-Caveat Lector-

McDonald's puts Arab snack on hamburger bun McFalafel

http://abcnews.go.com/wire/World/ap20010616_152.html

CAIRO, Egypt (AP) Big Macs, Filet-O-Fish and golden fries are available
from Paris to Peoria. But the fast-food giant McDonald's occasionally bows
to local tastes replacing beef with mutton in Hindu-majority India,
serving Samurai Pork Burgers to Thais and garnishing burgers with fried
eggs in Japan.  Now it's Egypt's turn with the McFalafel.

Last month, McDonald's franchises in Egypt began serving the traditional
Arab snack deep-fried patties of ground beans flavored with spices on an
American-style hamburger bun with tomato, lettuce, pickles and a spicy
tahini sauce.

At about 38 cents, the burger-sized McFalafel is one of the cheapest items
on the menu, but it is more than three times what a falafel sandwich costs
at thousands of shops around the country. The McFalafel combo, called
el-Miallem, or "the boss," sells for about 77 cents and includes a medium
Coke, compared to about $2.80 for a Big Mac meal.

Falafel also known as "tamiyya" in Egypt is usually served stuffed into a
pocket of flat bread, and some have complained about McDonald's departure
from that tradition.

Talaat Kamal, who sells falafel sandwiches for about 10 cents each at a
Cairo restaurant opened in 1938, said he doubted Egyptians would buy
tamiyya on a bun. "This is traditional Egyptian food and the way they are
doing it is not traditional."

At a downtown McDonald's, 26-year-old salesman Walid Hussein chewed on a
McFalafel with concentration and pronounced it good but not as good as the
falafel at his neighborhood stand.

"It's better in Egyptian bread," he said.

Caroline Greiss, McDonald's marketing manager in Egypt, defended the
McFalafel and said it's selling well. "Our focus is to offer customers a
high quality sandwich with an authentic taste," she said.

McDonald's sought an authentic touch for its advertising, too. Its
McFalafel jingle features Egyptian pop star Shaaban Abdel-Rahim, whose hit
"I hate Israel" helped fuel an anti-Israeli and anti-American campaign and
by extension a boycott against McDonald's during Israeli-Palestinian
battles earlier this year.

The latest Abdel-Rahim tune is decidedly less political: "If you eat a
bite, you can't stop before finishing the whole roll."

Abdel-Rahim said he agreed to sing McFalafel's praises because it is
"traditional Egyptian food. I am ready to sing for foul (Egypt's national
bean dish) if I was asked to."

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