-Caveat Lector-

Sent: Wednesday, December 29, 1999 6:32 AM Subject: Monsanto article
Friends, I realize this is a bit dated now, but news travels slow to Africa
and I want to ensure that you do see it.  If you have already seen it just
delete it.

For those of you who may not know it, Monsanto represents, at least for me,
the worst of the worst when it comes to rapacious, unethical business
practices, especially the way it seeks to hold individual farmers at ransom
so that they are not unable to store seed for the next planting season, but
rather must purchase new seed.  I am elated that it has been humbled I wish
all the farming folk in my home southern Ontario knew the real story about
Monsanto whose other products (pesticides, for example) are used
ubiquitously and are ruining the environment.  The price of dependence on
them will be paid very dearly in the future when the bitter truth does
become known.  Cheers, Xxxxxxxxx
------------------------------------------------- The Guardian (London)
Saturday October 9, 1999 How Monsanto's mind was changed In spring the US
giant was sure its GM technology was unbeatable.  Then one man convinced the
organisation that the game was up GM food: special report By John Vidal On
July 14 a group of powerful Americans met secretly at the Willard hotel near
the White House to listen to an English academic who had spent much of his
life working in developing countries with peasant farmers.

The nine members of the Monsanto board of directors have serious political
clout.  Apart from Robert Shapiro, the visionary head of the $12bn a year
corporation, and senior bankers and Harvard academics, it includes Mickey
Kantor, former head of the US commerce department, and the former heads of
the US social security department and the US environmental protection
agency.

They were there to meet Gordon Conway, the president of the Rockefeller
Foundation in New York, whose remit is to help the world's disadvantaged.
Mr Shapiro, who vows he is working for the world's poor with GM foods, had
invited Professor Conway, formerly vice chancellor of Sussex university, to
address the board as part of the corporation's commitment to consult more
widely following the GM furore in Europe sparked by the so-called Terminator
gene.

Because Rockefeller had put more than $100m into public research into GM
crops, Prof Conway was thought to be an ally; he was expected to make a
friendly, gentlemanly speech, perhaps with some mild advice, that would go
no further than the four walls of the Willard.

But privately, Prof Conway, along with increasing sections of the US
intellectual community, deplored the corporation's style and global
strategy.

Meltdown of confidence In Europe it had alienated millions, he believed, and
was threatening a trade war and long term damage to the prospects of the
poor.  The corporation with a reputation for arrogance and secrecy was seen
to be responsible for a meltdown of confidence in science and big business
and a backlash against US agriculture.  Moreover, Monsanto's effective
ownership of Terminator technology would allow the corporation, the second
biggest agribusiness in the world, to develop plants that bore sterile
seeds - a move that had angered farmers in the developing world.

Prof Conway had given Monsanto little warning, even when he had visited the
company's St Louis HQ a few weeks earlier.  But at the Willard he went
straight for Monsanto's guts.  For more than a hour, the professor lectured
the board: change tack, or bring the wrath of the scientific, political, and
global community down on them.

"Admit that you do not have all the answers," he said.  "Commit yourselves
to prompt, full, and honest sharing of data.  This is not the time for a new
PR offensive but for a new relationship based on honesty, full disclosure,
and a very uncertain shared future."

Prof Conway argued that the possible adverse consequences for billions of
developing world farmers outweighed any social benefits in protecting the
Terminator technology.  What the Terminator gene did, he said, was
effectively kill the process that let farmers sow their own seeds, and
subsistence farmers were too poor to buy new seed.  The possible
consequences were terrible.  In short, he told them, Monsanto was socially
irresponsible and the public was alienated.  He urged a "global public
dialogue" that would air all sides of the issues.

Terse statement The board were shocked.  But they did not suspect that Prof
Conway had warned the press what he intended to say.  Within hours
Rockefeller had issued seven challenges to Monsanto.  "It was like a boil
had been lanced, a milestone,"  said one person who was party to the talks.
"Someone in authority had for the first time held this monolithic
corporation up to public accountability." Monsanto was furious, andbissuedba
terse statement:
"The meeting was frank and productive.  We will continue to reach out to
people like Prof Conway to discuss the challenges and opportunities of
biotechnology applications in agriculture."

The Conway meeting was seminal.  Until then, about the only genuine
"reaching out" the company had done was to its lawyers, publicists,
lobbyists, and friends in governments.  It had dismissed the social and
ethical critiques of environment, church, and consumers groups, and in July
was hoping to ride out the storm.  Mr Shapiro was confident: for the six
months of 1999, the company earned $476m, up 5% on 1998, and its income had
grown 28%.  In particular, it had no intention of backing down on
Terminator.  Its only retreat was to admit it had misunderstood
Europeansensibilities and been "naive" in trying to win fast approval.

Until the spring Monsanto had broad support in the US.  Wall Street and the
White House still favoured the company, whose shares were priced at $47
each, and analysts were saying it was primed for success.  Mr Shapiro could
tell shareholders that the flooding of the US market with GM crops had been
the most "successful launch of any technology ever, including the plough".
He anticipated a 300% expansion in the two years to a staggering 183m acres.
Nor was Europe a problem: "Eventually, scientific proof should win over
reluctant and skeptical consumers," he said.  But, since the spring, little
had gone right.  In April a manufacturer of veggie burgers stopped using GM
soybeans.  The Wall Street Journal then reported that the GM controversy was
"beginning to be felt in the US".  Some farmers started to avoid GM crops,
and the powerful US grain industry was saying it had nearly stopped shipping
to Europe - a $200m market .

By the summer, the first GM crops were being destroyed by US activists and
the press had begun to widely report global disillusionment.  Europe was
deteriorating even further, with supermarkets disavowing GM products and
activists digging up crops.  Meanwhile, the Clinton administration was
reportedly "dreading starting a trade war over GM because public sentiment
is so strongly against".

And in poor countries, Terminator was becoming a political issue.  India and
Zimbabwe had effectively banned the use of the technology, and the world's
largest group of agricultural research organisations had condemned it.  By
May, observers noted a definite cooling by Dan Glickman, the US agriculture
secretary, who was warning of "profound consequences" if the GM situation
did not improve.  For the first time, he encouraged US firms to voluntarily
label products.  Monsanto was reportedly furious.

Told to keep quiet Mr Glickman then upped the stakes, warning GM could hurt
small farmers.  He reportedly said that Mr Shapiro should keep quiet
"because every time he opens his mouth, US agriculture loses millions more
bushels of agriculture exports".

By the summer, US corn exports to the EU were reported to have dropped 96%
in a year.  To Monsanto's horror, farmers were beginning to choose
traditional seeds rather than risk the new.  One giant processor announced
it would pay extra for traditional soybeans.  Within weeks, Monsanto was
further exposed: the British AstraZeneca GM company said it would not
commercialise its own Terminator-type technology.

By August Mr Shapiro was on the ropes.  Mr Glickman said he would
investigate whether the US agriculture department was too close to companies
like Monsanto, and the message was picked up on Wall Street.
Deutsche, the largest European bank, had in May recommended nstitutional
investors to sell Monsanto shares - within days the price had dropped; when
Deutsche repeated the advice in September, other analysts joined in.
Monsanto stock had lost 35% of its value in a year, while Wall Street as a
whole went up 30%.

The Conway message finally got through.  After heated debate in the company,
Monsanto's president, Hendrik Ver faillie, went 10 days ago to the US senate
to say that it "would now act to meet concerns".  He then travelled secretly
to Britain to talk to the Soil Association and others, promising to help
farmers with traditional cross-breeding.

On Monday, Mr Shapiro wrote to Prof Conway to say the company would no
longer pursue research into the Terminator technology.  On Tuesday he was
due in Britain at the Greenpeace business conference but pulled out.  But
his interactive video link showed how much Mr Shapiro had changed.  Instead
of a beam and a twinkle, the screen showed a pale and drawn man: "We forgot
to listen", he said.  "We have irritated and antagonised more people than we
have persuaded our confidence in biotechnology has been widely seen as
arogance and condecension." He promised wide consultation and to listen
carefully.  The questions remain, but, said Prof Conway, "it's a start".


We are about to go on a Journey. All Aboard
http://sites.netscape.net/gsussnzl/poleshift

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