-Caveat Lector-

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http://chicagotribune.com/business/printedition/article/0,2669,SAV-0101090061,

FF.html
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HREF="http://chicagotribune.com/business/printedition/article/0,2669,SAV-01010

90061,FF.html">Chicago Tribune | Print Edition -- CAN DIMPLED …</A>
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CAN DIMPLED CHAD MAKE INVESTORS SMILE? 

By Brian Edwards and Ryan McGrath 
Special to The Tribune 
January 9, 2001 

Fresh from the election debacle in Florida, it appears that manufacturers of 
voting machines might emerge as the only clear winner. Nightmares of hanging, 
pregnant or dimpled chadmight be enough to prompt municipalities and election 
boards to upgrade their outdated equipment before the midterm elections in 
2002.

The industry has traditionally been an obscure one to most Americans -- if 
they thought about voting machines at all.

The player with the most name recognition, Canton, Ohio-based Diebold (New 
York Stock Exchange: DBD), is better known for manufacturing cash machines 
than voting machines. Most of the other companies are far from household 
names, including the privately held Election Systems & Software, as well as 
publicly held companies such as Global Election Systems (Toronto Stock 
Exchange: GSM) and Sequoia Pacific Systems, a wholly owned subsidiary of 
Jefferson Smurfit Group (NYSE: JS).

But the 2000 presidential election opened the curtain on problems with the 
technology behind democracy. Fixing those problems could present the industry 
the greatest opportunity in its hundred-year history: Some analysts estimate 
the cost of upgrading the nation's voting system as high as $8 billion.

"Florida definitely changed the rules," said Larry Ensminger, vice president 
of corporate development for Global Election Systems. "It clearly focused 
awareness on the voting machine market and changed the dynamics. Updating the 
current systems has been given a higher priority in county government 
budgets."

But before investors get too excited about this potentially lucrative market, 
analysts warn that it may be too early to declare a winner. Of the numerous 
challenges surrounding such an upgrade, the largest lies in the hands of the 
decision-makers themselves: politicians who serve the local municipalities 
and election districts, who must balance the need for newer voting machines 
with other competing budget items.

"Who's going to pay for the machines?" asked Matt Wolfersberger, an analyst 
with Cleveland-based McDonald and Co. "Upgrading the current voting system is 
a fairly costly proposition. This is theoretically a great market, but 
practically speaking, there are limited budgets.

"Voting machines will have to compete against other priorities, unless the 
federal government gets behind these districts and offers, for example, 
matching funds."

Americans publicly support plans to upgrade the current system of voting 
machines. According a recent survey from The Gartner Group, an e-commerce 
research firm, 50 percent of Americans would be willing to cast their votes 
on an electronic touch-screen similar to an automated teller machine.

"It is obvious that funding from the federal government is key to upgrading 
the current system, " said Jay Stevens, an analyst with New York-based 
Buckingham Research Group who covers Diebold. "There certainly is not going 
to be negative growth in this market."

Companies like Diebold, which posted revenue of $1.27 billion through the 
first nine months of 2000, have already experienced growth. Analyst Tony 
Manacchio of Cleveland-based Midwest Research says that Diebold, which 
recently acquired a Brazilian company that builds "foolproof" electronic 
voting machines, has already experienced a 42 percent spike in stock price 
since November, trading as high as $34 per share

Though his company has rated Diebold a "buy," the voting machine business 
hasn't won Manacchio's vote yet.

"If people are trying to value the voting machine business, it is probably 
too early since there is no telling where this will go," Manacchio said. 
"There is a lot of editorial commentary out there about how we are going to 
fix the current voting system, about why we are voting the same way we did 50 
years ago.

"But we stress that is not a driving force at this point in recommending the 
stock. This could turn into a nice opportunity in the future, but this point 
in time it is still too early."

Wolfersberger notes that his institution also rates Diebold a "buy," but 
cautions that buying the stock based purely on the election coverage is 
misguided.

Sequoia Pacific Systems, which also manufactures voting machines, could also 
be positioned to pick up some business. But Mark Wilde, an analyst with New 
York-based Deutsche Banc Alex. Brown, Inc., said that voting equipment is 
such a tiny piece of Jefferson Smurfit's business that it would be unlikely 
that any post-election splurge would affect the company's stock price.

The industry's largest player is privately held Election Systems & Software, 
an Omaha-based company whose machines have counted more than 60 percent of 
the U.S. national vote over the last four presidential elections. Because the 
company is so tightly held, it is doubtful that ES&S will enter the public 
arena in the near future.

But companies like Vancouver-based Global Election Systems still see plenty 
of opportunity. Global Election Systems is a pure-play voting machine 
manufacturer that makes two types of voting machines: an optical scanning 
machine and a touch-screen, ATM-like machine. Global Election System's stock 
experienced a jump of 46 percent early in December following reports of 
bungled vote tabulations and recounts in Florida, trading as high as $2.95 
per share. With the excitement surrounding the election dying down, the price 
has settled back around $2.

Ensminger notes that Global Election System's voting machines were used in 17 
Florida counties in November and that few of those counties reported the same 
type of problems that plagued other counties in the course of the election 
and recounts.

Global Election's machines are currently used in 854 jurisdictions in 35 
states as well as in five Canadian provinces. Ensminger said that his 
company's advantage is that its products are created from the ground up, with 
a single piece of software that drives both types of systems. Because of the 
election, Global Election has already entertained inquiries from county 
governments across the U.S., including four or five counties in Florida.

"As we like to say, nobody wakes up and says, `Today, I'm going to buy a 
voting system,'" Ensminger said. "But with the recent coverage on the voting 
systems in Florida, it is likely that more voting machines will be sold in 
the next two years than in the last 10."

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