PRESS/SOCIAL MEDIA RELEASE      
Greenpeace Wipes It's Soft, Virgin Butt with Canada's Ancient Boreal Forests

- Against what ecological science tells us is required for global and regional 
ecological sustainability, Greenpeace Canada endorses continued clearcut of 
ancient boreal forests for paper products including toilet paper. Nothing to 
change as ancient boreal forests continues to be clearcut to wipe bottoms, 
albeit certified by FSC and Greenpeace as "well-managed".

August 6, 2009
By Earth's Newsdesk, a project of Ecological Internet (EI)
http://www.ecoearth.info/newsdesk/
CONTACT: Dr. Glen Barry, [email protected]

Ecological Internet vigorously condemns Greenpeace Canada's greenwash 
endorsement of continued Canadian ancient boreal forest logging to make throw 
away paper items, including toilet paper. Yesterday Greenpeace announced a 
premature end to its "Kleercut" campaign against Kimberly-Clark Corporation, 
the maker of Kleenex, Scott and Cottonelle brand paper products, boldly 
proclaiming "today, ancient forests like the Boreal Forest have won."

Greenpeace's long-standing campaign against "ancient forest crimes" by 
Kimberly-Clark was suspended on the basis of promises that 40% of its North 
American tissue fiber will be either recycled or FSC certified by 2011. The 
company traditionally has used 3 million tones of virgin fibre a year, which 
will fall to 2.4 million tons if they are successful. This atrociously weak 
target will legitimize continued destruction of Canada's ancient forest 
ecosystems for throw away paper products for decades.

"In a world well past its carrying capacity, facing abrupt climate change and 
species and ecosystem collapse, we call upon Greenpeace to immediately disclose 
the ecological science that suggests primary and old growth forests can and 
should continue to be clearcut to wipe our asses," questions Dr. Glen Barry. 
"It is just like Greenpeace to half carry out a campaign, achieve partial 
success, claim victory and move onto a more telegenic protest opportunity to 
fill their coffers."

Ecological Internet calls upon Greenpeace to embrace substance over style (for 
a change) and immediately disassociate itself from the Forest Stewardship 
Council's ongoing certification of first time industrial logging of primary 
forests as being "well-managed" while implying sustainability. 

"No one including Greenpeace can tell us how many tens of millions of hectares 
of primeval forest ecosystems are being destroyed under FSC's certification 
label for, amongst other things, toilet paper and lawn furniture. Until 
Greenpeace and friends stop greenwashing FSC ancient forest logging, we call 
upon committed forest protectors to resign their membership from Greenpeace and 
other ancient forest logging apologists, and to stop using virgin toilet paper, 
no matter how sensitive their behinds," explains Dr. Barry.

It is up to us to continue the Kleercut campaign until primary forest logging 
ends. This places Greenpeace in strong contention for the upcoming "Forest 
Greenwash" of the year award.

### MORE ###

The Canadian Boreal Forest is North America’s largest old growth forest, and 
contains 25% of the world's remaining intact ancient forests. It provides 
habitat for threatened wildlife such as woodland caribou and a sanctuary for 
more than one billion migratory birds. It is also the largest terrestrial 
storehouse of carbon on the planet, storing the equivalent of 27 years worth of 
global greenhouse gas emissions.

In March 2005, Greenpeace stated:  "It is an environmental crime that 
Kimberly-Clark, through its Kleenex toilet paper, facial tissue and napkins, is 
causing the destruction of one of the planet's remaining ancient forests," said 
Richard Brooks, Greenpeace Forests Campaigner. "Shoppers need to know that when 
they choose Kleenex brand products they are participating in the destruction of 
the Boreal forest, a natural heritage of all Canadians."

"We are calling on store managers to return this evidence of ancient forest 
crimes to Kimberly-Clark, the makers of Kleenex brand tissue products," added 
Brooks. "If consumers knew that ancient forests in Northern Ontario were being 
clearcut to create disposable products that are used once, and then simply 
thrown away or flushed down the toilet, they would be horrified."

Under the announcement made by Greenpeace, such activities will continue, 
albeit in a manner certified as "well-managed" by FSC. There is no such thing 
as ecologically sustainable or even mildly beneficial first time industrial 
primary forest logging, and Greenpeace should be ashamed of itself for 
legitimizing the trade. If you support Greenpeace, you support ancient forest 
logging that endangers our shared being.

### ENDS ###

Ecological Internet provides the world's largest and most used climate, 
rainforest and environment portals at http://www.climateark.org/ and 
http://www.ecoearth.info/ and http://www.rainforestportal.org/ . Dr. Glen Barry 
is a leading global spokesperson on behalf of environmental sustainability 
policy. He frequently conducts interviews on the latest climate, forest and 
water policy developments and can be reached at: 
[email protected]

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