-Caveat Lector-

>From http://www.guardian.co.uk/enron/story/0,11337,825401,00.html

Bad company

Its testosterone-fuelled traders were fixtures in Houston's strip clubs. One division 
of the
company spent $2m a year on flowers alone. And its executives used the firm's corporate
jets as taxis. In the first extract from his remarkable new book on the rise and fall 
of Enron,
Robert Bryce describes the heady mix of greed, sex and arrogance that produced 
America's
most spectacular financial scandal

Robert Bryce
Monday November 4, 2002
The Guardian

J R Ewing never talked about pipelines. Jett Rink was interested in drilling for oil, 
not
shipping it through a maze of unseen steel tubes. Real men - particularly fictional 
ones like
Ewing and Rink - find oil and gas. Lesser mortals navigate the maze of engineering,
metallurgical and legal wrangles that are needed to get those hydrocarbons delivered 
to the
nearest refinery or storage terminal. Face it, there's no sex in laying pipe.

Yet pipelines are the conduit for the American Dream. Every year, pipelines carry some 
550
billion gallons of crude and petroleum products to refineries, airports, rail yards 
and other
locations. Trillions of cubic feet of natural gas are moved through some 2 million 
miles of
interstate, intrastate and local pipelines. Pipelines are the largely invisible, 
sometimes
dangerous, infrastructure that allows America to consume more energy than any country 
on
earth. By the early 1990s, when Jeff Skilling, a former McKinsey consultant, began his 
rise
to power within Enron, the company and its leaders were, says one veteran gas man, "the
kings of the American pipeline business". Enron owned the greatest collection of 
tubular
steel infrastructure ever assembled in one company. It was transporting or selling 
17.5% of
all the gas consumed in the United States.

Those pipelines were profitable but they were, and still are, heavily regulated by 
federal
authorities. With all of the federal regulations on pricing, the pipeline business is 
more akin
to the utility business than the energy business. Pipelines carry a product from one 
spot to
another, and the owner of the pipe gets paid a fee for the service. It's a 
straightforward,
profitable business. As one former Houston Natural Gas executive said of pipelines: 
"All they
do is make money. It's boring, but it's dependable."

Perhaps that's why Skilling hated them so much. Skilling's brain was too big for 
pipelines.
He was always thinking big thoughts. And big thoughts have no place in the pipeline
business. Pipeline companies demand solid managerial skills from people who show up
every day and stick to their business. Skilling was not a manager, he was a deal-maker.
Exotic financing schemes and the deals that came with them excited Skilling. Collecting
nickels, dimes and quarters from what was essentially a new-fangled toll road that no 
one
could even see, did not. The only thing that mattered to Skilling about Enron's 
pipelines was
that they kept providing him with cash that he could use elsewhere.

For Skilling, elsewhere meant only one place: the trading business. Skilling may have
disliked pipelines, but he was an absolute genius at figuring out how to trade the 
precious
commodity that moved inside them.

As soon as Skilling moved on to the 50th floor, he began a hiring binge that didn't 
stop until
the company went bankrupt. But give him credit: he attracted the best and the 
brightest.
Harvard, West Point, Rice, University of Chicago - every prestigious school in the 
country
began feeding their best MBAs, engineers and maths wonks to Enron. At the same time,
Skilling began raiding Wall Street, stealing traders, investment bankers, information
technology whizz kids, programmers and every other skill-set that Enron needed.

The fleet of newly hired hotshots were never short of confidence or the belief that 
they
were working at the best, smartest, fastest-moving company in the world. One longtime
Enron employee (who held a PhD from the University of Maryland) said: "There's no
question that Enron people arrogantly thought they were smarter than everybody else.
There's no excuse for that. But they were smarter than everybody else."

By mid-2000, Skilling had achieved his goal: almost all vestiges of the old Enron, the 
stodgy,
slow-growing pipeline-based entity that transported gas and generated a bit of 
electricity,
were gone. In its place, Enron had become a trading company. And with that change came
a rock-'em, sock-'em, fast-paced trading culture in which deals and "deal flow" became 
the
driving forces behind everything Enron did.

Traders ran the place. All of the company's top executives - particularly those close 
to
Skilling - were either traders or had helped run trading operations. And all of them 
believed
in Skilling's vision of Enron as a trading company. Chief financial officer Andy 
Fastow (who
was last week charged with 78 counts of fraud and money-laundering) had learned the
trading business while in Skilling's group in the early 90s. Greg Whalley, the 
president of
Enron Wholesale Services, the entity that ran the company's trading operations, had
worked in Europe as one of Enron's chief power marketers. Mark Frevert, the chairman 
and
CEO of Enron Europe, had overseen the company's European trading operations. Other top
execs, such as Lou Pai, had been involved in trading for years.

Pai, who owned a 14,000ft mountain in Colorado, had two passions in life: money and
watching young women take their clothes off - but not necessarily in that order. At 
Enron,
he was able to gorge on both. Stories of Pai's fascination with strippers were legion. 
One
executive recalled getting an expense report from Pai in 1990, shortly after Pai began
working for him. "It was $757 [�484] for one lunch. He and two or three co-workers had
gone to Rick's [a Houston strip club]. I said, 'I'm not approving this. You are going 
to have
to take care of this yourself.' You just don't do that in business."

But Pai's attitude to women and sex was far from exceptional at Enron. Several women
who worked at Enron said that Skilling and the young traders who dominated the company
viewed women as a commodity that could be bought and sold just like gas, electricity, 
or
any of the other products Enron was trading. And since Houston's strip clubs are among 
the
best in the country, it was only natural that Enron's boy geniuses visited them 
regularly.

Sex and extramarital affairs are not, by themselves, a problem for companies. But at 
Enron,
the sexual misconduct happened at such high levels that it became a part of the 
company's
culture. The sex, said one executive, "set the tone for the rest of the company. And 
you
couldn't get away from it. It was like a humidifier. It was in the air."

Enron's massive new edifice to itself, a 40-storey, 1.2 million sq ft building was 
going to be
a monument to trading. The building, designed by acclaimed architect Cesar Pelli, would
have four trading floors - each big enough for 500 "transaction desks" - with 
state-of-the-
art communications systems. Chairman Ken Lay and Skilling would move their offices from
the 50th floor of the old building down to the seventh floor of the new one. Instead of
overlooking all of Houston, their new offices would be on a balcony overlooking the new
trading floors. And they wouldn't have to take elevators to get to the traders: two 
snazzy,
curved stairways were going to connect their floor with the trading area.

The new tower had been under construction for nearly a year and was costing Enron a
fortune. Pelli's design, which would mimic the glass-sheathed oval tower Enron already
occupied, was going to give Enron the most expensive building in downtown Houston. The
final bill would be about $300m.

Enron was wasting even more money in Europe. The company's European trading
operations were located in an impressive new building named Enron House, located at 40
Grosvenor Place, in the heart of London, on land owned by the Duke of Westminster.
Although the building cost $74m to construct, Enron spent another $30m in bringing it 
up to
the company's lofty standards. When it moved into Enron House in November 1999, the top
executives, including Frevert, could sit in their top-floor offices and look down on 
rear
gardens of Buckingham Palace. The rent for the new digs? A bargain at a mere �8m a 
year.

And if the Pelli-designed building was going to make a statement, it had to be 
decorated. It
needed art. Expensive, trendy art. And Andy Fastow and his wife Lea - modern-day de
Medicis - were just the ones to make sure Enron made the right decisions. Beginning in 
the
summer of 2000 and continuing right through until the autumn of 2001, as Enron began to
spiral downward, the Fastows were the driving force behind an amazing art-buying binge.
They spent $575,000 on a soft sculpture by Claes Oldenburg. They paid $690,000 for a
wooden sculpture by Martin Puryear, a record amount for his work sold at auction. The
committee also bought works by the sculptor Donald Judd, the painter-printmaker Vic
Muniz, the video artist Nam June Paik, the photographer Julie Moos and the painter 
Bridget
Riley. By August and September 2001, the company had spent about $4m on 20 different
pieces.

Extravagantly appointed offices were far from the company's only indulgence. In 1997,
Skilling's gas and power trading group, Enron Capital and Trade, spent about $2m on
flowers, according to an auditor who worked for the division. "Oh yeah, we had 
secretaries
sending their bosses flowers, bosses sending their secretaries flowers. For a while, we
were the biggest customer for about five florists all over Houston," said the auditor. 
"We
found out some secretaries were sending flowers to their friends so that the 
secretaries
could get the pretty vases the flowers came in."

Flowers, first-class airfares, first-class hotels, limousines, new computers, new Palm 
Pilots,
new desks - Enron employees began to expect the best of everything, all the time.

But cost-control was never a consideration for Skilling and Lay. After all, 
EnronOnline, the
company's new website, was the toast of cyberspace. In the few months since it had been
launched in November 1999, it had quickly become the biggest e-commerce site the
internet had ever seen. The trading site had been the brainchild of a trader, of 
course,
named Louise Kitchen, a brash young Brit who had been Enron's head natural gas trader 
in
Europe. Cocky and impatient, Kitchen was emblematic of Skilling's new version of 
Enron. At
just 31 years old, she was young, rich (in 2001, her total pay from Enron was $3.47m), 
and
she believed that there was no end to what she - and Enron - might do.

While she and her team were developing the site, Kitchen said: "I didn't need a pat on 
the
back from Ken Lay or Jeff Skilling. It was obvious that we should have been doing this 
ages
ago."

Kitchen's attitude was typical among the traders. They were the �ber-Enroners, the
ultimate masters of the universe. Kitchen, along with another thirtysomething trader, a
Canadian named John Lavorato, was rapidly consolidating her power within Enron. And
within a few months of EnronOnline's debut, the pair were heading all of Enron's North
American trading operations. There were hundreds of traders, lined up with banks of
computer screens, keyboards, telephones - and adrenaline. In the first five months of 
2000
alone, the website did 110,000 transactions with a total value exceeding $45bn. Deals 
could
be done in seconds, rather than minutes or hours.

Electricity, natural gas, coal, oil, refined products, bandwidth, paper, plastics,
petrochemicals, and even clean-air credits were for sale on Enron's website. Within a 
few
weeks of its launch in November 1999, EnronOnline was the biggest e-commerce entity in
the world. In all, the company was selling over 800 different products.

EnronOnline was the logical outgrowth of Enron's gas trading business. What had been
done by phone and fax was now being done on the web. The company's trading business
surged, in large part, because of tremendous increases in gas consumption in the United
States. Between 1983 and 2000, demand for natural gas in America rose by nearly 30%, to
22.5 trillion cubic ft per year.

Enron transferred what it learned in gas to the electricity business. Once confined to 
trading
among utilities, Enron elbowed its way into electricity trading in the mid-1990s. It 
was
selling gas and power, but all the while it was collecting still more information that 
provided
a constant feedback loop. Enron owned pipelines and power plants, and with EnronOnline,
it could instantly tell in which direction the market was going. It could also tell 
who was
buying, who was selling, and where it should be placing its own bets in the 
marketplace.

In a very short time, Enron had remade itself from pipeline company to the largest 
energy
marketer in the country. But Skilling wasn't satisfied. He wanted more. So in May 2000,
Enron announced that it would buy the London-based MG plc, one of the biggest metals
traders in the world, for $446m. Lay said that the deal would allow Enron to claim a 
major
role in the $120bn-per-year metals market. "Our business model, which we have proven in
the natural gas and electricity markets, will give us a tremendous advantage in an 
industry
that is undergoing fundamental change."

There it was again: Enron knew how to trade gas; it knew how to trade electricity; now 
it
would apply those lessons to the metals business.

Surely, Enron would succeed. The company owned pipelines and power plants, valuable
assets that gave it visibility in the gas and electricity markets in North America, 
South
America, Europe and Asia. It had a big trading operation in Europe. EnronOnline was
becoming the de facto standard for traders all over the world. Commodity traders on 
Wall
Street relied on EnronOnline for pricing on dozens of different products and 
invariably had
one of their computer screens tuned to the website. And Enron had one of the most
sophisticated trading platforms ever developed. The company's traders could assess the
risk on any deal almost instantaneously. Any deal they made was instantly processed and
accounted for in the company's massive data centre. Almost any position Enron took in 
the
commodities market was quickly hedged with a countervailing position. Furthermore, it 
had
a battalion of traders who were among the sharpest in the business. They made more
money, had bigger egos, and drove faster cars than just about anybody.

Skilling became convinced that Enron simply couldn't lose. In the lingo of his 
predecessor,
Rich Kinder, Skilling began "smoking his own dope". Skilling had made Enron into the
trading company that everyone was talking about. Enron had become the 900lb gorilla in
the marketplace. It didn't just own the casino. On any given deal, Enron could be the 
house,
the dealer, the oddsmaker and the guy across the table you're trying to beat in 
diesel-fuel
futures, gas futures, or the California electricity market. With all of those 
advantages,
Enron's trading business must have been a cash machine. Right?

Wrong.

Like every business Skilling created while he was piloting Enron, the trading business 
was a
loser. Sure, trading was glamorous and sexy, but it generated virtually no cash for 
Enron.
And that was a problem. Instead, Enron's trading operation had an insatiable appetite 
for
cash. Unlike other online energy marketplaces such as Altra or the consumer-goods 
auction
site, eBay - which matches buyers and sellers for a fee - EnronOnline was the 
principal in
every transaction. That's a very expensive place to be.

If a seller agreed on Enron's posted price for, say, natural gas to be delivered on a 
certain
date, that seller could sell it immediately to Enron. The company would then take 
title to the
gas and try to sell it to another party. That may not sound like a big deal, but by 
mid-2000,
Enron was doing several billion dollars' worth of trades every day. And because it was 
in
the middle of every transaction, Enron would have to hold some of those commodities for
days or even weeks before it could get the price that it wanted on its trades. That 
meant
Enron had to have billions of dollars in cash at the ready. The sort of ready cash 
needed to
clear and fund each sale and purchase - often called a company's "float" - can be
enormously expensive. And the bigger the float, the bigger the expense.

Every day that Enron held on to a big position in a commodity, it had to pay interest 
on the
money it borrowed to take that position. For instance, one of Enron's gas traders 
might be
betting that gas prices would rise and therefore go "long" on gas contracts in the 
amount of
500 million cubic feet of gas. At $3 per 1,000 cubic feet, the gas could be worth 
$1.5m.
That might not sound like much. But Enron had hundreds of traders, some going long,
others going short in gas and dozens of other commodities. Supporting all of those
positions required huge amounts of capital. And as the number of transactions handled 
by
Enron-Online grew, so did its appetite for capital. The new operation had to have 
enough
cash to keep a liquid market in 800 different products, each of which was seeing a big
surge in volume.

In the first six months of 2000, Enron borrowed more than $3.4bn to finance its 
operations.
The company's cash flow from operations was a negative $547m. Enron was losing money
- real money, cash money - hand over fist by just being in business. Interest expenses 
were
surging.

By the end of June 2000, Enron was paying about $2m per day in interest to banks and
other lenders. The $376m in interest charges for the first half of 2000 was more than 
it
paid in all of 1996. Despite EnronOnline's voracious appetite for capital, Skilling 
was able to
convince a nearly constant parade of reporters that Enron's trading business was the
golden goose. Other companies were going to explode as Enron figured out how to buy and
sell every part of an individual company's traditional business. Enron was going to
intermediate everything, commoditise everything. Just as the Ford Motor Company didn't
have to own the steel mill to build cars, Enron was going to speed the breakup of every
business in the world into its individual parts.

"We believe that markets are the best way to order or organise an industrial 
enterprise,"
Skilling told the Financial Times in June 2000. "You are going to see the 
deintegration of the
business systems we have all grown up with."

If Enron was going to help that "deintegration", its trading business was going to keep
growing. And that meant Enron would need more capital, lots more capital. But there 
was a
problem: Enron could not raise capital by adding more debt. More debt on its balance 
sheet
might lower the company's credit rating, which would further increase the company's
already high interest costs. Skilling needed more cash but no more debt. Some smart
"financial engineering" was required.

� To order a copy of Pipe Dreams by Robert Bryce, for �8.99 with free UK p&p, call the
Guardian book service on 0870 066 7979.

Guardian Unlimited � Guardian Newspapers Limited 2002
~~~~~~~~~~~~~~~
A<>E<>R
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Forwarded as information only; I don't believe everything I read or send
(but that doesn't stop me from considering it; obviously SOMEBODY thinks it's 
important)
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In accordance with Title 17 U.S.C. section 107, this material is distributed without 
charge or
profit to those who have expressed a prior interest in receiving this type of 
information for
non-profit research and educational purposes only.
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"Always do sober what you said you'd do drunk. That will teach you to keep your mouth
shut."
--- Ernest Hemingway

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