-Caveat Lector-

http://www.zdnet.com/zdnn/stories/news/0,4586,2693860,00.html?chkpt
=zdhpnews01

Those great gadgets might be spying on you

By Eric Auchard

Reuters
March 8, 2001 9:41 AM PT
CAMBRIDGE, Mass.--Big Brother may be in your pocket.

Popular electronic gadgets with links to the Internet pose a mounting
threat to consumer privacy, Richard Smith, a leading computer privacy
expert, said in an interview on Wednesday.

Smith, chief technology officer for the Privacy Foundation, a Denver-
based, nonprofit advocacy group, said a variety of gadgets have come to
market this past year that pump consumer data directly back to
corporate marketing systems.

Such everyday "spy" devices include fitness monitors that track heart
rates and pump out exercise-related advertising, digital music players
that track listening habits and low-cost wristwatch and wireless
surveillance cameras, as well as location-tracking mobile phones and
other monitoring devices.

"What concerns me is how much surveillance companies are building
into everyday electronic devices," Smith said. "Most people don't
understand how far this has already gone."

Smith was interviewed ahead of a speech entitled "Gadgets that Spy,"
which he plans to deliver at the 10th annual Computers, Freedom and
Privacy conference here on Thursday. The annual event has drawn more
than 300 leading privacy activists, technical and legal experts and
government officials in the privacy field.

Gadgets spying on everyday life

As examples of such potentially invasive electronic gadgets, Smith
singled out SportBrain, an exercise monitoring device that can be worn
on a person's belt, storing data that can later be transmitted back to the
company's Web site.

The gadget monitors the wearer's movement and then can be coupled to
a phone so data can be sent to the equipment maker's Web site. The
site allows athletes to track exercise and caloric data in return for
viewing advertisements based on exercise levels, Smith said.

Smith questioned why the product does not run locally on a consumer's
PC instead of "calling home" to the company. The answer appears
simply to be so the company can market products to the consumers,
Smith said.

The privacy policy on SportBrain's Web site says it will never sell the
information it collects to outside companies. ''We take special
precautions to maintain the privacy of our members while at the same
time providing them with the detailed and valuable information they
desire from us,'' it states.

A SportBrain official dismissed Smith's arguments, saying that he had
failed to take account of the company's response to his position.
"There are no privacy concerns here," said Greg van den Dries,
SportBrain's vice president of sales. "We don't sell data. We are not
some crazy Internet company. We make money selling hardware."
"People who are security experts can never admit they are wrong.
Smith is barking up the wrong tree here," van den Dries said. The
Sunnyvale, Calif. company is backed by Softbank Ventures and Ronnie
Lott, the former U.S. football star.

Smith, a computer entrepreneur who lives in Brookline, Mass., sold the
industrial controls software company he founded nearly two years ago.
Since then, he has made his name probing technologies that can be
used to invade consumer privacy.

The Privacy Foundation is an independent research organization funded
by Peter Barton, the former president of Liberty Media, the U.S. cable
television company now part of AT&T, among other backers.

The consumer advocate has brought to light the use of serial number
and other data in software from companies such as Microsoft,
RealNetworks and others that could potentially be used to track
consumer behavior.

"I've always been interested in the computer-bites-man type story," said
the self-described gadget lover of his mixed feelings about the potential
for technology to be abused.

Surveillance at home, work and play now routine

Beyond this early wave of gadgets, Smith sees data-collecting, privacy-
invading devices pushing their way into every walk of ordinary life.
"We've seen this sort of consumer data-tracking all before on the
Internet, but now we're beginning to see it migrate into everyday
devices," he said.

Eastman Kodak now sells a digital picture frame holder aimed at
grandparents that allows parents to e-mail pictures of the grandkids
directly to the frame, requiring a phone connection back to Kodak.
Smith said Kodak staff had told him that the $10 per month network
connection was meant to subsidize a device that was otherwise selling
below cost.

A spokesman for Kodak was not immediately available to comment late
on Wednesday.

Another area he cited as a concern is the arrival of very low-cost, so-
called "biometric" software that use fingerprint, facial and voice
recognition and iris-scanning of one's eyes as security systems that do
away with the need for cumbersome passwords and other security
tokens.

Some 30 to 40 companies are active in this area, he said.
In studying the motivations behind this new wave of data-gathering
products, Smith said he struggled to make sense of many of the
business models used to justify such products.

"Some of these products are just not going to make it. They just don't
make sense," Smith said.

He theorizes that the illicit lure of collecting unprecedented amounts of
data on consumer behavior may explain why some of the more poorly
designed products exist. It appears these companies have been
seduced by the idea of direct marketing into developing business
models that just don't make sense to consumers, he argued.

The technology critic said his argument is supported by the experience
of the past five years of Internet advertising and marketing. Many sites
with hare-brained business models started up but then fell on hard times
as privacy concerns cropped up, Smith noted.
--

Best Wishes


If God had wanted us to use the metric system, Jesus would have had ten
apostles. ~Unknown

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