User: jpmcc Date: 2009-04-04 11:01:47+0000 Modified: marketing/www/planet/atom.xml marketing/www/planet/index.html marketing/www/planet/opml.xml marketing/www/planet/rss10.xml marketing/www/planet/rss20.xml
Log: Planet run at Sat Apr 4 12:00:14 BST 2009 File Changes: Directory: /marketing/www/planet/ ================================= File [changed]: atom.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/atom.xml?r1=1.1706&r2=1.1707 Delta lines: +28 -112 ---------------------- --- atom.xml 2009-04-04 05:01:43+0000 1.1706 +++ atom.xml 2009-04-04 11:01:44+0000 1.1707 @@ -5,9 +5,29 @@ <link rel="self" href="http://marketing.openoffice.org/planet/atom.xml"/> <link href="http://marketing.openoffice.org/planet/"/> <id>http://marketing.openoffice.org/planet/atom.xml</id> - <updated>2009-04-04T05:00:24+00:00</updated> + <updated>2009-04-04T11:00:26+00:00</updated> <generator uri="http://www.planetplanet.org/";>Planet/2.0 +http://www.planetplanet.org</generator> + <entry> + <title type="html">OpenOffice.org 3.1 Release Candidate 1 available</title> + <link href="http://ooomarketing.blogspot.com/2009/04/openofficeorg-31-release-candidate-1.html"/> + <id>tag:blogger.com,1999:blog-4887643299605448632.post-7553447856939198682</id> + <updated>2009-04-04T11:00:24+00:00</updated> + <content type="html">OpenOffice.org 3.1 Release Candidate 1 is available from our extended mirrors at <a href="http://distribution.openoffice.org/mirrors/#extmirrors">http://distribution.openoffice.org/mirrors/#extmirrors</a><div class="blogger-post-footer"><img width="1" height="1" src="http://res1.blogblog.com/tracker/4887643299605448632-7553447856939198682?l=ooomarketing.blogspot.com" /></div></content> + <author> + <name>floeff</name> + <email>[email protected]</email> + <uri>http://ooomarketing.blogspot.com/</uri> + </author> + <source> + <title type="html">OpenOffice.org Marketing Blog</title> + <subtitle type="html">News and interesting stories about OpenOffice.org and other open source solutions.</subtitle> + <link rel="self" href="http://ooomarketing.blogspot.com/feeds/posts/default"/> + <id>tag:blogger.com,1999:blog-4887643299605448632</id> + <updated>2009-04-04T11:00:24+00:00</updated> + </source> + </entry> + <entry xml:lang="en"> <title type="html">Links for the Beginning of Spring</title> <link href="http://standardsandfreedom.net/index.php/2009/04/03/links-for-the-beginning-of-spring/"/> @@ -124,7 +144,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> + <updated>2009-04-04T11:00:16+00:00</updated> </source> </entry> @@ -192,7 +212,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> + <updated>2009-04-04T11:00:16+00:00</updated> </source> </entry> @@ -283,7 +303,7 @@ <subtitle type="html">News and interesting stories about OpenOffice.org and other open source solutions.</subtitle> <link rel="self" href="http://ooomarketing.blogspot.com/feeds/posts/default"/> <id>tag:blogger.com,1999:blog-4887643299605448632</id> - <updated>2009-03-31T23:00:36+00:00</updated> + <updated>2009-04-04T11:00:24+00:00</updated> </source> </entry> @@ -359,7 +379,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> + <updated>2009-04-04T11:00:16+00:00</updated> </source> </entry> @@ -446,7 +466,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> + <updated>2009-04-04T11:00:16+00:00</updated> </source> </entry> @@ -467,7 +487,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> + <updated>2009-04-04T11:00:16+00:00</updated> </source> </entry> @@ -541,7 +561,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> + <updated>2009-04-04T11:00:16+00:00</updated> </source> </entry> @@ -568,108 +588,4 @@ </source> </entry> - <entry> - <title type="html">User Survey 2008 Qualitatively Revived â User comments about OpenOffice.org Impress</title> - <link href="http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived"/> - <id>tag:google.com,2005:reader/item/103f6811c256432e</id> - <updated>2009-03-18T00:07:24+00:00</updated> - <content type="html"><p lang="en-US">Due to a lot of numbers -and charts we've been throwing out lately in the Renaissance project, -you might get the feeling that user experience engineering for -OpenOffice.org is all about quantitative data. However, as much as I -love crunching numbers and checking them for significance, the truth -is, qualitative data can provide insights that pure numbers never -will. Qualitative research is open and exploratory, it is all about -collecting and understanding individual, subjective voices of our -users. Where is the objectivity, some might object. Well that is -something you might gain when you start segmenting your user base -according to their distinct motivations, goals and behaviors which -are most effectively uncovered by qualitative research methods such -as user interviews, field studies and usability studies. Basically, -it is the pure, contextual and unbiased user feedback that is -essential in qualitative research.</p> - <p lang="en-US">Since we only have limited -resources to conduct full-scale qualitative research, we have to -choose wisely when and for what purpose to spend these resources. One -opportunity we identified as some sort of intermediate substitute for -user interviews was a profound analysis of the user comments we -collected during the User Survey 2008. As you might remember, this -survey was online from Nov. 2008 till end of Jan. 2009. Overall, we -collected over 200.000 responses. More important, over 18.000 users -decided to leave informal, loosely structured comments about anything -related to OOo they had on their minds. We consider that a huge -success because these comments give us the opportunity to get to know -our users on a personal level, to learn what is important to them and -what troubles them most. And all that for almost no cost.</p> - <p lang="en-US">In our first attempt, we -had a specific goal in mind. Our numbers, the quantitative data, -revealed that, on a usage frequency base, Impress is only the top -three application behind Calc (second) and Writer (first). -Approximately only a half of OOo users use Impress, whereas Calc is -used by app. 65% and Writer by app. 95%. In addition, the -IsoMetrics-S survey uncovered a trend that Impress requires -substantial improvement in several usability related categories. All -this might result from various reasons. Hence, we took the whole set -of 18.000 comments and checked what users had to say about Impress, -how they felt using it and particularly what they disliked. This -should put us in the position to understand what might hinder OOo -users to adopt and use Impress more often. And it did. Here is -pictorial representation of what we uncovered by the analysis of -18.000 comments.</p> - <p> </p> - <p lang="en-US" align="center"><img src="http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png" alt="Categorized Feedback" /><br /> </p> - <p> </p> - <p lang="en-US">How should we read this -list? Consider it as a classification of comments or complains into -categories that seem to be important to our users when they report -about their individual experiences with Impress. The importance is -reflected in the overall amount of issues (in percent) that was raised by the -users, and by the frequency each issue was mentioned. The frequency -each issue occurred is color-coded between two poles. Red means that -a particular issue was mentioned rather often, yellowish means that -this issue was mentioned but not that frequently. The percentage -determines the overall amount of issues raised in each category relative to the amount of all issues. The -absolute values are rather unimportant since we don't concentrate on -just numbers as such. The categories are important!</p> - <p lang="en-US"><i>A small additional remark. -Yes, we are aware that some issues are rather unspecific and don't -say much or are hard to categorize. But that's how qualitative data -is. It reflects human language and the spoken (written) word comes in -many flavors ;-)</i></p> - <p lang="en-US">So let us consider the -most important questions. What do we learn here and what are the -consequences? First, OpenOffice.org users are very much aware of the -difficulties they have using the software, and they do not hesitate -to communicate the things that bother them. Usability and the overall -look &amp; feel of Impress seems to be the category that raises the -most issues, followed by compatibility issues to Microsoft PowerPoint -documents. Lack of features, particularly of multimedia capabilities -seems to be another aspect that is important to our users. So, does it -mean that Impress is failing all our users. <b>No, certainly not!</b> The -predominant amount of OOo users were very much grateful for the set -of applications we offer them. However, among the most frequently -used application triple represented by Writer, Calc and Impress, -Impress is certainly the application that <b>requires our attention</b>. -This insight might get particularly interesting in the Renaissance -Project and might help up to decide where to focus first.</p> - <p lang="en-US">So what do we offer as a -take-home message? User feedback in the form of loose comments has -<b>the value of gold</b> when it comes down to an economical substitute for -full-scale qualitative research. It is rather hard to analyze but -once done, it provides insights that we would otherwise have no -access to when solely relying on qualitative research.</p> - <p lang="en-US">Best,</p> - <p lang="en-US">Andreas</p></content> - <author> - <name>Andreas Bartel</name> - <uri></uri> - </author> - <source> - <title type="html">jpmcc's shared items in Google Reader</title> - <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> - <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-04-04T05:00:15+00:00</updated> - </source> - </entry> - </feed> File [changed]: index.html Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/index.html?r1=1.1713&r2=1.1714 Delta lines: +16 -101 ---------------------- --- index.html 2009-04-04 05:01:43+0000 1.1713 +++ index.html 2009-04-04 11:01:44+0000 1.1714 @@ -36,8 +36,23 @@ <a href="rss20.xml"><img src="rss2.gif" alt="Link to RSS 2 feed" /></a> </div> -<p><em>Bloggings on marketing topics by project members - see <a href="#disclaimer">disclaimer</a>.<br />Last updated: April 04, 2009 05:00 AM GMT</em></p> +<p><em>Bloggings on marketing topics by project members - see <a href="#disclaimer">disclaimer</a>.<br />Last updated: April 04, 2009 11:00 AM GMT</em></p> +<h2>April 04, 2009</h2> +<h3> +<a href="http://ooomarketing.blogspot.com/"; title="OpenOffice.org Marketing Blog"> +OOo Marketeers</a> : +<a href="http://ooomarketing.blogspot.com/2009/04/openofficeorg-31-release-candidate-1.html";> +OpenOffice.org 3.1 Release Candidate 1 available</a> +</h3> +<p> +OpenOffice.org 3.1 Release Candidate 1 is available from our extended mirrors at <a href="http://distribution.openoffice.org/mirrors/#extmirrors";>http://distribution.openoffice.org/mirrors/#extmirrors</a><div class="blogger-post-footer"><img width="1" height="1" src="http://res1.blogblog.com/tracker/4887643299605448632-7553447856939198682?l=ooomarketing.blogspot.com"; /></div></p> +<p> +<em><a href="http://ooomarketing.blogspot.com/2009/04/openofficeorg-31-release-candidate-1.html";>by floeff ([email protected]) at April 04, 2009 11:00 AM GMT</a></em> +</p> +<br /> +<hr /> +<br /> <h2>April 03, 2009</h2> <h3> <a href="http://standardsandfreedom.net"; title="Moved by Freedom - Powered by Standards » OOo Postings"> @@ -520,106 +535,6 @@ <br /> <hr /> <br /> -<h3> -<a href="" title="jpmcc's shared items in Google Reader"> -GullFOSS</a> : -<a href="http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived";> -User Survey 2008 Qualitatively Revived â User comments about OpenOffice.org Impress</a> -</h3> -<p> -<p lang="en-US">Due to a lot of numbers -and charts we've been throwing out lately in the Renaissance project, -you might get the feeling that user experience engineering for -OpenOffice.org is all about quantitative data. However, as much as I -love crunching numbers and checking them for significance, the truth -is, qualitative data can provide insights that pure numbers never -will. Qualitative research is open and exploratory, it is all about -collecting and understanding individual, subjective voices of our -users. Where is the objectivity, some might object. Well that is -something you might gain when you start segmenting your user base -according to their distinct motivations, goals and behaviors which -are most effectively uncovered by qualitative research methods such -as user interviews, field studies and usability studies. Basically, -it is the pure, contextual and unbiased user feedback that is -essential in qualitative research.</p> - <p lang="en-US">Since we only have limited -resources to conduct full-scale qualitative research, we have to -choose wisely when and for what purpose to spend these resources. One -opportunity we identified as some sort of intermediate substitute for -user interviews was a profound analysis of the user comments we -collected during the User Survey 2008. As you might remember, this -survey was online from Nov. 2008 till end of Jan. 2009. Overall, we -collected over 200.000 responses. More important, over 18.000 users -decided to leave informal, loosely structured comments about anything -related to OOo they had on their minds. We consider that a huge -success because these comments give us the opportunity to get to know -our users on a personal level, to learn what is important to them and -what troubles them most. And all that for almost no cost.</p> - <p lang="en-US">In our first attempt, we -had a specific goal in mind. Our numbers, the quantitative data, -revealed that, on a usage frequency base, Impress is only the top -three application behind Calc (second) and Writer (first). -Approximately only a half of OOo users use Impress, whereas Calc is -used by app. 65% and Writer by app. 95%. In addition, the -IsoMetrics-S survey uncovered a trend that Impress requires -substantial improvement in several usability related categories. All -this might result from various reasons. Hence, we took the whole set -of 18.000 comments and checked what users had to say about Impress, -how they felt using it and particularly what they disliked. This -should put us in the position to understand what might hinder OOo -users to adopt and use Impress more often. And it did. Here is -pictorial representation of what we uncovered by the analysis of -18.000 comments.</p> - <p> </p> - <p lang="en-US" align="center"><img src="http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png"; alt="Categorized Feedback" /><br /> </p> - <p> </p> - <p lang="en-US">How should we read this -list? Consider it as a classification of comments or complains into -categories that seem to be important to our users when they report -about their individual experiences with Impress. The importance is -reflected in the overall amount of issues (in percent) that was raised by the -users, and by the frequency each issue was mentioned. The frequency -each issue occurred is color-coded between two poles. Red means that -a particular issue was mentioned rather often, yellowish means that -this issue was mentioned but not that frequently. The percentage -determines the overall amount of issues raised in each category relative to the amount of all issues. The -absolute values are rather unimportant since we don't concentrate on -just numbers as such. The categories are important!</p> - <p lang="en-US"><i>A small additional remark. -Yes, we are aware that some issues are rather unspecific and don't -say much or are hard to categorize. But that's how qualitative data -is. It reflects human language and the spoken (written) word comes in -many flavors ;-)</i></p> - <p lang="en-US">So let us consider the -most important questions. What do we learn here and what are the -consequences? First, OpenOffice.org users are very much aware of the -difficulties they have using the software, and they do not hesitate -to communicate the things that bother them. Usability and the overall -look & feel of Impress seems to be the category that raises the -most issues, followed by compatibility issues to Microsoft PowerPoint -documents. Lack of features, particularly of multimedia capabilities -seems to be another aspect that is important to our users. So, does it -mean that Impress is failing all our users. <b>No, certainly not!</b> The -predominant amount of OOo users were very much grateful for the set -of applications we offer them. However, among the most frequently -used application triple represented by Writer, Calc and Impress, -Impress is certainly the application that <b>requires our attention</b>. -This insight might get particularly interesting in the Renaissance -Project and might help up to decide where to focus first.</p> - <p lang="en-US">So what do we offer as a -take-home message? User feedback in the form of loose comments has -<b>the value of gold</b> when it comes down to an economical substitute for -full-scale qualitative research. It is rather hard to analyze but -once done, it provides insights that we would otherwise have no -access to when solely relying on qualitative research.</p> - <p lang="en-US">Best,</p> - <p lang="en-US">Andreas</p></p> -<p> -<em><a href="http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived";>by Andreas Bartel at March 18, 2009 12:07 AM GMT</a></em> -</p> -<br /> -<hr /> -<br /> <a id="disclaimer" name="disclaimer"></a> <p><em>Disclaimer: all views expressed on this page are those of the individual contributors, and may not reflect the views of the File [changed]: opml.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/opml.xml?r1=1.1706&r2=1.1707 Delta lines: +1 -1 ------------------- --- opml.xml 2009-04-04 05:01:44+0000 1.1706 +++ opml.xml 2009-04-04 11:01:44+0000 1.1707 @@ -2,7 +2,7 @@ <opml version="1.1"> <head> <title>Marketing Planet</title> - <dateModified>Sat, 04 Apr 2009 05:00:24 +0000</dateModified> + <dateModified>Sat, 04 Apr 2009 11:00:27 +0000</dateModified> <ownerName>Marketing Project</ownerName> <ownerEmail>[email protected]</ownerEmail> </head> File [changed]: rss10.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/rss10.xml?r1=1.696&r2=1.697 Delta lines: +8 -94 -------------------- --- rss10.xml 2009-04-03 17:01:40+0000 1.696 +++ rss10.xml 2009-04-04 11:01:44+0000 1.697 @@ -13,6 +13,7 @@ <items> <rdf:Seq> + <rdf:li rdf:resource="tag:blogger.com,1999:blog-4887643299605448632.post-7553447856939198682" /> <rdf:li rdf:resource="http://standardsandfreedom.net/index.php/2009/04/03/links-for-the-beginning-of-spring/"; /> <rdf:li rdf:resource="tag:google.com,2005:reader/item/f33945cc8e6ab3d0" /> <rdf:li rdf:resource="http://www.mealldubh.org/?p=673"; /> @@ -32,11 +33,17 @@ <rdf:li rdf:resource="http://www.solidoffice.com/?p=1064"; /> <rdf:li rdf:resource="tag:google.com,2005:reader/item/76bf3e8211cb9cb2" /> <rdf:li rdf:resource="http://www.mealldubh.org/?p=651"; /> - <rdf:li rdf:resource="tag:google.com,2005:reader/item/103f6811c256432e" /> </rdf:Seq> </items> </channel> +<item rdf:about="tag:blogger.com,1999:blog-4887643299605448632.post-7553447856939198682"> + <title>OOo Marketeers: OpenOffice.org 3.1 Release Candidate 1 available</title> + <link>http://ooomarketing.blogspot.com/2009/04/openofficeorg-31-release-candidate-1.html</link> + <content:encoded>OpenOffice.org 3.1 Release Candidate 1 is available from our extended mirrors at <a href="http://distribution.openoffice.org/mirrors/#extmirrors">http://distribution.openoffice.org/mirrors/#extmirrors</a><div class="blogger-post-footer"><img width="1" height="1" src="http://res1.blogblog.com/tracker/4887643299605448632-7553447856939198682?l=ooomarketing.blogspot.com" /></div></content:encoded> + <dc:date>2009-04-04T11:00:24+00:00</dc:date> + <dc:creator>floeff</dc:creator> +</item> <item rdf:about="http://standardsandfreedom.net/index.php/2009/04/03/links-for-the-beginning-of-spring/";> <title>Charles Schulz: Links for the Beginning of Spring</title> <link>http://standardsandfreedom.net/index.php/2009/04/03/links-for-the-beginning-of-spring/</link> @@ -362,98 +369,5 @@ <p>That&#8217;s a pretty good relationship to me. If IBM does eventually acquire Sun, and if it does build a similar relationship with the OpenOffice.org community, then I will not be unhappy.</p></content:encoded> <dc:date>2009-03-18T19:19:51+00:00</dc:date> </item> -<item rdf:about="tag:google.com,2005:reader/item/103f6811c256432e"> - <title>GullFOSS: User Survey 2008 Qualitatively Revived â User comments about OpenOffice.org Impress</title> - <link>http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived</link> - <content:encoded><p lang="en-US">Due to a lot of numbers -and charts we've been throwing out lately in the Renaissance project, -you might get the feeling that user experience engineering for -OpenOffice.org is all about quantitative data. However, as much as I -love crunching numbers and checking them for significance, the truth -is, qualitative data can provide insights that pure numbers never -will. Qualitative research is open and exploratory, it is all about -collecting and understanding individual, subjective voices of our -users. Where is the objectivity, some might object. Well that is -something you might gain when you start segmenting your user base -according to their distinct motivations, goals and behaviors which -are most effectively uncovered by qualitative research methods such -as user interviews, field studies and usability studies. Basically, -it is the pure, contextual and unbiased user feedback that is -essential in qualitative research.</p> - <p lang="en-US">Since we only have limited -resources to conduct full-scale qualitative research, we have to -choose wisely when and for what purpose to spend these resources. One -opportunity we identified as some sort of intermediate substitute for -user interviews was a profound analysis of the user comments we -collected during the User Survey 2008. As you might remember, this -survey was online from Nov. 2008 till end of Jan. 2009. Overall, we -collected over 200.000 responses. More important, over 18.000 users -decided to leave informal, loosely structured comments about anything -related to OOo they had on their minds. We consider that a huge -success because these comments give us the opportunity to get to know -our users on a personal level, to learn what is important to them and -what troubles them most. And all that for almost no cost.</p> - <p lang="en-US">In our first attempt, we -had a specific goal in mind. Our numbers, the quantitative data, -revealed that, on a usage frequency base, Impress is only the top -three application behind Calc (second) and Writer (first). -Approximately only a half of OOo users use Impress, whereas Calc is -used by app. 65% and Writer by app. 95%. In addition, the -IsoMetrics-S survey uncovered a trend that Impress requires -substantial improvement in several usability related categories. All -this might result from various reasons. Hence, we took the whole set -of 18.000 comments and checked what users had to say about Impress, -how they felt using it and particularly what they disliked. This -should put us in the position to understand what might hinder OOo -users to adopt and use Impress more often. And it did. Here is -pictorial representation of what we uncovered by the analysis of -18.000 comments.</p> - <p> </p> - <p lang="en-US" align="center"><img src="http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png" alt="Categorized Feedback" /><br /> </p> - <p> </p> - <p lang="en-US">How should we read this -list? Consider it as a classification of comments or complains into -categories that seem to be important to our users when they report -about their individual experiences with Impress. The importance is -reflected in the overall amount of issues (in percent) that was raised by the -users, and by the frequency each issue was mentioned. The frequency -each issue occurred is color-coded between two poles. Red means that -a particular issue was mentioned rather often, yellowish means that -this issue was mentioned but not that frequently. The percentage -determines the overall amount of issues raised in each category relative to the amount of all issues. The -absolute values are rather unimportant since we don't concentrate on -just numbers as such. The categories are important!</p> - <p lang="en-US"><i>A small additional remark. -Yes, we are aware that some issues are rather unspecific and don't -say much or are hard to categorize. But that's how qualitative data -is. It reflects human language and the spoken (written) word comes in -many flavors ;-)</i></p> - <p lang="en-US">So let us consider the -most important questions. What do we learn here and what are the -consequences? First, OpenOffice.org users are very much aware of the -difficulties they have using the software, and they do not hesitate -to communicate the things that bother them. Usability and the overall -look &amp; feel of Impress seems to be the category that raises the -most issues, followed by compatibility issues to Microsoft PowerPoint -documents. Lack of features, particularly of multimedia capabilities -seems to be another aspect that is important to our users. So, does it -mean that Impress is failing all our users. <b>No, certainly not!</b> The -predominant amount of OOo users were very much grateful for the set -of applications we offer them. However, among the most frequently -used application triple represented by Writer, Calc and Impress, -Impress is certainly the application that <b>requires our attention</b>. -This insight might get particularly interesting in the Renaissance -Project and might help up to decide where to focus first.</p> - <p lang="en-US">So what do we offer as a -take-home message? User feedback in the form of loose comments has -<b>the value of gold</b> when it comes down to an economical substitute for -full-scale qualitative research. It is rather hard to analyze but -once done, it provides insights that we would otherwise have no -access to when solely relying on qualitative research.</p> - <p lang="en-US">Best,</p> - <p lang="en-US">Andreas</p></content:encoded> - <dc:date>2009-03-18T00:07:24+00:00</dc:date> - <dc:creator>Andreas Bartel</dc:creator> -</item> </rdf:RDF> File [changed]: rss20.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/rss20.xml?r1=1.696&r2=1.697 Delta lines: +8 -93 -------------------- --- rss20.xml 2009-04-03 17:01:40+0000 1.696 +++ rss20.xml 2009-04-04 11:01:45+0000 1.697 @@ -8,6 +8,14 @@ <description>Marketing Planet - http://marketing.openoffice.org/planet/</description> <item> + <title>OOo Marketeers: OpenOffice.org 3.1 Release Candidate 1 available</title> + <guid>tag:blogger.com,1999:blog-4887643299605448632.post-7553447856939198682</guid> + <link>http://ooomarketing.blogspot.com/2009/04/openofficeorg-31-release-candidate-1.html</link> + <description>OpenOffice.org 3.1 Release Candidate 1 is available from our extended mirrors at <a href="http://distribution.openoffice.org/mirrors/#extmirrors">http://distribution.openoffice.org/mirrors/#extmirrors</a><div class="blogger-post-footer"><img width="1" height="1" src="http://res1.blogblog.com/tracker/4887643299605448632-7553447856939198682?l=ooomarketing.blogspot.com" /></div></description> + <pubDate>Sat, 04 Apr 2009 11:00:24 +0000</pubDate> + <author>[email protected] (floeff)</author> +</item> +<item> <title>Charles Schulz: Links for the Beginning of Spring</title> <guid>http://standardsandfreedom.net/index.php/2009/04/03/links-for-the-beginning-of-spring/</guid> <link>http://standardsandfreedom.net/index.php/2009/04/03/links-for-the-beginning-of-spring/</link> @@ -345,99 +353,6 @@ <p>That&#8217;s a pretty good relationship to me. If IBM does eventually acquire Sun, and if it does build a similar relationship with the OpenOffice.org community, then I will not be unhappy.</p></description> <pubDate>Wed, 18 Mar 2009 19:19:51 +0000</pubDate> </item> -<item> - <title>GullFOSS: User Survey 2008 Qualitatively Revived â User comments about OpenOffice.org Impress</title> - <guid>tag:google.com,2005:reader/item/103f6811c256432e</guid> - <link>http://blogs.sun.com/GullFOSS/entry/user_survey_2008_qualitatively_revived</link> - <description><p lang="en-US">Due to a lot of numbers -and charts we've been throwing out lately in the Renaissance project, -you might get the feeling that user experience engineering for -OpenOffice.org is all about quantitative data. However, as much as I -love crunching numbers and checking them for significance, the truth -is, qualitative data can provide insights that pure numbers never -will. Qualitative research is open and exploratory, it is all about -collecting and understanding individual, subjective voices of our -users. Where is the objectivity, some might object. Well that is -something you might gain when you start segmenting your user base -according to their distinct motivations, goals and behaviors which -are most effectively uncovered by qualitative research methods such -as user interviews, field studies and usability studies. Basically, -it is the pure, contextual and unbiased user feedback that is -essential in qualitative research.</p> - <p lang="en-US">Since we only have limited -resources to conduct full-scale qualitative research, we have to -choose wisely when and for what purpose to spend these resources. One -opportunity we identified as some sort of intermediate substitute for -user interviews was a profound analysis of the user comments we -collected during the User Survey 2008. As you might remember, this -survey was online from Nov. 2008 till end of Jan. 2009. Overall, we -collected over 200.000 responses. More important, over 18.000 users -decided to leave informal, loosely structured comments about anything -related to OOo they had on their minds. We consider that a huge -success because these comments give us the opportunity to get to know -our users on a personal level, to learn what is important to them and -what troubles them most. And all that for almost no cost.</p> - <p lang="en-US">In our first attempt, we -had a specific goal in mind. Our numbers, the quantitative data, -revealed that, on a usage frequency base, Impress is only the top -three application behind Calc (second) and Writer (first). -Approximately only a half of OOo users use Impress, whereas Calc is -used by app. 65% and Writer by app. 95%. In addition, the -IsoMetrics-S survey uncovered a trend that Impress requires -substantial improvement in several usability related categories. All -this might result from various reasons. Hence, we took the whole set -of 18.000 comments and checked what users had to say about Impress, -how they felt using it and particularly what they disliked. This -should put us in the position to understand what might hinder OOo -users to adopt and use Impress more often. And it did. Here is -pictorial representation of what we uncovered by the analysis of -18.000 comments.</p> - <p> </p> - <p lang="en-US" align="center"><img src="http://wiki.services.openoffice.org/w/images/9/9a/Impress_feedback.png" alt="Categorized Feedback" /><br /> </p> - <p> </p> - <p lang="en-US">How should we read this -list? Consider it as a classification of comments or complains into -categories that seem to be important to our users when they report -about their individual experiences with Impress. The importance is -reflected in the overall amount of issues (in percent) that was raised by the -users, and by the frequency each issue was mentioned. The frequency -each issue occurred is color-coded between two poles. Red means that -a particular issue was mentioned rather often, yellowish means that -this issue was mentioned but not that frequently. The percentage -determines the overall amount of issues raised in each category relative to the amount of all issues. The -absolute values are rather unimportant since we don't concentrate on -just numbers as such. The categories are important!</p> - <p lang="en-US"><i>A small additional remark. -Yes, we are aware that some issues are rather unspecific and don't -say much or are hard to categorize. But that's how qualitative data -is. It reflects human language and the spoken (written) word comes in -many flavors ;-)</i></p> - <p lang="en-US">So let us consider the -most important questions. What do we learn here and what are the -consequences? First, OpenOffice.org users are very much aware of the -difficulties they have using the software, and they do not hesitate -to communicate the things that bother them. Usability and the overall -look &amp; feel of Impress seems to be the category that raises the -most issues, followed by compatibility issues to Microsoft PowerPoint -documents. Lack of features, particularly of multimedia capabilities -seems to be another aspect that is important to our users. So, does it -mean that Impress is failing all our users. <b>No, certainly not!</b> The -predominant amount of OOo users were very much grateful for the set -of applications we offer them. However, among the most frequently -used application triple represented by Writer, Calc and Impress, -Impress is certainly the application that <b>requires our attention</b>. -This insight might get particularly interesting in the Renaissance -Project and might help up to decide where to focus first.</p> - <p lang="en-US">So what do we offer as a -take-home message? User feedback in the form of loose comments has -<b>the value of gold</b> when it comes down to an economical substitute for -full-scale qualitative research. It is rather hard to analyze but -once done, it provides insights that we would otherwise have no -access to when solely relying on qualitative research.</p> - <p lang="en-US">Best,</p> - <p lang="en-US">Andreas</p></description> - <pubDate>Wed, 18 Mar 2009 00:07:24 +0000</pubDate> -</item> </channel> </rss> --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
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