-Caveat Lector-

November 17, 2002

Let's hear it for prejudiced television news

As debate rages about the need for balance in British
broadcasting, Andrew Sullivan calls for an injection of honest bias,
US-style.

Before you continue reading, I have a confession. I am
biased. I have opinions - quite strong ones at times - on events. On
many
issues I have conservative views. On some I have somewhat liberal
ones.
The only thing that connects them is my general point of view which is
the product of my idiosyncratic thinking, reading and arguing.

To put it another way: I have no intention of trying to
persuade you of something in which I don't believe. And a large part
of
my motive in writing at all is to promote my own view of the world,
however implausible to some, at the expense of others.

Got that? I have a feeling you do. This is a newspaper,
after all. And columns in a newspaper invariably have a point of view.
And in each newspaper you won't necessarily get a full range of all
the
possible ideas and arguments out there. Nobody thinks this paper is
interchangeable with The Observer, for example. And nobody thinks
that's
particularly outrageous.

So why, one wonders, do we think so differently about
television? Two weeks ago the Independent Television Commission
reprimanded the US-based cable channel CNBC for an opinion and news
programme that featured only the editorial board of The Wall Street
Journal. The programme was deemed too biased and was barred from being
broadcast in Britain. It seems that while British readers are
considered
mature enough to distinguish between news and comment, British viewers
are not.

Simple questions: aren't they often the same people? And
what is so unique about television that it requires some elusive
quality
called "objectivity"? I can see the argument, perhaps, in the 1940s
when
there was only the BBC and its power was so great and its reach so
comprehensive that some rigid internal balance was deemed important.
(Even in the 1940s, of course, the BBC was anything but unbiased,
representing establishment Britain in largely conservative form.) But
today? With dozens of television options to choose from, why on earth
is
"objectivity" deemed to be important to each? Why are viewers not
allowed
to pick and choose between differing viewpoints? Why are producers,
editors and writers required to be "balanced" in their output? Perhaps
a
look at the United States confirms for some what a hellish place the
world would be with the freedom to produce the media that producers
enjoy
and viewers want.

In America, dozens of channels compete with each other and
with subsidised public television and radio. Some stations - are you
sitting down? - actually promote a liberal or a conservative view of
the
world. One of the newest and most successful cable channels, Fox News
(owned by The News Corporation, parent company of The Sunday Times),
touts itself as an antidote to the liberalism endemic to much of the
rest
of television. Others, such as National Public Radio, are proud of
their
liberal tradition and make only superficial attempts to disguise it.

Dan Rather, the long-standing anchor for CBS News, has
hosted fundraisers for the Democrats and makes no bones about his
liberal
opinions. Peter Jennings, the ABC News anchor, is an avowed critic of
Israel's policies in the West Bank. And the moderator for This Week,
the
ABC News Sunday morning talk show, is George Stephanopoulos, one of
Bill
Clinton's chief and early enablers.

Does this debase the American body politic? I don't think
so. Bias is inevitable in any grown-up journalist's work. You can try
to
be balanced (and you're a better journalist for it) but in your choice
of
topics, selection of guests, presentation of facts, you inevitably
show
your hand.

This isn't to say that journalism should degenerate into
simple propaganda or outright advocacy, at least not in the
presentation
of news rather than opinion. Trying to present many sides of an issue
is
the mark of an honest journalist; maintaining a distinction between
news
and opinion is the mark of an honest editor. But such honesty also
requires that we don't pompously claim an absence of any bias or claim
the mantle of complete impartiality when such pristine neutrality is
simply impossible.



And that's the problem with the BBC and the regulation of
television in Britain. In fact, the only time when things can go truly
awry is when biased journalists pretend they're completely objective.
When viewers actually imbibe the biased news as if it were neutral,
the
danger begins. The viewer's guard is down; the programme presents
itself
as authoritative and propaganda can get passed off as journalism. The
threat is not bias but the notion that bias can be abolished.

That's when deception - a more alarming issue - begins.

The classic American examples are National Public Radio and
The New York Times. Virtually no Republicans work in either. The news
stories reflect, in the case of NPR, a benevolent, well meaning but
thoroughly liberal view of the world. In the case of The New York
Times,
the news stories do exactly what they do in The Guardian: they are
designed, edited and written to promote a political agenda. That's not
to
say they aren't often informative or interesting or excellent. But for
the most part the bias is so obvious that it scarcely needs pointing
out.

The classic British example, in contrast, is the BBC. I grew
up on Radio 4 and took it as gospel. Only later in life when you see
who
actually went into the BBC as a career do you realise how skewed it
is.
Nobody I knew in my generation who had anything good to say about
Margaret Thatcher went into the BBC. Why would we be shocked to find
that, two decades later, news coverage reflects this view of the
world?
Take the recent BBC mini-series on new Labour, The Project. Tory
newspapers pounced on it as proof of new Labour iniquity when in fact
its
entire plot is straight from the left's playbook. The equation of
political realism with corruption, the assumption that pouring more
money
into unreformed public services is obviously a good thing, the
critical
importance of the Freedom of Information Act - whatever else these
are,
they certainly aren't part of Middle England's view of the world.

Yet these assertions are presented as drama - as subtle a
form of propaganda as you can find. And there's a long tradition of
this
- from Granada television in the 1960s and 1970s to the contemporary
products of left-wing extremists such as John Pilger.

Watching the BBC when I visit Britain is an eye-opener. The
soft anti-Americanism, the unreflective Third-Worldism, the facile
assumption that old-style statist policies on the environment are
correct, the instinctual loathing of Israel, the benevolent
multiculturalism, the equation of the European Union with the future
all
reflect an effortless left-liberal viewpoint.

The BBC World News channel in America reflects the same
bias. Last week, for example, I watched a BBC broadcast that depicted
the
Iraqi parliament as if it were an actual parliament, with elected
officials and some role independent of the dictatorship it serves. No
context was provided and the sole commentator was James Zogby, head of
the Arab American Institute.

>From what I have seen in Britain, this is par for the
course. And I see nothing wrong with this as such. There's a place for
a
left- leaning network for Britain. What's wrong is the pretence that
the
BBC is somehow neutral, objective or balanced. And what makes this
doubly
wrong is that it is paid for by the licence fee.

I can see why people in a free society should tolerate a
television channel that promotes a viewpoint with which they disagree.
I
don't see why they should also be forced to pay for it and then be
denied
the opportunity to have an alternative by specious regulations over
something ludicrously called "balance".

When experts ask why audiences for television news have
declined, they might think about that point. For years American
television executives also asked themselves why their ratings were in
decline. Of course, as liberals they couldn't actually see their own
bias
and so looked elsewhere for reasons. When Fox News came along and won
massive ratings almost from its debut, they still refused to recognise
what had gone wrong.

So the idea that some television channels should actually
have a viewpoint, recommended recently by Ian Hargreaves and James
Thomas
of Cardiff University, is not so absurd. This is especially true when
it
comes to political coverage where opinions are always going to be
divided.

One of the glories of British culture is its scrappy and
competitive press, which gives a variety of viewpoints in ways that
America's monopolistic and pious newspapers don't. Why not convey some
of
this talent into television and radio? Such competition doesn't mean a
lowering of standards but clearer and fairer criteria with which to
judge
media products. Excessively slanted shows will lose viewers.
Opinionated
programmes that also try to address opposing viewpoints will do well.

If the BBC is to remain in its current form, maybe it can
loosen up and let some conservatives produce a few talk shows or
interview programmes. Let the bias be upfront and enjoyable. Give
different viewpoints a chance. Let the real old Labour lefties rip as
well, without passing themselves off as purveyors of neutral drama or
documentary.

One of the oddities of, say, Fox News in America is that its
viewers are by no means all conservatives. Liberals tune in as well to
see and hear viewpoints that are obscured by the suffocating
liberalism
of the pseudo-objective networks. Nobody loses. And politics -
especially
knowledge and awareness of politics - can only gain. Why not in
Britain
and why not soon?

http://www.timesonline.co.uk/article/0,,2092-482392,00.html

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