-Caveat Lector-

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Date sent:              Wed, 23 Jan 2002 12:26:06 -0800
From:                   Russ Kick <[EMAIL PROTECTED]>
Subject:                Konformist: Tobacco Firm Seeks to Stop U.S. Anti-Smoking Ads
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Tuesday January 22 6:55 PM ET

Tobacco Firm Seeks to Stop U.S. Anti-Smoking Ads
By Will Dunham

WASHINGTON (Reuters) - Lorillard Tobacco Co. said on Tuesday it planned to
ask a judge to put a halt to a hard-hitting advertising campaign against
youth smoking, saying the ads wrongfully vilified cigarette makers.
The maker of the ``truth'' ad campaign, which was funded by a 1998
settlement between the tobacco industry and 48 states, called Lorillard's
move ``unwarranted and outrageous.''
Lorillard is creating ``a smoke screen to hide the company's real goal,
which is to crush the 'truth' campaign because it's working to stop kids
from smoking,'' said American Legacy Foundation President Dr. Cheryl Healton.
Greensboro, North Carolina-based Lorillard, a unit of Loews Corp., said it
has notified the foundation, as required by the tobacco settlement, that it
intends in 30 days to ask a state judge, in a location not yet announced,
to put an end to the campaign unless the foundation changes its tune.
The company said it notified the foundation of its intent last Friday.
The campaign, featuring print, radio, television and Internet
advertisements, has included television ads depicting body bags symbolizing
people who have died from smoking.
Part of the massive tobacco settlement with the states was devoted to
funding advertising campaigns intended to combat youth smoking.
Lorillard spokesman Steve Watson said the foundation is violating
provisions in the settlement forbidding advertising that personally attacks
any employees of a tobacco company or vilifies companies themselves.
``They have continuously shown a pattern of vilification, and most recently
have specifically attacked Lorillard with a radio ad which suggested that
we put dog urine in our cigarettes,'' Watson told Reuters.
``We do not put dog urine or have we ever put dog urine in our cigarettes.''
....

full article is at
<dailynews.yahoo.com/h/nm/20020122/ts/tobacco_lorillard_ads_dc_1.html>






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