-Caveat Lector-

Something Borrowed, Something Blue

By Juliet Eilperin and Dan Morgan Washington Post Staff Writers
Friday, March 9, 2001; Page A16

On most days, the political director of National Association of
Manufacturers dons a suit and tie. But at a GOP tax cut rally
outside the Capitol yesterday, Fred Nichols was sporting a faded
blue "Farm Credit" hat, a striped rugby shirt and olive-green
slacks.

The sartorial switch was not accidental.

Nichols's trade association, which pushed for yesterday's
passage of President Bush's proposal to reduce income tax rates,
circulated a memo among business groups this week urging
lobbyists to show up in full force at the photo opportunity.

And it urged them to be "dressed down" so that "a sea of hard
hats" could flank Speaker J. Dennis Hastert (R-Ill.) and other
House GOP leaders to help buttress Republican arguments that the
plan helps blue-collar Americans.

"The theme involves working Americans. Visually, this will
involve a sea of hard hats, which our construction and
contractor and building groups are working very hard to
provide," said the memo, a copy of which was obtained by The
Washington Post. "But the Speaker's office was very clear in
saying that they do not need people in suits. If people want to
participate -- AND WE DO NEED BODIES -- they must be DRESSED
DOWN, appear to be REAL WORKER types, etc. We plan to have hard
hats for people to wear. Other groups are providing
waiters/waitresses, and other types of workers."

The memo provides a rare window into a common practice on
Capitol Hill -- and among politicians on the campaign trail --
in which Republicans and Democrats go to great lengths to
assemble average Americans who can convey the appropriate
political message.

Indeed, House Democratic plans to showcase a waitress at an
anti-tax cut media event yesterday fell through when the
waitress didn't show up.

With just one phone call to the manufacturers' association,
Hastert's deputy press secretary, Paige Ralston, was able to
assemble a diverse group of men and women who provided the
backdrop for yesterday's GOP media event.

While Nichols didn't bother to pose for the cameras, he was
happy to comply with Hastert's wishes.

"It's casual day," he quipped, adding that he boasts legitimate
aggie credentials. "My family farms in Missouri."

Lobbyists spread the word at Friday's meeting of the Tax Relief
Coalition, a broad alliance of business groups pushing for tax
cut legislation this year.

The Associated General Contractors of America recruited workers
who were rebuilding a bridge on the Beltway.

The National Restaurant Association brought along waiters and
waitresses from local eateries including Buca di Beppo, Sam &
Harry's and T.G.I. Friday's.

"They're real workers who have real jobs, who will see a benefit
from this tax cut," said Steve Sandherr, who heads the
contractors' association. "The opportunity presented itself for
them to come. They enthusiastically said yes."

With a hard hat perched upon his head, Terry Lemieux followed
Hastert into the rally as the Beatles' tune "Taxman" faded out.
"This is great for the working person, for families," said
Lemieux, a mechanical foreman for Cianbro Corp. "My wife and I,
we're looking forward to having a little bit more in our pocket
at the end of the week."

Russ Freyman, the author of the memo, said the idea that
lobbyists should adopt grittier attire was "a misinterpretation
on my part." Freyman, who works in media relations for the
manufacturers' association, attended the rally and emphasized
that all of its working-class participants were genuine.

"I don't think anyone was posing as something they weren't,"
Freyman said.

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