-Caveat Lector-

http://www.orlandosentinel.com/news/opinion/columnists/orl-edpparker14041402apr14.column

Straightforward success
Published April 14, 2002

WASHINGTON -- It's a safe bet that Donald Rumsfeld never pictured himself a
rock star, a babe magnet or a celebrity of any stripe. Yet a witness to
Rumsfeld's reception by members of the most cynical audience conceivable --
the American Society of Newspaper Editors -- could infer little else.

The man has personal power, humor, intellect and a command of the English
language that must be envied -- and should be studied -- by others in the
White House. He got laughs and respectful questions, which he answered
seamlessly. At the end of the program, the applause far exceeded politeness,
and he was mobbed by admirers, mostly student-reporters who cover the annual
editors' meeting for an in-house newspaper.

The kids jockeyed for autographs and photos as though the U.S. secretary of
defense were Britney Spears, or whomever they admire these days. Toto,
something tells me we're not in Vietnam anymore. Turning to one of
Rumsfeld's handlers, I asked, "Is this usual? Does he always get mobbed like
this when he speaks?"

"He almost never speaks outside of the Pentagon," she said. "He's busy
running the war."

The war, of course, was the topic of discussion. More precisely, the
question was how the government informs the public through the press during
wartime. Marvin Kalb, executive director of the Washington office of the
Joan Shorenstein Center on the Press, Politics and Public Policy -- though
better known for his career with network news and on Meet the Press -- posed
the questions.

Americans familiar with Rumsfeld's regular press conferences, wherein he
explains to reporters the rules of war, already know him to be a straight
shooter.

Q: Secretary Rumsfeld, why are you using daisy cutters, our biggest, meanest
bombs, in Afghanistan?

A: Well, gosh, Joey, we're using daisy cutters because they're our biggest,
meanest bombs and we're trying to kill bad guys. Next?

In person, Rumsfeld is equally crisp. He is also beguiling, disarmingly
charming and difficult to dislike. Politicians should take notes. More
important to reporters and the public, Rumsfeld is impenetrable. He's not a
guy you'd want to invest in emotionally, but you'd figure yourself lucky to
find him in your foxhole.

That is, after all, where we are. In the foxhole, at war, dealing with bad
guys, and we're in unfamiliar territory. In recent years, our lives have
been circumscribed by banal emotionality: Who's sleeping in the Lincoln
Bedroom? Who's doing what to whom, with what did you say, and where? We've
witnessed more tears rolling down our former commander-in-chief's cheek than
one guesses Rumsfeld has shed in a lifetime.

His tough, no-nonsense and, frankly, manly demeanor have swept Americans off
their feet. ASNE editors could never admit so publicly -- they don't worship
at anyone's altar -- but they clearly like and respect this man. Grizzled
old editors rarely "standingly ovate," but their lengthy applause made clear
their approbation.

Given the reporter/editor's instinct to trust no one, Rumsfeld poses a
challenge. Why? Because he emotes trustworthiness.

Does Rumsfeld believe in disinformation? Yes, sometimes. "Eisenhower engaged
in a lot of disinformation, trying to keep the Germans confused to save
lives. . . . Was he justified? Absolutely."

Does Rumsfeld ever lie to the press? No. "I've never had any need to lie to
the press. . . . You lose so much more if people can't believe what you
say." When it comes to sensitive issues, "We don't lie; we just don't
discuss it."

It's easy to forget, sitting in an audience, watching two amiable men in
soft chairs chatting about the press, that what we're really talking about
is war and death and human suffering. It is also comforting to realize that
Rumsfeld never loses sight of that fact and will put the lives of his forces
ahead of his popularity ratings back home.

Maybe that explains why all those young people, college students who could
be called to fight someday, lined up for autographs. And why those old
editors, many of them parents, too, clapped so long.

Kathleen Parker can be reached at [EMAIL PROTECTED]

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