http://www.sfbg.com/SFLife/tech/57.html



Yahoo!'s secret war
by annalee newitz

THERE HAS BEEN sensational gossip in the Web world ever since Yahoo!'s
mid-April announcement that it would be expanding its "adult" (i.e.,
sex-related) content. Two days after this business decision, Yahoo! freaked:
suddenly, in a move that made the already unstable company look like its biz
development department was run by monkeys, Yahoo! announced that it would be
completely removing all "adult and erotica" vendors from its Shopping and
Classified networks, as well as its banner ads.

Yahoo! offered few concrete reasons for its surprising about-face, other than
to note that they were responding to "user concerns." InternetNews noted that
the conservative Capitol Resource Institute in Sacramento had called on
consumers to boycott Yahoo!, but it seems unlikely that this threat, or
"concerned user" e-mail, was responsible for Yahoo!'s sudden, extensive
business reorganization.

Probably we'll never know exactly what Yahoo!'s inscrutable reasons were for
shutting down its adult shops (thus taking a bite out of the ass of my former
employer, Webpower.com – sorry, Al!). What we can be sure of is that Yahoo!
has begun waging a secret and weirdly disorganized war on those of its loyal
users who are part of the adult-related Clubs and Groups networks.

Although the company has made no public announcements about removing adult
content in the user-run community areas known as Clubs and Groups, it has
begun to shut down adult clubs (some of which have thousands of subscribers)
without notice, making it virtually impossible for users to find valuable
information on sexual health and alternative relationships. Perhaps more
importantly, Yahoo! is cutting off a community support lifeline for many
people whose sexual lifestyles may lead to their isolation and loneliness if
they live in areas without an urban center. Several owners of gay adult
groups have posted their protests at gayshavedmen.com/yahoo.htm
.
One Yahoo! adult club moderator, who asked to remain anonymous, recently sent
an e-mail to her club membership telling them that she feels she's been
forced to remove members from her community whose Yahoo! "user profiles" are
largely sexual in nature. She feels she's had to do this just to protect the
existence of her club, which is a discussion space for nontraditional
relationship issues.

Yahoo! has announced publicly that it is "evaluating adult content across the
network," but there is a difference between evaluation and censorship.
Shutting down community groups without notice or due process is censorship at
its worst: it destroys communities which may have taken years to evolve,
purely on the basis of what its members are writing to each other about.

I'm the first to admit that some of these groups are little more than public
places to trade porn pictures. But so what? If Yahoo! is so concerned about
"user response," why are they treating these users like crap? How hard is it
for Yahoo! to send out a polite e-mail notifying clubs or groups that they
will be shut down? With forewarning, group moderators at least have the time
to notify their members and find another service to carry their community.

From a censorship perspective, it's perhaps even creepier that Yahoo! has
also removed the category "adult" from its clubs index (it's been replaced by
the incomplete and watered-down Sex & Romance category). This change means
that even the adult clubs which haven't been deleted – erm, I mean
"evaluated" – will be hidden from view, known only to their already existing
members.

When I spoke to Yahoo! spokesperson Jackson Holtz, he claimed that Yahoo!
hadn't shut down any groups. He added that the adult index in Clubs was "down
for maintenance," but that it would be back up when the maintenance was
finished. Um, hello? Web sites aren't like buildings – you don't have to shut
them down to "maintain" them. You can make site changes on a thing called a
"computer" while the site is still live, then upload the changes to the site.
Either Yahoo! has hired people who understand nothing about their company's
technology to represent them, or there's something a wee bit fishy going on
here.
Holtz also confirmed that Yahoo! has "not communicated directly with users"
about its evaluation policies. When I asked him who was evaluating the adult
clubs and groups, or when they would be finished evaluating, he refused to
speculate.

Needless to say, word of Yahoo!'s "evaluation" methods has spread like
wildfire across the adult Clubs and Groups networks. Many sex-related groups,
like the club moderator I mentioned earlier, are changing their club
memberships or preemptively moving their memberships to MSN's Communities
network (smooth move, Yahoo!, sending your customers over to Microsoft). A
Microsoft spokesperson told me that the company has no plans to crack down on
adult communities as long as they abide by MSN's code of conduct and terms of
use.

I never thought I'd be saying something nice about Microsoft, or reporting
something so despicable about Yahoo!. But there you go. One of my heroes has
let me down; one of my enemies has pleasantly surprised me.


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