-Caveat Lector-

Taiwan Company Uses Cartoon Hitler
By William Foreman
Associated Press Writer
Monday, Nov. 22, 1999; 2:36 a.m. EST

TAIPEI, Taiwan -- A Taiwanese company is using large subway advertisements
that feature a cartoon of a smiling Adolf Hitler to sell German-made
electric space heaters.

German culture and trade officials in Taipei said today they were appalled
by the ad, which shows Hitler in a khaki uniform and black jackboots, his
right arm raised high in a Nazi salute. Above him is a slogan that says
"Declare war on the cold front!"

There are no swastikas in the ad, but the Hitler figure wears a red band
around his left arm with a white circle bearing the German manufacturer's
name, DBK.

Yu-shan Shen of the K.E. and Kingstone trading company said her firm sells
the German heaters in Taiwan and designed the ad campaign, which began this
month.

"We decided to use Hitler because as soon as you see him, you think of
Germany. It leaves a deep impression," said Shen, who works in the company's
planning and design department.

Shen said the company was not worried that the public would have a negative
reaction to the ad that features a man who oversaw the killing of millions
of Jews during World War II.

"Most people in Taiwan are not that sensitive about Hitler," she said.

Shen could not say whether the German firm had been informed about the ad.

"As always, we do our promotion planning independently, and we report what
we have done to DBK afterward," she said in a statement faxed to The
Associated Press.

DBK, based in the southwest German city of Kandel, could not immediately be
reached for comment early today.

Patricia Kortmann of the German Cultural Center in Taipei was dismayed by
the ad and doubted a German firm would approve it.

"It sounds too absurd to me that a German company would agree to such an
advertising strategy," Kortmann said.

Johannes Goeth of the German Trade Office in Taipei also doubted that the
manufacturer knew about the ad beforehand. He said the trade office faxed
DBK a letter two weeks ago telling it about the ad and has yet to receive a
reply.

Both Kortmann and Goeth said the advertisement didn't surprise them because
they often encounter Taiwanese who admire Hitler and lack a deep
understanding of European history.

"Taxi drivers will often tell me Hitler was a great man, very strong," Goeth
said.

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