-Caveat Lector-

> Nike now lets you personalize your shoes by submitting a word or phrase
> which they will stitch onto your shoes, under the swoosh. So Jonah Peretti
> filled out the form and sent them $50 to stitch "SWEATSHOP" onto his
shoes.
> Here's the responses he got...
>
> From: "Personalize, NIKE iD" [EMAIL PROTECTED]
> To: "'Jonah H. Peretti'" [EMAIL PROTECTED]
> Subject: RE: Your NIKE iD order
>
> Your NIKE iD order was cancelled for one or more of the following reasons:
>
> 1) Your Personal iD contains another party's trademark or other
> intellectual property 2) Your Personal iD contains the name of an athlete
> or team we do not have the legal right to use 3) Your Personal iD was left
> blank. Did you not want any personalization? 4) Your Personal iD contains
> profanity or inappropriate slang, andbesides, your mother would slap us.
>
> If you wish to reorder your NIKE iD product with a new personalization
> please visit us again at www.nike.com Thank you, NIKE iD
>
> From: "Jonah H. Peretti" <[EMAIL PROTECTED]
> To: "Personalize, NIKE iD" [EMAIL PROTECTED]
> Subject: RE: Your NIKE iD order Greetings,
>
> My order was canceled but my personal NIKE iD does not violate any ofthe
> criteria outlined in your message. The Personal iD on my custom ZOOM XC
USA
> running shoes was the word "sweatshop."
>
> Sweatshop is not: 1) another's party's trademark, 2) the name of an
> athlete, 3) blank or 4) profanity.
>
> I choose the iD because I wanted to remember the toil and labor of the
> children that made my shoes. Could you please ship them to me immediately.
> Thanks and Happy New Year, Jonah Peretti
>
> From: "Personalize, NIKE iD" [EMAIL PROTECTED]
> To: "'Jonah H. Peretti'" [EMAIL PROTECTED]
> Subject: RE: Your NIKE iD order
>
> Dear NIKE iD Customer, Your NIKE iD order was cancelled because the iD you
> have chosen contains, as stated in the previous e-mail correspondence,
> "inappropriate slang". If you wish to reorder your NIKE iD product with a
> new personalization please visit us agai nat nike.com Thank you, NIKE iD
>
> From: "Jonah H. Peretti" [EMAIL PROTECTED]
> To: "Personalize, NIKE iD" [EMAIL PROTECTED]
> Subject: RE: Your NIKE iD order Dear NIKE iD,
>
> Thank you for your quick response to my inquiry about my custom ZOOM XC
USA
> running shoes. Although I commend you for your prompt customer service, I
> disagree with the claim that my personal iD was inappropriate slang. After
> consulting Webster's Dictionary, I discovered that "sweatshop" is in fact
> part of standard English, and not slang. The word means: "a shop or
factory
> in which workers are employed for long hours at low wages and under
> unhealthy conditions" and its origin dates from 1892. So my personal iD
> does meet the criteria detailed in your first email. Your web site
> advertises that the NIKE iD program is "about freedom to choose and
freedom
> to express who you are." I share Nike's love of freedom and personal
> expression. The site also says that "If you want it done right...build it
> yourself." I was thrilled to be able to build my own shoes, and my
personal
> iD was offered as a small token of appreciation for the sweatshop workers
> poised to help me realize my vision. I hope that you will value my freedom
> of expression and reconsider your decision to reject my order. Thank you,
>  Jonah Peretti
>
> From: "Personalize, NIKE iD" [EMAIL PROTECTED]
> To: "'Jonah H. Peretti'" [EMAIL PROTECTED]
> Subject: RE: Your NIKE iD order
>
> Dear NIKE iD Customer,
>
> Regarding the rules for personalization it also states on the NIKE iD web
> site that "Nike reserves the right to cancel any personal iD up to 24
hours
> after it has been submitted". In addition, it further explains: "While we
> honor most personal iDs, we cannot honor every one. Some may be (or
> contain) other's trademarks, or the names of certain professional sports
> teams, athletes or celebrities that Nike does not have the right to use.
> Others may contain material that we consider inappropriate or simply do
not
> want to place on our products. Unfortunately, at times this obliges us to
> decline personal iDs that may otherwise seem unobjectionable. In any
event,
> we will let you know if we decline your personal iD, and we will offer you
> the chance to submit another." With these rules in mind, we cannot accept
> your order as submitted. If you wish to reorder your NIKE iD product with
a
> new personalization please visit us again at www.nike.com Thank you, NIKE
iD
>
> From: "Jonah H. Peretti" [EMAIL PROTECTED]
> To: "Personalize, NIKE iD" [EMAIL PROTECTED]
> Subject: RE: Your NIKE iD order
>
> Dear NIKE iD,
>
> Thank you for the time and energy you have spent on my request. I have
> decided to order the shoes with a different iD, but I would like to make
> one small request. Could you please send me a color snapshot of the
> ten-year-old Vietnamese girl who makes my shoes? Thanks, Jonah Peretti
>
> <no response>
>
> As one forwarder writes:
>
> ... this will now go round the world much farther and faster than any of
> the adverts they paid Michael Jordan more than the entire wage packet of
> all their sweatshop workers in the world to do... I normally avoid making
a
> plea to pass on these things, but this time I say: JUST DO IT
>
>
>
> [EMAIL PROTECTED]
>
>
> "Things which appear crude or offensive in the  instant
> may become, with a change of perspective, somewhere between
> droll and riotously funny."
>  Hannibal Lecter, M.D.
>
>
>
>

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