-Caveat Lector-

an excerpt from:
Bonds of Enterprise
John Lauritz Larson
President and Fellows of Harvard College©1984
Harvard University press
ISBN 0-87584-155-4
257 pages – First Edition -- Out-of-print
In-print from:
McGraw-Hill Companies
ISBN: 0071032797
--[1a]--

1
The Liberal Merchant

THE OPENING DECADE of the nineteenth century was charged with conflict and
opportunity. The nations of Western Europe had been at war almost
continuously for a generation. Democratic revolutions in America and France
had shattered the foundations of divine right monarchy and traditional social
hierarchy. At the same time commercial men had outgrown the boundaries of
crown empires and mercantilist economies, launching a revolution in trade and
industry. By 1800 the interests of free trade and republicanism, empire and
monarchy, were being reflected imperfectly in the Napoleonic wars. No member
of the Atlantic community could escape the seaborne struggle between England
and France—two great eighteenth-century powers fighting for control of the
new age ahead. Technically neutral but inevitably partisan, Americans were
bitterly divided in their support for the French or British cause.

Into this war-torn sea, in January 1811 a young Boston woman set sail with
two small boys aboard a schooner full of cod, bound for France and reunion
with her merchant husband. Besides enduring the hardship and fear that
accompanied a transatlantic passage before the age of iron and steam,
Margaret Perkins Forbes traversed a battlefield. Intercepted in March by a
British warship, the schooner was finally landed several weeks later on a
small barren island off the coast of France. From there Margaret Forbes was
delivered to Ralph Bennet Forbes; they continued in Europe on business. Late
in 1812 the family took up housekeeping in Bordeaux and there, on February
23, 1813, the exiled Margaret gave birth to her third son, John Murray
Forbes. The unfortunate child was barely three months old when he endured his
own first crossing of the violent Atlantic and was deposited in Boston nearly
dead from hardship and the laudanum employed to quiet him. It was an
inauspicious beginning.[1]

John Murray Forbes was destined to see eighty-five years of the tumultuous
century he had entered; he would play an active role in the century of
"progress" for seven decades. Throughout his long life he wrestled with the
contradictions that marked Napoleon's France at his birth. He perpetuated
until his death an eighteenth-century style of business, emphasizing family
connection, personal responsibility, and the traditional conservative views
of the Boston mercantile clan into which he was born. At the same time he
indulged with enthusiasm a dynamic urge toward innovation, pressing onto the
frontiers of America's industrial development, breaking down the barriers of
time, space, and tradition that were the containers of the older "community"
he loved. Forbes came to revere the democratic republic as the only type of
government to which a virtuous citizen owed allegiance, yet he remained by
temperament an aristocrat, impatient with the tendency of the mob to
challenge its natural leaders. Above all he was. an entrepreneur, a title
eminently suited to men of the nineteenth century. He was a leader among
those in Europe and America who transformed the operations of the shopkeeper
and the merchant prince into a system of world capitalism that would one day
rival civil government as the organizing principle of society. John Murray
Forbes was one of those American entrepreneurs who engineered the cultural
transformation of the nation from that of Thomas Jefferson to that of J.
Pierpont Morgan. He loved progress even as he mourned its corrupting
influence on individuals and society.

A MERCANTILE YOUTH

John Murray Forbes was born into a close community of Boston merchants whose
wealth and influence had been established in the decades surrounding the
American Revolution. The Forbes line descended from a Scottish clergyman
named John Forbes who had settled in the home of his bride, Dorothy Murray of
Milton, Massachusetts, in 1773. John Murray Forbes's mother was Margaret
Perkins, younger sister of the wealthy importer, Colonel Thomas Handasyd
Perkins. The marriage of Ralph Forbes and Margaret Perkins was the foundation
of the Boston Forbeses and the crucial link with an expansive and prosperous
trading family. Of the eight children born to Ralph and Margaret Forbes, all
three sons—Thomas Tunno, Robert Bennet, and John Murray—served their
apprenticeship in the Perkins counting-house and entered the China trade. The
boys' father had never joined the Perkins firm, but instead sought his
fortune in independent ventures. Plagued in early life with recurrent gout
(some said from too much drink), he was never a good provider. The proud and
industrious Margaret managed a frugal household with the help of her sons and
such aid from the Colonel as her pride would allow. As a child, John Murray
knew his father only as an invalid who failed to provide while his mother and
brothers struggled for a living. Ralph Bennet Forbes died in 1824, leaving
eleven-year-old John with an ambivalent grief for the man who never secured
the independence his mother craved.[2]

As a consequence of their father's ill fortune, the Forbes boys were early
put to work. After five years' training in the Boston store,
eighteen-year-old Thomas was stationed in China for Perkins & Co. Bennet, a
year younger than Tom, went before the mast at the age of thirteen and took
over his first command at twenty. Their contributions to the family purse
allowed young John a more formal education before taking up his working life.
He was enrolled, at brother Tom's expense, in the experimental Round Hill
School that had been recently opened in Northampton, Massachusetts.[3]

Round Hill was a middle school for boys that combined a classical curriculum
with heavy emphasis on sport, games, and nature study. Its founders, George
Bancroft and J. G. Cogswell, envisioned the school as a liberating
alternative to the restraints of Harvard College and the Cambridge
intellectual community. They settled on a pastoral estate outside Northampton
where they hoped to fuse the timeless moral virtues of the classics with the
democratic promise of American country life. From their retreat would come
young gentlemen of integrity and mental refinement without the pretensions of
the class-ridden city system. John Murray Forbes was among the first scholars
at Round Hill in October 1823.[4]

Forbes was a precocious boy. Although he loved sport, he was generally
serious-minded and too eager to grow up. He had been introduced to the role
of merchant at the age of eight when his brother sent him small shipments of
Chinese trinkets, which he dutifully reported sold "very well" in Milton
village. While at Round Hill he declined his mother's offers of cake and
sweetmeats in favor of "manly things." He read all his brothers' letters
home, so that he might keep up with family affairs. When his brothers were
both abroad, the ten-year-old boy assumed an attitude of grave family
responsibility, offering copious advice to his mother and sisters as the male
voice in the fatherless household.[5]

For young Forbes, the Round Hill experience produced more character than
intellectual attainment. Throughout his life he extolled the virtues of
gymnastic and field sports, and he treasured the personal models of Cogswell
and his tutors. No doubt the greatest advantage of the school for Forbes lay
in the few years of freedom it gave him before sinking into the routine of
trade-time to be a boy growing. Here he internalized the virtues of duty and
fair play. He drew from that environment both a sincere devotion to moral
right and a practical energy more suited to the world of men. In later years
Forbes freely blended the "eternal truths" that had inspired his tutors with
the shrewd calculations of a practical man of business; the combination often
resulted in a double standard, but it never produced a crisis of
confidence.[6]

Duty seemed uppermost in the mind of the youth as he contemplated his future
career. As a poor boy dependent on family connections, his calling was never
really open to question. At the end of Forbes's five years at Round Hill,
Headmaster Cogswell recommended him for the mercantile life, and the youth
seemed instinctively to understand his destiny. He had known for years that
his fortune lay, if anywhere, in trade. Now in 1828 he admitted that "whether
I went into the Perkins's store in Boston or not, I must end by -going to
Canton." Plagued by the image of his father's failures and already indebted
to his brother, the young man felt an urge toward independent wealth which he
tried to explain to Thomas:

It is true that it must be painful to me to leave all our friends here, but I
feel that it is better to make any sacrifice than to be a useless member of
our family.... I almost envy you the pleasure of being able to render one so
dear [his sister Emma] to us all independent, and hope most sincerely that,
if fortune is favorable to me, it may be my first pleasure, as it is yours,
to share it with those I love.

It was decided in October of 1828 that John, then fifteen, would leave what
he called the "aristocratical and free-thinking government of Round Hill" and
enter the house of J.&T.H. Perkins to learn something about the more
regulated world of business. Within a year he was bored with sweeping the
store and wearing out shoes "for the service of P. & Co." He was chafing to
get aboard a Canton packet.[7]

While biding his time in the Perkins store, Forbes studied his own personal
development with clarity and detachment. To his brother Tom in August 1829,
he wrote with growing impatience of his immaturity and unsettled prospects.
He despaired of his constantly shifting "tastes and views," which seemed to
alter with every change of place and habits, and which had been sharply
jolted since his introduction to trade. Philosophically he assumed that a
trip to China would bring yet another shock. The depressed conditions of
trade just then, and the business failure of certain friends of the family,
had momentarily dimmed his natural optimism. In fact, he thought there was a
"poor chance for the coming generation," which he supposed must be content to
"work hard and get little." Recoiling from the gloom, he looked for as good a
chance for happiness in "passing our lives this way as in any other if we are
only willing to do so." Certainly there was a better opportunity in Canton of
learning the "principles and practice of trade and of becoming a merchant in
a liberal sense of the word." On the other hand, would the connections formed
in Canton serve him as well in later life as those he would give up in
Boston?[8]

The whole burden of young Forbes's uncertainty was thrown on his brother.
While he waited the winter months of 1829 for advice and guidance, he could
not have known that his letters were never read. A typhoon had carried off
brother Thomas, and the news of his death would throw a green and
impressionable John Murray Forbes directly into the exotic bustle of the
Canton factories.

Opium: THE CHINA CONNECTION

By the time Forbes sailed for Canton in 1830, the China trade had accumulated
a long and troubled history. It was inherently one-sided: Europeans and
Americans wanted Chinese teas and silks, but these Western "barbarians" had
little of value to offer the Celestial Empire. Early Western traders depended
on cash transactions or tried to force their wares on the Chinese market. By
the early years of the nineteenth century the systematic development of the
opium trade had corrected this structural imbalance and prevented a serious
specie drain to the Orient.[9] At the same time, Western commercial economies
were beginning to realize the possibilities of an expanding world commerce in
which the circulation of goods and the flow of wealth became the sources of
profit. In this emerging worldwide commercial network, the China connection
took on even greater importance as a point of exchange and a generator of
capital for the industrialization of the West.

The Chinese concept of trade derived from tribute rather than exchange; the
imperial court misunderstood Western commerce, and the mercantile class was
despised by the official bureaucracy. Foreign trade in China was carried on
through the Hong merchants who made up the monopolistic Cohong. The Cohong
system was devised to insulate the empire from contamination by limiting
contact with the barbarian outside world. By 1745 the Hong merchants were
responsible for their own commercial conduct and the behavior of foreign
traders. After 1760 European trade was restricted to the port of Canton and
handled exclusively by the merchants of the Cohong.[10]

As they evolved their dual role in government and private trade, the Hong
merchants became the primary intermediaries between the imperial court and
foreign entrepreneurs. They set prices, sold goods, provided and leased the
factories (warehouses), managed banking and exchange-in short, they governed
all commercial aspects of the trade. Yet the Hong merchants acquired their
lucrative monopoly at a great cost in personal liability. They were expected
to restrain foreigners in China, to act as interpreters, guarantee duties and
control smuggling, support local militia and schools, and "make all manner of
presents and contributions to the authorities far and near." (The "squeeze"
or graft required by the bureaucrats frequently bankrupted the Hongs.) While
official court policy denied the importance of foreign trade, by the late
eighteenth century it had become a necessary source of wealth for officialdom
at every level. The merchants of the Cohong served uneasily as both a channel
and a barrier for commerce with Western nations.[11]

In the foreign quarter outside the city wall, three major interests
maintained their own uneasy harmony. The Honourable East India Company was
the entrenched British monopoly in the Far East, maintaining the official
trading concession at Canton as well as full government control in much of
India. Outside the East India Company, and increasingly important to its
revenues, were the "country traders"—private British and Indian merchants who
operated within the Asian circuit but were prohibited from the main arterial
trade with London. Finally the Americans, largely dominated by the Boston
house of Perkins & Co., ran ventures through the gaps and outside the
boundaries of this British colonial system with growing success. Forced into
cooperation by the sometimes baffling attentions of Chinese officialdom, by
the 1820s each of these competing elements had developed a unique role in the
Asian network that rendered it indispensable to the others.

The British monopoly provided the original foundation for the system. The
East India Company had maintained the only agency in Canton until the last
years of the eighteenth century, by which time it exported almost nothing but
tea to Great Britain. The company had been forcing British woolens and other
goods on the Chinese market, always at a loss, to pay for a fraction of its
tea investment. The balance came from specie. In the last decades of the
century the East India Company discovered that the produce of India-raw
cotton and opium-commanded a steady market in China. By 1804 the Indian
connection was reversing the flow of treasure to the Orient.

The East India Company tried several times to engage in this Indian "country
trade" itself but eventually gave it up to licensed merchants living in
India. Like the Canton business, the country trade was in chronic imbalance,
leaving large funds in Canton to be remitted to India. A triangle was formed
when the East India Company began selling its bills on London or Bengal for
the cash receipts of these private merchants at Canton: The cash was used to
purchase teas for London and the bills conveniently remitted private funds
back to India or home to England.[12]

This arrangement suited the East India Company but it barred private
merchants from engaging in the full spectrum of profitable ventures in China.
It fell to private British and American shippers to begin forcing open the
business. First working under the cover of foreign diplomacy, a number of
Scottish traders established agents in residence at Canton and offered
banking and commission services (though not direct trade) in competition with
the monopoly. After 1813 direct trade with India was thrown open, and the
Lancashire exporters discovered the same profitable triangle through the
private agencies in Canton. In a similar manner, Americans established a
foothold in Canton in the first years of the new century and, along with
commercial services and a fair quantity of specie, they brought American
bills on London which provided a competing financial instrument.[13]

John Murray Forbes's uncle, Thomas Handasyd Perkins, was a major figure in
the American link. Perkins had entered the China market with furs and exotic
goods from the Pacific Islands. By 1805 this market was saturated and, barred
from the Indian opium trade, Perkins turned to Turkish opium. He quickly
discovered that the East India Company's restrictions could be used as a
shield for an American monopoly in the Turkish drug. Idled at Canton by the
British blockade after 1812, Perkins's nephew John P. Cushing worked out a
tidy mechanism for regularized smuggling once the war was over. The system
removed Perkins & Co. from direct involvement with the drug, in deference to
Howqua, the influential Hong merchant whose confidence Cushing enjoyed. The
business was further sanitized, after an imperial crackdown in 1821, by the
adoption of the storeship or "Lintin" system, which shifted actual smuggling
entirely to Chinese hands.[14]

Together, the country traders and the Americans gradually undermined the East
India Company's monopoly at Canton while providing indispensable services to
that firm's Eastern operations. Because of its official and diplomatic status
the East India Company steadily dissociated itself from the drug traffic upon
which its solvency depended. This policy simply strengthened the private
agencies in China, while each concession to freer trade engendered more
pressure to drop the barriers. After 1820 the Perkins house exercised its
advantages to consolidate the American branch of the opium trade, drawing
together the major trading families of Boston—Sturgis, Cabot, Bryant,
Higginson, Cushing, and others-into a worldwide network of kinship and
commercial enterprise.[15]

Ultimately what displaced the old British monopoly in China was not
competition alone, but the evolution of a new business system—the system in
which John Murray Forbes would learn his trade. Between the old structures of
the charter monopoly and the private ship's venture (where the voyage was the
enterprise), these innovators in China erected the agency or commission
house. In contrast to the "supercargo" who sailed with the ship, the agent
remained behind to perform essential services for others. These agency houses
established the skeleton of commercial capitalism on the fringes of a
reluctant society. The resident commission merchants became bankers, bill
brokers, insurers, freighters, shipowners, buyers, and sellers for merchants
from all over the world.

Such agencies were soon able to manipulate the market, holding off sales or
stockpiling teas out of season, sifting fragments of information about
markets, and smoothing the curves of supply and demand. By charging
commissions on each service, men of small capital grew rich sharing the
profits of their clients' investments. The agents then loaned their own
earnings at interest or invested in ships and cargoes that brought new
revenues to their houses. Because everyone's profit in these arrangements
depended on the judgment and ability of the agent, success tended to
consolidate the trade in the hands of closeknit groups, often blood
relatives, whose worldwide connections gave them the best credit and freshest
information.[16]

In this lively new system a cumbersome monopoly like the East India Company
was at a positive disadvantage because it discouraged volume. The new
merchants, like John P. Cushing, tried to corner the market for information
and services while drumming the volume of trade constantly higher. By the
middle of the 1820s Cushing was the preeminent American in Canton and the
practical master of the Turkish opium market. Besides heading the Perkins
house, Cushing was a partner in James P. Sturgis & Co., which handled the
Turkish trade; he also supported Russell & Co., which specialized in Indian
opium and the old country trade. After twenty-five years of pioneering in
this market Cushing finally pronounced the system secure. In 1828 he set sail
for home, leaving the China business in the hands of Thomas T. Forbes.[17]

CANTON APPRENTICESHIP

Thomas Forbes was lost at sea in August 1829, but the news of his death did
not reach Boston until the following February. John Cushing had left Tom to
command the firm in Canton without so much as an apprentice training. Tom had
also been the financial mainstay of his family, keeping his mother
comfortable and paying his father's old debts. In time both roles would fall
to John Murray Forbes, but for the moment he was still a boy, and temporary
arrangements had to be made. Russell & Co. took up the Perkins business after
Tom's death, and Cushing sailed directly from Europe the following spring to
prepare a place for the younger Forbes. John was to leave from Boston that
summer with Augustine Heard, a junior partner in Russell & Co. Seventeen
years old, eager to shoulder the burden but deeply saddened over the loss of
a brother who was perhaps more of a father to him, Forbes set sail for China
on July 7, 1830.[18]

Forbes had not resolved his own uncertainties about going to China, and he
considered this first trip a temporary expedient. Cushing had secretly
arranged for him to receive a partner's share in Russell & Co. at the
beginning of the new term; but upon his arrival, Forbes was installed as a
clerk. His only advantage over a simple apprentice was his introduction to
Howqua, the wealthy head of the Cohong. Cushing and Thomas Forbes had been
personal agents for the old Hong merchant, conducting his large overseas
business for a handsome fee. Howqua accepted John as their replacement, and
by his own account Forbes was soon chartering ships and sending off thousands
of dollars in trade goods, carried in his own name, for the account of
Howqua. He took to the business quickly, receiving and dispatching shipments
and writing in triplicate the innumerable letters that were the primary
instrument of business. His youth was partly masked, as he put it later, by
"the appearance of being much older" (he was balding already), and he was
soon "playing a man's part."[19]

For just over two years the young clerk remained at Canton mastering the
routine operations of a commission house until he became ill in 1833, and he
was sent home to recover. Among his several anxieties during this period was
the want of a wife, a situation he rectified with remarkable haste eight
months after landing in Boston. He was quietly married in February 1834 to
Sarah Hathaway, one of twin daughters of a solid Quaker family in New
Bedford. It was a lucky and permanent match, one that lasted sixty-four
years, but it was rudely interrupted in the first month by Forbes's sudden
return to China. Marriage had only increased his need for a career. Convinced
that his China training was "entirely different from anything wanted for
business in this country," Forbes seized an opening in another China voyage.
The house of Bryant & Sturgis had offered him the position of supercargo on
the ships Logan and Tartar, in turn. He sailed on March 7, 1834, still
ignorant of his share in Russell & Co. and planning to return to Boston with
the Tartar and perhaps take a place in the Perkins firm.[20]

Forbes's absence, however, was not to be a short one. Others had made a place
for him in Canton that he could not refuse, and his mercantile career was
firmly established during his second stay in China. Howqua had urged his
return because, he said, Forbes understood him better than any other
foreigner. The old gentleman assured John's brother Bennet that John would
accumulate "all that he will require in a reasonable time & return to his
family and friends before he is many years older." When John arrived in
Canton the second time, Howqua offered him a 10 percent share in all his
ventures handled in Forbes's name. Furthermore, Forbes discovered his
partnership in Russell & Co., which already amounted to $14,000. Profits as
supercargo seemed far less promising, and finally, Augustine Heard became ill
and threatened to die in harness unless John stayed to help manage Russell &
Co. Faced with these surprisingly good offers, Forbes informed the captain of
his ship that he was "half tempted to do a wise thing and stay."[21]

Unable to wait the long months for advice from home, Forbes weighed his
options carefully and finally accepted the offer of Russell & Co. He informed
his personal connections in October 1834 that their business should be
addressed to the house. Howqua brought his large trade to the firm at a flat
2 percent commission, although it was still done in Forbes's name because the
real owner of the property required secrecy for his trading abroad. With the
decision made, Forbes agonized over his choice and put off for months the
delicate task of explaining to Sarah why he was not coming home. When he
finally sat down to write, it was status, not wealth, that governed his
thoughts. "You must recollect," he explained, "that though I had the entire
confidence of my friends before, yet to others I was only known as a clerk
and a very young man." He thought supercargoes were "dog cheap," and without
more responsibility on his shoulders he could not gain confidence in himself.
Having become a partner in the most respectable American house at Canton,
however, he had "acquired a confidence that would enable me to undertake any
business in any part of the world.[22] The multitude of personal hardships
notwithstanding, Forbes had chosen to stay in China because at last he was
becoming a "merchant in a liberal sense of the word."

These personal sacrifices were not made lightly, for John Forbes did not
enjoy life in Canton. The isolation in a hot, wet, unhealthy climate,
surrounded by the squalid poverty of the Chinese and the condescending
attitudes of the Mandarins, left him cynical and depressed. Western
merchants—"foreign devils"—were crowded into their compound on the banks of
the river with little to amuse themselves besides schoolboy games and
sailing. Forbes complained frequently of boredom and feared for his physical
and mental health. He grumbled fiercely over trifles regarding servants and
petty thieves and feared he was "constitutionally irritable," having
developed a "morbid desire to be let alone." Business secrecy circumscribed
all society outside the house, and since the Chinese, with certain loyal
exceptions, were assumed to be vicious scoundrels, the mental strain of
loneliness was severe. Forbes longed for home and the society of friends and
loved ones. By the summer of 1836 he complained of a "tomb-like feeling about
Canton."[23]

Canton must have seemed a crucible of mankind's vices to a proper Bostonian.
The flagrant graft and the whims of the arrogant Mandarins offended Forbes
deeply. The plague of beggars outside the compound wall outraged and sickened
him, but the exercise of charity toward one of them produced a violent
scramble that frustrated even that Christian response. Nor did he find solace
in the European community. Captains and supercargoes were a coarse lot, but
they were no more distastefull than the English nabobs and their American
imitators. With ingratitude and pretension abounding, moral rectitude
apparently wanting, and charity proving actually dangerous, there was little
in Canton to curb Forbes's cynicism or reinforce the pastoral ideals of a boy
from Round Hill School. His fragile grasp of religion failed him, and he
confessed to his wife that "theres [sic] not much hope of my reforming-for I
am sure there is misanthropy and hard heartedness in the very atmosphere of
this place." Physical decay haunted Forbes, and the slow death of his dear
friend and kinsman, Handasyd Cabot, left him broken with fear and depression.
Yet even while innocence and virtue were struck down in this world, Forbes
maintained a strong face and hospitable temper. In the midst of his own
trials he instructed his wife to be polite to all who claimed to know him at
Canton, as it was "only a forcible example of the near connection between
duty and self-interest."[24]

Despairing of enjoyment of either the climate or society in the foreign
quarter, Forbes turned to business for his hope and his reward. Fortunately
there was usually much to occupy him. With the uncertainties of communication
and the high risks of transportation halfway around the world, as well as
delicate relations with the imperial authorities to contend with, a
successful China merchant had to be shrewd and decisive. If the commission
house provided more rational and flexible business structures than the old
East India Company, the system still rested on the good name of the resident
partners. Caught between the old kinship methods of trade and truly modern
bureaucratic commerce, the resident merchant in the early 1830s had to adopt
more efficient, standardized methods while maintaining the tangle of personal
alliances at the core of the house business. A merchant's reputation in the
free trade system depended on fair and equitable service to all his
customers, while his reputation as a gentleman required "doing the right
thing" for his friends.

Forbes took up the role of resident partner in Russell & Co. just months
after the British Parliament had repealed the East India Company's monopoly.
Suddenly thrown open to free trade, Canton was swarming with British
interlopers and profiteers who pressed the established American houses much
the way Perkins & Co. had previously threatened the East India Company. As
early as February 1834, Howqua was begging Forbes (still in Boston) and
Cushing (in London) to ship only silver because "we shall be overwhelmed with
British goods of every description on the opening of trade." By the time
Forbes arrived in Canton that autumn, matters had taken just such a turn.
There were too many vessels in China. British goods were a drug on the
market, and the newcomers had bid the price of teas out of reach. Forbes
reported to Cushing, "I believe that we must make up our minds that the China
Trade is not subject to the rules of commerce elsewhere & that no calculation
can be made in it; people seem to be launching into it almost as freely as
ever." Even the old seasonal regularity that followed the monsoons was lost
in the new competition: By 1836 "the good old times" were gone and American
ships were loading all through the summer.[25]

With business in chaos, only some careful reforms could save Russell & Co.
Even before the flood of new competition the house had suffered from
informality and poor organization. Partners and clerks shared menial tasks
indiscriminately, and their correspondence mixed business information with
personal family matters. These habits had suited an aggressive new firm
breaking into the market, but now the increased volume of trade exhausted
everyone and resulted in numerous errors and lost business. John C. Green, a
New York merchant who became a lifelong supporter of Forbes's enterprises,
was sent out to reorganize the house at the new term in 1834. Green's arrival
brought in new clients, while the rapid promotion of young Forbes helped stop
the drift of Boston business to other American houses in the Far East.[26] As
the onslaught of free trade overwhelmed the Canton factories, the new
partners bent with a will to the task of reforming Russell & Co.'s operations
and securing its position in the American China trade.

REFORM AND COMPETITION

One of the inherent difficulties of the China trade had been communications,
and now more than ever improvements were needed. Letters were commonly five
or six months out-of-date when they arrived in China. Even then, the captain
or supercargo often withheld the ship's letterbag until the cargo was sold
and a return was secured. This sometimes meant another three months' delay, a
particular hardship on the resident merchants because family news was
sequestered along with business. The severe demand for fresh information
naturally gave rise to all kinds of skulduggery. Ships' officers enhanced
their purses by selling early deliveries, sometimes jeopardizing their
employer's interest.[27]

Forbes's first response to this villainous system was to exploit its weakness
in his own favor. He explained the system to Baring Brothers of London; they
should send duplicates of their letters with their own captains, "with orders
to dispatch them to Canton by the first Boat that boards," and to await
further orders before delivering the regular mail sacks. This arrangement
didn't solve the problem, however, because native scoundrels on a Chinese
boat might sell the letters-and Europeans almost surely would. A year later
Forbes was still complaining about captains and couriers who served the
highest bidder.[28]

The first positive alternative to holding back the news was the advent, in
1835, of the London overland mail. This was still largely a water route, but
it crossed overland at Suez rather than sailing the long way around the Horn.
Forbes was intrigued with the prospect of faster, more regular communication
with London and Boston and urged his brother Bennet to experiment with the
new route:

I call your attention to this mode of sending letters as one which may often
bring us late accounts from you, and I wish you to write me a business letter
quoting prices prospects ships coming & all other matters that may be
interesting to the House by the 8th packet of every month except April June &
July when ships are coming direct[;] it will then reach London by the 1st &
come on overland[;] postage must be paid in London about $3 for single
letters (I believe[)] Send a duplicate of your letter with your next overland
despatch and a triplicate to be sent by ship from England in this way if you
pursue the plan systematically the experiment may be fairly tried in a
year.[29]

While the overland system did quicken the pace slightly, especially in the
off-season for American vessels, it could not fully remove the news delay,
and China merchants continued to rely on their gambler's instinct. So deeply
was the communications problem ingrained in the business that when, in the
1860s, the electric telegraph finally broke the time barrier with
near-instant information, the old-fashioned China merchant ceased to
exist.[30]

Because they frequently operated in the dark, men like Forbes relied on a
network of commission merchants around the world whose integrity they
trusted. The character of these brokers was of primary importance. Each must
be trusted to accept a consignment of goods, often without warning, and then
sell them, hold them, or reship them elsewhere, depending on his judgment of
the local markets. The proceeds, less commissions and charges, had to be
remitted in cash or goods of sufficient value in the consignor's home market.
Significant losses resulted even from selecting the wrong form of money for a
cash remittance! Young Forbes filled copybooks with letters to agents in
Europe, throughout Asia and in America, either announcing the impending
arrival of fifty or one hundred thousand dollars worth of goods to their
care, or asking them to buy a like amount and bill him for it. The web of
credit and tangle of bills that accompanied the merchandise worked as long as
endorsements were honored; a good name in this business was essential.[31]

When Forbes took up his partnership in 1834 he sent his business connections
a specimen of his "Russell & Co." signature and outlined the principles on
which he identified with the house. Russell & Co. had a long record of paying
"promptly & in cash." Its agents had "acquired a standing with the Chinese"
that would "generally enable them to have the choice of the Teas in Market,"
and they were now staffed adequately to handle the volume of business at low
and fixed rates of commission. It was becoming a point of honor with Forbes
that Russell & Co. should not speculate in ventures on the house account. The
company's whole capital was employed in carrying out the business of its
clients; no conflict of interest should arise. Forbes condemned speculations
in short-term investments with a client's unclaimed funds. The practice not
only risked the unnecessary loss of other people's money, it was generally
carried on by ratecutting houses who did the, commission business "for
nothing for the sake of getting large funds to pass through their hands."
Forbes thought Russell & Co. should be judged on economy, efficiency, and
quality of service as a conservative, dependable agency. He was not prepared
to answer for the occasional windfalls of reckless gamblers.[32]

Facing the ruinous pressures of cutthroat competition in the mid- 1830s,
Forbes and John C. Green advertised their new policy of uniform charges and
tried to implement protective rate agreements among the other established
houses. Explaining this policy to John Cushing, Forbes wrote: "We wish to
have our charges uniform & consider it only fair to treat all alike; we have
made a bargain with Wetmore [a New York-based China house] never in future to
do business for less than our usual rates & I believe no other houses here
charge less or so little. "[33]

Not everyone shared Forbes's enthusiasm for this new kind of equality. The
new agreements meant raising the commissions of those who had financed
Forbes's return to China on the ship Logan. Cushing apparently let the matter
pass, but William Sturgis exploded. He accused Forbes of profiteering on old
family connections and transferred his business to the Wetmore house, which
promptly took him in at the old rate. The encounter left Forbes hurt, angry,
and in serious trouble with family and friends in Boston. Because of the
sixmonth delay as letters traveled around the globe, it took until August of
1836 for Forbes and Sturgis to reach an understanding. Collusive rate agreemen
ts broke down quickly in Canton, but Forbes stuck doggedly to the principle
of equal charges and gradually won back the confidence of his friends.[34]

As ruthless competition cut margins to the bone, merchants like Forbes relied
increasingly on discretionary judgments to rescue their clients' ventures.
This method carried its own risk. Because a commission merchant did not share
in the outcome of his transactions, as had the old supercargo, he was
supposed to be a neutral agent. Still, imperfect knowledge on the part of the
principals forced them to grant broad discretionary powers to their hired
agents. This meant the agent had to make entrepreneurial decisions while the
owner remained free to quarrel if things turned out badly. Forbes was usually
given price limits by his clients, but he was expected to violate orders as
his immediate knowledge of the market dictated. When he did so and failed,
his client was disgruntled. Yet when he followed instructions and failed, his
client was furious! The dilemma bothered Forbes most during his first year
back in China. He was still only twenty-one years old, and he frequently
wrote to the older partners at Bryant, Sturgis & Co. for approval and more
specific instructions. As he acquired experience and confidence, however, his
discomfort disappeared. A "merchant in a liberal sense" learned to ignore the
abuse and to stand on his actions boldly.[35]

Forbes was making a great deal of money and learning valuable lessons in
Canton, yet by 1836 he was personally troubled once more. He asked his
brother Bennet to withdraw his homebound funds from trade and to close out
any joint ventures that might be pending. By March 1836, he feared that his
connections in Canton were becoming so uncertain that he asked Samuel Cabot
in Boston for a job at home, even though he had assured Cushing just a week
earlier that prospects for Russell & Co. were very good indeed.[36]

At the root of Forbes's new personal crisis was the question that his brother
Tom had not lived to answer: Should he seek his fortune in China or at home?
He wrote darkly now of a "path of duty," trying once again to explain his
decision to stay in Canton. Nothing but a "positive obligation" prevented him
from sailing at once, but he never made clear whether his debt was to
Cushing, Tom Forbes and the past, or his wife and mother and their future
"independence." Money alone could not hold him: "It would go hard," he
confessed, "if I could not make a living at home and perhaps it was my
mistake in not seeing this plainly two years since." He admitted that in
staying he had acted "upon a theory regarding 'happiness'," and now he
mourned the "loss of friends[,] the years of youth & probably of happiness
which I threw away in Exchange for a doubtful good money." Nevertheless, he
proposed to stay until the end of the season, when he could arrange to leave
"with perfect confidence" and also be assured of "some occupation at
home."[37]

In fact, Forbes was completing a plan whereby he could end his exile in China
and still keep Russell & Co. as the focus of his future career. The immediate
concern was for John C. Green to anchor Russell & Co. by staying in China
until a suitable person could be groomed to fill his place. Forbes was
convinced that the China trade was best tended by men of like mind and like
family, gentlemen brought up to trade and bound by a close mercantile
community back home. He hoped to combine the values of that old mercantile
system with more modern ideas of long-run interest and managerial oversight.
Properly guided from a distance, Russell & Co. might continue to provide him
with a moderate income for administrative services. It could offer a perfect
opportunity for Forbes to place picked men whose fortunes and allegiance he
might continue to command, and it would keep him in close touch with the
great commercial capitalists of the world. Houses like Russell & Co. were
originally outposts of the home firm. By reversing that relationship, Forbes
was determined to make himself the Boston agent of the Canton firm, "to be on
the spot with the last and best information on all subjects connected with
China."[38]

Why was the young man who hated China determined to build his fortune around
it? The answer lies in the one positive image he found in Canton-the great
Hong merchant Howqua. Thin, frail, marked in his visage by a wisp of beard
and that exquisite pride of Oriental leisure, Howqua impressed the athletic
American with his delicate strength. Like most Westerners, Forbes never
understood the Confucian doctrines of collective responsibility and right
conduct that governed Chinese lives. What he did see was the immense fortune
and power that Howqua possessed and the code of honor that governed the use
of both. He found something captivating in a man who had "certain control
over foreign trade," who could "lord it over the other 10 Hongs," while
remaining humble and generous and maintaining "all the members of his family,
including near and far cousins, in a certain style," according to Chinese
custom.[39] Forbes's own preoccupation was not with wealth itself, but with
the prospect of independence and a surplus to share with those he loved. A
single fortune was easily lost; what he needed was a structured system for
making money, the fruits of which he could direct into the hands of deserving
friends and relatives. To Forbes's eye, jaded by the surrounding images of
greed and poverty, Howqua appeared as a model entrepreneur-driven by duty,
not avarice, and enjoying great power closely checked by an equal and
intimate sense of responsibility. Forbes knew that Russell & Co. was no place
to spend his life, but perhaps it was the foundation on which to build this
larger dream.
--[cont]--
Aloha, He'Ping,
Om, Shalom, Salaam.
Em Hotep, Peace Be,
All My Relations,
Omnia Bona Bonis,
Adieu, Adios, Aloha.
Amen.
Roads End

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