from:
ttp://www.icnpharm.com/icninfo/annual_report_all.html

-----

Mannatt on Board. 
Om
K
-----
1996: ICN EMERGES AS
            EASTERN EUROPE�S
                                LEADING
             PHARMACEUTICAL
                          ENTERPRISE

  Through a combination of strategic acquisitions and
   internal growth, ICN�s strategy in Eastern Europe
    contributed to record financial performance and a
 solid foundation for substantial growth opportunities
                              into the next century.

To Our Shareholders:

>From every perspective, 1996 was ICN�s most successful year. We
reported record sales, net income and earnings per share while maintaining
a strong balance sheet. We completed three strategic acquisitions in
Eastern Europe and became the largest pharmaceutical manufacturer in
Russia. We continued to build our management infrastructure and focused
our research and development expenditures on programs that maximize
the use of our human resources. In addition, we initiated a senior
management succession plan under which Adam Jerney, our Chief
Operating Officer, became President of ICN. The sum of these
accomplishments provides a solid foundation for substantial growth well
into the next century. 

                             The successful strides made
                             during 1996 were reflected in
                             our financial performance.
                             Sales for the year were $614
                             million, a 21% increase from
                             1995�s $508 million. Net
                             income for the year rose to
                             $87 million from $67 million
                             one year ago, a 29% increase.
                             Earnings per share increased
                             to $2.40 from $2.20. Our
                             balance sheet improved during
                             1996 as equity increased to
                             $315 million from $162
                             million. The long term debt
                             to equity ratio also improved
                             to 56% as of December 31,
                             1996 from 95% at the end of
                             1995. 

                             Eastern Europe led our sales
                             growth during the year with a
gain of 39%. In addition, our Latin American operations rebounded from
a difficult 1995 with sales increasing 13% to $49 million in 1996. In
North America, our sales were essentially flat, reflecting the lower
demand for Virazole� for the treatment of respiratory syncytial virus
(RSV). However, sales of all pharmaceutical products aside from
Virazole� increased in North America, led by dermatologicals, which
increased 53% to $35 million. Sales of Mestinon�, our treatment for
myasthenia gravis, rose 26% to $16 million. 

Our Eastern European growth resulted from exceptional internal growth,
as well as from acquisitions. In September, we acquired Alkaloida
Chemical Co. of Hungary, one of the world�s largest producers of
morphine and codeine derivatives, and thereby entered the pain
management market. We also acquired two strategically located Russian
pharmaceutical companies � Leksredstva in Kursk and Polypharm in
Chelyabinsk. When added to the company we bought in St. Petersburg in
1993, ICN Oktyabr, ICN now has the largest share of this fragmented
market. Not to be forgotten was the spectacular performance turned in by
ICN Oktyabr, whose sales grew 89% in 1996 to $38 million. 

To manage the growth of our Eastern European operations we opened a
sales and administrative headquarters in Moscow and named Michael
Sapovskiy, Vice President and General Manager of ICN�s subsidiary
businesses in Russia. Mr. Sapovskiy was the First Deputy of the
Minister of Health of Russia and, prior to that, Senior Officer - Chief of
Department of the main military office for pharmaceutical supplies of the
Russian Army. Under Mr. Sapovskiy�s leadership, ICN plans to nearly
triple the number of distribution centers serving the Russian market, to
11 during 1997. In addition, ICN aims to open a total of 30 marketing
and sales offices throughout Russia, combining our proven Western
marketing techniques with local market requirements. 

ICN Yugoslavia generated a 14% sales growth during the year to $267
million. Approximately $20 million of these sales were from exports,
which only resumed after sanctions were lifted in December, 1995. Our
emphasis on exports increased as the year progressed, and we are
optimistic about export growth potential in 1997. 

                             Contributing to our growth in
                             Eastern Europe are exclusive
                             licensing relationships with
                             some of the world�s largest
                             pharmaceutical companies
                             such as F.
                             Hoffmann-LaRoche, Eli
                             Lilly, Bristol Myers Squibb
                             and Mallinckrodt. For
                             example, under a recently
                             signed extension of our
                             licensing agreement with F.
                             Hoffmann-LaRoche, ICN
                             Yugoslavia manufactures and
                             markets seven prescription
                             drugs and 23 over-the-counter
                             products, including vitamins.
                             In addition to the Yugoslav
                             Republic, ICN has rights to
                             market these products in the
                             Commonwealth of
Independent States (CIS), including Russia. We believe that an aggressive
licensing strategy will play an increasingly important role in the growth
of our Eastern European operations. 

Eastern Europe is not the only emerging market in which ICN operates
successfully. ICN�s Latin American sales increased 13% to $49 million
from $44 million, and operating income rebounded even more strongly to
$11 million from $9 million, a 28% increase. Product launches and line
extensions during 1996 assure future growth, as does the hiring of 35
sales representatives in Argentina and adding 80 new sales representatives
to the existing 255 in Mexico. 

In Asia, Australia and Africa, the base business grew, led by an increase
of 75% in dermatologicals sales. Regional expansion has been greatly
enhanced by ICN�s first quarter 1997 acquisition of a 75% interest in a
joint venture in Wuxi, in the People�s Republic of China, now ICN�s
newest home. 

ICN�s growing presence in Western Europe saw a 43% increase in
Virazole� sales and several new product launches, including our new Gly
Derm� line. Most important in this region were the initial steps taken
by the Company to strengthen its structure in the European Union in
anticipation of the possible launch of Virazole� capsules for
combination therapy for the hepatitis C virus (HCV). 

Growth is only good if it is properly managed, and to help in that regard,
we added several key members to our organization during the past year.
Stuart Rose, Ph.D., an expert on production facilities and practices, was
hired to improve ICN�s production in general, and to help coordinate the
integration of our newest acquisitions into our overall structure. Professor
Vlastimir Matejic, an expert on organizational development, will direct
strategic planning for Eastern Europe. We also made great strides in
adding to the teams that are being led by these senior executives. 



Dr. Devron Averett also joined ICN in May as Corporate Senior Vice
President of Research and Development. Dr. Averett headed the
Department of Molecular and Cellular Virology at Glaxo Wellcome
Research Laboratories. Under Dr. Averett�s leadership, we�ve focused
ICN�s research and development program on two broad categories, the
first of which is developing our licensing partnerships with some of the
world�s largest pharmaceutical companies. Through this effort, ICN is
developing its own branded versions of existing compounds for markets,
such as Eastern Europe, where we have developed, or are developing, an
extensive distribution infrastructure. This is a proven strategy which ICN
has used in the past to efficiently deliver high quality products at
reasonable prices to these markets. 

The second major R&D focus is on discovering and developing
compounds that have the potential to be unique medicines of value. The
program with the greatest short term potential is the combination therapy
for HCV infection using ICN�s Virazole� with Schering-Plough�s alpha
interferon (INTRON� A). 

Virazole� for HCV could have significant positive impact on the
financial performance of ICN. HCV has been identified as a cause of
disease only during the past ten years. However, it is now recognized as a
leading cause of liver cancer, and is believed to have infected millions of
people in North America, Western Europe and Japan, as well as tens of
millions more around the globe. To date, interferon is the only approved
therapy, but it achieves a sustained response rate in only 15 to 20 percent
of treated patients. The results of preliminary trials using
Virazole�/Intron A� combination therapy indicate a markedly improved
sustained response rate. Under our agreement with Schering-Plough, ICN
has co-marketing rights for Virazole� in the European Union, and will
receive royalties on Schering-Plough�s sales of Virazole� worldwide.
This new combination therapy is making its way through the clinical
development and the regulatory approval process under the auspices of
Schering-Plough, and registration filings could come by the end of 1997.

Another promising area is our anti-cancer program, where we have several
molecules in development. Notable among these are tiazole and
adenazole. These compounds arose from ICN�s internal research programs
and have demonstrated significant promise in clinical trials. We will be
accelerating the development of these compounds over the coming year.
Also, this year, our discovery research program identified additional novel
molecules with promise in this therapeutic area. 

These and other research and development programs will benefit
significantly from the efficiencies gained by integration of our global
activities. This integration was made possible by the lifting of sanctions
in Yugoslavia and the acquisition of Alkaloida�s high quality R & D
facility in Hungary. Both these facilities now operate in concert with our
Costa Mesa R & D center. Central and Eastern Europe offer multiple
opportunities to conduct development programs to a world class standard,
and it is our intention to lead in the creation of these programs. 

We are optimistic about our prospects for growth during 1997 and
beyond, although we do face challenges. The principal short-term issue
revolves around the continuing political and economic difficulties in
Yugoslavia. While we firmly believe that healthy economic conditions
will eventually return to this region, we monitor the events and our
business in this area very closely. We are pursuing strategies to reduce
our net monetary position in the dinar and, to date, have successfully
managed currency devaluations in this area and throughout the world.
Furthermore, it is important to note that our management team has
significant personal experience in this part of the world, as well as strong
relationships with the political leaders, and is working hard to continue
generating returns to shareholders from the Yugoslav operation. 

Our primary tasks in 1997, aside from managing the Yugoslav situation,
will be to fully integrate all our Eastern European operations into ICN.
Our challenge in this area is formidable, but we have a talented group of
executives pursuing our objectives and we are confident of success. 

Our corporate development team continues to seek out acquisition
candidates. A stronger stock price will be required to complete some of
our objectives in this area, such as expanding our presence in North
America and Western Europe and continuing to build operations in Asia.
However, other targets can be incorporated into the ICN operations with
our existing resources and we are working diligently to complete
transactions that offer a solid return to our shareholders. 

In closing, we would like to thank the Board of Directors and ICN�s
13,000 employees for their commitment and contribution to the most
successful year in ICN history. We would also like to thank our
shareholders for their support. The senior management of ICN is totally
committed to expanding shareholder value of the company. We are
embarking on a number of programs designed to increase the awareness of
our strategies and opportunities, as well as to maximize the return from
your investment in our shares. We look forward to reporting to you on
our progress as 1997 unfolds.



Milan Panic
Chairman and Chief Executive Officer

 

                                                  

   WHY EASTERN EUROPE?

 As free market economics take hold, Eastern Europe
           is emerging as the world�s fastest growing
             pharmaceutical market. With per capita
  pharmaceutical spending in the region at only about
    13 % of Western Europe�s rate, there is room for
                        dramatic substantial growth.

Throughout the vast region of Eastern Europe, economies are beginning
to stir. The area has always been very rich in natural resources such as oil
and gas, and unlike other developing economies of the world, Eastern
Europe has high levels of industrialization and a skilled, educated labor
force. In addition, agricultural resources far surpass the region�s needs
creating significant export potential. 


=====


ICN Pharmaceuticals, Inc.
Board of Directors




 Milan Panic
 Chairman and
 Chief Executive Officer
 ICN Pharmaceuticals

                          Adam Jerney
                          President and
                          Chief Operating Officer
                          ICN Pharmaceuticals

                                                   Norman Barker, Jr.
                                                   Chairman of the Board
                                                   First Interstate Bank of
                                                   California, Retired

                                                                            
Senator Birch E. Bayh, Esq.
                                                                            
Senior Partner�Bayh,
                                                                            
Connaughton & Malone
                                                                            
United States Senator,

 Alan F. Charles
 Vice Chancellor of
 University Relations
 University of California
 Los Angeles, Retired

                          Roger Guillemin, M.D., Ph.D.
                          Distinguished Scientist,
                          The Whittier Institute for
                          Diabetes and Endocrinology,
                          La Jolla, CA., Nobel Laureate

                                                   Dale M. Hanson
                                                   Chief Executive Officer
                                                   American Partners
                                                   Capital Group
                                                   Sacramento

                                                                            
Weldon B. Jolley, Ph.D.
                                                                            
President, Golden Opportunities
                                                                            
Former Professor of 
                                                                            
Surgery at Loma
                                                                            
Linda University 
                                                                            
School of Medicine
                                                                            
Former President of 
                                                                            
Nucleic Acid
                                                                            
Research Institute

 Jean-Francois Kurz
 Chairman of the Board
 Banque Pasche S.A., Geneva
 Former Member of the Board,
 DG Bank Switzerland Ltd.

                          Thomas H. Lenagh
                          Former Chairman and
                          Chief Executive Officer of
                          Greiner Engineering

                                                   Charles T. Manatt
                                                   Founder, Manatt,
                                                   Phelps & Phillips
                                                   Former Chairman
                                                   Democratic National
                                                   Committee 1981�1985

                                                                            
Stephen D. Moses
                                                                            
Chairman of the Board
                                                                            
Stephen Moses Interests
  

                          Michael Smith, Ph.D.
                          Director
                          Biotechnology Laboratory
                          University of British Columbia
                          Nobel Laureate in Chemistry

                                                   Roberts A. Smith, Ph.D.
                                                   Professor of Chemistry
                                                   and Biochemistry, 
                                                   Emeritus
                                                   University of California
                                                   Los Angeles

                                                                            
Richard W. Starr
                                                                            
Executive Vice President
                                                                            
First Interstate Bank
                                                                            
of California, Retired


 

Shareholder Information



Stock Listing

The common stock of ICN Pharmaceuticals, Inc. is listed on the New York
Stock Exchange under the ticker symbol "ICN". American Stock Transfer and
Trust Corporation, 6201 15th Avenue, Brooklyn, N.Y. 11219, acts as
transfer agent and registrar for ICN Pharmaceuticals, Inc. stock and maintains
all shareholder records for the company. Shareholders may obtain
information relating to their share position, transfer requirements, lost
certifi-cates, and other related matters by telephoning American Stock
Transfer and Trust Corporation at (718)921-8200 and asking for Customer
Service. Shareholders must provide their tax identification number, the
name(s) in which their shares are registered, and their record address when
they request information. Shareholders may also obtain this information by
writing to the Secretary, ICN Pharmaceuticals, Inc., 3300 Hyland Avenue,
Costa Mesa, CA 92626.

Form 10-K

The company, upon written request, will provide without charge to each
share-holder a copy of its annual report on Form 10-K for the year ended
December 31, 1996. Requests should be directed to:

Investor Relations Department
ICN Pharmaceuticals, Inc.
3300 Hyland Avenue
Costa Mesa, CA 92626
Telephone: (714) 545-0100

 

 

 

 

 

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