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DECLARATION & DISCLAIMER
==========
CTRL is a discussion & informational exchange list. Proselytizing propagandic
screeds are unwelcomed. Substance�not soap-boxing�please!  These are
sordid matters and 'conspiracy theory'�with its many half-truths, mis-
directions and outright frauds�is used politically by different groups with
major and minor effects spread throughout the spectrum of time and thought.
That being said, CTRLgives no endorsement to the validity of posts, and
always suggests to readers; be wary of what you read. CTRL gives no
credence to Holocaust denial and nazi's need not apply.

Let us please be civil and as always, Caveat Lector.
========================================================================
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THE WEEKLY SPIN, Wednesday, July 17, 2002
---------------------------------------------------------------------
sponsored by PR WATCH (www.prwatch.org)
---------------------------------------------------------------------
The Weekly Spin features selected news summaries with links to
further information about current public relations campaigns.
It is emailed free each Wednesday to subscribers.
Feel free to forward this message to others.

---------------------------------------------------------------------
THIS WEEK'S NEWS

1. PR Watch Takes on Big Brother, Inc.
2. Off the Books
3. Fraud, Inc.
4. The Watchdog Didn't Bark
5. PricewaterhouseCoopers Advises Uzbekistan
6. State vs. National Review
7. Don't Scrutinize the Pentagon
8. British American Tobacco Promotes Its "Corporate Social Responsibility"; Critic Say 
It's Just PR
9. APCO Helps WorldCom With "Transparency Initative"
10. PhRMA Supports Seniors Who Support PhRMA
11. Snake Oil Search Engines
12. TV Drug Pushers Include Media and Advertising Lobbyists
13. Bushology Interactive
14. 'Mad Deer Disease'  --  Is It In the Feed?
----------------------------------------------------------------------

1. PR WATCH TAKES ON BIG BROTHER, INC.
http://www.prwatch.org/prwissues/2002Q2/index.html
  The Second Quarter 2002 issue of PR Watch is now available online.
  This issue features a look at corporate spies that specializing in
  infiltrating citizen groups, along with other PR strategies for
  "managing activism." Stories include:
       * Big Brother Incorporated
       * Dumpster Diving to Trash Activists
       * Ecos Corp's 'Win-Win' Spin for Corporate Environmentalism
       * Managing Activism: Book Review
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026881838

2. OFF THE BOOKS
http://www.offthebooks.org/
  If you think corporations are doing a bad job of disclosing their
  internal finances, what kind of job do you think they're doing of
  reporting on their public health, social and environmental impacts?
  Attorney Sanford Lewis has been stalking the corporate social
  responsibility front for years, and now he's made a movie about it:
  a 30-minute documentary that "describes the potential and limits of
  an enforceable, disclosure-based strategy for corporate
  accountability." Lewis is also working with the Corporate Sunshine
  Working Group, an "alliance of investors, environmental
  organizations, unions, and public interest groups working to
  enforce and expand SEC corporate social and environmental
  disclosure requirements."
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026876440

3. FRAUD, INC.
http://money.cnn.com/news/specials/corruption/
  If you're having trouble keeping up with all the corporate
  scandals, CNN and Money Magazine have created a special web feature
  called "Fraud Inc." The White House has also launched a website
  meant to give the impression that the Bush Administration is taking
  a tough stance against corporate evildoers. The site highlights
  Bush's executive order last week that creates a Corporate Fraud
  Task Force in the Justice Department, but it does not mention the
  fact that the person designated to head the task force, Deputy
  Attorney General Larry D. Thompson, has an embarrassing link
  himself to corporate fraud.
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026875933

4. THE WATCHDOG DIDN'T BARK
http://www.salon.com/politics/feature/2002/07/16/bush_questions/index.html
  According to Harold Evans, the real mystery surrounding the
  president's shady stock dealings with Harken Energy is "why the
  watchdog media didn't bark during the 2000 presidential election,
  when new unflattering evidence emerged in the month before the
  vote. ... During the presidential election, a more thorough
  investigation was carried out by a group of journalists at a time
  when Bush was saying he would run the White House like a business
  corporation. The reporters' conclusion was that candidate Bush's
  own business model was uncomfortably close to today's increasingly
  scandalous business practices. The general public, however, was not
  enabled to weigh this conclusion before it went to vote for
  president, because the press, print and electronic, signally failed
  to publicize the facts. ... Why? Why was a press that for years
  flogged the dead horse of Whitewater so indifferent to a much
  bigger, fresher story?"
SOURCE: Salon.com, July 16, 2002
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026792001

5. PRICEWATERHOUSECOOPERS ADVISES UZBEKISTAN
http://www.odwyerpr.com/0716pwc_uzbekistan.htm
  "PricewaterhouseCoopers is providing government relations services
  to Uzbekistan, the Central Asian country that is a prime ally in
  President Bush's 'War on Terror,'" O'Dwyer's PR Daily reports. "It
  is giving 'strategic advice and assistance' to Uzbekistan about
  dealing with the U.S. Congress, and Executive Branch on economic
  and trade relations, according to PWC's 'engagement letter.' The
  firm is receiving $300,000 a-year for its counsel." According to
  O'Dwyer's, former Republican Congressman and chair of the House
  Ways and Means committee Bill Archer will be "heading the work."
SOURCE: O'Dwyer's PR Daily, July 16, 2002

6. STATE VS. NATIONAL REVIEW
http://www.nationalreview.com/document/document071502.asp
  Richard Lowry, editor of the conservative National Review, has
  written a letter protesting the U.S. State Department's "slipshod,
  deceptive, and, now, even thuggish" treatment of one of its
  reporters. Richard Mowbray was detained by State Department
  personnel in an apparent attempt to intimidate him into giving up
  the identity of a whistleblower who has provided Mowbray with
  confidential documents about "Visa Express," the controversial
  policy through which citizens of Saudi Arabia (including three of
  the 9/11 hijackers) have been able to obtain expedited U.S. visas.
  According to the Wall Street Journal, Mowbray's harassment "is of a
  piece with State's refusal to press Saudi Arabia on the plight of
  American women held in that country against their will. State's
  instinct is always to attack Americans who raise questions, instead
  of pressuring the Saudis on behalf of U.S. interests."
SOURCE: National Review, July 15, 2002
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026705604

7. DON'T SCRUTINIZE THE PENTAGON
http://www.latimes.com/templates/misc/printstory.jsp?slug=la%2Dna%2Ddefense15jul15
  Defense Secretary Donald H. Rumsfeld is pushing a series of
  sweeping proposals that would weaken congressional oversight of the
  Pentagon. According to the Los Angeles Times, "Pentagon officials
  also are drafting proposals to ban strikes by contract workers,
  eliminate federal personnel rules protecting civilian workers at
  the Pentagon and bypass environmentalists in Congress. Some
  proposals are more provocative. They include allowing the Pentagon
  to send its initiatives directly to Capitol Hill before other
  agencies could review them. Once there, the legislation would
  require Congress to vote quickly, with only limited debate." Cindy
  Williams, a former director of national security studies for the
  Congressional Budget Office, notes that these proposals are coming
  from "an administration that for a year and a half has been
  consistently secretive about everything, and has a record of trying
  to preserve their secrets even from people within the government
  who should know them, so this has to be seen within that context."
SOURCE: Los Angeles Times, July 15, 2002

8. BRITISH AMERICAN TOBACCO PROMOTES ITS "CORPORATE SOCIAL RESPONSIBILITY"; CRITIC SAY 
IT'S JUST PR
  "British American Tobacco (BAT) has vowed to plow on with its
  corporate social responsibility program (CSR) -- despite criticism
  that its first-ever CSR report is simply a PR exercise," PR Week
  writes. BAT's released its CSR report last week "after a series of
  face-to-face forums designed to establish dialogue with its
  critics." But according to PR Week, more than 130 organizations
  targeted by BAT refused to participate in the dialogue. The UK
  anti-smoking group Action on Smoking called BAT's initiative
  "worthless" and "a PR exercise." PR Week reports no other tobacco
  company has published a CSR report.
SOURCE: PR Week, July 15, 2002

9. APCO HELPS WORLDCOM WITH "TRANSPARENCY INITATIVE"
  WorldCom has hired APCO Worldwide to do damage control concerning
  the company's $3.8 billion accounting fraud reports PR Week. "The
  commitment initially was to being forthright, open and honest,"
  APCO CEO Margery Kraus said referring to talks between WorldCom and
  APCO about a PR strategy before the crisis. "That commitment has
  certainly increased because that is an important way for the
  company to operate," Kraus said. According to PR Week, part of
  APCO's WorldCom strategy is "emphasizing that its current woes were
  the responsibility of the prior management team."
SOURCE: PR Week, July 15, 2002

10. PHRMA SUPPORTS SENIORS WHO SUPPORT PHRMA
http://www.odwyerpr.com/0715linkletter.htm
  PR giant Weber Shandwick (WS) is helping the United Senior
  Association (USA), a 1.5 million member organization, with its PR
  needs. USA is backing the prescription drug bill that was passed by
  the House on June 28. O'Dwyer's PR Daily reports, "That bill is
  backed by the Pharmaceutical Research and Manufacturers of America
  (PhRMA), which has made 'educational grants' to USA. PhRMA supports
  the House measure because it bans the government from setting
  prices for prescription drugs. It is against a more expansive drug
  plan that is being introduced in the Democrat-controlled Senate.
  Tim Ryan, a former PhRMA staffer, is the WS executive in charge of
  the USA account. He said WS created ads in support of the House
  measure, but would not go into detail about overall strategy."
  O'Dwyer's also reports that the AARP, a 35 million member group, is
  critical of the House bill, saying it has a serious "coverage gap."
SOURCE: O'Dwyer's PR Daily, July 15, 2002

11. SNAKE OIL SEARCH ENGINES
http://www.usatoday.com/life/cyber/tech/2002/07/12/online-search-engines.htm
  Despite a complaint by Commercial Alert and threats of legal action
  from the Federal Trade Commission, most of the Web's largest search
  engines have not yet complied with federal requirements that they
  inform users about deceptive "pay for placement" deals that smuggle
  commercial placements into search results. (One bright exception,
  according to USA Today, is Google.com, whose founders have
  "fiercely protected Google's editorial integrity.")
SOURCE: USA Today, July 12, 2002
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026446401

12. TV DRUG PUSHERS INCLUDE MEDIA AND ADVERTISING LOBBYISTS
http://www.nytimes.com/2002/07/12/business/media/12ADCO.html?ex=1027478503&ei=1&en=831c7c8fa510838d
  "Madison Avenue, facing growing legislative threats to one of the
  advertising industry's most lucrative categories, is stepping up
  the fight to protect its freedom to pitch prescription drugs
  directly to consumers. Drug companies, agencies and their media
  allies who have benefited handsomely from the flood of ads beat
  back one recent measure in the House of Representatives. ... The
  category of direct-to-consumer ads did not even exist until five
  years ago. Before 1997, broad curbs prevented pharmaceutical makers
  from mounting any significant efforts, and they aimed most of their
  spending directly at health care professionals. But since the Food
  and Drug Administration loosened its strictures against those ads,
  primarily by making it much easier to promote drugs with
  commercials, the category has boomed. ... Indeed, in a survey last
  month...25 percent of respondents said they had been prompted by
  direct-to-consumer ads to call or visit a doctor to discuss the
  product being advertised. ... The agencies are being joined by
  lobbyists for media that would lose ad revenue if Congress
  tightened rules for direct-to-consumer ads." A critical look at
  such ads is found at the Boston Women's Health Book Collective
  website.
SOURCE: New York Times, July 12, 2002
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026446400

13. BUSHOLOGY INTERACTIVE
http://www.moldea.com/bushology.html
  Investigative journalist Dan Moldea has created a web service
  providing links to public-information sources for investigating
  members of the Bush family and their political and financial
  interests, including lots of information that has been
  under-reported in the mass media.
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026444290

14. 'MAD DEER DISEASE'  --  IS IT IN THE FEED?
http://www.rockymountainnews.com/drmn/state/article/0,1299,DRMN_21_1258908,00.html
  An Associated Press story speculates today that Wisconsin hunters,
  having killed deer in the area of the state known to be infected
  with mad cow-like Chronic Wasting Disease (CWD), might have spread
  the disease around the state by taking carcasses back to their
  homes and dumping them in the environment. Yes, that is a
  possibility, but not the most obvious possibility. Feeding rendered
  byproducts is a much more obvious threat to spread CWD around the
  state, the nation and to other livestock. Extensive supplement
  feeding of wild deer to grow big antlers has gone on in Wisconsin's
  CWD eradication zone, and in fact all over much of the US. The
  supplements contain protein, minerals, and binders (fat), much of
  it from rendered slaughterhouse waste, the same stuff that
  amplified and spread mad cow disease in England. In Wisconsin in
  1995 alone over 26,000 road-killed deer were rendered into meat and
  bone meal used in animal feed. Unlike Britain and Europe, the US
  still feeds billions of pounds of mammalian rendered byproduct back
  to livestock. As we document in our book Mad Cow USA, US feed
  regulations are so weak that cattle blood is used in calf feed.
  Such policies are inviting a disaster that could dwarf Britain's
  mad cow crisis since the US is the biggest meat producing country
  in the world.
SOURCE: Associated Press, July 11, 2002
More web links related to this story are available at:
http://www.prwatch.org/spin/July_2002.html#1026360000


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DECLARATION & DISCLAIMER
==========
CTRL is a discussion & informational exchange list. Proselytizing propagandic
screeds are unwelcomed. Substance�not soap-boxing�please!  These are
sordid matters and 'conspiracy theory'�with its many half-truths, mis-
directions and outright frauds�is used politically by different groups with
major and minor effects spread throughout the spectrum of time and thought.
That being said, CTRLgives no endorsement to the validity of posts, and
always suggests to readers; be wary of what you read. CTRL gives no
credence to Holocaust denial and nazi's need not apply.

Let us please be civil and as always, Caveat Lector.
========================================================================
Archives Available at:
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