User: jpmcc   
Date: 2010-04-26 17:00:51+0000
Modified:
   marketing/www/planet/atom.xml
   marketing/www/planet/index.html
   marketing/www/planet/opml.xml
   marketing/www/planet/rss10.xml
   marketing/www/planet/rss20.xml

Log:
 Planet run at Mon Apr 26 19:00:12 CEST 2010

File Changes:

Directory: /marketing/www/planet/
=================================

File [changed]: atom.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/atom.xml?r1=1.3224&r2=1.3225
Delta lines:  +34 -25
---------------------
--- atom.xml    2010-04-26 11:00:33+0000        1.3224
+++ atom.xml    2010-04-26 17:00:47+0000        1.3225
@@ -5,9 +5,38 @@
        <link rel="self" 
href="http://marketing.openoffice.org/planet/atom.xml"/>
        <link href="http://marketing.openoffice.org/planet/"/>
        <id>http://marketing.openoffice.org/planet/atom.xml</id>
-       <updated>2010-04-26T11:00:31+00:00</updated>
+       <updated>2010-04-26T17:00:45+00:00</updated>
        <generator uri="http://www.planetplanet.org/";>Planet/2.0 
+http://www.planetplanet.org</generator>
 
+       <entry xml:lang="en">
+               <title type="html">Is 90$ a confusingly good price?</title>
+               <link 
href="http://standardsandfreedom.net/index.php/2010/04/26/is-90-a-confusingly-good-price/"/>
+               <id>http://standardsandfreedom.net/?p=170</id>
+               <updated>2010-04-26T16:50:37+00:00</updated>
+               <content type="html">&lt;p&gt;The other day &lt;a 
href=&quot;http://identi.ca/charlesschulz/all&quot;&gt;I got somewhat 
puzzled&lt;/a&gt;, like many people by &lt;a 
href=&quot;http://www.sun.com/software/star/odf_plugin/get.jsp&quot;&gt;the new 
pricing of the former Sun ODF plugin for Microsoft Office&lt;/a&gt;. There was 
first this button &amp;#8220;free download&amp;#8221; that was really pointing 
to a page displaying a price of 90$ for the dowload. I then went back on it, 
and perhaps I did not read this page well or they changed something. In any 
case, I noticed the mention &amp;#8220;free download&amp;#8221; had gone away, 
simply replaced by a generic red dowload button and so I clicked on it. What I 
saw was very different from the odd perception I and many others had 
gotten.&lt;/p&gt;
+&lt;p&gt;The dowload page does indeed not bear any mention of the 90$, but 
allows different lengths of support contract that amounts maximum to 90$ (5 
years support). Now you have to purchase this plugin by pack of 100, which 
obviously changes the price somewhat, but also indicates the plugin is targeted 
at medium or large organizations, indirectly telling much of what 
Oracle&amp;#8217;s perception of the market of Microsoft Office users 
interested by ODF is.&lt;/p&gt;
+&lt;p&gt;I have read several blogs, dents and tweets on whether this 90$ a 
seat is a really good thing for ODF. Let me bring a very short, simple answer 
to it: It&amp;#8217;s good for Oracle&amp;#8217;s revenue. Whether it will work 
is perhaps too early to tell, but it&amp;#8217;s somewhat assumed here that you 
can dowload ODF compliant office suites, such as Openoffice.org, for free, or 
choose the plugin, or even choose Oracle&amp;#8217;s own commercial support of 
OpenOffice.org. What we&amp;#8217;re witnessing here can be seen as harming the 
adoption of ODF, but I&amp;#8217;m not convinced by this. I will not go over 
Openoffice.org&amp;#8217;s tremendous and continuing growth, nor the 
development of &lt;a href=&quot;http://lpod-project.org&quot;&gt;ODF 
tools&lt;/a&gt; and&lt;a href=&quot;http://odftoolkit.org&quot;&gt; 
API&lt;/a&gt;s but I don&amp;#8217;t think the Sun&amp;#8217;s ODF Plugin, as 
strategic as it was at the time of Peter Quinn, was much more than an 
opportunity to try document conversions and different formats. At best, it was 
a good opportunity to have a conversation with a vendor. At worst, the new 
price tag might reduce these opportunities. But I think this, again misses the 
point.&lt;/p&gt;
+&lt;p&gt;What Oracle is doing here is what Sun should have done all the way 
back: extracting actual revenues from its expertise on ODF, whether by 
providing support on Openoffice.org or engaging into large migration projects. 
To be sure, Sun had such commercial offerings, but because of its internal 
organization and a certain market configuration, it never realized the 
potential revenue it could make. They key here is not monetize on everything 
for the sake of it. They key is to realize that:&lt;/p&gt;
+&lt;ul&gt;
+&lt;li&gt;there is no market for OpenOffice.org nor any other non Microsoft 
Office suites. Surprised? The market as it stands today only applies to 
Microsoft Office versions. Procurements, measurements, feature requirements are 
all based on the assumption that one or several version of Microsoft Office 
suites will be used and purchased. Until governments or large organizations 
change their own definition of requirements to stop matching Microsoft Office 
patterns and similarities, anything between OpenOffice.org to Google Docs will 
be the underdog and sales strategies embrace a &amp;#8220;good 
enough&amp;#8221; type of discourse towards the customer.&lt;/li&gt;
+&lt;li&gt;there are in fact very few companies customers can turn to that can 
deliver level 2, let alone level 3 support services on OpenOffice.org . The 
reason is that the code is complex, the community is complex, and that the 
technology itself is complex. OpenOffice.org is very much a standalone software 
suite. Microsoft Office gets sold by licenses, but SharePoint is becoming 
quickly the new cashcow for Microsoft. So the market is blurred by IT service 
companies that promise everything in the form of global service contracts but 
they seldom get reassurance from their own end at the original vendor or any 
other qualified party. I remember last year a very large IT service company had 
sold a several million general support contract to a large French organization, 
ensuring the customer it was able to offer level 3 support on OpenOffice.org. 
It turns out their level 3 was very much calling me on a Monday morning and 
asking me grave, but expansive questions, and by doing so they were not even 
expecting to pay me for my time. Now these guys never paid Sun  for an 
incident ticket, and that&amp;#8217;s a practice that should be stopped. The 
customers will benefit, and so will the people who do the real job.  I think 
and I hope that&amp;#8217;s what Oracle is in the process of doing: enabling 
the monetization of its investment on OpenOffice.org and ODF. Too bad if 
it&amp;#8217;s shocking some people out there.&lt;/li&gt;
+&lt;/ul&gt;
+&lt;p&gt;This being said, it does not rule out that this confusing notion of 
90$ a MS Office plugin might prove a bad business decision for Oracle. ODF as a 
format and as an ecosystem will not be affected (too much) but what I see as a 
growing concern is somewhat different, yet related: Oracle needs to listen to 
the community, and not treat it as some sort of fan club. Community engagement 
means something, and trusting it also means a lot. Not everything can be sold, 
monetized, especially not people. Let&amp;#8217;s hope Oracle &lt;a 
href=&quot;http://blogs.zdnet.com/open-source/?p=6347&amp;tag=content;col1&quot;&gt;will
 not remain forever silent&lt;/a&gt; with us on this.&lt;/p&gt;
+&lt;p class=&quot;akst_link&quot;&gt;&lt;a 
href=&quot;http://standardsandfreedom.net/?p=170&amp;akst_action=share-this&quot;
 title=&quot;E-mail this, post to del.icio.us, etc.&quot; 
id=&quot;akst_link_170&quot; class=&quot;akst_share_link&quot; 
rel=&quot;nofollow&quot;&gt;Share This&lt;/a&gt;
+&lt;/p&gt;</content>
+               <author>
+                       <name>Charles Schulz</name>
+                       <uri>http://standardsandfreedom.net</uri>
+               </author>
+               <source>
+                       <title type="html">Moved by Freedom - Powered by 
Standards » OOo Postings</title>
+                       <subtitle type="html">A weblog by Charles-H. 
Schulz.</subtitle>
+                       <link rel="self" 
href="http://standardsandfreedom.net/index.php/category/ooo-postings/feed/"/>
+                       
<id>http://standardsandfreedom.net/index.php/category/ooo-postings/feed/</id>
+                       <updated>2010-04-26T17:00:34+00:00</updated>
+               </source>
+       </entry>
+
        <entry>
                <title type="html">EU: open standards and interoperable systems 
for e-government —</title>
                <link 
href="http://ooo-speak.blogspot.com/2010/04/eu-open-standards-and-interoperable.html"/>
@@ -108,7 +137,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2010-04-26T11:00:17+00:00</updated>
+                       <updated>2010-04-26T17:00:37+00:00</updated>
                </source>
        </entry>
 
@@ -130,7 +159,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2010-04-26T11:00:17+00:00</updated>
+                       <updated>2010-04-26T17:00:37+00:00</updated>
                </source>
        </entry>
 
@@ -153,7 +182,7 @@
                        <title type="html">jpmcc's shared items in Google 
Reader</title>
                        <link rel="self" 
href="http://www.google.co.uk/reader/public/atom/user/06203502505240591501/state/com.google/broadcast"/>
                        
<id>tag:google.com,2005:reader/user/06203502505240591501/state/com.google/broadcast</id>
-                       <updated>2010-04-26T11:00:17+00:00</updated>
+                       <updated>2010-04-26T17:00:37+00:00</updated>
                </source>
        </entry>
 
@@ -228,7 +257,7 @@
                        <subtitle type="html">A weblog by Charles-H. 
Schulz.</subtitle>
                        <link rel="self" 
href="http://standardsandfreedom.net/index.php/category/ooo-postings/feed/"/>
                        
<id>http://standardsandfreedom.net/index.php/category/ooo-postings/feed/</id>
-                       <updated>2010-04-23T11:00:16+00:00</updated>
+                       <updated>2010-04-26T17:00:34+00:00</updated>
                </source>
        </entry>
 
@@ -421,24 +450,4 @@
                </source>
        </entry>
 
-       <entry>
-               <title type="html">Bringing US privacy law into the cloud 
computing era</title>
-               <link 
href="http://ooo-speak.blogspot.com/2010/03/bringing-us-privacy-law-into-cloud.html"/>
-               
<id>tag:blogger.com,1999:blog-4649039904546083564.post-5235163702877337326</id>
-               <updated>2010-03-30T23:16:19+00:00</updated>
-               <content type="html">&lt;a 
href=&quot;http://arstechnica.com/tech-policy/news/2010/03/bringing-us-privacy-law-into-the-cloud-computing-era.ars?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss&quot;&gt;Bringing
 US privacy law into the cloud computing era&lt;/a&gt;&lt;div&gt;&lt;br 
/&gt;&lt;/div&gt;&lt;div&gt;Worth  reading. The problem of privacy--the legal 
problem--is a vexed one, at least in US legal history. An interesting divider: 
is the desire for privacy the same as the desire for security against 
intrusion? That is, when we say we want something private, do we really mean 
that we just don't want someone to intrude the boundaries of that something? 
&lt;/div&gt;&lt;div class=&quot;blogger-post-footer&quot;&gt;&lt;img 
width=&quot;1&quot; height=&quot;1&quot; 
src=&quot;https://blogger.googleusercontent.com/tracker/4649039904546083564-5235163702877337326?l=ooo-speak.blogspot.com&quot;
 alt=&quot;&quot; /&gt;&lt;/div&gt;</content>
-               <author>
-                       <name>oulipo</name>
-                       <email>[email protected]</email>
-                       <uri>http://ooo-speak.blogspot.com/</uri>
-               </author>
-               <source>
-                       <title type="html">ooo-speak</title>
-                       <subtitle type="html">Mostly on OpenOffice.org, FOSS, 
and everything else.</subtitle>
-                       <link rel="self" 
href="http://ooo-speak.blogspot.com/feeds/posts/default"/>
-                       <id>tag:blogger.com,1999:blog-4649039904546083564</id>
-                       <updated>2010-04-24T23:00:18+00:00</updated>
-               </source>
-       </entry>
-
 </feed>

File [changed]: index.html
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/index.html?r1=1.3231&r2=1.3232
Delta lines:  +26 -16
---------------------
--- index.html  2010-04-26 11:00:33+0000        1.3231
+++ index.html  2010-04-26 17:00:48+0000        1.3232
@@ -37,8 +37,33 @@
 <a href="rss20.xml"><img src="rss2.gif" alt="Link to RSS 2 feed" /></a>
 </div>
 
-<p><em>Bloggings on marketing topics by project members - see <a 
href="#disclaimer">disclaimer</a>.<br />Last updated: April 26, 2010 11:00 AM 
CET</em></p>
+<p><em>Bloggings on marketing topics by project members - see <a 
href="#disclaimer">disclaimer</a>.<br />Last updated: April 26, 2010 05:00 PM 
CET</em></p>
 
+<h2>April 26, 2010</h2>
+<h3>
+<a href="http://standardsandfreedom.net"; title="Moved by Freedom - Powered by 
Standards » OOo Postings">
+Charles Schulz</a>&nbsp;:&nbsp;
+<a 
href="http://standardsandfreedom.net/index.php/2010/04/26/is-90-a-confusingly-good-price/";>
+Is 90$ a confusingly good price?</a>
+</h3>
+<p>
+<p>The other day <a href="http://identi.ca/charlesschulz/all";>I got somewhat 
puzzled</a>, like many people by <a 
href="http://www.sun.com/software/star/odf_plugin/get.jsp";>the new pricing of 
the former Sun ODF plugin for Microsoft Office</a>. There was first this button 
&#8220;free download&#8221; that was really pointing to a page displaying a 
price of 90$ for the dowload. I then went back on it, and perhaps I did not 
read this page well or they changed something. In any case, I noticed the 
mention &#8220;free download&#8221; had gone away, simply replaced by a generic 
red dowload button and so I clicked on it. What I saw was very different from 
the odd perception I and many others had gotten.</p>
+<p>The dowload page does indeed not bear any mention of the 90$, but allows 
different lengths of support contract that amounts maximum to 90$ (5 years 
support). Now you have to purchase this plugin by pack of 100, which obviously 
changes the price somewhat, but also indicates the plugin is targeted at medium 
or large organizations, indirectly telling much of what Oracle&#8217;s 
perception of the market of Microsoft Office users interested by ODF is.</p>
+<p>I have read several blogs, dents and tweets on whether this 90$ a seat is a 
really good thing for ODF. Let me bring a very short, simple answer to it: 
It&#8217;s good for Oracle&#8217;s revenue. Whether it will work is perhaps too 
early to tell, but it&#8217;s somewhat assumed here that you can dowload ODF 
compliant office suites, such as Openoffice.org, for free, or choose the 
plugin, or even choose Oracle&#8217;s own commercial support of OpenOffice.org. 
What we&#8217;re witnessing here can be seen as harming the adoption of ODF, 
but I&#8217;m not convinced by this. I will not go over Openoffice.org&#8217;s 
tremendous and continuing growth, nor the development of <a 
href="http://lpod-project.org";>ODF tools</a> and<a 
href="http://odftoolkit.org";> API</a>s but I don&#8217;t think the Sun&#8217;s 
ODF Plugin, as strategic as it was at the time of Peter Quinn, was much more 
than an opportunity to try document conversions and different formats. At best, 
it was a good opportunity to have a conversation with a vendor. At worst, the 
new price tag might reduce these opportunities. But I think this, again misses 
the point.</p>
+<p>What Oracle is doing here is what Sun should have done all the way back: 
extracting actual revenues from its expertise on ODF, whether by providing 
support on Openoffice.org or engaging into large migration projects. To be 
sure, Sun had such commercial offerings, but because of its internal 
organization and a certain market configuration, it never realized the 
potential revenue it could make. They key here is not monetize on everything 
for the sake of it. They key is to realize that:</p>
+<ul>
+<li>there is no market for OpenOffice.org nor any other non Microsoft Office 
suites. Surprised? The market as it stands today only applies to Microsoft 
Office versions. Procurements, measurements, feature requirements are all based 
on the assumption that one or several version of Microsoft Office suites will 
be used and purchased. Until governments or large organizations change their 
own definition of requirements to stop matching Microsoft Office patterns and 
similarities, anything between OpenOffice.org to Google Docs will be the 
underdog and sales strategies embrace a &#8220;good enough&#8221; type of 
discourse towards the customer.</li>
+<li>there are in fact very few companies customers can turn to that can 
deliver level 2, let alone level 3 support services on OpenOffice.org . The 
reason is that the code is complex, the community is complex, and that the 
technology itself is complex. OpenOffice.org is very much a standalone software 
suite. Microsoft Office gets sold by licenses, but SharePoint is becoming 
quickly the new cashcow for Microsoft. So the market is blurred by IT service 
companies that promise everything in the form of global service contracts but 
they seldom get reassurance from their own end at the original vendor or any 
other qualified party. I remember last year a very large IT service company had 
sold a several million general support contract to a large French organization, 
ensuring the customer it was able to offer level 3 support on OpenOffice.org. 
It turns out their level 3 was very much calling me on a Monday morning and 
asking me grave, but expansive questions, and by doing so they were not even 
expecting to pay me for my time. Now these guys never paid Sun  for an 
incident ticket, and that&#8217;s a practice that should be stopped. The 
customers will benefit, and so will the people who do the real job.  I think 
and I hope that&#8217;s what Oracle is in the process of doing: enabling the 
monetization of its investment on OpenOffice.org and ODF. Too bad if it&#8217;s 
shocking some people out there.</li>
+</ul>
+<p>This being said, it does not rule out that this confusing notion of 90$ a 
MS Office plugin might prove a bad business decision for Oracle. ODF as a 
format and as an ecosystem will not be affected (too much) but what I see as a 
growing concern is somewhat different, yet related: Oracle needs to listen to 
the community, and not treat it as some sort of fan club. Community engagement 
means something, and trusting it also means a lot. Not everything can be sold, 
monetized, especially not people. Let&#8217;s hope Oracle <a 
href="http://blogs.zdnet.com/open-source/?p=6347&tag=content;col1";>will not 
remain forever silent</a> with us on this.</p>
+<p class="akst_link"><a 
href="http://standardsandfreedom.net/?p=170&akst_action=share-this"; 
title="E-mail this, post to del.icio.us, etc." id="akst_link_170" 
class="akst_share_link" rel="nofollow">Share This</a>
+</p></p>
+<p>
+<em><a 
href="http://standardsandfreedom.net/index.php/2010/04/26/is-90-a-confusingly-good-price/";>by
 Charles at April 26, 2010 04:50 PM CET</a></em>
+</p>
+<br />
+<hr />
+<br />
 <h2>April 24, 2010</h2>
 <h3>
 <a href="http://ooo-speak.blogspot.com/"; title="ooo-speak">
@@ -358,21 +383,6 @@
 <br />
 <hr />
 <br />
-<h2>March 30, 2010</h2>
-<h3>
-<a href="http://ooo-speak.blogspot.com/"; title="ooo-speak">
-Louis Suarez-Potts</a>&nbsp;:&nbsp;
-<a 
href="http://ooo-speak.blogspot.com/2010/03/bringing-us-privacy-law-into-cloud.html";>
-Bringing US privacy law into the cloud computing era</a>
-</h3>
-<p>
-<a 
href="http://arstechnica.com/tech-policy/news/2010/03/bringing-us-privacy-law-into-the-cloud-computing-era.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss";>Bringing
 US privacy law into the cloud computing era</a><div><br /></div><div>Worth  
reading. The problem of privacy--the legal problem--is a vexed one, at least in 
US legal history. An interesting divider: is the desire for privacy the same as 
the desire for security against intrusion? That is, when we say we want 
something private, do we really mean that we just don't want someone to intrude 
the boundaries of that something? </div><div class="blogger-post-footer"><img 
width="1" height="1" 
src="https://blogger.googleusercontent.com/tracker/4649039904546083564-5235163702877337326?l=ooo-speak.blogspot.com";
 alt="" /></div></p>
-<p>
-<em><a 
href="http://ooo-speak.blogspot.com/2010/03/bringing-us-privacy-law-into-cloud.html";>by
 oulipo ([email protected]) at March 30, 2010 11:16 PM CEST</a></em>
-</p>
-<br />
-<hr />
-<br />
 <a id="disclaimer" name="disclaimer"></a>
 <p><em>Disclaimer: all views expressed on this page are those 
 of the individual contributors, and may not reflect the views of the 

File [changed]: opml.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/opml.xml?r1=1.3224&r2=1.3225
Delta lines:  +1 -1
-------------------
--- opml.xml    2010-04-26 11:00:34+0000        1.3224
+++ opml.xml    2010-04-26 17:00:48+0000        1.3225
@@ -2,7 +2,7 @@
 <opml version="1.1">
        <head>
                <title>Marketing Planet</title>
-               <dateModified>Mon, 26 Apr 2010 11:00:31 +0000</dateModified>
+               <dateModified>Mon, 26 Apr 2010 17:00:45 +0000</dateModified>
                <ownerName>Marketing Project</ownerName>
                <ownerEmail>[email protected]</ownerEmail>
        </head>

File [changed]: rss10.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/rss10.xml?r1=1.981&r2=1.982
Delta lines:  +17 -8
--------------------
--- rss10.xml   2010-04-24 23:00:33+0000        1.981
+++ rss10.xml   2010-04-26 17:00:48+0000        1.982
@@ -13,6 +13,7 @@
 
        <items>
                <rdf:Seq>
+                       <rdf:li 
rdf:resource="http://standardsandfreedom.net/?p=170"; />
                        <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-2348958579147924306"
 />
                        <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-3689190783305076182"
 />
                        <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-7887393063190525144"
 />
@@ -32,11 +33,26 @@
                        <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-1034610344794218862"
 />
                        <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-7060866465173335441"
 />
                        <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-5914819888378336103"
 />
-                       <rdf:li 
rdf:resource="tag:blogger.com,1999:blog-4649039904546083564.post-5235163702877337326"
 />
                </rdf:Seq>
        </items>
 </channel>
 
+<item rdf:about="http://standardsandfreedom.net/?p=170";>
+       <title>Charles Schulz: Is 90$ a confusingly good price?</title>
+       
<link>http://standardsandfreedom.net/index.php/2010/04/26/is-90-a-confusingly-good-price/</link>
+       <content:encoded>&lt;p&gt;The other day &lt;a 
href=&quot;http://identi.ca/charlesschulz/all&quot;&gt;I got somewhat 
puzzled&lt;/a&gt;, like many people by &lt;a 
href=&quot;http://www.sun.com/software/star/odf_plugin/get.jsp&quot;&gt;the new 
pricing of the former Sun ODF plugin for Microsoft Office&lt;/a&gt;. There was 
first this button &amp;#8220;free download&amp;#8221; that was really pointing 
to a page displaying a price of 90$ for the dowload. I then went back on it, 
and perhaps I did not read this page well or they changed something. In any 
case, I noticed the mention &amp;#8220;free download&amp;#8221; had gone away, 
simply replaced by a generic red dowload button and so I clicked on it. What I 
saw was very different from the odd perception I and many others had 
gotten.&lt;/p&gt;
+&lt;p&gt;The dowload page does indeed not bear any mention of the 90$, but 
allows different lengths of support contract that amounts maximum to 90$ (5 
years support). Now you have to purchase this plugin by pack of 100, which 
obviously changes the price somewhat, but also indicates the plugin is targeted 
at medium or large organizations, indirectly telling much of what 
Oracle&amp;#8217;s perception of the market of Microsoft Office users 
interested by ODF is.&lt;/p&gt;
+&lt;p&gt;I have read several blogs, dents and tweets on whether this 90$ a 
seat is a really good thing for ODF. Let me bring a very short, simple answer 
to it: It&amp;#8217;s good for Oracle&amp;#8217;s revenue. Whether it will work 
is perhaps too early to tell, but it&amp;#8217;s somewhat assumed here that you 
can dowload ODF compliant office suites, such as Openoffice.org, for free, or 
choose the plugin, or even choose Oracle&amp;#8217;s own commercial support of 
OpenOffice.org. What we&amp;#8217;re witnessing here can be seen as harming the 
adoption of ODF, but I&amp;#8217;m not convinced by this. I will not go over 
Openoffice.org&amp;#8217;s tremendous and continuing growth, nor the 
development of &lt;a href=&quot;http://lpod-project.org&quot;&gt;ODF 
tools&lt;/a&gt; and&lt;a href=&quot;http://odftoolkit.org&quot;&gt; 
API&lt;/a&gt;s but I don&amp;#8217;t think the Sun&amp;#8217;s ODF Plugin, as 
strategic as it was at the time of Peter Quinn, was much more than an 
opportunity to try document conversions and different formats. At best, it was 
a good opportunity to have a conversation with a vendor. At worst, the new 
price tag might reduce these opportunities. But I think this, again misses the 
point.&lt;/p&gt;
+&lt;p&gt;What Oracle is doing here is what Sun should have done all the way 
back: extracting actual revenues from its expertise on ODF, whether by 
providing support on Openoffice.org or engaging into large migration projects. 
To be sure, Sun had such commercial offerings, but because of its internal 
organization and a certain market configuration, it never realized the 
potential revenue it could make. They key here is not monetize on everything 
for the sake of it. They key is to realize that:&lt;/p&gt;
+&lt;ul&gt;
+&lt;li&gt;there is no market for OpenOffice.org nor any other non Microsoft 
Office suites. Surprised? The market as it stands today only applies to 
Microsoft Office versions. Procurements, measurements, feature requirements are 
all based on the assumption that one or several version of Microsoft Office 
suites will be used and purchased. Until governments or large organizations 
change their own definition of requirements to stop matching Microsoft Office 
patterns and similarities, anything between OpenOffice.org to Google Docs will 
be the underdog and sales strategies embrace a &amp;#8220;good 
enough&amp;#8221; type of discourse towards the customer.&lt;/li&gt;
+&lt;li&gt;there are in fact very few companies customers can turn to that can 
deliver level 2, let alone level 3 support services on OpenOffice.org . The 
reason is that the code is complex, the community is complex, and that the 
technology itself is complex. OpenOffice.org is very much a standalone software 
suite. Microsoft Office gets sold by licenses, but SharePoint is becoming 
quickly the new cashcow for Microsoft. So the market is blurred by IT service 
companies that promise everything in the form of global service contracts but 
they seldom get reassurance from their own end at the original vendor or any 
other qualified party. I remember last year a very large IT service company had 
sold a several million general support contract to a large French organization, 
ensuring the customer it was able to offer level 3 support on OpenOffice.org. 
It turns out their level 3 was very much calling me on a Monday morning and 
asking me grave, but expansive questions, and by doing so they were not even 
expecting to pay me for my time. Now these guys never paid Sun  for an 
incident ticket, and that&amp;#8217;s a practice that should be stopped. The 
customers will benefit, and so will the people who do the real job.  I think 
and I hope that&amp;#8217;s what Oracle is in the process of doing: enabling 
the monetization of its investment on OpenOffice.org and ODF. Too bad if 
it&amp;#8217;s shocking some people out there.&lt;/li&gt;
+&lt;/ul&gt;
+&lt;p&gt;This being said, it does not rule out that this confusing notion of 
90$ a MS Office plugin might prove a bad business decision for Oracle. ODF as a 
format and as an ecosystem will not be affected (too much) but what I see as a 
growing concern is somewhat different, yet related: Oracle needs to listen to 
the community, and not treat it as some sort of fan club. Community engagement 
means something, and trusting it also means a lot. Not everything can be sold, 
monetized, especially not people. Let&amp;#8217;s hope Oracle &lt;a 
href=&quot;http://blogs.zdnet.com/open-source/?p=6347&amp;tag=content;col1&quot;&gt;will
 not remain forever silent&lt;/a&gt; with us on this.&lt;/p&gt;
+&lt;p class=&quot;akst_link&quot;&gt;&lt;a 
href=&quot;http://standardsandfreedom.net/?p=170&amp;akst_action=share-this&quot;
 title=&quot;E-mail this, post to del.icio.us, etc.&quot; 
id=&quot;akst_link_170&quot; class=&quot;akst_share_link&quot; 
rel=&quot;nofollow&quot;&gt;Share This&lt;/a&gt;
+&lt;/p&gt;</content:encoded>
+       <dc:date>2010-04-26T16:50:37+00:00</dc:date>
+</item>
 <item 
rdf:about="tag:blogger.com,1999:blog-4649039904546083564.post-2348958579147924306">
        <title>Louis Suarez-Potts: EU: open standards and interoperable systems 
for e-government —</title>
        
<link>http://ooo-speak.blogspot.com/2010/04/eu-open-standards-and-interoperable.html</link>
@@ -209,12 +225,5 @@
        <dc:date>2010-03-31T17:49:25+00:00</dc:date>
        <dc:creator>oulipo</dc:creator>
 </item>
-<item 
rdf:about="tag:blogger.com,1999:blog-4649039904546083564.post-5235163702877337326">
-       <title>Louis Suarez-Potts: Bringing US privacy law into the cloud 
computing era</title>
-       
<link>http://ooo-speak.blogspot.com/2010/03/bringing-us-privacy-law-into-cloud.html</link>
-       <content:encoded>&lt;a 
href=&quot;http://arstechnica.com/tech-policy/news/2010/03/bringing-us-privacy-law-into-the-cloud-computing-era.ars?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss&quot;&gt;Bringing
 US privacy law into the cloud computing era&lt;/a&gt;&lt;div&gt;&lt;br 
/&gt;&lt;/div&gt;&lt;div&gt;Worth  reading. The problem of privacy--the legal 
problem--is a vexed one, at least in US legal history. An interesting divider: 
is the desire for privacy the same as the desire for security against 
intrusion? That is, when we say we want something private, do we really mean 
that we just don't want someone to intrude the boundaries of that something? 
&lt;/div&gt;&lt;div class=&quot;blogger-post-footer&quot;&gt;&lt;img 
width=&quot;1&quot; height=&quot;1&quot; 
src=&quot;https://blogger.googleusercontent.com/tracker/4649039904546083564-5235163702877337326?l=ooo-speak.blogspot.com&quot;
 alt=&quot;&quot; /&gt;&lt;/div&gt;</content:encoded>
-       <dc:date>2010-03-30T23:16:19+00:00</dc:date>
-       <dc:creator>oulipo</dc:creator>
-</item>
 
 </rdf:RDF>

File [changed]: rss20.xml
Url: 
http://marketing.openoffice.org/source/browse/marketing/www/planet/rss20.xml?r1=1.981&r2=1.982
Delta lines:  +17 -8
--------------------
--- rss20.xml   2010-04-24 23:00:34+0000        1.981
+++ rss20.xml   2010-04-26 17:00:48+0000        1.982
@@ -8,6 +8,23 @@
        <description>Marketing Planet - 
http://marketing.openoffice.org/planet/</description>
 
 <item>
+       <title>Charles Schulz: Is 90$ a confusingly good price?</title>
+       <guid>http://standardsandfreedom.net/?p=170</guid>
+       
<link>http://standardsandfreedom.net/index.php/2010/04/26/is-90-a-confusingly-good-price/</link>
+       <description>&lt;p&gt;The other day &lt;a 
href=&quot;http://identi.ca/charlesschulz/all&quot;&gt;I got somewhat 
puzzled&lt;/a&gt;, like many people by &lt;a 
href=&quot;http://www.sun.com/software/star/odf_plugin/get.jsp&quot;&gt;the new 
pricing of the former Sun ODF plugin for Microsoft Office&lt;/a&gt;. There was 
first this button &amp;#8220;free download&amp;#8221; that was really pointing 
to a page displaying a price of 90$ for the dowload. I then went back on it, 
and perhaps I did not read this page well or they changed something. In any 
case, I noticed the mention &amp;#8220;free download&amp;#8221; had gone away, 
simply replaced by a generic red dowload button and so I clicked on it. What I 
saw was very different from the odd perception I and many others had 
gotten.&lt;/p&gt;
+&lt;p&gt;The dowload page does indeed not bear any mention of the 90$, but 
allows different lengths of support contract that amounts maximum to 90$ (5 
years support). Now you have to purchase this plugin by pack of 100, which 
obviously changes the price somewhat, but also indicates the plugin is targeted 
at medium or large organizations, indirectly telling much of what 
Oracle&amp;#8217;s perception of the market of Microsoft Office users 
interested by ODF is.&lt;/p&gt;
+&lt;p&gt;I have read several blogs, dents and tweets on whether this 90$ a 
seat is a really good thing for ODF. Let me bring a very short, simple answer 
to it: It&amp;#8217;s good for Oracle&amp;#8217;s revenue. Whether it will work 
is perhaps too early to tell, but it&amp;#8217;s somewhat assumed here that you 
can dowload ODF compliant office suites, such as Openoffice.org, for free, or 
choose the plugin, or even choose Oracle&amp;#8217;s own commercial support of 
OpenOffice.org. What we&amp;#8217;re witnessing here can be seen as harming the 
adoption of ODF, but I&amp;#8217;m not convinced by this. I will not go over 
Openoffice.org&amp;#8217;s tremendous and continuing growth, nor the 
development of &lt;a href=&quot;http://lpod-project.org&quot;&gt;ODF 
tools&lt;/a&gt; and&lt;a href=&quot;http://odftoolkit.org&quot;&gt; 
API&lt;/a&gt;s but I don&amp;#8217;t think the Sun&amp;#8217;s ODF Plugin, as 
strategic as it was at the time of Peter Quinn, was much more than an 
opportunity to try document conversions and different formats. At best, it was 
a good opportunity to have a conversation with a vendor. At worst, the new 
price tag might reduce these opportunities. But I think this, again misses the 
point.&lt;/p&gt;
+&lt;p&gt;What Oracle is doing here is what Sun should have done all the way 
back: extracting actual revenues from its expertise on ODF, whether by 
providing support on Openoffice.org or engaging into large migration projects. 
To be sure, Sun had such commercial offerings, but because of its internal 
organization and a certain market configuration, it never realized the 
potential revenue it could make. They key here is not monetize on everything 
for the sake of it. They key is to realize that:&lt;/p&gt;
+&lt;ul&gt;
+&lt;li&gt;there is no market for OpenOffice.org nor any other non Microsoft 
Office suites. Surprised? The market as it stands today only applies to 
Microsoft Office versions. Procurements, measurements, feature requirements are 
all based on the assumption that one or several version of Microsoft Office 
suites will be used and purchased. Until governments or large organizations 
change their own definition of requirements to stop matching Microsoft Office 
patterns and similarities, anything between OpenOffice.org to Google Docs will 
be the underdog and sales strategies embrace a &amp;#8220;good 
enough&amp;#8221; type of discourse towards the customer.&lt;/li&gt;
+&lt;li&gt;there are in fact very few companies customers can turn to that can 
deliver level 2, let alone level 3 support services on OpenOffice.org . The 
reason is that the code is complex, the community is complex, and that the 
technology itself is complex. OpenOffice.org is very much a standalone software 
suite. Microsoft Office gets sold by licenses, but SharePoint is becoming 
quickly the new cashcow for Microsoft. So the market is blurred by IT service 
companies that promise everything in the form of global service contracts but 
they seldom get reassurance from their own end at the original vendor or any 
other qualified party. I remember last year a very large IT service company had 
sold a several million general support contract to a large French organization, 
ensuring the customer it was able to offer level 3 support on OpenOffice.org. 
It turns out their level 3 was very much calling me on a Monday morning and 
asking me grave, but expansive questions, and by doing so they were not even 
expecting to pay me for my time. Now these guys never paid Sun  for an 
incident ticket, and that&amp;#8217;s a practice that should be stopped. The 
customers will benefit, and so will the people who do the real job.  I think 
and I hope that&amp;#8217;s what Oracle is in the process of doing: enabling 
the monetization of its investment on OpenOffice.org and ODF. Too bad if 
it&amp;#8217;s shocking some people out there.&lt;/li&gt;
+&lt;/ul&gt;
+&lt;p&gt;This being said, it does not rule out that this confusing notion of 
90$ a MS Office plugin might prove a bad business decision for Oracle. ODF as a 
format and as an ecosystem will not be affected (too much) but what I see as a 
growing concern is somewhat different, yet related: Oracle needs to listen to 
the community, and not treat it as some sort of fan club. Community engagement 
means something, and trusting it also means a lot. Not everything can be sold, 
monetized, especially not people. Let&amp;#8217;s hope Oracle &lt;a 
href=&quot;http://blogs.zdnet.com/open-source/?p=6347&amp;tag=content;col1&quot;&gt;will
 not remain forever silent&lt;/a&gt; with us on this.&lt;/p&gt;
+&lt;p class=&quot;akst_link&quot;&gt;&lt;a 
href=&quot;http://standardsandfreedom.net/?p=170&amp;akst_action=share-this&quot;
 title=&quot;E-mail this, post to del.icio.us, etc.&quot; 
id=&quot;akst_link_170&quot; class=&quot;akst_share_link&quot; 
rel=&quot;nofollow&quot;&gt;Share This&lt;/a&gt;
+&lt;/p&gt;</description>
+       <pubDate>Mon, 26 Apr 2010 16:50:37 +0000</pubDate>
+</item>
+<item>
        <title>Louis Suarez-Potts: EU: open standards and interoperable systems 
for e-government —</title>
        
<guid>tag:blogger.com,1999:blog-4649039904546083564.post-2348958579147924306</guid>
        
<link>http://ooo-speak.blogspot.com/2010/04/eu-open-standards-and-interoperable.html</link>
@@ -195,14 +212,6 @@
        <pubDate>Wed, 31 Mar 2010 17:49:25 +0000</pubDate>
        <author>[email protected] (oulipo)</author>
 </item>
-<item>
-       <title>Louis Suarez-Potts: Bringing US privacy law into the cloud 
computing era</title>
-       
<guid>tag:blogger.com,1999:blog-4649039904546083564.post-5235163702877337326</guid>
-       
<link>http://ooo-speak.blogspot.com/2010/03/bringing-us-privacy-law-into-cloud.html</link>
-       <description>&lt;a 
href=&quot;http://arstechnica.com/tech-policy/news/2010/03/bringing-us-privacy-law-into-the-cloud-computing-era.ars?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss&quot;&gt;Bringing
 US privacy law into the cloud computing era&lt;/a&gt;&lt;div&gt;&lt;br 
/&gt;&lt;/div&gt;&lt;div&gt;Worth  reading. The problem of privacy--the legal 
problem--is a vexed one, at least in US legal history. An interesting divider: 
is the desire for privacy the same as the desire for security against 
intrusion? That is, when we say we want something private, do we really mean 
that we just don't want someone to intrude the boundaries of that something? 
&lt;/div&gt;&lt;div class=&quot;blogger-post-footer&quot;&gt;&lt;img 
width=&quot;1&quot; height=&quot;1&quot; 
src=&quot;https://blogger.googleusercontent.com/tracker/4649039904546083564-5235163702877337326?l=ooo-speak.blogspot.com&quot;
 alt=&quot;&quot; /&gt;&lt;/div&gt;</description>
-       <pubDate>Tue, 30 Mar 2010 23:16:19 +0000</pubDate>
-       <author>[email protected] (oulipo)</author>
-</item>
 
 </channel>
 </rss>




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