User: jpmcc   
Date: 2009-03-18 12:01:29+0000
Modified:
   marketing/www/planet/atom.xml
   marketing/www/planet/index.html
   marketing/www/planet/opml.xml
   marketing/www/planet/rss10.xml
   marketing/www/planet/rss20.xml

Log:
 Planet run at Wed Mar 18 12:00:13 GMT 2009

File Changes:

Directory: /marketing/www/planet/
=================================

File [changed]: atom.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/atom.xml?r1=1.1639&r2=1.1640
Delta lines:  +110 -27
----------------------
--- atom.xml    2009-03-18 06:01:18+0000        1.1639
+++ atom.xml    2009-03-18 12:01:25+0000        1.1640
@@ -5,10 +5,114 @@
        <link rel="self" 
href="http://marketing.openoffice.org/planet/atom.xml"/>
        <link href="http://marketing.openoffice.org/planet/"/>
        <id>http://marketing.openoffice.org/planet/atom.xml</id>
-       <updated>2009-03-18T06:00:22+00:00</updated>
+       <updated>2009-03-18T12:00:29+00:00</updated>
        <generator uri="http://www.planetplanet.org/";>Planet/2.0 
+http://www.planetplanet.org</generator>
 
        <entry>
+               <title type="html">User Survey 2008 Qualitatively Revived – 
User comments about OpenOffice.org Impress</title>
+               <link 
href="http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived"/>
+               <id>tag:google.com,2005:reader/item/103f6811c256432e</id>
+               <updated>2009-03-18T00:07:24+00:00</updated>
+               <content type="html">&lt;p lang=&quot;en-US&quot;&gt;Due to a 
lot of numbers
+and charts we've been throwing out lately in the Renaissance project,
+you might get the feeling that user experience engineering for
+OpenOffice.org is all about quantitative data. However, as much as I
+love crunching numbers and checking them for significance, the truth
+is, qualitative data can provide insights that pure numbers never
+will. Qualitative research is open and exploratory, it is all about
+collecting and understanding individual, subjective voices of our
+users. Where is the objectivity, some might object. Well that is
+something you might gain when you start segmenting your user base
+according to their distinct motivations, goals and behaviors which
+are most effectively uncovered by qualitative research methods such
+as user interviews, field studies and usability studies. Basically,
+it is the pure, contextual and unbiased user feedback that is
+essential in qualitative research.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Since we only have limited
+resources to conduct full-scale qualitative research, we have to
+choose wisely when and for what purpose to spend these resources. One
+opportunity we identified as some sort of intermediate substitute for
+user interviews was a profound analysis of the user comments we
+collected during the User Survey 2008. As you might remember, this
+survey was online from Nov. 2008 till end of Jan. 2009. Overall, we
+collected over 200.000 responses. More important, over 18.000 users
+decided to leave informal, loosely structured comments about anything
+related to OOo they had on their minds. We consider that a huge
+success because these comments give us the opportunity to get to know
+our users on a personal level, to learn what is important to them and
+what troubles them most. And all that for almost no cost.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;In our first attempt, we
+had a specific goal in mind. Our numbers, the quantitative data,
+revealed that, on a usage frequency base, Impress is only the top
+three application behind Calc (second) and Writer (first).
+Approximately only a half of OOo users use Impress, whereas Calc is
+used by app. 65% and Writer by app. 95%. In addition, the
+IsoMetrics-S survey uncovered a trend that Impress  requires
+substantial improvement in several usability related categories. All
+this might result from various reasons. Hence, we took the whole set
+of 18.000 comments and checked what users had to say about Impress,
+how they felt using it and particularly what they disliked. This
+should put us in the position to understand what might hinder OOo
+users to adopt and use Impress more often. And it did. Here is
+pictorial representation of what we uncovered by the analysis of
+18.000 comments.&lt;/p&gt; 
+  &lt;p&gt; &lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot; align=&quot;center&quot;&gt;&lt;img 
src=&quot;http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png&quot;
 alt=&quot;Categorized Feedback&quot; /&gt;&lt;br /&gt; &lt;/p&gt; 
+  &lt;p&gt; &lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;How should we read this
+list? Consider it as a classification of comments or complains into
+categories that seem to be important to our users when they report
+about their individual experiences with Impress. The importance is
+reflected in the overall amount of issues (in percent) that was raised by the
+users, and by the frequency each issue was mentioned. The frequency
+each issue occurred is color-coded between two poles. Red means that
+a particular issue was mentioned rather often, yellowish means that
+this issue was mentioned but not that frequently. The percentage
+determines the overall amount of issues raised in each category relative to 
the amount of all issues. The
+absolute values are rather unimportant since we don't concentrate on
+just numbers as such. The categories are important!&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;&lt;i&gt;A small additional remark.
+Yes, we are aware that some issues are rather unspecific and don't
+say much or are hard to categorize. But that's how qualitative data
+is. It reflects human language and the spoken (written) word comes in
+many flavors ;-)&lt;/i&gt;&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;So let us consider the
+most important questions. What do we learn here and what are the
+consequences? First, OpenOffice.org users are very much aware of the
+difficulties they have using the software, and they do not hesitate
+to communicate the things that bother them. Usability and the overall
+look &amp;amp; feel of Impress seems to be the category that raises the
+most issues, followed by compatibility issues to Microsoft PowerPoint
+documents. Lack of features, particularly of multimedia capabilities
+seems to be another aspect that is important to our users. So, does it
+mean that Impress is failing all our users. &lt;b&gt;No, certainly 
not!&lt;/b&gt; The
+predominant amount of OOo users were very much grateful for the set
+of applications we offer them. However, among the most frequently
+used application triple represented by Writer, Calc and Impress,
+Impress is certainly the application that &lt;b&gt;requires our 
attention&lt;/b&gt;.
+This insight might get particularly interesting in the Renaissance
+Project and might help up to decide where to focus first.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;So what do we offer as a
+take-home message? User feedback  in the form of loose comments has
+&lt;b&gt;the value of gold&lt;/b&gt; when it comes down to an economical 
substitute for
+full-scale qualitative research. It is rather hard to analyze but
+once done, it provides insights that we would otherwise have no
+access to when solely relying on qualitative research.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Best,&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Andreas&lt;/p&gt;</content>
+               <author>
+                       <name>Andreas Bartel</name>
+                       <uri></uri>
+               </author>
+               <source>
+                       <title type="html">jpmcc's shared items in Google 
Reader</title>
+                       <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
+                       
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
+                       <updated>2009-03-18T12:00:16+00:00</updated>
+               </source>
+       </entry>
+
+       <entry>
                <title type="html">New: OOo-DEV 3.1 Developer Snapshot (build 
OOO310_m5) available</title>
                <link 
href="http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_17"/>
                <id>tag:google.com,2005:reader/item/9930f6bfac1660bb</id>
@@ -25,7 +129,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2009-03-18T06:00:16+00:00</updated>
+                       <updated>2009-03-18T12:00:16+00:00</updated>
                </source>
        </entry>
 
@@ -114,7 +218,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2009-03-18T06:00:16+00:00</updated>
+                       <updated>2009-03-18T12:00:16+00:00</updated>
                </source>
        </entry>
 
@@ -311,7 +415,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2009-03-18T06:00:16+00:00</updated>
+                       <updated>2009-03-18T12:00:16+00:00</updated>
                </source>
        </entry>
 
@@ -394,7 +498,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2009-03-18T06:00:16+00:00</updated>
+                       <updated>2009-03-18T12:00:16+00:00</updated>
                </source>
        </entry>
 
@@ -476,7 +580,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2009-03-18T06:00:16+00:00</updated>
+                       <updated>2009-03-18T12:00:16+00:00</updated>
                </source>
        </entry>
 
@@ -504,25 +608,4 @@
                </source>
        </entry>
 
-       <entry>
-               <title type="html">New: OOo-DEV 3.1 Developer Snapshot (build 
OOO310_m3) available</title>
-               <link 
href="http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_15"/>
-               <id>tag:google.com,2005:reader/item/5a4e9f39d334a4d0</id>
-               <updated>2009-03-01T17:09:46+00:00</updated>
-               <content type="html">&lt;p&gt;&lt;b&gt;Developer Snapshot build 
OOo-Dev &lt;/b&gt;&lt;b&gt;OOO310_m3&lt;/b&gt; which installs as OOo-DEV 3.1 is 
available in the mirror network.&lt;br /&gt;&lt;br /&gt;If
-you find severe issues within this build please file them to
-OpenOffice.org's bug tracking system &lt;a 
href=&quot;http://qa.openoffice.org/issue_handling/pre_submission.html&quot; 
title=&quot;IssueTracker&quot;&gt;IssueTracker&lt;/a&gt;.&lt;br /&gt; 
&lt;/p&gt; 
-  &lt;p&gt;Please use the following link:&lt;br /&gt;&lt;a 
title=&quot;Download page&quot; 
href=&quot;http://download.openoffice.org/next&quot;&gt;http://download.openoffice.org/next&lt;/a&gt;&lt;/p&gt;&lt;br
 /&gt;</content>
-               <author>
-                       <name>Marcus Lange</name>
-                       <uri></uri>
-               </author>
-               <source>
-                       <title type="html">jpmcc's shared items in Google 
Reader</title>
-                       <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
-                       
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2009-03-18T06:00:16+00:00</updated>
-               </source>
-       </entry>
-
 </feed>

File [changed]: index.html
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/index.html?r1=1.1646&r2=1.1647
Delta lines:  +102 -19
----------------------
--- index.html  2009-03-18 06:01:19+0000        1.1646
+++ index.html  2009-03-18 12:01:26+0000        1.1647
@@ -36,8 +36,109 @@
 <a href="rss20.xml"><img src="rss2.gif" alt="Link to RSS 2 feed" /></a>
 </div>
 
-<p><em>Bloggings on marketing topics by project members - see <a 
href="#disclaimer">disclaimer</a>.<br />Last updated: March 18, 2009 06:00 AM 
GMT</em></p>
+<p><em>Bloggings on marketing topics by project members - see <a 
href="#disclaimer">disclaimer</a>.<br />Last updated: March 18, 2009 12:00 PM 
GMT</em></p>
 
+<h2>March 18, 2009</h2>
+<h3>
+<a href="" title="jpmcc's shared items in Google Reader">
+GullFOSS</a>&nbsp;:&nbsp;
+<a 
href="http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived";>
+User Survey 2008 Qualitatively Revived – User comments about OpenOffice.org 
Impress</a>
+</h3>
+<p>
+<p lang="en-US">Due to a lot of numbers
+and charts we've been throwing out lately in the Renaissance project,
+you might get the feeling that user experience engineering for
+OpenOffice.org is all about quantitative data. However, as much as I
+love crunching numbers and checking them for significance, the truth
+is, qualitative data can provide insights that pure numbers never
+will. Qualitative research is open and exploratory, it is all about
+collecting and understanding individual, subjective voices of our
+users. Where is the objectivity, some might object. Well that is
+something you might gain when you start segmenting your user base
+according to their distinct motivations, goals and behaviors which
+are most effectively uncovered by qualitative research methods such
+as user interviews, field studies and usability studies. Basically,
+it is the pure, contextual and unbiased user feedback that is
+essential in qualitative research.</p> 
+  <p lang="en-US">Since we only have limited
+resources to conduct full-scale qualitative research, we have to
+choose wisely when and for what purpose to spend these resources. One
+opportunity we identified as some sort of intermediate substitute for
+user interviews was a profound analysis of the user comments we
+collected during the User Survey 2008. As you might remember, this
+survey was online from Nov. 2008 till end of Jan. 2009. Overall, we
+collected over 200.000 responses. More important, over 18.000 users
+decided to leave informal, loosely structured comments about anything
+related to OOo they had on their minds. We consider that a huge
+success because these comments give us the opportunity to get to know
+our users on a personal level, to learn what is important to them and
+what troubles them most. And all that for almost no cost.</p> 
+  <p lang="en-US">In our first attempt, we
+had a specific goal in mind. Our numbers, the quantitative data,
+revealed that, on a usage frequency base, Impress is only the top
+three application behind Calc (second) and Writer (first).
+Approximately only a half of OOo users use Impress, whereas Calc is
+used by app. 65% and Writer by app. 95%. In addition, the
+IsoMetrics-S survey uncovered a trend that Impress  requires
+substantial improvement in several usability related categories. All
+this might result from various reasons. Hence, we took the whole set
+of 18.000 comments and checked what users had to say about Impress,
+how they felt using it and particularly what they disliked. This
+should put us in the position to understand what might hinder OOo
+users to adopt and use Impress more often. And it did. Here is
+pictorial representation of what we uncovered by the analysis of
+18.000 comments.</p> 
+  <p> </p> 
+  <p lang="en-US" align="center"><img 
src="http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png"; 
alt="Categorized Feedback" /><br /> </p> 
+  <p> </p> 
+  <p lang="en-US">How should we read this
+list? Consider it as a classification of comments or complains into
+categories that seem to be important to our users when they report
+about their individual experiences with Impress. The importance is
+reflected in the overall amount of issues (in percent) that was raised by the
+users, and by the frequency each issue was mentioned. The frequency
+each issue occurred is color-coded between two poles. Red means that
+a particular issue was mentioned rather often, yellowish means that
+this issue was mentioned but not that frequently. The percentage
+determines the overall amount of issues raised in each category relative to 
the amount of all issues. The
+absolute values are rather unimportant since we don't concentrate on
+just numbers as such. The categories are important!</p> 
+  <p lang="en-US"><i>A small additional remark.
+Yes, we are aware that some issues are rather unspecific and don't
+say much or are hard to categorize. But that's how qualitative data
+is. It reflects human language and the spoken (written) word comes in
+many flavors ;-)</i></p> 
+  <p lang="en-US">So let us consider the
+most important questions. What do we learn here and what are the
+consequences? First, OpenOffice.org users are very much aware of the
+difficulties they have using the software, and they do not hesitate
+to communicate the things that bother them. Usability and the overall
+look &amp; feel of Impress seems to be the category that raises the
+most issues, followed by compatibility issues to Microsoft PowerPoint
+documents. Lack of features, particularly of multimedia capabilities
+seems to be another aspect that is important to our users. So, does it
+mean that Impress is failing all our users. <b>No, certainly not!</b> The
+predominant amount of OOo users were very much grateful for the set
+of applications we offer them. However, among the most frequently
+used application triple represented by Writer, Calc and Impress,
+Impress is certainly the application that <b>requires our attention</b>.
+This insight might get particularly interesting in the Renaissance
+Project and might help up to decide where to focus first.</p> 
+  <p lang="en-US">So what do we offer as a
+take-home message? User feedback  in the form of loose comments has
+<b>the value of gold</b> when it comes down to an economical substitute for
+full-scale qualitative research. It is rather hard to analyze but
+once done, it provides insights that we would otherwise have no
+access to when solely relying on qualitative research.</p> 
+  <p lang="en-US">Best,</p> 
+  <p lang="en-US">Andreas</p></p>
+<p>
+<em><a 
href="http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived";>by
 Andreas Bartel at March 18, 2009 12:07 AM GMT</a></em>
+</p>
+<br />
+<hr />
+<br />
 <h2>March 15, 2009</h2>
 <h3>
 <a href="" title="jpmcc's shared items in Google Reader">
@@ -453,24 +554,6 @@
 <br />
 <hr />
 <br />
-<h2>March 01, 2009</h2>
-<h3>
-<a href="" title="jpmcc's shared items in Google Reader">
-GullFOSS</a>&nbsp;:&nbsp;
-<a href="http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_15";>
-New: OOo-DEV 3.1 Developer Snapshot (build OOO310_m3) available</a>
-</h3>
-<p>
-<p><b>Developer Snapshot build OOo-Dev </b><b>OOO310_m3</b> which installs as 
OOo-DEV 3.1 is available in the mirror network.<br /><br />If
-you find severe issues within this build please file them to
-OpenOffice.org's bug tracking system <a 
href="http://qa.openoffice.org/issue_handling/pre_submission.html"; 
title="IssueTracker">IssueTracker</a>.<br /> </p> 
-  <p>Please use the following link:<br /><a title="Download page" 
href="http://download.openoffice.org/next";>http://download.openoffice.org/next</a></p><br
 /></p>
-<p>
-<em><a href="http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_15";>by Marcus 
Lange at March 01, 2009 05:09 PM GMT</a></em>
-</p>
-<br />
-<hr />
-<br />
 <a id="disclaimer" name="disclaimer"></a>
 <p><em>Disclaimer: all views expressed on this page are those 
 of the individual contributors, and may not reflect the views of the 

File [changed]: opml.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/opml.xml?r1=1.1639&r2=1.1640
Delta lines:  +1 -1
-------------------
--- opml.xml    2009-03-18 06:01:19+0000        1.1639
+++ opml.xml    2009-03-18 12:01:26+0000        1.1640
@@ -2,7 +2,7 @@
 <opml version="1.1">
        <head>
                <title>Marketing Planet</title>
-               <dateModified>Wed, 18 Mar 2009 06:00:22 +0000</dateModified>
+               <dateModified>Wed, 18 Mar 2009 12:00:29 +0000</dateModified>
                <ownerName>Marketing Project</ownerName>
                <ownerEmail>[email protected]</ownerEmail>
        </head>

File [changed]: rss10.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/rss10.xml?r1=1.678&r2=1.679
Delta lines:  +94 -11
---------------------
--- rss10.xml   2009-03-16 12:01:18+0000        1.678
+++ rss10.xml   2009-03-18 12:01:26+0000        1.679
@@ -13,6 +13,7 @@
 
        <items>
                <rdf:Seq>
+                       <rdf:li 
rdf:resource="tag:google.com,2005:reader/item/103f6811c256432e" />
                        <rdf:li 
rdf:resource="tag:google.com,2005:reader/item/9930f6bfac1660bb" />
                        <rdf:li rdf:resource="http://www.mealldubh.org/?p=649"; 
/>
                        <rdf:li rdf:resource="http://www.mealldubh.org/?p=646"; 
/>
@@ -32,11 +33,103 @@
                        <rdf:li 
rdf:resource="http://standardsandfreedom.net/index.php/2009/03/03/thirty-years-old-and-still-no-tom-tom/";
 />
                        <rdf:li 
rdf:resource="tag:google.com,2005:reader/item/4bf4c8489d81ecc1" />
                        <rdf:li 
rdf:resource="http://www.solidoffice.com/?p=1040"; />
-                       <rdf:li 
rdf:resource="tag:google.com,2005:reader/item/5a4e9f39d334a4d0" />
                </rdf:Seq>
        </items>
 </channel>
 
+<item rdf:about="tag:google.com,2005:reader/item/103f6811c256432e">
+       <title>GullFOSS: User Survey 2008 Qualitatively Revived – User 
comments about OpenOffice.org Impress</title>
+       
<link>http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived</link>
+       <content:encoded>&lt;p lang=&quot;en-US&quot;&gt;Due to a lot of numbers
+and charts we've been throwing out lately in the Renaissance project,
+you might get the feeling that user experience engineering for
+OpenOffice.org is all about quantitative data. However, as much as I
+love crunching numbers and checking them for significance, the truth
+is, qualitative data can provide insights that pure numbers never
+will. Qualitative research is open and exploratory, it is all about
+collecting and understanding individual, subjective voices of our
+users. Where is the objectivity, some might object. Well that is
+something you might gain when you start segmenting your user base
+according to their distinct motivations, goals and behaviors which
+are most effectively uncovered by qualitative research methods such
+as user interviews, field studies and usability studies. Basically,
+it is the pure, contextual and unbiased user feedback that is
+essential in qualitative research.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Since we only have limited
+resources to conduct full-scale qualitative research, we have to
+choose wisely when and for what purpose to spend these resources. One
+opportunity we identified as some sort of intermediate substitute for
+user interviews was a profound analysis of the user comments we
+collected during the User Survey 2008. As you might remember, this
+survey was online from Nov. 2008 till end of Jan. 2009. Overall, we
+collected over 200.000 responses. More important, over 18.000 users
+decided to leave informal, loosely structured comments about anything
+related to OOo they had on their minds. We consider that a huge
+success because these comments give us the opportunity to get to know
+our users on a personal level, to learn what is important to them and
+what troubles them most. And all that for almost no cost.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;In our first attempt, we
+had a specific goal in mind. Our numbers, the quantitative data,
+revealed that, on a usage frequency base, Impress is only the top
+three application behind Calc (second) and Writer (first).
+Approximately only a half of OOo users use Impress, whereas Calc is
+used by app. 65% and Writer by app. 95%. In addition, the
+IsoMetrics-S survey uncovered a trend that Impress  requires
+substantial improvement in several usability related categories. All
+this might result from various reasons. Hence, we took the whole set
+of 18.000 comments and checked what users had to say about Impress,
+how they felt using it and particularly what they disliked. This
+should put us in the position to understand what might hinder OOo
+users to adopt and use Impress more often. And it did. Here is
+pictorial representation of what we uncovered by the analysis of
+18.000 comments.&lt;/p&gt; 
+  &lt;p&gt; &lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot; align=&quot;center&quot;&gt;&lt;img 
src=&quot;http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png&quot;
 alt=&quot;Categorized Feedback&quot; /&gt;&lt;br /&gt; &lt;/p&gt; 
+  &lt;p&gt; &lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;How should we read this
+list? Consider it as a classification of comments or complains into
+categories that seem to be important to our users when they report
+about their individual experiences with Impress. The importance is
+reflected in the overall amount of issues (in percent) that was raised by the
+users, and by the frequency each issue was mentioned. The frequency
+each issue occurred is color-coded between two poles. Red means that
+a particular issue was mentioned rather often, yellowish means that
+this issue was mentioned but not that frequently. The percentage
+determines the overall amount of issues raised in each category relative to 
the amount of all issues. The
+absolute values are rather unimportant since we don't concentrate on
+just numbers as such. The categories are important!&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;&lt;i&gt;A small additional remark.
+Yes, we are aware that some issues are rather unspecific and don't
+say much or are hard to categorize. But that's how qualitative data
+is. It reflects human language and the spoken (written) word comes in
+many flavors ;-)&lt;/i&gt;&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;So let us consider the
+most important questions. What do we learn here and what are the
+consequences? First, OpenOffice.org users are very much aware of the
+difficulties they have using the software, and they do not hesitate
+to communicate the things that bother them. Usability and the overall
+look &amp;amp; feel of Impress seems to be the category that raises the
+most issues, followed by compatibility issues to Microsoft PowerPoint
+documents. Lack of features, particularly of multimedia capabilities
+seems to be another aspect that is important to our users. So, does it
+mean that Impress is failing all our users. &lt;b&gt;No, certainly 
not!&lt;/b&gt; The
+predominant amount of OOo users were very much grateful for the set
+of applications we offer them. However, among the most frequently
+used application triple represented by Writer, Calc and Impress,
+Impress is certainly the application that &lt;b&gt;requires our 
attention&lt;/b&gt;.
+This insight might get particularly interesting in the Renaissance
+Project and might help up to decide where to focus first.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;So what do we offer as a
+take-home message? User feedback  in the form of loose comments has
+&lt;b&gt;the value of gold&lt;/b&gt; when it comes down to an economical 
substitute for
+full-scale qualitative research. It is rather hard to analyze but
+once done, it provides insights that we would otherwise have no
+access to when solely relying on qualitative research.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Best,&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Andreas&lt;/p&gt;</content:encoded>
+       <dc:date>2009-03-18T00:07:24+00:00</dc:date>
+       <dc:creator>Andreas Bartel</dc:creator>
+</item>
 <item rdf:about="tag:google.com,2005:reader/item/9930f6bfac1660bb">
        <title>GullFOSS: New: OOo-DEV 3.1 Developer Snapshot (build OOO310_m5) 
available</title>
        <link>http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_17</link>
@@ -295,15 +388,5 @@
 &lt;blockquote&gt;&lt;p&gt;increase the product development, generate jobs 
inside the community, establishment and expansion of knowledge (know-how) in 
the country, not to mention things like fighting digital exclusion and evasion 
of foreign exchange in the 
country.&lt;/p&gt;&lt;/blockquote&gt;</content:encoded>
        <dc:date>2009-03-02T13:45:11+00:00</dc:date>
 </item>
-<item rdf:about="tag:google.com,2005:reader/item/5a4e9f39d334a4d0">
-       <title>GullFOSS: New: OOo-DEV 3.1 Developer Snapshot (build OOO310_m3) 
available</title>
-       <link>http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_15</link>
-       <content:encoded>&lt;p&gt;&lt;b&gt;Developer Snapshot build OOo-Dev 
&lt;/b&gt;&lt;b&gt;OOO310_m3&lt;/b&gt; which installs as OOo-DEV 3.1 is 
available in the mirror network.&lt;br /&gt;&lt;br /&gt;If
-you find severe issues within this build please file them to
-OpenOffice.org's bug tracking system &lt;a 
href=&quot;http://qa.openoffice.org/issue_handling/pre_submission.html&quot; 
title=&quot;IssueTracker&quot;&gt;IssueTracker&lt;/a&gt;.&lt;br /&gt; 
&lt;/p&gt; 
-  &lt;p&gt;Please use the following link:&lt;br /&gt;&lt;a 
title=&quot;Download page&quot; 
href=&quot;http://download.openoffice.org/next&quot;&gt;http://download.openoffice.org/next&lt;/a&gt;&lt;/p&gt;&lt;br
 /&gt;</content:encoded>
-       <dc:date>2009-03-01T17:09:46+00:00</dc:date>
-       <dc:creator>Marcus Lange</dc:creator>
-</item>
 
 </rdf:RDF>

File [changed]: rss20.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/rss20.xml?r1=1.678&r2=1.679
Delta lines:  +93 -10
---------------------
--- rss20.xml   2009-03-16 12:01:19+0000        1.678
+++ rss20.xml   2009-03-18 12:01:26+0000        1.679
@@ -8,6 +8,99 @@
        <description>Marketing Planet - 
http://marketing.openoffice.org/planet/</description>
 
 <item>
+       <title>GullFOSS: User Survey 2008 Qualitatively Revived – User 
comments about OpenOffice.org Impress</title>
+       <guid>tag:google.com,2005:reader/item/103f6811c256432e</guid>
+       
<link>http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived</link>
+       <description>&lt;p lang=&quot;en-US&quot;&gt;Due to a lot of numbers
+and charts we've been throwing out lately in the Renaissance project,
+you might get the feeling that user experience engineering for
+OpenOffice.org is all about quantitative data. However, as much as I
+love crunching numbers and checking them for significance, the truth
+is, qualitative data can provide insights that pure numbers never
+will. Qualitative research is open and exploratory, it is all about
+collecting and understanding individual, subjective voices of our
+users. Where is the objectivity, some might object. Well that is
+something you might gain when you start segmenting your user base
+according to their distinct motivations, goals and behaviors which
+are most effectively uncovered by qualitative research methods such
+as user interviews, field studies and usability studies. Basically,
+it is the pure, contextual and unbiased user feedback that is
+essential in qualitative research.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Since we only have limited
+resources to conduct full-scale qualitative research, we have to
+choose wisely when and for what purpose to spend these resources. One
+opportunity we identified as some sort of intermediate substitute for
+user interviews was a profound analysis of the user comments we
+collected during the User Survey 2008. As you might remember, this
+survey was online from Nov. 2008 till end of Jan. 2009. Overall, we
+collected over 200.000 responses. More important, over 18.000 users
+decided to leave informal, loosely structured comments about anything
+related to OOo they had on their minds. We consider that a huge
+success because these comments give us the opportunity to get to know
+our users on a personal level, to learn what is important to them and
+what troubles them most. And all that for almost no cost.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;In our first attempt, we
+had a specific goal in mind. Our numbers, the quantitative data,
+revealed that, on a usage frequency base, Impress is only the top
+three application behind Calc (second) and Writer (first).
+Approximately only a half of OOo users use Impress, whereas Calc is
+used by app. 65% and Writer by app. 95%. In addition, the
+IsoMetrics-S survey uncovered a trend that Impress  requires
+substantial improvement in several usability related categories. All
+this might result from various reasons. Hence, we took the whole set
+of 18.000 comments and checked what users had to say about Impress,
+how they felt using it and particularly what they disliked. This
+should put us in the position to understand what might hinder OOo
+users to adopt and use Impress more often. And it did. Here is
+pictorial representation of what we uncovered by the analysis of
+18.000 comments.&lt;/p&gt; 
+  &lt;p&gt; &lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot; align=&quot;center&quot;&gt;&lt;img 
src=&quot;http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png&quot;
 alt=&quot;Categorized Feedback&quot; /&gt;&lt;br /&gt; &lt;/p&gt; 
+  &lt;p&gt; &lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;How should we read this
+list? Consider it as a classification of comments or complains into
+categories that seem to be important to our users when they report
+about their individual experiences with Impress. The importance is
+reflected in the overall amount of issues (in percent) that was raised by the
+users, and by the frequency each issue was mentioned. The frequency
+each issue occurred is color-coded between two poles. Red means that
+a particular issue was mentioned rather often, yellowish means that
+this issue was mentioned but not that frequently. The percentage
+determines the overall amount of issues raised in each category relative to 
the amount of all issues. The
+absolute values are rather unimportant since we don't concentrate on
+just numbers as such. The categories are important!&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;&lt;i&gt;A small additional remark.
+Yes, we are aware that some issues are rather unspecific and don't
+say much or are hard to categorize. But that's how qualitative data
+is. It reflects human language and the spoken (written) word comes in
+many flavors ;-)&lt;/i&gt;&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;So let us consider the
+most important questions. What do we learn here and what are the
+consequences? First, OpenOffice.org users are very much aware of the
+difficulties they have using the software, and they do not hesitate
+to communicate the things that bother them. Usability and the overall
+look &amp;amp; feel of Impress seems to be the category that raises the
+most issues, followed by compatibility issues to Microsoft PowerPoint
+documents. Lack of features, particularly of multimedia capabilities
+seems to be another aspect that is important to our users. So, does it
+mean that Impress is failing all our users. &lt;b&gt;No, certainly 
not!&lt;/b&gt; The
+predominant amount of OOo users were very much grateful for the set
+of applications we offer them. However, among the most frequently
+used application triple represented by Writer, Calc and Impress,
+Impress is certainly the application that &lt;b&gt;requires our 
attention&lt;/b&gt;.
+This insight might get particularly interesting in the Renaissance
+Project and might help up to decide where to focus first.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;So what do we offer as a
+take-home message? User feedback  in the form of loose comments has
+&lt;b&gt;the value of gold&lt;/b&gt; when it comes down to an economical 
substitute for
+full-scale qualitative research. It is rather hard to analyze but
+once done, it provides insights that we would otherwise have no
+access to when solely relying on qualitative research.&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Best,&lt;/p&gt; 
+  &lt;p lang=&quot;en-US&quot;&gt;Andreas&lt;/p&gt;</description>
+       <pubDate>Wed, 18 Mar 2009 00:07:24 +0000</pubDate>
+</item>
+<item>
        <title>GullFOSS: New: OOo-DEV 3.1 Developer Snapshot (build OOO310_m5) 
available</title>
        <guid>tag:google.com,2005:reader/item/9930f6bfac1660bb</guid>
        <link>http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_17</link>
@@ -279,16 +372,6 @@
 &lt;blockquote&gt;&lt;p&gt;increase the product development, generate jobs 
inside the community, establishment and expansion of knowledge (know-how) in 
the country, not to mention things like fighting digital exclusion and evasion 
of foreign exchange in the country.&lt;/p&gt;&lt;/blockquote&gt;</description>
        <pubDate>Mon, 02 Mar 2009 13:45:11 +0000</pubDate>
 </item>
-<item>
-       <title>GullFOSS: New: OOo-DEV 3.1 Developer Snapshot (build OOO310_m3) 
available</title>
-       <guid>tag:google.com,2005:reader/item/5a4e9f39d334a4d0</guid>
-       <link>http://blogs.sun.com/GullFOSS/entry/new_ooo_dev_3_15</link>
-       <description>&lt;p&gt;&lt;b&gt;Developer Snapshot build OOo-Dev 
&lt;/b&gt;&lt;b&gt;OOO310_m3&lt;/b&gt; which installs as OOo-DEV 3.1 is 
available in the mirror network.&lt;br /&gt;&lt;br /&gt;If
-you find severe issues within this build please file them to
-OpenOffice.org's bug tracking system &lt;a 
href=&quot;http://qa.openoffice.org/issue_handling/pre_submission.html&quot; 
title=&quot;IssueTracker&quot;&gt;IssueTracker&lt;/a&gt;.&lt;br /&gt; 
&lt;/p&gt; 
-  &lt;p&gt;Please use the following link:&lt;br /&gt;&lt;a 
title=&quot;Download page&quot; 
href=&quot;http://download.openoffice.org/next&quot;&gt;http://download.openoffice.org/next&lt;/a&gt;&lt;/p&gt;&lt;br
 /&gt;</description>
-       <pubDate>Sun, 01 Mar 2009 17:09:46 +0000</pubDate>
-</item>
 
 </channel>
 </rss>




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