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Click Here: <A HREF="http://www.mega.nu:8080/ampp/">The Architecture of
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Agency of Fear
Opiates and Political Power in America
By Edward Jay Epstein
Chapter 2 - Nelson Rockefeller


The hysterical image of the vampire-addict that Captain Hobson propagated in
the 1930s was brilliantly refined into a national political issue in the
1960s by Nelson Rockefeller, who, in projecting this nationwide "reign of
terror," had at his disposal an unprecedented family fortune. The Rockefeller
fortune was begun by Nelson's great grandfather William Avery Rockefeller, a
nineteenth-century dealer in drugs who, like modern narcotics dealers,
dressed in extravagant ilk costumes, used aliases, and never carried less
than a thousand dollars in cash on his person. "Big Bill," as he was commonly
called, hawked "herbal remedies" and other bottled medicines which, if they
were like other patent medicines being sold in those days, contained opium as
an active ingredient. Long before opium-the juice from the poppy-became the
base of patent medicine in America, it was used in Asia as a remedy for
dysentery and as a general pain-killer. Because it was a powerful analgesic,
hucksters on the American frontier made quick fortunes selling their various
"miracle" preparations.

In any case, Big Bill, who advertised himself as a "Cancer Specialist," was
sufficiently successful in selling drugs to stake his son John Davison
Rockefeller to the initial capital he needed to go into the oil business in
Cleveland. Young Rockefeller found that oil was far more profitable than
herbal medicine. He foresaw that concentration and combination rather than
competition were the order of the future. Moreover, he realized that the
leverage for gaining control over the burgeoning oil industry lay in the
hands of the railroads. Since oil was more or less a uniform product, costing
the same at the wellhead and fetching the same price at the market, any
refiner who could ship his oil to market for even a few cents less a barrel
than his competitors could eventually drive them out of business. With this
insight Rockefeller played the railroads in Cleveland against each other
until he was given a surreptitious discount, or "rebate," by the railroads,
which provided him a decisive advantage over his competitors. By the turn of
the century Rockefeller's company, Standard Oil Company, refined more than 90
percent of the oil in the United States and two-thirds of the oil in the
world. Rockefeller's personal fortune was equal to some 2 percent of the GNP
of the entire United States.

Rockefeller's only son, John Davison Rockefeller, Jr., used the fortune to
launch a number of crusades of his own, including financing a large part of
the movement to prohibit alcohol in the United States (an effort in which
Captain Hobson was then playing a leading role). Although his crusade against
alcohol ultimately failed, he was not discouraged from public enterprises. He
built Rockefeller Center at the height of the Depression as a monument to the
family's enterprise, and encouraged his second-eldest son, Nelson, to enter
public life.

Nelson first learned the techniques of propagating and controlling
information when he was appointed coordinator of inter-American affairs at
the age of thirty-two by President Franklin Delano Roosevelt, and given the
responsibility of running a $150-million propaganda agency in Latin America.
To gain complete control over the media of Latin America, Rockefeller
engineered a ruling from the United States Treasury which exempted from
taxation the cost of advertisements placed by American corporations that were
"cooperating" with Rockefeller in Latin America. This tax-exempt advertising
eventually constituted more than 40 percent of all radio and television
revenues in Latin America. By selectively directing this advertising toward
newspapers and radio stations that accepted "guidance" from his office, he
was effectively able to control the images that the newspapers and radio
stations of Latin America projected about America during World War 11. By
1945 more than 75 percent of the news of the world that reached Latin America
originated from Washington, where it was tightly controlled and shaped by
Rockefeller's office. In developing this mode of psychological warfare,
Rockefeller learned not only the vulnerabilities of the press but the
techniques of manipulating news. By supplying a daily diet of some 30,000
words of "news"-including editorials, articles, news photographs, and
"exclusive features"-to the media of Latin America, Rockefeller came to
appreciate the reality that journalists acted mainly as messengers of
dramatic and titillating stories, rather than as any sort of independent
investigators. As long as Latin Americans were spoon-fed manufactured
anecdotes and dramatic happenings that fell within the generally accepted
definition of "news," they would not question the interest or politics that
lay behind the disclosure of this information to them. This education in the
management and manipulation of news was to prove invaluable to Nelson
Rockefeller in his political career after World War II.

After serving briefly in the Truman and Eisenhower administrations, Nelson
Rockefeller decided in 1958 to run for elective office as governor of New
York State. As the former coordinator of information in Latin America he had
little difficulty in mobilizing support for himself in the media, and he
succeeded in projecting an image of himself as a liberal, or, at least, as an
enlightened Republican. Appealing to both the liberal constituency in New
York City and the Republican constituency in the upstate areas, Rockefeller
was easily elected governor. His more expansive ambition of being elected
president, however, presented a much more difficult problem in image
management. The highly sophisticated polls of public opinion that Rockefeller
commissioned in the early 1960s (and George Gallup, of the Gallup Poll, had
worked for him in Latin America) indicated that a Republican candidate could
not win in a national election without attracting large numbers of the more
liberal-leaning independent voters-and this would require maintaining a
liberal-Republican image. Yet, Rockefeller was also aware that to win the
Republican nomination and the support of the more conservative stalwarts of
the Republican party required a hard-line and even anti-liberal image. As a
result, the more Rockefeller tried to amass support in the media, and among
independent voters.. by projecting a liberal image, the more he lost support
among more conservative Republicans. Unable to resolve this dilemma of
conflicting images, Rockefeller was decisively rejected by delegates at the
1964 Republican convention, who instead enthusiastically endorsed Senator
Barry Goldwater, who went on to lose the general election by a disastrous
proportion of the vote.

After his 1964 defeat, Rockefeller ingeniously developed an issue which
seemed to resolve the political dilemma by appealing to both the hard-line
element in the Republican party and the liberal-to-moderate element among the
independent voters-the drug issue. By proposing measures for oppressing drug
users that were more draconian than anything ever proposed by Senator
Goldwater or by his most hard-line followers, Rockefeller hoped to placate
the law-and-order Republicans by toughening his image. At the same time,
analysis of public opinion showed that the more liberal independents and
modern Republican voters would not object to measures that enhanced their
personal safety. As Rockefeller subsequently pointed out, in 1973, in a
speech to the New York State legislature, "Every poll of public concern
documents that the number one growing concern of the American people is crime
and drugs-coupled with an all-pervasive fear for the safety of their person
and property." To exploit this well-researched "all-pervasive fear" and turn
it into a national political issue, Rockefeller worked to establish in the
popular imagination a connection between violent crimes and drugs. He argued
that even if drugs did not in themselves induce violent behavior, the user,
physiologically dependent on the drug, felt compelled to steal in order to
pay for his habit. Rockefeller correctly foresaw that this more sophisticated
"dependency theory" could be used to inspire another wave of fear in the
public (as well as among intellectuals) that heroin addicts were jeopardizing
the lives and property of citizens, and therefore drastic action was
necessary.

* Of course, one could apply a similar "dependency theory" to other disabled
groups-alcoholics, cripples, blind people, or even divorced women with two chi
ldren-arguing that since their disability prevents them from easily obtaining
employment. they need money to compensate for their disability, and they will
be compelled to steal.

Masterfully employing the tactics of psychological warfare that he and his
staff developed in Latin America during World War II, Rockefeller first began
expanding the drug issue during his gubernatorial reelection campaign in
1966. Depicting heroin as an infectious disease that, like the common flu,
could be spread to unwilling victims in both the ghetto and the suburbs,
Rockefeller boldly declared that the epidemic of addiction in New York State
had reached the proportions of a plague and was threatening the lives of
innocent middle-class children. Demanding "an all-out war on drugs and
addiction," he rushed a law through the legislature providing for the
involuntary confinement of drug addicts for up to live years for "treatment,"
even if they were not convicted of any crime. Although the courts had
consistently ruled that addiction itself is not a crime, this new procedure,
known euphemistically as "civil commitment," permitted officials to lock up
addicts in "rehabilitation centers," even if they were not convicted of a
crime.
While the phrases "treatment" and "rehabilitation center" were shrewdly
designed to imply a medical model dealing with drug addiction, and thus
appealed to Rockefeller's liberal constituency, there was in 1966 no program
of medical treatment for addiction in New York State. There was not even a
concept or an operational definition of what addiction was or how it could be
treated. If, for example, addiction were defined as being the physical
dependence on a drug, then coffee and tobacco would fall in the same category
as heroin under the "civil commitment" law. On the other hand, if addiction
were defined as being a permanent metabolic change in the nervous system-one
that was irreversible-then the various programs of detoxification, or gradual
withdrawal from heroin, being used in "rehabilitation centers" would not
treat the disease any more than withdrawing patients from insulin would treat
diabetes. Indeed, at the time of the passage of the 1966 law, doctors could
not even agree whether addiction was produced by the chemical agent heroin or
by the environmental depravity in which the addict lived. Rockefeller
shrewdly perceived, however, that he did not have to concern himself with
these medical problems and confusions. Demanding the imprisonment of some
25,000 addicts in New York (the number he was giving in those days) without
time-consuming trials, Rockefeller realized that he could bait his liberal
opponents in the election-Frank D. O'Connor, the Democratic candidate and a
former prosecutor, and Franklin Delano Roosevelt, Jr., the Liberal party
candidate-into opposing this new and hastily conceived law. When in the heat
of the campaign O'Connor did in fact criticize Rockefeller's rehabilitation
program as "an election-year stunt" and "medically unsound," Rockefeller was
finally in a position fully to exploit the drug issue. In speech after speech
he asserted, as he did in a rally in Brooklyn on November 1, 1966:

*
*   Frank O'Connor's election would mean narcotic addicts would continue to
be free to roam the street- to mug, snatch purses, to steal, even to murder,
or to spread the deadly infection that afflicts them possibly to your own son
or daughter. Half the crime in New York City is committed by narcotic
addicts. My program-the program that Frank O'Connor pledges to scrap-will get
addicts off the street for Lip to three years of treatment, aftercare, and
rehabilitation....



(Rockefeller never gave a source for his assertion that half the crime in New
York was caused by drug addicts; nor did he give sources for most of the
other statistics he used.)

Fully resurrecting the vampire imagery of an earlier time, Rockefeller
brilliantly exploited the fear that New York citizens would lose their lives
and children to murderous addicts. Since Rockefeller lost few votes among the
addicts he was threatening to quarantine in prison, he easily won reelection.
As a Democratic leader explained on CBS television, O'Connor underestimated
the fear of people about rampant crime: "Parents are scared that their kids
might get hooked and turn into addicts themselves; people want the addicts
off the streets, they don't care how you get them off."

Through the instrument of this generalized fear, Rockefeller was able not
only to harden his law-and-order image to meet the political requisites of
his own party (and to win elections) but also to project a new nationwide
menace which he alone among the nation's politicians had the "experience" to
solve. His newly created Narcotics Addiction Control Commission (NACC), which
supposedly supervised the involuntary rehabilitation of addicts under the
1966 law, had on its staff many more public-relations specialists than
medical specialists. Turning to the modus operandi that Rockefeller developed
in Latin America, the commission published its own nationally circulated
newspaper, Attack, as well as newsletters, pamphlets, and background
briefings for journalists interested in writing on the new reign of terror."
This new agency was thus able systematically to coordinate and cultivate a
highly dramatic image of the heroin addict as a drug slave who ineluctably is
compelled to steal and ravage by his heroin habit-a disease which can be
"treated" only by quarantining the addict. If Rockefeller had not succeeded
in establishing a quasimedical vocabulary for heroin addiction, this proposal
might have been recognized as a repressive form of pretrial detention for
suspected criminals.

The size of the addict population in New York proved to be conveniently
flexible over the years 1966-1973. When it was necessary to demonstrate the
need for greater police measures or more judges,* Rockefeller and his staff
expanded the number of putative addicts from 25,000 in 1966 to 150,000 in
1972 to 200,000 in 1973. For other audiences, and especially when Rockefeller
wanted to show the efficacy of his program, the army of addicts was
conveniently contracted in public speeches to under 100,000. (if the addict
population had really increased from 25,000 to 200,000 between 1966 and 1973,
as can be inferred from Rockefeller's various claims, this 800-percent
increase would hardly demonstrate success in his extraordinary war against
addicts.) Rockefeller suggested in one of his tracts against heroin that
"addiction appears to spread exponentially." The image of an uncontrollable
epidemic of heroin addiction being responsible for most crime in America
appealed not only to police officials around the country, who could use this
fear to justify the need for more men and money, but also to doctors and
hospital administrators who were eager to expand their treatment facilities
and rehabilitation staffs. Thus, little resistance was offered to the dubious
medical claims put forth by Rockefeller's public-relations men. By December,
1971, the alleged army of addicts in New York had been hyped to such
proportions that Rockefeller could seriously write in the New York Law
Journal:

*
*   How can we defeat drug abuse before it destroys America? I believe the
answer lies in summoning the total commitment America has always demonstrated
in times of national crisis.... Drug addiction represents a threat akin to
war in its capacity to kill, enslave and imperil the nation's future: akin to
cancer in spreading a deadly disease among us and equal to any other
challenge we face in deserving all the brain power, man power, and resources
necessary to overcome it.



Continuing, he rhetorically asked, "Are the sons and daughters of a
generation that survived a great depression and rebuilt a prosperous nation,
that defeated Nazism and Fascism and preserved the free world, to be
vanquished by a powder, needles, and pills?"

* One by-product of this putative "reign of terror" was that Rockefeller was
able to gain authority in 1973 to appoint one hundred "narcotic judges" in
New York State, and since judgeships are one of the most prized rewards of New
 York State politics, Rockefeller also gained a measure of influence for
himself.

In the next few years Rockefeller used statistical legerdemain with
unprecedented skill to convert heroin into a multibillion-dollar issue.

Since the police generally assumed that many addicts were criminals who had
shoplifted, burglarized abandoned buildings, "boosted" merchandise from
parked trucks, forged welfare checks, and committed other forms of petty
larceny, Rockefeller and his staff decided that by simply multiplying the
total number of estimated addicts by what they assumed each addict's habit
cost him to maintain, they could ascertain, as one of his advisors put it, an
impressive "billion-dollar figure." For example, if they assumed, as they did
in 1970, that there were 100,000 addicts in New York and that each addict had
a habit of $30 a day, they could calculate that the "army of addicts" was
compelled to steal $1,095,000,000 worth of goods to pay for their combined
habit. The estimated numbers were quite elastic, if not totally arbitrary,
for political purposes. By playing with the estimate they could arrive at any
figure they believed was necessary to impress the populace with the danger of
addicts.

There was, however, a stumbling block to the billion-dollar estimates. The
total amount of reported theft that was not recovered in New York City in the
Rockefeller years was never more than $100 million a year, and only a
fraction of this could be considered stolen by addicts (since the largest
segment, automobiles, was stolen by teenage joy-riders, and eventually
recovered). Governor Rockefeller thus commissioned the Hudson Institute, a
"think tank" with close connections to the Rockefeller family and
institutions, to reanalyze the amount of theft which possibly could be
attributed to addicts. After studying the problem, Hudson Institute reported
back to Rockefeller in 1970: "No matter how we generate estimates of total
value of property stolen in New York City, we cannot find any way of getting
these estimates above five hundred million dollars a year-and only a part of
this could be conceivably attributed to addicts." The governor, schooled in
the art of controlling information, found it unnecessary to accept such a
statistical defeat. He simply persisted in multiplying the maximum possible
amount of theft in New York City by ten and arrived at a figure of $5
billion, which he attributed entirely to heroin addicts. Rockefeller's long
experience in psychological warfare had taught him that large,
authoritative-sounding numbers-like $5 billion a year-could be effectively
employed in political rhetoric. Thus, in testifying before the United States
Senate in 1975 that addict crime was costing the citizens of New York State
"up to five billion dollars," Rockefeller could be fully confident that no
senator would bother to chip away at his hyperbole.

In May, 1970, Rockefeller's staff, apparently excited by the wave of national
publicity their heroin imagery was gaining for the governor, presented plans
to declare a "drug emergency" and asked President Nixon and Mayor John
Lindsay to set up "emergency camps" to quarantine all of New York City's
addicts. In commenting on the plan, Rayburne Hesse, a member of Rockefeller's
NACC, wrote in a private memorandum, "The press would love the action, the
editorialists would denounce the vigilante tactics ... civil libertarians
would be aghast. . ." and for these reasons went on to recommend the plan.
The point, -however, was not to round up addicts but simply to fuel the
national concern. Thus, although the plan was disseminated to the press and
aroused much publicity, it was never put into effect.

Rockefeller's crusade against addicts reached its zenith in 1973, when the
governor declared that a reign of terror existed with "whole neighborhoods
... as effectively destroyed by addicts as by an invading army." The elements
of fear in his heroin story had already been articulated and established by
the various publications and briefings of his narcotics commission. Again in
the century, addicts had taken the place of medieval vampires-infecting
innocent children with their disease, murdering citizens at large, causing
all crime and disorder. Rockefeller thus had little difficulty in 1973 in
pressing through the legislature laws which totally bypassed the discretion
of both the court and the prosecutors, and made it mandatory that anyone
convicted of selling or possessing more than a fraction of an ounce of heroin
(or even amphetamines or LSD) would be imprisoned for life. This new "Attila
the Hun Law," as It was called in the state legislature, extended the
mandatory life sentence to sixteen year-old children, who heretofore had been
protected by the youthful offender law. For information leading to the arrest
of drug possessors or sellers, thousand-dollar bounties would be paid. And in
another legal innovation the bill provided a mandatory-life-imprisonment
sentence for the novel crime of ingesting a "hard" drug before committing any
number of prescribed crimes including criminal mischief, sodomy, burglary,
assault, and arson. Under this new law a person would be presumed to be
guilty of ingestion if he took any of these drugs within twenty-four hours of
committing any of these crimes. Since addicts by definition continually took
these drugs, they could be rounded up and mandatorily sentenced to
concentration camps for life for committing any of a number of petty crimes,
for which judges previously would have hesitated before putting them in
prison at all. As Rockefeller shrewdly anticipated, the passage of such
extraordinary laws (which were only slightly modified by the state
legislature) created an instant furor in the nation's press. Rockefeller thus
strengthened his reputation among the hard-line element of the Republican
party without losing much support elsewhere, since few people in America were
concerned with the fate of drug addicts. Rockefeller later justified the law
by explaining in his Senate testimony that "about 135,000 addicts were
robbing, mugging, murdering, day in and day out for their money to fix their
habit....." Though this depiction of a huge army of addicts carrying out
daily mayhem against the citizens of New York no doubt further excited
popular fears, it hardly fit the police statistics at Rockefeller's disposal.
If 135,000 addicts maintained their "day-in, day-out" schedule, they would
have had to commit something on the order of 49,275,000 robberies, muggings,
and murders a year, which would mean that the average resident of New York
would be robbed, mugged, and murdered approximately seven times a year. In
fact, there were only about 110,000 such crimes reported in New York City in
1973, or only 1/445th the number of crimes that Rockefeller claimed were
being committed solely by addicts. Even here, as Rockefeller was well aware,
virtually all analyses showed that the addicts were responsible for only a
minute fraction of the violent crimes he attributed to them in his constant
rhetoric. Most murders and manslaughters were the result of intrafamily
disputes, not addiction. Most muggings were the work of juveniles, not
hardened addicts. Indeed, the Hudson Institute concluded, in the
aforementioned study commissioned by Rockefeller, that less than 2 percent of
addicts in New York financed their habit by either robbery or muggings (and
they also concluded that there was only a fraction of the number of hardened
addicts that Rockefeller claimed there were). Moreover, in 1972, another
analysis by the New York City police department concluded, "Both the volume
and seriousness of addict crime are exaggerated." Only 4.4 percent of those
arrested in the city for felonies against person-which include murders,
muggings, and robberies-were confirmed drug users (and only a small
percentage of these could possibly be classified as addicts). Addicts
generally refrain from such crimes against persons, according to most views
of addict behavior, because it involves too high a risk of being caught,
imprisoned, and withdrawn from their drug. Petty crimes against property,
however, such as burglarizing abandoned houses, involve much fewer risks and
potentially much higher profits. The proposals for putting addicts in
concentration camps for life, thus, if actually carried would have an
infinitesimal effect on decreasing violent crimes against persons. The
"Attila the Hun Law" was never enforced with any great enthusiasm against
addicts-or even against pushers. The purpose was to provide Rockefeller with
a law-and-order image that would satisfy even the most retrograde member of
the Republican party. And Rockefeller played the politics of fear so adroitly
in the national media that President Nixon borrowed from him many rhetorical
images and the statistical hyperbole linking heroin and crime in the public's
mind. In his brilliant coordination of information and misinformation about
addicts, Rockefeller succeeded in making the heroin vampire a national issue
and himself vice-president, even if in the next two years the laws themselves
proved unworkable.
-----
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Om, Shalom, Salaam.
Em Hotep, Peace Be,
All My Relations.
Omnia Bona Bonis,
Adieu, Adios, Aloha.
Amen.
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