User: jpmcc Date: 2009-12-26 18:00:29+0000 Modified: marketing/www/planet/atom.xml marketing/www/planet/index.html marketing/www/planet/opml.xml marketing/www/planet/rss10.xml marketing/www/planet/rss20.xml
Log: Planet run at Sat Dec 26 19:00:13 CET 2009 File Changes: Directory: /marketing/www/planet/ ================================= File [changed]: atom.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/atom.xml?r1=1.2745&r2=1.2746 Delta lines: +44 -13 --------------------- --- atom.xml 2009-12-26 12:00:30+0000 1.2745 +++ atom.xml 2009-12-26 18:00:25+0000 1.2746 @@ -5,9 +5,40 @@ <link rel="self" href="http://marketing.openoffice.org/planet/atom.xml"/> <link href="http://marketing.openoffice.org/planet/"/> <id>http://marketing.openoffice.org/planet/atom.xml</id> - <updated>2009-12-26T12:00:28+00:00</updated> + <updated>2009-12-26T18:00:23+00:00</updated> <generator uri="http://www.planetplanet.org/";>Planet/2.0 +http://www.planetplanet.org</generator> + <entry xml:lang="en"> + <title type="html">Race against the machine</title> + <link href="http://www.mealldubh.org/index.php/2009/12/26/race-against-the-machine/"/> + <id>http://www.mealldubh.org/?p=815</id> + <updated>2009-12-26T17:37:14+00:00</updated> + <content type="html"><p>When I compiled the OpenOffice.org <a href="http://marketing.openoffice.org/strategy/">Strategic Marketing Plan</a> for the Community back in 2004, I wrote on the back cover:</p> +<blockquote><p>What do you do if you have a product that&#8217;s as good as anything on the market, but you want to give it away?</p> +<p>And what if your major competitor already has a virtual monopoly in the market, and spends between $5,000-$10,000 million per annum on advertising?</p></blockquote> +<p>With <a href="http://www.mealldubh.org/index.php/2009/10/28/cento-milioni-celebrations/">cento milioni downloads</a> this year, <a href="http://why.openoffice.org/">OpenOffice.org</a> hasn&#8217;t done too badly against Microsoft Office, and with new releases of both products due in 2010 the battle will continue. Microsoft are clearly gearing up for the contest. One of our marketing volunteers spotted <a href="https://careers.microsoft.com/JobDetails.aspx?ss=&pg=0&so=&rw=1&jid=9914&jlang=EN">an interesting Microsoft job advert</a> &#8211; I&#8217;ll quote from it below in case they pull the ad:</p> +<blockquote><p>Job Category: Marketing<br /> +Location: United States, WA, Bellevue<br /> +Job ID: 700901 9914<br /> +Division: Marketing<br /> +Linux and Open Office Compete Lead, US Subsidiary (CSI Lead)</p> +<p>If youâre looking for a new role where youâll focus on <strong>one of the biggest issues that is top of mind for KT and Steve B</strong> in âCompeteâ, build a complete left to right understanding of the subsidiary, have a large amount of executive exposure, build and manage the activities of a v-team of 13 district Linux &amp; Open Office Compete Leads, and develop a broad set of marketing skills and report to a management team committed to development and recognized for high WHI this is the position for you!<br /> +The Commercial Software Initiative (CSI) Lead plays a pivotal role for the Subsidiary GM, the BG leads and the BMO by building a discipline within the US that is focused on competing against. <strong>The core mission of CSI is to win share against Linux and OpenOffice.org</strong> by designing and driving marketing programs, changing perceptions, engaging with Open Source communities and organizations, and drive internal readiness on how to compete with Commercial Linux and participate with Open Source Communities.</p></blockquote> +<p>(my emphasis)</p> +<p>If you share our belief that several hundred marketing volunteers around the world can be more than a match for 14 hired hands in the US (and how many more worldwide?) and want to join in the fray, please join the <a href="http://marketing.openoffice.org/">OpenOffice.org Marketing Project</a> and have a great 2010!</p></content> + <author> + <name>John McCreesh</name> + <uri>http://www.mealldubh.org</uri> + </author> + <source> + <title type="html">Meall Dubh » OpenOffice.org</title> + <subtitle type="html">a view from a dark hill</subtitle> + <link rel="self" href="http://www.mealldubh.org/index.php/category/open-source/openofficeorg/feed/"/> + <id>http://www.mealldubh.org/index.php/category/open-source/openofficeorg/feed/</id> + <updated>2009-12-26T18:00:15+00:00</updated> + </source> + </entry> + <entry> <title type="html">OOo has the holiday spirit all year round</title> <link href="http://blogs.sun.com/GullFOSS/entry/ooo_has_the_holiday_spirit"/> @@ -47,7 +78,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -85,7 +116,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -137,7 +168,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -157,7 +188,7 @@ <subtitle type="html">a view from a dark hill</subtitle> <link rel="self" href="http://www.mealldubh.org/index.php/category/open-source/openofficeorg/feed/"/> <id>http://www.mealldubh.org/index.php/category/open-source/openofficeorg/feed/</id> - <updated>2009-12-26T12:00:15+00:00</updated> + <updated>2009-12-26T18:00:15+00:00</updated> </source> </entry> @@ -178,7 +209,7 @@ <subtitle type="html">a view from a dark hill</subtitle> <link rel="self" href="http://www.mealldubh.org/index.php/category/open-source/openofficeorg/feed/"/> <id>http://www.mealldubh.org/index.php/category/open-source/openofficeorg/feed/</id> - <updated>2009-12-26T12:00:15+00:00</updated> + <updated>2009-12-26T18:00:15+00:00</updated> </source> </entry> @@ -295,7 +326,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -319,7 +350,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -365,7 +396,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -484,7 +515,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -507,7 +538,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -529,7 +560,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> @@ -556,7 +587,7 @@ <title type="html">jpmcc's shared items in Google Reader</title> <link rel="self" href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/> <id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id> - <updated>2009-12-26T12:00:16+00:00</updated> + <updated>2009-12-26T18:00:16+00:00</updated> </source> </entry> File [changed]: index.html Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/index.html?r1=1.2752&r2=1.2753 Delta lines: +28 -1 -------------------- --- index.html 2009-12-26 12:00:31+0000 1.2752 +++ index.html 2009-12-26 18:00:25+0000 1.2753 @@ -37,8 +37,35 @@ <a href="rss20.xml"><img src="rss2.gif" alt="Link to RSS 2 feed" /></a> </div> -<p><em>Bloggings on marketing topics by project members - see <a href="#disclaimer">disclaimer</a>.<br />Last updated: December 26, 2009 12:00 PM CET</em></p> +<p><em>Bloggings on marketing topics by project members - see <a href="#disclaimer">disclaimer</a>.<br />Last updated: December 26, 2009 06:00 PM CET</em></p> +<h2>December 26, 2009</h2> +<h3> +<a href="http://www.mealldubh.org"; title="Meall Dubh » OpenOffice.org"> +John McCreesh</a> : +<a href="http://www.mealldubh.org/index.php/2009/12/26/race-against-the-machine/";> +Race against the machine</a> +</h3> +<p> +<p>When I compiled the OpenOffice.org <a href="http://marketing.openoffice.org/strategy/";>Strategic Marketing Plan</a> for the Community back in 2004, I wrote on the back cover:</p> +<blockquote><p>What do you do if you have a product that’s as good as anything on the market, but you want to give it away?</p> +<p>And what if your major competitor already has a virtual monopoly in the market, and spends between $5,000-$10,000 million per annum on advertising?</p></blockquote> +<p>With <a href="http://www.mealldubh.org/index.php/2009/10/28/cento-milioni-celebrations/";>cento milioni downloads</a> this year, <a href="http://why.openoffice.org/";>OpenOffice.org</a> hasn’t done too badly against Microsoft Office, and with new releases of both products due in 2010 the battle will continue. Microsoft are clearly gearing up for the contest. One of our marketing volunteers spotted <a href="https://careers.microsoft.com/JobDetails.aspx?ss=&pg=0&so=&rw=1&jid=9914&jlang=EN";>an interesting Microsoft job advert</a> – I’ll quote from it below in case they pull the ad:</p> +<blockquote><p>Job Category: Marketing<br /> +Location: United States, WA, Bellevue<br /> +Job ID: 700901 9914<br /> +Division: Marketing<br /> +Linux and Open Office Compete Lead, US Subsidiary (CSI Lead)</p> +<p>If youâre looking for a new role where youâll focus on <strong>one of the biggest issues that is top of mind for KT and Steve B</strong> in âCompeteâ, build a complete left to right understanding of the subsidiary, have a large amount of executive exposure, build and manage the activities of a v-team of 13 district Linux & Open Office Compete Leads, and develop a broad set of marketing skills and report to a management team committed to development and recognized for high WHI this is the position for you!<br /> +The Commercial Software Initiative (CSI) Lead plays a pivotal role for the Subsidiary GM, the BG leads and the BMO by building a discipline within the US that is focused on competing against. <strong>The core mission of CSI is to win share against Linux and OpenOffice.org</strong> by designing and driving marketing programs, changing perceptions, engaging with Open Source communities and organizations, and drive internal readiness on how to compete with Commercial Linux and participate with Open Source Communities.</p></blockquote> +<p>(my emphasis)</p> +<p>If you share our belief that several hundred marketing volunteers around the world can be more than a match for 14 hired hands in the US (and how many more worldwide?) and want to join in the fray, please join the <a href="http://marketing.openoffice.org/";>OpenOffice.org Marketing Project</a> and have a great 2010!</p></p> +<p> +<em><a href="http://www.mealldubh.org/index.php/2009/12/26/race-against-the-machine/";>by John at December 26, 2009 05:37 PM CET</a></em> +</p> +<br /> +<hr /> +<br /> <h2>December 23, 2009</h2> <h3> <a href="" title="jpmcc's shared items in Google Reader"> File [changed]: opml.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/opml.xml?r1=1.2745&r2=1.2746 Delta lines: +1 -1 ------------------- --- opml.xml 2009-12-26 12:00:31+0000 1.2745 +++ opml.xml 2009-12-26 18:00:26+0000 1.2746 @@ -2,7 +2,7 @@ <opml version="1.1"> <head> <title>Marketing Planet</title> - <dateModified>Sat, 26 Dec 2009 12:00:28 +0000</dateModified> + <dateModified>Sat, 26 Dec 2009 18:00:23 +0000</dateModified> <ownerName>Marketing Project</ownerName> <ownerEmail>[email protected]</ownerEmail> </head> File [changed]: rss10.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/rss10.xml?r1=1.901&r2=1.902 Delta lines: +19 -0 -------------------- --- rss10.xml 2009-12-23 18:00:32+0000 1.901 +++ rss10.xml 2009-12-26 18:00:26+0000 1.902 @@ -13,6 +13,7 @@ <items> <rdf:Seq> + <rdf:li rdf:resource="http://www.mealldubh.org/?p=815"; /> <rdf:li rdf:resource="tag:google.com,2005:reader/item/cb9fe4017f1f04e8" /> <rdf:li rdf:resource="tag:google.com,2005:reader/item/bc4111650561e885" /> <rdf:li rdf:resource="http://standardsandfreedom.net/index.php/2009/12/16/links-for-mid-december/"; /> @@ -32,6 +33,24 @@ </items> </channel> +<item rdf:about="http://www.mealldubh.org/?p=815";> + <title>John McCreesh: Race against the machine</title> + <link>http://www.mealldubh.org/index.php/2009/12/26/race-against-the-machine/</link> + <content:encoded><p>When I compiled the OpenOffice.org <a href="http://marketing.openoffice.org/strategy/">Strategic Marketing Plan</a> for the Community back in 2004, I wrote on the back cover:</p> +<blockquote><p>What do you do if you have a product that&#8217;s as good as anything on the market, but you want to give it away?</p> +<p>And what if your major competitor already has a virtual monopoly in the market, and spends between $5,000-$10,000 million per annum on advertising?</p></blockquote> +<p>With <a href="http://www.mealldubh.org/index.php/2009/10/28/cento-milioni-celebrations/">cento milioni downloads</a> this year, <a href="http://why.openoffice.org/">OpenOffice.org</a> hasn&#8217;t done too badly against Microsoft Office, and with new releases of both products due in 2010 the battle will continue. Microsoft are clearly gearing up for the contest. One of our marketing volunteers spotted <a href="https://careers.microsoft.com/JobDetails.aspx?ss=&pg=0&so=&rw=1&jid=9914&jlang=EN">an interesting Microsoft job advert</a> &#8211; I&#8217;ll quote from it below in case they pull the ad:</p> +<blockquote><p>Job Category: Marketing<br /> +Location: United States, WA, Bellevue<br /> +Job ID: 700901 9914<br /> +Division: Marketing<br /> +Linux and Open Office Compete Lead, US Subsidiary (CSI Lead)</p> +<p>If youâre looking for a new role where youâll focus on <strong>one of the biggest issues that is top of mind for KT and Steve B</strong> in âCompeteâ, build a complete left to right understanding of the subsidiary, have a large amount of executive exposure, build and manage the activities of a v-team of 13 district Linux &amp; Open Office Compete Leads, and develop a broad set of marketing skills and report to a management team committed to development and recognized for high WHI this is the position for you!<br /> +The Commercial Software Initiative (CSI) Lead plays a pivotal role for the Subsidiary GM, the BG leads and the BMO by building a discipline within the US that is focused on competing against. <strong>The core mission of CSI is to win share against Linux and OpenOffice.org</strong> by designing and driving marketing programs, changing perceptions, engaging with Open Source communities and organizations, and drive internal readiness on how to compete with Commercial Linux and participate with Open Source Communities.</p></blockquote> +<p>(my emphasis)</p> +<p>If you share our belief that several hundred marketing volunteers around the world can be more than a match for 14 hired hands in the US (and how many more worldwide?) and want to join in the fray, please join the <a href="http://marketing.openoffice.org/">OpenOffice.org Marketing Project</a> and have a great 2010!</p></content:encoded> + <dc:date>2009-12-26T17:37:14+00:00</dc:date> +</item> <item rdf:about="tag:google.com,2005:reader/item/cb9fe4017f1f04e8"> <title>GullFOSS: OOo has the holiday spirit all year round</title> <link>http://blogs.sun.com/GullFOSS/entry/ooo_has_the_holiday_spirit</link> File [changed]: rss20.xml Url: http://marketing.openoffice.org/source/browse/marketing/www/planet/rss20.xml?r1=1.901&r2=1.902 Delta lines: +19 -0 -------------------- --- rss20.xml 2009-12-23 18:00:33+0000 1.901 +++ rss20.xml 2009-12-26 18:00:26+0000 1.902 @@ -8,6 +8,25 @@ <description>Marketing Planet - http://marketing.openoffice.org/planet/</description> <item> + <title>John McCreesh: Race against the machine</title> + <guid>http://www.mealldubh.org/?p=815</guid> + <link>http://www.mealldubh.org/index.php/2009/12/26/race-against-the-machine/</link> + <description><p>When I compiled the OpenOffice.org <a href="http://marketing.openoffice.org/strategy/">Strategic Marketing Plan</a> for the Community back in 2004, I wrote on the back cover:</p> +<blockquote><p>What do you do if you have a product that&#8217;s as good as anything on the market, but you want to give it away?</p> +<p>And what if your major competitor already has a virtual monopoly in the market, and spends between $5,000-$10,000 million per annum on advertising?</p></blockquote> +<p>With <a href="http://www.mealldubh.org/index.php/2009/10/28/cento-milioni-celebrations/">cento milioni downloads</a> this year, <a href="http://why.openoffice.org/">OpenOffice.org</a> hasn&#8217;t done too badly against Microsoft Office, and with new releases of both products due in 2010 the battle will continue. Microsoft are clearly gearing up for the contest. One of our marketing volunteers spotted <a href="https://careers.microsoft.com/JobDetails.aspx?ss=&pg=0&so=&rw=1&jid=9914&jlang=EN">an interesting Microsoft job advert</a> &#8211; I&#8217;ll quote from it below in case they pull the ad:</p> +<blockquote><p>Job Category: Marketing<br /> +Location: United States, WA, Bellevue<br /> +Job ID: 700901 9914<br /> +Division: Marketing<br /> +Linux and Open Office Compete Lead, US Subsidiary (CSI Lead)</p> +<p>If youâre looking for a new role where youâll focus on <strong>one of the biggest issues that is top of mind for KT and Steve B</strong> in âCompeteâ, build a complete left to right understanding of the subsidiary, have a large amount of executive exposure, build and manage the activities of a v-team of 13 district Linux &amp; Open Office Compete Leads, and develop a broad set of marketing skills and report to a management team committed to development and recognized for high WHI this is the position for you!<br /> +The Commercial Software Initiative (CSI) Lead plays a pivotal role for the Subsidiary GM, the BG leads and the BMO by building a discipline within the US that is focused on competing against. <strong>The core mission of CSI is to win share against Linux and OpenOffice.org</strong> by designing and driving marketing programs, changing perceptions, engaging with Open Source communities and organizations, and drive internal readiness on how to compete with Commercial Linux and participate with Open Source Communities.</p></blockquote> +<p>(my emphasis)</p> +<p>If you share our belief that several hundred marketing volunteers around the world can be more than a match for 14 hired hands in the US (and how many more worldwide?) and want to join in the fray, please join the <a href="http://marketing.openoffice.org/">OpenOffice.org Marketing Project</a> and have a great 2010!</p></description> + <pubDate>Sat, 26 Dec 2009 17:37:14 +0000</pubDate> +</item> +<item> <title>GullFOSS: OOo has the holiday spirit all year round</title> <guid>tag:google.com,2005:reader/item/cb9fe4017f1f04e8</guid> <link>http://blogs.sun.com/GullFOSS/entry/ooo_has_the_holiday_spirit</link> --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
