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Washington Post
http://washingtonpost.com/wp-dyn/articles/A7060-2000Nov12.html

ABC Fires Radio Host Matt Drudge

By Howard Kurtz
Washington Post Staff Writer
Monday , November 13, 2000 ; Page C01

When ABC hired cyber-gossip Matt Drudge to host a syndicated radio show last
year, some top executives--led by ABC News President David Westin--tried their
best to block the move.

Now the suits have gotten the last laugh. Although Drudge's program has been
picked up in 135 markets, including nine of the top 10, ABC has just fired him.

What makes the timing especially odd is that ABC radio executives had been
courting Drudge to move from Sunday nights to five days a week--until corporate
higher-ups overruled them.

"I see it as punishment for daring to report on ABC's activities," Drudge says.
"The whole notion that this is a political payback for my Web reporting is an
explosive accusation, but I'm willing to make it."

ABC spokeswoman Julie Hoover says the decision was made by Broadcast Group
President Bob Callahan, with no involvement by parent company Disney. "Sunday
night talk shows are just not a good business," she says. "We're just not going
to be in that business anymore. . . . It takes up a lot of your time but makes
very little money."

Drudge says he never received a complaint about the content of his Sunday show,
which is No. 1 in New York in its time slot (and heard here on WMAL-AM). Asked
if Drudge's reputation was a factor in the decision, Hoover did not respond
directly, saying that while ABC News was opposed to Drudge, "radio marches to
its own drummer. They make the decisions."

But it may be more complicated than that, given the desire of radio executives
to keep Drudge. In fact, ABC's owned-and-operated stations want the
controversial columnist to continue the show without the network's sponsorship.
Still, the program was not a big moneymaker, generating only about $400,000 a
year in revenue for ABC.

It's not hard to understand why Drudge would be unpopular in ABC and Disney
executive suites. He called Don Ohlmeyer, executive producer of ABC's "Monday
Night Football," a liar for allegedly misleading reporters about whether he had
met with Rush Limbaugh as a possible color man for the broadcast. Responded
Ohlmeyer: "This is a gossip columnist who doesn't really care what the facts are
and he writes it and then everybody asks questions about what he writes and then
they have a story."

Drudge also obtained the manuscript of a book for Disney's Talk Miramax imprint,
saying it contained sexual information about some investigators involved in
President Clinton's impeachment. Talk Miramax soon canceled "The Insane Clown
Posse" but said Drudge's reports were not the reason.

In his book "Drudge Manifesto," the author includes Disney Chairman Michael
Eisner among "the latest incarnation of vampires" who "have sucked the blood
from the fourth estate, leaving behind infotainment formaldehyde."

Drudge's 18-month contract, signed in July 1999, was delayed after ABC's Westin
argued that he was reckless. But Geoff Rich, executive vice president of ABC
Radio, which operates independently of the news division, countered that
Drudge's show "wouldn't be on the air if it didn't have a great breadth of
support within ABC."

After giving up his television show in a dispute with Fox News Channel, Drudge
is back to a one-man operation with no links to major media companies. "The air
we breathe is free, the airwaves are not," he says.

George's Second Act

Perhaps the biggest network star to emerge during the 2000 election is George
Stephanopoulos--who, as you may recall, was a Clinton spinmeister during the
last election. ABC has clearly ticketed him for big things, morphing
Stephanopoulos from a mere Sunday commentator to a ubiquitous analyst and
campaign-trail reporter. Diane Sawyer, in fact, wants him to serve as a guest anchor.

Not everyone thinks this is a great thing. "Stephanopoulos has been dismissed by
some as nothing more than a partisan apologist disguised as a pristine and
objective--if telegenic and appealing--observer," writes Brill's Content, which
has made the former top Clinton aide its December cover boy.

Paul Begala, the Gore adviser and MSNBC pundit, yelled at his former White House
colleague after the first debate: "Goddammit, George, how dare you call Al Gore
arrogant?" Stephanopoulos explained that he hadn't quite said that, and Begala
now says: "If I could leap to those conclusions and get so angry, then how will
people feel who don't know him or, worse, have a predisposition against him?"

Some Bush campaign officials have grumbled about Stephanopoulos, but most
political operatives say he's been fair. Stephanopoulos recognizes the dilemma.

"The fact that it is such a straitjacket is liberating," he told the magazine.
"I just accept that a certain group is going to feel that I am biased no matter
what the situation. . . . Is there something about working in government that
disqualifies someone permanently from the craft of journalism? . . . If viewers
saw me as a flack I would not survive."

News Under Pressure

Local television stations, it seems, are coming under growing pressure from 
advertisers.

In fact, a third of news directors surveyed by the Project for Excellence in
Journalism say they've been pressured to kill negative stories--or do positive
ones--about sponsors. The findings, from 25 news directors, are reported in
Columbia Journalism Review.

One such executive reported his station wanting to do a story on complaints
about a local car dealer. "We were told not to do this story [even] before we
shot anything," this person said. Another reported "strong internal pressure to
drop negative stories or do positive ones" on "consumer, investigative and
medical" topics.

Two news directors said they were encouraged to do pieces on "station-sponsored"
or "company events." And two-thirds of stations now run "sponsored" news segments.

The project's broader findings are pessimistic. The amount of enterprise
reporting is "withering to almost nothing." Political coverage demonstrated
"almost no imagination [or] initiative." Nearly a quarter of all reports consist
of out-of-town feeds. Investigative pieces are just 0.9 percent of all stories.
And the poor have all but disappeared (they figured in just seven of 8,095
stories examined this year, compared with 336 about entertainers.)

Overall, says the project, quality sells--but just 10 percent of stations have
earned grades of A during the study's three years. Among the quality stations,
60 percent were going up in ratings and 20 percent holding their own. Among the
lousiest stations, 60 percent also had rising ratings--apparently, more than
just journalistic quality is involved--but 40 percent are clearly failing.

Lights Out

CNBC aired a smart Election Night special, anchored by PBS's Louis Rukeyser,
that focused on the election's impact on the economy. But some staffers are
appalled that the network signed off at 1 a.m., with the election hanging in the
balance. A taped National Geographic program followed.

Explained CNBC spokeswoman Alison Rudnick: "Basically it was clear to us at 1
a.m. that there was not going to be a resolution in sight. From the get-go, our
main mission was to cover these elections from a financial perspective, and we
felt we did a great job at it. Our sister networks, MSNBC and NBC, were still
covering it."

Bias and Blunder

Some newspapers do strange things during elections.

The Pittsburgh Tribune-Review, under orders from publisher Richard Mellon
Scaife, pulled all pictures of Al Gore on the Sunday before the election,
rewrote an Associated Press dispatch to play down any mention of the vice
president and bumped the story of a local Gore rally inside the paper. Scaife is
a conservative philanthropist who helped finance the American Spectator's
investigations of President Clinton.

The rival Pittsburgh Post-Gazette, which reported the move, said the
Tribune-Review's managing editor protested but that Scaife overruled him.

In Maine, meanwhile, it turns out that the Portland Press Herald learned back in
July of George W. Bush's 1976 conviction for driving under the influence--and
chose not to report it. The paper said the reporter and his assignment editor
decided the arrest--which finally broke four days before the election--was too
old to be "germane." Editor Jeannine Guttman was quoted as saying that no senior
editors were told of the arrest and that "clearly we should have reported the story."

� 2000 The Washington Post

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