-Caveat Lector-

http://www.oxxfordclothes.com/suntimes.asp

Stitch in time produces new classic

Chicago Sun Times May 6, 2001 by Lisa Lenoir



President George W. Bush steps into the spotlight looking like a man fresh off

the pages of GQ magazine. His black cashmere overcoat delicately drapes his shoulders,
the blue stripe tie radiates against his white shirt and the suit perfectly fits his 
fit form.
What a contrast after seeing Bush's hokey business and Western attire on the campaign
trail. The 10-gallon hats and cowboy boots caused many fashion watchers to shake in 
their
boots. But Bush's past style lapses are forgivable because, since his inauguration 
he's been
wearing some of the best tailored garments --Oxxford suits.

The Chicago-based Oxxford Clothes is the gentlemen's club for the well- dressed. In the
summer issue of Forbes' FYI magazine, Oxxford was appointed the best suit to own in the
list of "50 of America's Best." The article touted the fact that the suits are still 
made by
hand entirely in Chicago and that pattern pieces are individually cut from one piece of
fabric.

The 85-year-old company with 350 employees has had its workrooms in the same location,
near the University of Illinois at Chicago, since the late 1930s. It advertises in 
Town and
Country magazine, the Robb Report and other exclusive publications.

The suits are sold in such stores as Bameys New York, Saks Fifth A venue, Louis of 
Boston
and Neiman Marcus. Oxxford does not distribute outside the United States, but is 
working to
establish distribution in Canada and the United Kingdom by 2002.

Oxxford has dressed some of the most powerful and famous men in the world, in addition
to the current president, his father and former Presidents Gerald R. Ford and Lyndon B.
Johnson, mob boss Al Capone, Cary Grant and Edward, the Duke of Windsor. Hollywood
stars Nicolas Cage in "The Family Man" and Jeff Bridges in "The Contender" were 
costumed
in Oxxford suits.

When brothers Louis and Jacob Weinberg founded the company in 1916, they were
determined to make the best suit. They used the finest fabrics and designed only 
simple,
timeless shapes. This guiding principle ensures Oxxford continues to create top-notch
garments for a price --$2,000 to $14,000 --that loyal customers are willing to pay. 
Oxxford
produced 25,000 handmade garments and had $30 million in sales last year, according to
Roger Parfitt, the company's chief operating officer.

Oxxford's signature details include pockets lined with Belgian linen to prevent 
sagging and
silk thread for enhanced durability .And, of course, only the best gabardine, flannel, 
silk,
tweed and cashmere from European mills are used.

Oxxford understands that custom tailoring is an essential part of customer service. 
Rocco
Giovannangelo, 61, the company's master tailor, flew to Austin for President Bush's 
fittings.
A tailor since he was a 10-year-old in Italy, he knows the importance of being 
well-dressed.
"You can make an impression on society if you decide to dress well," he says.

Oxxford executives want a new generation of men to follow that advice. Recognizing it 
must
lure younger customers, it is marrying the old-style traditions of custom tailoring 
with
modern day styles. This has been the mission of Critt Rawlings, Oxxford's president, 
since
joining the company six years ago. Rawlings wants to create a brand that is more 
relevant
--a fraternity rather than a gentlemen's club. To that end, Rawlings hired a team of 
young
men in their 30s and placed them in top-level positions. And he lured New York-based
Giovannangelo to the Windy City to serve as the master tailor. "Young men are confused
about how to dress for work," says Mike Cohen, Oxxford's senior vice president of 
sales.
"There is a lot of confusion about what suits to buy. But there are a lot of young guys
interested in dressing and having individual style."

Together, Rawlings and Giovannangelo came up with a new suit model, the Renaissance, in
a more contemporary style, with narrower lapels and a higher gorge. They also infused
more fashion into the mix with ticket pockets, side vents, three-button closures and 
roll-up
sleeves.

Recently, Oxxford created period suits from the '70s that the fashionably hip Will 
Smith and
Mario Van Peebles will wear in the upcoming film "Ali."

But Oxxford will not compromise quality for trendy appeal. Even today, before a single
Oxxford jacket is finished it must go through the same 165 stages ofproduction, 32
pressings and must have the more than 3,000 hand stitches as the original Weinberg
brothers' suit.



© Oxxford Clothes 2002 All Rights Reserved

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