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Click Here: <A HREF="aol://5863:126/alt.conspiracy:644859">Drug Industry
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Subject: Drug Industry Shills
From: Alex Constantine <A HREF="mailto:[EMAIL PROTECTED]">
[EMAIL PROTECTED]</A>
Date: Thu, Oct 5, 2000 10:05 AM
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NYT
October 5, 2000

MEDICINE MERCHANTS

Drug Industry Has Ties to Groups With Many Different Voices
By JEFF GERTH and SHERYL GAY STOLBERG

------
WASHINGTON, Oct. 4 � Elizabeth Helms arrived on Capitol Hill on a warm
Tuesday afternoon in July with a simple message for Congress: Drug
stores, not drug makers, are to blame for the high cost of prescription
medicines.
Under the hot glare of television lights, Ms. Helms, a former
hairdresser from Folsom, Calif., implored a panel of senators not to
"kill the golden goose � the pharmaceutical industry." Then she
presented her evidence: a survey of 80 pharmacies that showed consumers
could cut their drug bills by more than half simply by shopping around.
"The argument that the industry is gouging consumers with prices is
completely unfounded," Ms. Helms declared.
A consumer activist, Ms. Helms came to the Senate hearing representing
three grass- roots organizations, including the patients' group that
sponsored her survey and a consumer coalition, Citizens for the Right to
Know. What her audience did not hear, however, was that she also works
full time for a public relations company whose clients include the
Pharmaceutical Research and Manufacturers of America, the drug
industry's trade group.
Six years ago, the industry trade group provided the seed money and
public relations expertise to help create Citizens for the Right to
Know; it still pays the group's telephone bills. And a spot check of Ms.
Helms's survey found it overstated the differences in pharmacy prices.
In an interview, Ms. Helms defended the survey and said working for the
trade group is only a small part of her job. "I'm as grass roots as they
come," she said.
The story of how a woman schooled in cosmetology wound up offering
testimony on drug prices to the United State Senate is a small, but
telling, example of the pharmaceutical industry's broad and sometimes
unseen reach into the debate about prescription drug prices.
The industry is one of America's most lucrative and powerful businesses.
And in this election year, with prescription drug prices at the center
of the political debate, it has so far staved off what it fears most: a
government-run prescription drug plan for the elderly, which drug makers
say could lead to price controls.
With drug companies concentrated in only a few states, they lack a broad
constituency. And although they make life-saving products, they are not
always warmly embraced by the patients who take them.
So they have worked hard over the past 15 years to cultivate alliances
with people like Ms. Helms. They have created large coalitions from
scratch, and also financed hundreds of existing patient advocacy groups.
They contribute to public policy groups of all political stripes, from
state legislators' organizations to the Democratic Leadership Council,
whose chairman is Senator Joseph I. Lieberman of Connecticut, the
Democratic vice-presidential candidate.
Today, the companies need allies more than ever. In the prescription
drug benefits debate, they face well-financed opposition from labor and
citizens' groups, notably the AARP, as well as the insurance industry,
which typically runs neck-and-neck with the pharmaceutical industry as
the business that spends the most money on lobbying.
But after a decade of legislative successes, including valuable tax
breaks, speedier approval of drugs and patent extensions, the drug
makers are suffering some defeats.
Members of Congress, anxious to show voters that they have taken action,
are poised to enact a bill that would allow lower- priced medicines to
be imported from foreign countries. Maine has adopted a law that gives
the state authority to negotiate discounted prices on drugs, and the
right to prosecute companies for profiteering.
Helping elderly people pay for their medicine is a hot topic in
presidential politics; in the debate on Tuesday, the candidates clashed
repeatedly over how to accomplish that. The companies, fearing a
government- run plan would lead to price controls, are siding squarely
with Gov. George Bush of Texas and other Republicans who want to keep
the government out of the drug insurance business.
The drug makers' message is emotional and simple: don't interfere with
our ability to save lives. To get it across, the top 15 pharmaceutical
companies spent nearly $60 million last year, up from $45 million in
1998. They have hired the usual group of former government officials as
lobbyists, have financed studies to advance their views, and run
expensive advertising campaigns to soften their image.
"We have refused to play only defense and serve as a punching bag for
those who want to attack the industry as a means of pursuing their own
political agendas," Gordon Binder, the president of Amgen, said in
April, in his farewell address as chairman of the industry trade group.
"We have succeeded in changing the substance and nature of the debate."
But the companies' hand in the debate is not always readily apparent.
Last spring, for example, a study by the Lewin Group, a consulting firm,
helped persuade House Republicans to pass a prescription drug benefits
bill the industry favored. The study examined the potential savings from
private drug insurance. The trade group heavily advertised it � without
mentioning it had paid for the study. And when the study's own author
re-examined the data at the request of The New York Times, she
determined it had overstated the potential savings.
The drug companies have also spent millions over the past decade to
create seemingly independent groups that promote their agenda. Last
year, the industry trade group created Citizens for Better Medicare,
which has been waging a $50 million advertising campaign against a
government-controlled prescription drug benefit. And lobbying records
show that drug companies are major backers of Alliance for Better
Medicare, which describes itself as "a coalition of nearly 30
organizations representing seniors, patients, medical researchers and
innovators, doctors, hospitals, small businesses and others."
"We advocate our positions in every way that we can," Alan Holmer,
president of the trade group, said in an interview. "We do it directly
and we do it indirectly and we seek allies in that effort."
Mr. Holmer is passionate in his defense of the industry; his two
children have cystic fibrosis, an incurable disease, and they have
benefited from new medications. But while he is passionate, he is also
guarded. He volunteered that the trade group is spending $22 million on
advertisements this year, but declined to disclose its support for
allies, arguing that industry critics would "misconstrue, misinterpret
and twist" the information "to villify America's premier high technology
industry."
But some drug company executives say the industry has not been open
enough, hurting their public image.
"As an industry, we bear a great deal of the blame for the public anger
aimed our way," Lodewijk De Vink, a former chairman of the board of the
trade group, said to his colleagues in a speech in 1995."To too many
people, our industry is like a tall building with no windows. Important,
imposing, even inspiring � but also mysterious, secretive, frightening."
The Argument
Drug Makers Say Research Behind Costs
For much of the 1900's, the officials of the "ethical pharmaceutical
companies," as they were once called, to distinguish themselves from
snake-oil salesmen, worried little about the image of their industry.
"The companies dealt exclusively with doctors and pharmacies," said John
Baruck, a former member of the trade group's board of directors. "They
didn't have to worry about what people thought."
That began to change in 1984, when Congress passed a bill to promote
generic drugs. The trade group for the brand drug makers, then called
the Pharmaceutical Manufacturers Association, responded by bringing in
new management: Gerald Mossinghoff as president and Robert Allnutt as
his deputy. The pair built an image campaign around a single word:
research.
Today, that word is at the center of the prescription drug benefits
debate. The United States is the last free market for pharmaceuticals;
other developed nations control either prices or profits. But the drug
companies say price controls in the United States would lead to cutbacks
in research.
The argument resonates strongly on Capitol Hill. "Even the people that
talk about the outrageous prices, the people opposed to the industry,"
Mr. Allnutt said, "they temper their statements by saying we don't want
to hurt research."
The message was so powerful that in 1994, on the advice of a focus
group, the Pharmaceutical Manufacturers Association inserted the word
research into its name, creating a new, if grammatically awkward,
moniker: the Pharmaceutical Research and Manufacturers of America, or
PhRMA.
Mr. Mossinghoff and Mr. Allnutt also created an "ally development" plan,
making friends with groups representing patients and doctors, minorities
and associations representing businesses. "As you get further away from
people who are hired to say things,' Mr. Allnutt said, "you have a much
more believable spokesman."
The effort paid "rich dividends," Mr. Mossinghoff said. In 1993 the
Clinton administration proposed saving money on Medicaid by restricting
coverage of certain medications. The trade group responded by hiring
Apco Associates, a Washington public relations firm, to organize its
allies into a new group, the Coalition for Equal Access to Medicines.
The plan was defeated.
Last year, again with Apco's help, Mr. Holmer assigned the industry
trade group's advertising director, Tim Ryan, to pull together allies in
the drug benefits debate. The result was Citizens for Better Medicare.
Financed mostly by drug makers, the group is run by Mr. Ryan and leases
spaces in Apco's Washington office.
Most of the coalition's members are small organizations with a
relatively narrow mission; many receive pharmaceutical company
contributions. But coalition members say concern for the future of
pharmaceutical research, and not money, drives their alliance with the
pharmaceutical industry.
"If you mean, `Does Alan Holmer get on the phone and call me and say,
'Go to Maine,' the answer is no," said Carl F. Dixon, executive director
of the Kidney Cancer Association, a coalition member. "I'm more likely
to call over there and say, `What are you doing in Maine?' " For the
trade group, these are valuable relationships, and forging them has
taken years of hard work.
"It's very labor-intensive," Mr. Mossinghoff said. "You have to help
them with their fund-raising dinners." Mr. Allnutt left the trade group
in 1995 but still acts as a consultant to it.
The Advocate
>From a Jaw Ailment, A Lobbying Force
Elizabeth Helms was just the kind of friend Mr. Allnutt envisioned: an
articulate and strong-minded consumer advocate who commanded attention
from California's politicians and press.
Her activism began in 1993, when Ms. Helms owned a hair salon in
northern California. Ms. Helms's managed care company had refused to pay
for surgery to correct a jaw condition, temporomandibular joint
disorder; she founded a support group, the TMJ Society, for other people
with the condition, and soon became acquainted with more experienced
patient advocates.
At about that time, the drug industry's trade group hired a firm in
Northern California to "initiate an education and empowerment campaign
for consumers regarding managed care and disclosure," said Kassy Perry,
a Sacramento public relations woman who now has the trade group's
account.
That campaign led to Citizens for the Right to Know, with Ms. Helms and
the other advocates as its steering committee. Their agenda eventually
expanded to include pressing insurance companies to cover most
prescription drugs, a goal shared by the drug industry.
Ms. Perry, a former adviser to two Republican California governors, took
over the trade group's account, and with it, Citizens for the Right to
Know, about five years ago. Her firm, the Perry Communications Group,
specializes in health care, and it has represented an impressive list of
clients, including drug makers and nonprofit groups.
With Ms. Perry's help, Citizens for the Right to Know has grown to
include 80 organizations, from AIDS advocacy groups to a clinic for poor
pregnant women.
But it is Ms. Helms, and not Ms. Perry, who has been the public face of
Citizens for the Right to Know. A few years ago, she joined the Perry
Group to work full-time as director of advocacy and patient outreach.
Among the fellow advocates Ms. Helms teamed up with was Lenny Van Pelt,
a lawyer in Bellevue, Wash., who suffers a rare hereditary disorder.
Like Ms. Helms, Mr. Van Pelt founded a patients group, the International
Patient Advocacy Association.
Mr. Van Pelt's health depends on a drug made by the Genzyme Corporation.
The medication grew out of an invention by federal scientists at the
National Institutes of Health, which licensed the idea to Genzyme. The
drug is extremely costly � $170,000 a year, on average �and so both
Genzyme and Mr. Van Pelt work to persuade insurance companies to cover
it. And Mr. Van Pelt is active in managed care issues, with Citizens for
the Right to Know.
In California, Citizens for the Right to Know takes credit for managed
care legislation and a state investigation into accusations that managed
care companies unfairly restricted access to certain medications. The
group operates out of Ms. Perry's office; Ms. Perry said the group's
bills are covered by a medical association, biotech companies, a
pharmacists association and the drug industry's trade group, which she
said provides $2,000 a year for the telephone and fax.
Mr. Van Pelt said his group's backers included drug and biotech
companies, among them Genzyme. But he declined to disclose further
details, saying, "It's none of your business."
In the States
Price Relief Along the Border
Perhaps nowhere is the drug manufacturers' need for allies as strong as
in the states along the Canadian border. In Maine, Vermont and Mr. Van
Pelt's home state of Washington, residents do not just look enviously at
Canadian pharmacies, with their low drug prices, they drive across the
border to shop there. Politicians, mostly Democrats, organize some of
the trips.
One industry critic is Chellie Pingree, majority leader of the Maine
Senate. Ms. Pingree, a Democrat, sponsored Maine's new prescription drug
pricing law that permits the state to negotiate with drug manufacturers
for lower prices for the uninsured. The drug makers' trade group has
sued in an attempt to block the law from taking effect.
Over the years, Ms. Pingree had been befriended by drug lobbyists �
relationships that, she said, have been as difficult to give up as the
campaign contributions from the industry she no longer receives. "They
take you out to dinner, they make friends with you, invite you to
parties," she said.
They also donate money. In Washington, the drug makers donate
overwhelmingly to Republicans. That holds true in Maine; in July, drug
makers gave $10,000 to Maine Republican leaders, their biggest source of
money, records show. In the past, Maine Democrats have also received
contributions from the pharmaceutical industry. But in a recent note to
Maine Democratic leaders, provided by Ms. Pingree, a Pfizer lobbyist
complained that he had seen her and Maine's Democratic speaker of the
House "attack our companies" and so could "no longer be a supporter."
A Pfizer spokesman, Andrew B. McCormick, said the company donated to
both political parties, but withdrew financing from the Maine Democratic
leadership committee due to "misleading attacks."
But Ms. Pingree's idea is spreading. In Vermont, Peter Shumlin, the
Senate president, pushed for similar legislation, and organized a caucus
of New England state legislators to work for lower drug prices.
The companies are working hard to oppose Mr. Shumlin, whom they view as
an advocate of price controls. When Mr. Shumlin was to moderate a panel
on drug pricing at a meeting of the National Conference of State
Legislatures, in June, the drug maker's trade group complained, sending
a letter that noted each drug company's financial support to the
conference's foundation. The panel was reorganized.
Industry lobbyists say the drug companies are outmanned in northern
states, particularly Maine, where labor unions promote bus trips to
Canada and where there are no drug manufacturing facilities. In Maine
and elsewhere, the drug industry and its opponents are waging a daily
battle to sway public opinion.
Allies of the industry trade group, people like Mr. Van Pelt, and Mr.
Dixon of the Kidney Cancer Association, are especially important in this
fight. In Maine, they joined to urge the governor to veto Ms. Pingree's
bill. In Vermont, the Kidney Cancer Association paid for a poll to
demonstrate opposition to controls on drug prices.
Mr. Van Pelt, meanwhile, turned his attention to his home state of
Washington, where Senator Slade Gorton, a Republican, broke party ranks
in April and introduced a bill that would bar drug companies from
charging different prices to wholesalers in different countries.
Soon afterward, Ms. Perry and Mr. Van Pelt conducted a survey to examine
the variation in domestic drug prices � the survey that Ms. Helms
eventually took to the nation's capital.
The telephone poll, which Ms. Perry said was conducted by her employees,
canvassed 80 Washington State pharmacies. It reported that prices varied
an average of 101 percent.
The 101 percent variation was based on extremely high prices from one
pharmacy. In an interview on the day Ms. Helms presented her survey, the
pharmacy's owner said those prices were incorrect. Using the lower
figures he provided, the actual variation dropped to 59 percent.
Asked about the survey, Ms. Perry said she stood by the original
numbers.
On July 18, Ms. Helms, appearing on behalf of Mr. Van Pelt, presented
the survey to the Senate. On July 20, Mr. Van Pelt released it at a
crowded news conference in Seattle. The survey made the local newspapers
and was broadcast on the evening news.
That same day, as part of a campaign to defeat another prescription drug
bill, the drug makers' trade group began running advertising critical of
Senator Gorton. In a recent interview, Mr. Gorton said that such attacks
are inhibiting his fellow senators.
"They are extremely reluctant to step out as I have," Mr. Gorton said,
"because they don't want to be trashed."
The Capital Fight
Standing Behind Questionable Figures
In April, the nation's pharmaceutical executives gathered at the
Ritz-Carlton in Laguna Niguel, Calif., for their annual meeting. The
issue of drug coverage for the elderly was high on the agenda.
"One year ago, most in Washington said we could never achieve expanded
drug coverage for seniors through the private sector," Mr. Binder, the
trade group chairman, said then. "And now, that is exactly what key
members of Congress are proposing."
Around that time, to give its allies in Congress some ammunition, the
trade group commissioned the Lewin Group, the consulting company, to
examine the potential savings from private drug plans.
Published in April, the study found that discounts from private plans
would average at least 30 percent and as much as 39 percent. On June 13,
Mr. Holmer of the trade group testified in the Senate and cited the
Lewin group study, without mentioning who paid for it.
That same day, the manufacturers' association featured the study in an
advertisement in The Washington Post, again without mentioning its own
role. When asked about this, an official of the trade group said that
the group's use of the study "implicitly makes clear" that it paid for
it.
The Lewin study came in handy for Republicans when, on June 28, they
passed an industry-backed bill that calls for the government to pay
subsidies to insurance companies that offer drug coverage for the
elderly.
"This played into our hand," said Greg Maurer, health aide to
Representative Cass Ballenger, a North Carolina Republican who cited the
study in support of the bill. "It just gave us some numbers, the numbers
we were kind of looking for anyway. It worked well."
But when a reporter later asked the study's author, Katharine
Harrington, a Lewin Group vice president, for a further analysis, she
lowered her estimates for potential savings to 23 to 33 percent for
brand and generic drugs, and to 20 to 30 percent for brand-name drugs
only.
Robert J. Rubin, president of The Lewin Group, said his firm stood by
the study. "The point of substantial discounting is still valid," he
said.
The Studies
Independent Research Is Hard to Find
Dirksen Lehman spends a considerable amount of time sorting out
conflicting information in the pharmaceutical pricing debate. As the
health counsel to the Senate Committee on Health, Education, Labor and
Pensions, it was up to Mr. Lehman to find witnesses for the July 18
hearing that brought Elizabeth Helms to Washington.
Mr. Lehman knows the pharmaceutical industry well; he once worked for a
law firm that lobbied for its trade group, a job that he says helps him
in his current position. Mr. Lehman knew that the companies were trying
to explain medicine prices by pointing to variations in pharmacies. He
wanted someone to present a study on the topic. But he did not want one
paid for by the drug industry.
That is a tall order, said Dr. Stanley S. Wallack, executive director of
Brandeis University's health policy institute. At the July 18 hearing,
Dr. Wallack complained that it was difficult to find independent
research on pharmaceutical pricing. "Almost all the studies are being
conducted by the pharmaceutical companies," he said.
Mr. Lehman's search led him to Ms. Helms. Her connection to the drug
makers' trade group did not entirely surprise him.
"You can find folks all over the place to come out and criticize the
industry," Mr. Lehman said. "But to find people who are pro-industry on
some of these positions, and completely independent of the industry, is
difficult."
------------



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