inc., which will be final and binding in all respects. In March of 2000, winners will be announced at (exact date and location TBA), and notified by mail. This contest is only valid if a minimum of ten (10) essays are submitted from 10 eligible contestants. One grand prizewinner will be selected. The grand prize is a two thousand, five hundred dollar ($2,500.00) scholarship that will be invested by Alterna, Inc. in trust for the winner and awarded upon attendance of a college or university. This contest is subject to all federal, state and local laws and regulations. All federal, state and local taxes on the prize are the responsibility of the winner. Promotion is void where prohibited by law or otherwise restricted. Odds of winning are based on the total number of entries received. The prize will be awarded in the name of the parent or guardian if the winning entrant is less than 21 years of age. All current high school students in the Chicago area in the 1999-2000 school year school year are eligible to enter. Prior to receiving the prize, the winner will be required to sign a release, which will prohibit him/her from taking legal action against Alterna, Inc. or any contest sponsor. In addition, the signed release will permit Alterna, Inc. to publicize the name, photograph and likeness of the winner as Alterna, Inc. deems appropriate for a period of one (1) year following the award of the prize at no additional compensation. Failure to sign such a document will result in forfeiture of the prize. # # # ======================================== DECLARATION & DISCLAIMER ========== CTRL is a discussion and informational exchange list. Proselyzting propagandic screeds are not allowed. Substance�not soapboxing! 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