-Caveat Lector-

 Wednesday 21 November 2001

telegraph.co.uk

His grasp of spin is chilling . . .
(Filed: 16/11/2001)


Few Westerners have seen Osama bin Laden's recruitment video in
full. So what did Julia Magnet, a young Jewish New Yorker, make of
it?


THE Third Reich may have honed a formidable propaganda
machine, but even Hitler might have drawn the line at flashy music
videos. In that respect, at least, Osama bin Laden has topped the
Fuhrer.

Until I sat down to watch a two-hour Al Qa'eda recruitment video,
made just six months before the September 11 attacks, I had no
idea that the champion of anti-Americanism had hijacked our
Hollywood gimmicks and television tricks. Far more likely, I thought,
that he'd produce a dreary display of militant fundamentalism: lots
of ranting against America and Saudi Arabia, with some macho
gun-play thrown in for show.

What I actually saw was far more worrying: Osama bin Laden
beating us at our own media game. With devilish cunning, he has
plugged into the MTV generation - and it's clear he knows how to
reach us. I have spent all day humming militant Islamic songs. And
I am a Jewish twenty-something from New York.

For the best part of a week, I have been watching his video over
and over again, trying to match every syllable with a translation of
the Arabic that Fawaz Gerges, a professor of Middle Eastern
Studies at Sarah Lawrence College in New York, has just
completed. Long before I understood each phrase in its context, I
realised that words are only a small part of bin Laden's propaganda
arsenal. Like Hitler, his speeches are more concerned with creating
an emotional effect than expounding a concrete message.

Let me give you a 30-second example of how he creates terrorist
MTV. The screen darkens. We are in a room, playing a virtual
reality game: assassinate the American leader of your choice. Light
pulses from a movie screen, hanging eerily in space, as a song
pounds over the speakers: "We defy with our Koran/ with blood, we
wipe out our dishonour and shame."

Zoom in from a figure watching the screen to the still image of a
Taliban fighter straddling a corpse. The music rises. Then, the
image changes, as if the hands of a clock are erasing it. We are still
in the dark room, but our anonymous alter-ego is now in Taliban
dress. Bush Snr and Colin Powell appear on the screen. With
cowboy timing, our watching figure reaches into his robe to grab a
gun. He crouches and fires at the screen, in time to the martial
rhythm. Smoke obliterates the face of Colin Powell.

Cut to Warren Christopher and President Clinton. Boom! Cut to a
close-up of Clinton, wearing his habitual self-satisfied smirk. The
gunman's shadow blocks out Clinton's face. Kerpow! Now, in a
parody of the American flag, a puzzle of horizontal stripes emerges
from each side of the screen, finally connecting to reveal two
fighters facing down Warren Christopher. Bang, bang! Whoosh - the
images disappear and the screen spins to reveal Osama bin Laden.

He knows his audience. His most impressionable recruits are of the
same age and sex as MTV's loyal following: alienated teenage
boys, full of the resentment, hyperactivity and maddening sense of
impotence that typify that age group - in any country. In the video,
the oppressor is not parental authority, but the West, which can be
blamed for everything.

This is a great propaganda film - the kind that you can't get out of
your head. Bin Laden's story of Muslim subjugation turning to
resistance is so effective that I barely need my transcripts. He uses
the most sophisticated western film-making techniques: it's as if
Guy Ritchie, Sylvester Stallone and Spielberg have banded
together to make jihad, the movie.

Despite all this flashiness, bin Laden seems hardly flamboyant as
an orator - certainly not modern. Yet his grasp of spin, of product-
packaging, is chilling. If you did not understand his hateful and ugly
words, you could easily believe he is simply a preacher. His body
language is gentle and controlled: only his right hand moves, and
then never farther than six inches from his body. Rarely does he
shake his fist, a gesture familiar in all propaganda. When he does, it
is with weary anger: his cause is so self-evident that he does not
need an indignant mime show.

But it is those eyes that grab you - otherworldly, luminous eyes that
remind me of Charles Manson's. They never meet the camera. It is
as if he doesn't see this world - only the spiritual dimension.

I had half-expected some of Hitler's propaganda tactics: highly
choreographed mass events, flanks of elite soldiers, booming
speeches. Bin Laden employs none of those. When he is on screen,
the camera stays on him, making the viewer imagine that he is
being addressed personally.

Initially, I wondered: where's the theatre in all this? But then I
started noticing the costumes. Welcome to the Osama bin Laden
fashion show. First, the holy teacher: robed in white, with covered
head, standing before a map of Arabia. Tucked in his belt is a
Yemenite dagger, just in case we forget that he's half Yemenite -
the same blood as the bombers of the USS Cole. In this outfit, he
takes credit for the Cole atrocity: "We incited, they responded."

In another scene, he switches to a hooded cape and stands
immobile in a vaulted niche, filmed from below, so that he looks like
a living statue of an ancient prophet. Then, we get a snatch of the
open-air rally, but there are children laughing, birds twittering and a
clear blue sky. Only Disney could be gentler.

But bin Laden is also a man of action. Or so we are meant to
believe, as we see him lounging in a military tent, wearing his natty
camouflage jacket and a Pashtun turban.

Later, as parallels are drawn between his Islamic war on the west
and the medieval Crusades, we see him as a romantic figure in the
desert, mounted on an Arabian pure-bred and swathed in white.

But, hey, let's not alienate the teenager with the short attention
span: bin Laden wisely crams his direct preaching into brief
segments, which he intercuts with scenes of the Taliban in training,
of Israelis attacking Palestinians, of the Cole in flames. Like any
broadcaster on the evening news, he does the voice-over as the
images flash past. He even uses CNN footage of foreign dignitaries,
and French television clips of the death of Mohammed al-Durra, the
Palestinian boy shot dead in his father's arms.

Here is the emotional and ideological centre of the film: the
justification for jihad. How else can Arab men end this slaughter of
innocents?

Bin Laden's film crew must have studied Schindler's List, because a
five-minute orgy of Israelis brutalising women and children is like a
replay of scenes from the liquidation of the Warsaw ghetto. In
Spielberg's film, the camera panned to the body of a little girl in red;
in this, the climax is the murder of Mohammed al-Durra. As in
Schindler's List, children and women sing slowly and movingly.

And this is the point at which I burst into tears. I hardly realise that I
have been visually and aurally manipulated until I study the clip in
detail. In slow motion, and in time to the music, Israeli soldiers beat
two women with sticks, until one falls to ground. The soldiers carry
off screaming men, as if they are so much rubbish. Then, they strike
a little boy with such force that he crumples to the ground. These
images, and similar ones, are repeated over and over, until the
violence seems unending.

But, hang on aren't these the same three incidents, shot from
different angles? Bin Laden has simply cut up full-length "news"
sequences and scattered them about, fooling me with the frenzied
graphics and sound effects.

Throughout, he is screaming tearfully over the music: "Your sister
goes to bed honourable and wakes up violated, raped by the Jews."
As we see images of beatings for the umpteenth time, all he can do
is wail - a curiously effective cry of impotence and grief.

Then comes Mohammed al-Durra. Cue: machine-gun fire. Diagonal
lines rend the screen to reveal a father's stricken face.
"Mohammed," intones a deep, robotic voice, as the image of
Mohammed al-Durra, mouth open in terror, flashes before us. Cut to
Israelis bombarding a building, on to which Osama has
superimposed the pitiful image of the boy huddling against his
father - an image flashed a dozen times during the two-minute
duration of this scene.

Pictures appear of Clinton, of the King of Jordan and of the Saudi
king presenting Clinton with a medal, only to be obliterated by that
of the Palestinian boy. Suddenly, Mohammed splits into four
smaller images, then nine, which cover the screen to imply that this
murder is universal. The images surge forward faster and faster
while a voice chants: "Mohammed, Mohammed," and bin Laden
raises his voice: "Do not count, Mohammed, on Arabs, for they are
no different than your assassins, the Jews."

Cut to the boy's lifeless body, held by his wounded father. The
camera goes wild, repeatedly zooming in and retreating, as the
father cries: "I have failed you, Mohammed; I have tried to protect
you in vain. Four shots hit my child, who fell dead." Every parent's
worst nightmare.

I wish I had never watched this film. I wish it weren't so good. I have
never before woken up terrified every hour of the night, or felt such
moral nausea. I feel invaded by a crazed man's violence and rage.

Fawaz Gerges, the scholar who has spent weeks translating the
film, tells me that he can no longer sleep.

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