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ON THE TRAIL
O-Four!


Among the many delays caused by the drawn-out election was the start of
the 2004 presidential campaign. Normally, the first potential candidates
begin to hit Iowa and New Hampshire just one month following the
previous November election.  Whether Gore is in or out, here is a look
at the likely Dem favorites for WH 2004.

Obviously, this election postponed those travels, but look for early
ventures to these two states by prospecting Democrats in the first few
months of next year.

As for the prospective '04 field, it could be as large as any "open"
field for the Democratic nod we've seen in the television era. And
despite his bump from the concession speech, don't assume Al Gore is the
field's 800-pound gorilla. Even if Gore is the perceived front-runner
going into the primary season, all one needs to do is look at the GOP
campaign of 2000 for evidence of a slew of ambitious pols unafraid of
bulging poll numbers.

But will Gore run? While history tells us that presidential candidates
who come as close as Gore came to the White House usually run again,
history may not be a good guide. There are already many questions as to
whether the institutional support Gore had as VP this cycle will be
there for him in '04. There are many activist Democrats who, while
supportive of the VP in his Florida plight, also believe the election
never should have been so close. These folks believe Gore should have
won in a runaway. And if Gore does not have that institutional support,
how motivated will he be to make another run? This last cycle, Gore was
able to run using Air Force II and VP limos. Will he and Tipper really
want to go back to flying commercial and riding in minivans?

So while we don't completely write off Gore, we are not ready to hand
him the nomination. And neither are a slew of Democrats. Let's look at
the likely field:

Dick Gephardt, D-Mo. -- Other than Gore and a certain Clinton spouse,
there probably is not a better nationally known Democratic officeholder
than Gephardt. As his one-time media consultant from Gephardt's '88
presidential race noted recently, there is no other Democrat who has
been in more living rooms across this country than the House Democratic
leader. And while it is too early to declare a front-runner for the
nomination (due to the looming presence of Gore), Gephardt is probably
the early "institutional" frontrunner.

Should he succeed in winning back the House for Democrats in '02,
Gephardt would easily have labor on his side, and as we've seen in
Democratic primary fights of the past, labor can easily trump money or
name recognition. Labor has compromised the last three presidential
cycles, something they are probably getting tired of, so if Gephardt
does run, look for labor to quickly second the candidacy. More
importantly, Gephardt has another powerful ally, incoming DNC chair
Terry McAuliffe. While McAuliffe has sworn allegiance to no one for '04,
most insiders view him as an old Gephardt guy who would side with him.

John Kerry, D-Mass. -- Blessed with the initials "JFK," the junior
senator from Massachusetts appears to be in the mode of waking up every
day and asking himself, "What can I do today that will help me become
president?" Viewed by some as a lightweight early in his Senate career,
Kerry has established himself as one of the leaders of his party. His
standing with Democrats was drastically enhanced in '96 when he handily
defeated then-GOP Gov. Bill Weld in Kerry's re-election bid. While he
toyed with running this year, Kerry was smart enough to realize that
Gore had too many institutional advantages to overcome. And though on
style points Kerry could have upstaged Gore, he could never crack that
air of inevitability. For 2004, however, it is a whole new ballgame.

Should Gephardt end up as the party's institutional front-runner (a la
George W. Bush in 2000), look for Vietnam Vet Kerry to play the part of
John McCain. One ace in the hole Kerry has that McCain did not: his
wife, Teresa Heinz, and her multi-million dollar ketchup fortune. Should
he decide to forego the fund-raising route and fund his own campaign, it
could be hard to stop Kerry.

Gray Davis, D-Calif. -- Priority No. 1 for the party's most powerful
gov? Take care of California's energy crisis, which is leaving some
residents in the dark -- on purpose -- some days. The Golden State is
currently feeling the pains of utility deregulation. We can picture the
'02 ads now against Davis: a flashing "12:00" on a VCR clock with a
voice-over: "Are you tired of re-setting your clock due to unscheduled
brown-outs?" The good news for Davis is that this crisis is occurring
nearly two years before November '02. Should he successfully solve this
problem, it may give him a platform to promote his abilities, at least
on energy issues.

Still, running for president as a sitting governor is never easy, and
unless he's the heir to the nomination (like Bush), Davis may end up
finding the dual duties too much to handle. Dan Schnur, the former
communications strategist for the last California governor (Pete Wilson)
to run for president, said it best: It is hard to run the state of
California while changing planes at O'Hare. His remark was referring to
the lack of non-stop flights from Sacramento to Manchester.

Joe Lieberman, D-Conn. -- One thing Lieberman proved to be on the
campaign trail this cycle was loyal. According to many insider accounts
of the post-November election mess, Lieberman was just as strident as
Gore when it came to pushing ahead with the legal battle. This sense of
loyalty to Gore probably also means Lieberman would not run in '04 if
Gore did. But if Gore's out of the picture, then Lieberman can easily
find a place in the race, especially because of his close ties to the
DLC, which will be looking for its own horse in '04 should labor fall
lock-step behind Gephardt.

Hillary Rodham Clinton, D-N.Y. -- While we would like to take Mrs.
Clinton at her word that she has no intention of running for president
in '04, she obviously needs to make a more definitive statement to get
the political media to believe her. If she's not running in '04, she
needs to be Shermanesque about it, period. Anything short will be viewed
-- by the most cynical -- as less than straight.

We do believe that if she is leaving herself an opening to run in '04,
she's making a mistake. It could be a primary bloodbath if she's part of
a 4- or 5-person Democratic field. And the media hit she would take
nationally for breaking her no-'04 pledge to New Yorkers could be
debilitating. But before we receive a barrage of emails about her
husband breaking a no-'92 pledge in his '90 governor's race, we would
like to remind folks that the Bill Clinton of '92 was not nearly the
political figure that Mrs. Clinton is now.

Bill Bradley -- Every indication we get is that Bradley has no interest
in making another run. But should he decide to enter the race, he will
have to be taken seriously. Anyone capable of taking a sitting VP to the
brink of a nomination fight is formidable. That said, Bradley's campaign
in '00 was unique in that it was geared toward running against the
establishment of the party. For '04, there probably won't be an
"establishment" to run against, and Bradley may not stand out so much
while sharing the stage with five to six other formidable candidates.

Bob Kerrey -- The Nebraska senator is on his way to becoming president
of the New School University in New York City. Although he is presumed
likely to flirt with a bid in '04, will he really end up running? Would
the New School have hired Kerrey if they thought his fund-raising time
would be split between his day job and his night dream? Of course,
considering that he his older and wiser from his last run and has a deep
fund-raising base from his DSCC days, Kerrey could not be overlooked as
a major contender should he decide to run.

The above eight Democrats are the biggest potential '04 players. But
like any open race for a nomination, lesser-known Democrats will be
attracted to the idea of running. Among the list:

John Edwards, D-N.C. -- Up for Senate re-election in '04; Any
flirtations are likely to be viewed as running for VP.

Evan Bayh, D-Ind. -- See above note about Edwards.
Tom Vilsack, D-Iowa -- Young, small-state governors have succeeded
before

Jeanne Shaheen, D-N.H. -- If not Hillary, why not Shaheen as the lone
woman in the field?

Tom Daschle, D-S.D. -- We're always surprised he's never higher on other
'04 speculation lists.

Paul Wellstone, D-Minn. -- Somebody needs to pick up Eugene McCarthy's
mantle.

Joe Biden, D-Del. -- He's a lot more serious about running than the
national press corps believes.

Jesse Jackson, D-D.C. -- Can never be discounted in big-state primaries.

Dick Durbin, D.Ill. -- No large-state senator should be discounted.
Southern governor to be named later. Out of Jim Hodges of South
Carolina, Mike Easley (governor-elect) of North Carolina, Don Siegelman
of Alabama, Ronnie Musgrove of Mississippi and Roy Barnes of Georgia,
one will wake up one morning in 2003 and see a president.


Chuck Todd




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