-Caveat Lector-

Shell carried out a lot of work on scenario planning.
They have also carried out the a lot of work on paradigms and changing
paradigms.
Fro chats with people here is some of the information that I have obtained.
The focus is on company transformations, but the application to politics is
obvious.

The power of a paradigm is that it is a set of beliefs and assumptions held
in common and taken for granted.
Often there is a hidden side of the paradigm that is not even considerred
eg
An Early Bird Catches the Fattest Worm
An Early Worm Gets Caught?

The main elements of the company paradigm are-


Symbols
Power structure
stories and myths
Rituals
Organisational structure
Control systems




Cultural web of an organisation consists of
This is a

Stories and Myths
Who is regarded as the company hero. which stories that are promoted in the
organisation. Disaters overcome. Myths of the beginnings and how the
organisation is created. the informal stories and rumours that are repaeated
around an organisation.
The company charter and mission statement. negative myths that undermine
morale such as the shell house massacre, the nigerian oil issue

Power structure
Who is in charge, who's opinions are regarded highly, who is promoted, who
is rewarded and how

Symbols
Reference symbols, pictures of the ceo, Reference indicators, Job groups,
carpet sizes.


Rituals
The planning process, and training processes. the parties and sub culture
initiations. The games such as golf that are promoted

Organisational structure.

how power is either centralised or decentralised. Is it integrated or
beauracratic. Is it Hierachial or egalitarian.


Control systems

how is risk controlled for and who does it. Is risk taking rewarded or
punished. how is punishment implemented Is risk appropiated to the
indivudual or by consensus.



All of these combine to create the cultural wb of the organisation.

(Shell came to the conclusion that it is perceived to be both internally and
externally as big, rich focussed on governments, obsessed with consensus,
gentelmanly and preoccupied with safety)

In order to change an organisation each of the various factors must be dealt
with in a holistic way.
The only diffenece is that to become a religion (rather than a political or
company entity ) one needs an ineffable experience.

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